The Troon Partners Network, a division of Troon®, the leader in providing golf and club-related hospitality services,has announced MGI Golf (www.mgigolf.com), the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy, as the Official Electric Golf Caddy of Troon.
Encompassing the multi-year partnership, MGI Golf products will be promoted across all Troon properties worldwide, as well as marketed to Troon’s mass consumer e-mail database that connects with serious golfers around the world. MGI will also be featured in a comprehensive media campaign that includes TROON Magazine (print and digital), and TROON Privé Magazine (print and digital), which collectively reach over a million golfers globally. Additionally, MGI will receive key sponsor entitlements during each year of the term onsite at the Troon Events Series, the Troon Cup and the Troon Challenge. Further, MGI Golf products will be prominentlypromoted to Troon Rewards Members, and through the Troon Perks associates program.
Additionally, MGI Golf will be a Presenting Sponsor of TroonFIT, a platform that raises awareness of the health benefits related to playing (more) golf; promotes non-golf fitness activities like tennis, swimming and running; and incorporates nutritional offerings at Troon-managed facilities. As a TroonFIT partner, MGI Golf products will be prominently featured across all media channels and at designated events promoting the health-focused, sustainable, and enjoyable experience of walking on the golf course and utilizing the Company’s innovative electric Caddies.
“We are thrilled to announce MGI Golf as the Official Electric Golf Caddy of Troon,” said Ryan Pensy, Vice President, Strategic Partnerships, Troon Partners Network. “MGI is a world leader in electronic walking technology in golf and we believe there is no better partner for Troon to align with to continue promoting the vast benefits of walking the golf course.”
“It is a true honor for MGI to be welcomed into the Troon Partners Network and to be recognized as the leader in our category by Troon, whose brand is ubiquitous in the game and synonymous with world class golf, lifestyle and hospitality experiences," said Miranda Turner, CEO of MGI Golf Inc. "This partnership, which has long been an aspiration, validates and supports our mission to improve enjoyment of the game and expose America's millions of golfers to the many benefits of walking the course. We are going to have plenty of fun working together to bring the MGI experience to all Troon members and guests."
For decades, MGI Golf has designed, manufactured and distributed the world’s best electric golf Caddies. Those at MGI are creators, thinkers and designers who bring life to innovative golf equipment and improve enjoyment of the game. Today, instead of carrying a golf bag or pushing a cart around the course, MGI's electric Caddies provide tremendous health and enjoyment benefits through advanced technology that includes fully directional remote and manual control, automatic downhill speed control and the patented Gyroscope Straight Tracker technology, which revolutionized the electric caddy industry, among other features.
MGI Golf is part of a stable of companies and brands that partner with Troon through the Troon Partners Network (TPN). Today, Troon remains the world leader in providing first-class golf, lifestyle and hospitality marketing that centers on premier B-to-B and B-to-C experiences designed to engage customers and clients, while connecting directly with an unmatched global audience. Born off 30 years of golf and club industry excellence, the World of Troon enables strategic partners to direct market to dedicated consumer audiences and optimize exposure and reach through a selection of assets, ranging from sponsorships to special events and wide-reaching digital vehicles that are custom designed to meet partner goals and objectives.
From a marketing standpoint, TPN’s wealth of media assets, multi-platform promotional vehicles, and a line-up of unique consumer programs, allow for the development of custom marketing solutions that meet every partner’s desired strategy. Equally impressive, through its world-renowned portfolio of golf courses, TPN provides partners with best-in-class golf playing experiences where they can entertain clients and customers, while receiving the most memorable lifestyle and hospitality experiences. Companies and brands interested in learning more about Troon global marketing programs, can visit www.troonpartnersnetwork.com.
