TRUE Linkswear Launches NIL Platform TRUE U with College Golf Experience (CGX)

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces a new NIL (Name, Image, Likeness) platform, TRUE U, for junior golfers, collegiate golfers, and collegiate coaches. TRUE will offer 96 total NIL deals to junior golfers (48 boys and 48 girls) who participate in College Golf Experience (CGX) Tournament Preview Camps and have the best finish at the corresponding tournament or qualifier.

As a tournament-within-a-tournament, one boy and one girl winner from each event will receive a one-year NIL deal with TRUE that nets them a $400 package including $100 cash plus a $300 gift card to truelinkswear.com.

Vokey WedgeWorks Launches 2024 Low Bounce K Grind

Following the introduction of the new Vokey Design SM10 line, the new WedgeWorks Low Bounce K Grind, a tour-proven, versatile lob wedge, is now available on Vokey.com in 58-degree and 60-degree lofts and a Raw finish.

The Low Bounce K, born out of Master Craftsman Bob Vokey and longtime Vokey tour representative Aaron Dill’s collaboration with players on the PGA TOUR and across the worldwide professional tours, features 6 degrees of bounce. This gives players the versatility required to open the face and hit higher, softer shots off tight lies around the green while offering forgiveness out of the bunker due to the grind’s sole width.

Motocaddy Launches New Feature Packed Golf Bags for 2024

Motocaddy, the world’s best-selling electric caddy brand, is introducing three all-new golf bags designed for walking golfers in the United States and Canada that incorporate game-enhancing features optimized for use with electric caddies and push carts.

The latest stylish bags from the # 1 manufacturer of bags designed specifically for electric caddies, come in three all-new versions.

Construction Begins on First Ever Jack Nicklaus Heritage Course at Jack's Bay

Jack’s Bay, the 1,200-acre private club community renowned for its four miles of pristine pink sand beaches along Eleuthera, Bahamas’ Atlantic coastline, announces the commencement of construction for the world’s first Jack Nicklaus Heritage™ Championship Golf Course in collaboration with Nicklaus Design.

With the upcoming debut of the Jack Nicklaus Heritage™ Golf Course alongside the existing 10-hole Tiger Woods and TGR Design “Playground” Course, Jack’s Bay Club will cement its status as a premier lifestyle destination offering unparalleled golfing diversity. The course is slated to open for play in 2025.

Victory for Fujikura Ventus in Augusta

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft in Augusta last week. The eventual Major winner trusted in VENTUS Black on his way to another green jacket victory.

At the Masters Tournament, Fujikura dominated the field as the #1 driver and wood shaft for the second year running. In total, 38.6% of the field used a Fujikura driver shaft during the week, with another 36.9% using a Fujikura wood shaft.

Viktor Hovland Joins PUMA Golf Family

PUMA GOLF announced the signing of Viktor Hovland to an exclusive shoe-only agreement. The Norwegian star has been wearing PUMA’s Ignite Articulate model for over a year with no formal agreement due to the exceptional comfort and performance provided by PUMA GOLF’s superior technology and design expertise.

“I started wearing PUMA shoes because I really liked the style and comfort,” said Hovland. “Shoes are critical for me because I use my feet to read greens. I’ve worked closely with the PUMA team to build shoes that perform well with AimPoint and are very comfortable.”

Sergio Joins Phil Sporting This Augusta Fashion Trend

Sergio Garcia was spotted at Augusta National this week wearing the new Master Green USWING Sunglasses.

USWING Sunglasses (http://uswingeyewear.com) have released a “Limited Edition” Master Green series, with just 99 pairs of each style worldwide.

Jordan Spieth 2024 Masters Scripting

Jordan Spieth will go after his second green jacket at the Masters. In typical Spieth style, he’ll take the course at Augusta National in head to toe Under Armour, sporting the brand’s latest innovations in golf.

Here's a first look at Jordan Spieth’s scripting for Masters weekend, including his debut of the all-new UA StealthForm hat that features a never-been-done-before collapsible design that is engineered for the perfect fit.

The Best and Worst Shots in Masters History: A Hole by Hole Look at The Second Nine at Augusta National

Part Two of my piece on The Best and Worst Shots in Masters History features brutal meltdowns, blazing triumphs, and legacies cemented.

 

The Second Nine on Sunday at Augusta National is a gladiator pit where a battle for dominance beats to thundering roars that stretch throughout infinity.  And there in no escape. 

The Best and Worst Shots in Masters History: A Hole by Hole Look at The First Nine at Augusta National

Masters week is finally here.  And to help you get ready for the 88th edition of The Masters, I'm looking back at the best and worst shots in Masters history on each hole at Augusta National.

From shots that directly impacted the outcome of the tournament, to others that were impossibly shocking, miserable, or symbolic in their own right, every hole has a story to tell.

SiriusXM Announces Extensive 2024 Coverage for The Masters

SiriusXM, the exclusive audio broadcaster of the Masters Tournament, today announced its extensive broadcast plans for Masters week, April 6-14, with live coverage of all four days of Tournament play, daily Masters-focused talk programming, specials and more.

Masters Radio on SiriusXM will be available to subscribers across North America in their cars (channel 92) and streaming on the SiriusXM app. The SiriusXM app will feature a special Masters page enabling listeners to easily access Tournament coverage, and special Masters Week programming.

