Viktor Hovland Joins PUMA Golf Family

PUMA GOLF announced the signing of Viktor Hovland to an exclusive shoe-only agreement. The Norwegian star has been wearing PUMA’s Ignite Articulate model for over a year with no formal agreement due to the exceptional comfort and performance provided by PUMA GOLF’s superior technology and design expertise.

“I started wearing PUMA shoes because I really liked the style and comfort,” said Hovland. “Shoes are critical for me because I use my feet to read greens. I’ve worked closely with the PUMA team to build shoes that perform well with AimPoint and are very comfortable.”

Sergio Joins Phil Sporting This Augusta Fashion Trend

Sergio Garcia was spotted at Augusta National this week wearing the new Master Green USWING Sunglasses.

USWING Sunglasses (http://uswingeyewear.com) have released a “Limited Edition” Master Green series, with just 99 pairs of each style worldwide.

Jordan Spieth 2024 Masters Scripting

Jordan Spieth will go after his second green jacket at the Masters. In typical Spieth style, he’ll take the course at Augusta National in head to toe Under Armour, sporting the brand’s latest innovations in golf.

Here's a first look at Jordan Spieth’s scripting for Masters weekend, including his debut of the all-new UA StealthForm hat that features a never-been-done-before collapsible design that is engineered for the perfect fit.

SiriusXM Announces Extensive 2024 Coverage for The Masters

SiriusXM, the exclusive audio broadcaster of the Masters Tournament, today announced its extensive broadcast plans for Masters week, April 6-14, with live coverage of all four days of Tournament play, daily Masters-focused talk programming, specials and more.

Masters Radio on SiriusXM will be available to subscribers across North America in their cars (channel 92) and streaming on the SiriusXM app. The SiriusXM app will feature a special Masters page enabling listeners to easily access Tournament coverage, and special Masters Week programming.

CBS Sports Set for 69th Consecutive Broadcast of The Masters

For the 69th consecutive year CBS Sports is set to broadcast the Masters Tournament, the most renowned event in golf, April 11-14 from Augusta National Golf Club in Augusta, Ga. The Masters is the longest-running sporting event broadcast on one network.

CBS Sports’ multiplatform coverage is highlighted by broadcast coverage on the CBS Television Network and streaming live on Paramount+, with third round action on Saturday, April 13 (3:00-7:00 PM, ET) and the final round on Sunday, April 14 (2:00-7:00 PM, ET). Masters Highlights additionally will air Thursday, April 11 and Friday, April 12 (11:35-11:50 PM, ET) on CBS and Paramount+.

Introducing Featherie - A Revolutionary Golf Apparel Brand for Teen Girls

A significant milestone in the world of golf fashion is happening right now as 14-year-old competitive golfer and entrepreneur Kate Korngold has proudly unveiled Featherie, a groundbreaking golf apparel brand tailored specifically for teen girls.

Fueled by her passion for golf and determination to fill the void in suitable attire for her peer group, Korngold has embarked on an extraordinary journey to redefine style, comfort and sustainability on and off the course.

Linksoul Revives Iconic Coast Highway Pocket Polo

Linksoul brings back the legendary Coast Highway Pocket Polo, a timeless classic in the world of golf fashion. After years of setting trends and inspiring imitations, and after a short sabbatical, we’re releasing our old friend back into the wild, now upgraded with a new approach to sustainability. Crafted from climate-positive and traceable cotton, every stitch reflects our commitment to style, quality, and environmental responsibility.

"If you remember this polo and bought every color every year, you know its unmatched comfort and versatility," says John Ashworth, Co-Founder of Linksoul. He adds, "Over the years, I’ve lost count of how many times we had our Linksouldiers asking for the return of the Coast Highway Pocket Polo. It’s returning in a bigger and better way in 2024. I've seen the influence it has had, and those who emulated it will recognize its legacy."

Bridgestone Spring Break Georgia 24

In celebration of the famous golf tournament in Augusta, Bridgestone Golf is dropping their Limited Edition Spring Break Georgia 2024 capsule.

The curated collection taps the nostalgic feel of the 90's with the addition of three randomly placed Tiger Woods autographs for lucky fans. 

USWING Announces Limited Edition Master Green Sunglasses

The first major of the golf season starts next week … and if it rains like it did during the final round last year, you’ll see Phil Mickelson wearing USWING sunglasses throughout less-than-ideal conditions.

 Why? – He explains here. FWIW – Showers are in the 10 Day forecast for Round 1.

PUMA Golf x Quiet Golf Introduce New Contemporary Golf Collection

In celebration of spring and the beginning of the golf season, PUMA GOLF and QUIET GOLF launched a new contemporary apparel collection for men and women. Inspired by the flow of the game, the collection highlights the peace and tranquility of golf by featuring a color palette that takes cues from bunkers, fairways and greens. From fresh air to the perfectly carved divot, this line brings stylish golfers an antidote for quieting the noise in the form of fashion.

The new PUMA GOLF x QGC collection offers a variety of contemporary styles. Consisting of items ranging from premium cable knit sweaters and half zips to crewneck sweatshirts and graphic tees, the new PUMA GOLF x QGC apparel collection offers something for all types of players, including women, looking for an elevated look that captures the essence of spring and summer golf.

Become a Major champion in EA SPORTS PGA TOUR – now on The Play List

Starting today, EA Play* members can enjoy unlimited access to the exclusive home of the Majors, EA SPORTS™ PGA TOUR™, now available via The Play List! 

