TravisMathew, a premium golf & sports lifestyle apparel brand has become the Official Apparel Partner of St Andrews Links Trust, further cementing its bond with the Home of Golf.
The announcement builds on an existing, successful relationship following the opening of a permanent TravisMathew store behind the iconic 18th green of the Old Course. The extension of the relationship further strengthens TravisMathew and St Andrews Links’ partnership, which has already seen the creation of the limited-edition Tartan Collection, an apparel capsule that includes polos, t-shirts, hoodies, button-downs, hats, and accessories, all crafted using a unique, officially-registered tartan design.
In celebration of the official partnership, TravisMathew and St Andrews are teaming up with Callaway, Ogio and Marine & Lawn Hotels & Resorts to give away the Ultimate St Andrews Experience (you can enter here). The prize includes a tee time at St Andrews Links Old Course, a 3-night stay at the Rusacks St Andrews and a number of other exciting giveaways.
TravisMathew Chief Marketing Officer, Leif Sunderland, said: “While we were incredibly excited to launch our Official TravisMathew store beside the iconic Old Course 18th green in 2022, this latest announcement sees us become an official partner of the Home of Golf. We are focused on continuing to blend the best of St Andrews Links’ rich history and TravisMathew’s modern focus on lifestyle performance.”
James Ralley, Commercial Director at St Andrews Links Trust, said: “We are delighted to take our relationship with TravisMathew to the next level by welcoming them to the Home of Golf’s family of official partners. The opening of the iconic St Andrews Links by TravisMathew store behind the 18th green of the Old Course and the launch of the unique St Andrews Links x TravisMathew Tartan Collection are prime examples of the exciting innovations we can deliver together. We look forward to many more opportunities in 2024 and beyond to deliver for our ticketholders, visitors and global fans of the Home of Golf.”
For more information on TravisMathew and to stay up-to-date on future collections, please visit TravisMathew.com or TravisMathew.co.uk. For more information on St Andrews Links, please visit StAndrews.com.
About TravisMathew
With a focus on versatility, TravisMathew creates products that are crafted to make you look and feel your best, no matter the activity. Inspired by Southern California’s laidback yet active lifestyle, each design leaves you confident, comfortable, and capable—fitting in while standing out. Made to Meet the Moment.
About St Andrews Links Trust:
St Andrews Links Trust is responsible for the management and maintenance of the seven Links courses at St Andrews, including the world-famous Old Course, host of The Open Championship a record 30 times. St Andrews Links Trust manages additional facilities including three clubhouses, a golf academy and four retail stores with profits reinvested to maintain and protect the Links. More than 250,000 rounds are played over the seven courses attracting visitors from around the world to follow in the footsteps of the world’s greatest golfers and become a part of golf’s rich history.
A tremenous partnership and opportunity. Would be honored if selected to go!
ReplyDeleteWhat a great collaboration! And an equally great prize!
ReplyDeleteThis is awesome
ReplyDelete