CBS Sports Set for 69th Consecutive Broadcast of The Masters

For the 69th consecutive year CBS Sports is set to broadcast the Masters Tournament, the most renowned event in golf, April 11-14 from Augusta National Golf Club in Augusta, Ga. The Masters is the longest-running sporting event broadcast on one network.

CBS Sports’ multiplatform coverage is highlighted by broadcast coverage on the CBS Television Network and streaming live on Paramount+, with third round action on Saturday, April 13 (3:00-7:00 PM, ET) and the final round on Sunday, April 14 (2:00-7:00 PM, ET). Masters Highlights additionally will air Thursday, April 11 and Friday, April 12 (11:35-11:50 PM, ET) on CBS and Paramount+.

Introducing Featherie - A Revolutionary Golf Apparel Brand for Teen Girls

A significant milestone in the world of golf fashion is happening right now as 14-year-old competitive golfer and entrepreneur Kate Korngold has proudly unveiled Featherie, a groundbreaking golf apparel brand tailored specifically for teen girls.

Fueled by her passion for golf and determination to fill the void in suitable attire for her peer group, Korngold has embarked on an extraordinary journey to redefine style, comfort and sustainability on and off the course.

Linksoul Revives Iconic Coast Highway Pocket Polo

Linksoul brings back the legendary Coast Highway Pocket Polo, a timeless classic in the world of golf fashion. After years of setting trends and inspiring imitations, and after a short sabbatical, we’re releasing our old friend back into the wild, now upgraded with a new approach to sustainability. Crafted from climate-positive and traceable cotton, every stitch reflects our commitment to style, quality, and environmental responsibility.

"If you remember this polo and bought every color every year, you know its unmatched comfort and versatility," says John Ashworth, Co-Founder of Linksoul. He adds, "Over the years, I’ve lost count of how many times we had our Linksouldiers asking for the return of the Coast Highway Pocket Polo. It’s returning in a bigger and better way in 2024. I've seen the influence it has had, and those who emulated it will recognize its legacy."

Bridgestone Spring Break Georgia 24

In celebration of the famous golf tournament in Augusta, Bridgestone Golf is dropping their Limited Edition Spring Break Georgia 2024 capsule.

The curated collection taps the nostalgic feel of the 90's with the addition of three randomly placed Tiger Woods autographs for lucky fans. 

USWING Announces Limited Edition Master Green Sunglasses

The first major of the golf season starts next week … and if it rains like it did during the final round last year, you’ll see Phil Mickelson wearing USWING sunglasses throughout less-than-ideal conditions.

 Why? – He explains here. FWIW – Showers are in the 10 Day forecast for Round 1.

PUMA Golf x Quiet Golf Introduce New Contemporary Golf Collection

In celebration of spring and the beginning of the golf season, PUMA GOLF and QUIET GOLF launched a new contemporary apparel collection for men and women. Inspired by the flow of the game, the collection highlights the peace and tranquility of golf by featuring a color palette that takes cues from bunkers, fairways and greens. From fresh air to the perfectly carved divot, this line brings stylish golfers an antidote for quieting the noise in the form of fashion.

The new PUMA GOLF x QGC collection offers a variety of contemporary styles. Consisting of items ranging from premium cable knit sweaters and half zips to crewneck sweatshirts and graphic tees, the new PUMA GOLF x QGC apparel collection offers something for all types of players, including women, looking for an elevated look that captures the essence of spring and summer golf.

Become a Major champion in EA SPORTS PGA TOUR – now on The Play List

Starting today, EA Play* members can enjoy unlimited access to the exclusive home of the Majors, EA SPORTS™ PGA TOUR™, now available via The Play List! 

Leading up to the Play List drop, EA SPORTS PGA TOUR is getting a refresh with new courses, including the Augusta National Par 3 Course and new major courses (Valhalla 2024 Host Course, Pinehurst 2024 Host Course and the Royal Troon 2024 Host Course).

Sacks Parente Golf Expands its Newton Golf Shaft Division with the Addition of Newton Motion Fairway Woods Shafts

Sacks Parente Golf, Inc. (Nasdaq: SPGC) (“SPG” or the “Company”), a technology-forward golf company with a growing portfolio of golf products, including putters, golf shafts, golf grips, and other golf-related accessories, expands its product offerings with the newest addition to its Newton Golf Shaft division. 

 

Building on the early success of its debut product, the Newton Motion Driver shaft, the Company is proud to unveil the Newton Motion Fairway Woods shaft, designed to meet the demands of golfers of all skill levels and help them hit their fairway shots longer and straighter. 

Shot Scope Introduces the New V5 GPS Golf Watch With Advanced Automatic Tracking Performance and No Subscription Fees

Shot Scope (www.shotscope.com), the golf industry-leader in GPS, rangefinder and shot tracking technology, today introduced the multi-function V5 Golf Watch, the most advanced GPS and automatic performance tracking smart watch under $250, and with NO subscription fees.

The V5 debuts for players of all levels offering unprecedented distance measuring with pinpoint accuracy from anywhere on the golf course, while capturing data on every shot and delivering golfers instant feedback to better understand their game for optimal performance.