Leading up to the Play List drop, EA SPORTS PGA TOUR is getting a refresh with new courses, including the Augusta National Par 3 Course and new major courses (Valhalla 2024 Host Course, Pinehurst 2024 Host Course and the Royal Troon 2024 Host Course).

Sacks Parente Golf Expands its Newton Golf Shaft Division with the Addition of Newton Motion Fairway Woods Shafts

Sacks Parente Golf, Inc. (Nasdaq: SPGC) (“SPG” or the “Company”), a technology-forward golf company with a growing portfolio of golf products, including putters, golf shafts, golf grips, and other golf-related accessories, expands its product offerings with the newest addition to its Newton Golf Shaft division. 

 

Building on the early success of its debut product, the Newton Motion Driver shaft, the Company is proud to unveil the Newton Motion Fairway Woods shaft, designed to meet the demands of golfers of all skill levels and help them hit their fairway shots longer and straighter. 

Shot Scope Introduces the New V5 GPS Golf Watch With Advanced Automatic Tracking Performance and No Subscription Fees

Shot Scope (www.shotscope.com), the golf industry-leader in GPS, rangefinder and shot tracking technology, today introduced the multi-function V5 Golf Watch, the most advanced GPS and automatic performance tracking smart watch under $250, and with NO subscription fees.

The V5 debuts for players of all levels offering unprecedented distance measuring with pinpoint accuracy from anywhere on the golf course, while capturing data on every shot and delivering golfers instant feedback to better understand their game for optimal performance. 

Augusta National Women’s Amateur Highlights Nearly 50 Hours of Live Coverage

NBC Sports presents nearly 50 hours of live golf coverage across NBC, GOLF Channel and Peacock this week.

Highlighted  by the Augusta National Women’s Amateur and the PGA TOUR’s Valero Texas Open.

AUGUSTA NATIONAL WOMENS AMATEUR

Spring Golf Escape: Experience Pete Dye's Masterpiece at Keswick Hall

Escape to Keswick Hall for an unforgettable spring golf retreat nestled in the heart of Virginia's Piedmont region. Just a short drive from Washington, D.C. and Richmond, this historic landmark, originally built in 1912, has undergone a stunning transformation, reopening its doors with an array of luxurious amenities.

Discover the allure of Keswick Hall, where you'll find a Forbes Five-Star resort boasting 80 lavish guestrooms and suites, a brand-new spa, and a picture-perfect infinity pool overlooking the rolling countryside. Indulge your senses with a culinary program overseen by none other than Jean-Georges.

PXG Launches Versatile Spring/Summer 24 Collection

PXG is pleased to announce its latest apparel and accessory launch: Spring/Summer ‘24. A nostalgic nod to Americana, retro-inspired sportswear, this collection unveils new designs and striking silhouettes.

The season also presents an updated take on select PXG best-sellers, incorporating customer feedback and key insights into the designs. As a result, Spring/Summer ‘24 infuses understated flair into each golf and lifestyle piece, marrying style with functionality.

Golf Pride Announces The Honorary Starter Limited Edition Grip

Golf Pride, an industry leader in golf performance equipment, is celebrating the annual trip to Augusta, GA with the unveiling of its 2024 Honorary Starter grip, a commemorative version of the MCC Plus4™ that is available through GolfPride.com and select retailers beginning April 8. Golf Pride has a long and storied history of success in Augusta with its first victory coming in the 1967 tournament.

Over the last 56 years, Golf Pride has been trusted by the hands of 43 champions, including an unprecedented run of 17 consecutive victories between 1987 and 2003.

EA SPORTS PGA TOUR Releases Update Featuring Four Major Championship Courses and Jack Nicklaus

Today, EA SPORTS™ PGA TOUR™ will receive its largest content update to date, including a new season, several gameplay improvements, and game-wide bug fixes.  

Season 11 will feature the release of four new courses, including the courses for this years’ major tournaments, and the ultimate Major champion of all time, Jack Nicklaus. As with all previous updates, the new courses and Jack Nicklaus are included with no additional purchase required. This now makes a total of 39 playable courses and 23 playable pro golfers.

USGA Names Quint as Official Experience and Travel Provider

Quint, the top-tier provider of premium ticket, hospitality, and travel experiences for major sports and entertainment events worldwide, was appointed as the Official Experience and Travel Provider to the USGA, the governing body for golf in the United States.

The USGA is renowned for organizing the U.S. Open, one of the four major championships for the sport. This relationship, housed under the brand, “USGA Experiences,” will bring together Quint’s industry-leading experiential packages with the prestige and tradition of the USGA, providing once-in-a-lifetime experiences for fans.

TravisMathew Pairs up with St Andrews Links Trust on a Multi-Year Partnership

TravisMathew, a premium golf & sports lifestyle apparel brand has become the Official Apparel Partner of St Andrews Links Trust, further cementing its bond with the Home of Golf.

The announcement builds on an existing, successful relationship following the opening of a permanent TravisMathew store behind the iconic 18th green of the Old Course. The extension of the relationship further strengthens TravisMathew and St Andrews Links’ partnership, which has already seen the creation of the limited-edition Tartan Collection, an apparel capsule that includes polos, t-shirts, hoodies, button-downs, hats, and accessories, all crafted using a unique, officially-registered tartan design.