LA Golf Announces New Face ID Drivers

If you head over to the LA Golf website you'll see LA Golf has given us a first look and chance to preorder their new Face ID drivers.  There are five LA Golf Face ID drivers and each has a unique bulge and roll (face curvature) based on swing speed that's designed to optimize side-spin and straighten off-center hits.

These new LA Golf Face ID drivers were designed by LA Golf and Bryson DeChambeau with the goal of creating drivers that are built for individual performance needs while taking into consideration that everyone's game and swing is different.  And a key factor in accomplishing this is the Face ID driver's unique bulge and roll.

PXG Introduces Black Ops Ultra Lite Driver

PXG, the world-class golf equipment and apparel company, has expanded its award-winning PXG Black Ops Collection with the introduction of the PXG® Black Ops® Ultra Lite Driver. This exceptional new offering is engineered to benefit amateur golfers with slower swing speeds. The result: a much lighter club that is easy to swing and for many players easier to swing faster!

The PXG Black Ops Ultra Lite Driver features a lightweight design with a clubhead mass of 189 grams, which is 14 grams lighter than the standard PXG Black Ops Driver. The clubhead mass is also adjustable between 179 grams and 196.5 grams leveraging PXG’s signature Precision Weighting Technology. With a single rear weight port, this driver has a deeper center of gravity (CG) that increases both forgiveness and consistency and enhances stability.

New Graphite Design RAUNE Iron Shafts Now Available

The new Graphite Design Raune (Raw-nay)  iron shafts offer a unique profile to golfers of all skill levels by utilizing high-modulus materials as the core for stability and pitch fiber as the outer layer for optimized stiffness and feel.

The word Raune is derived from a Japanese word meaning “Aim,” and it is offered in four individual weights. The Raune Unitized .370” tip OD Iron shaft designs are offered in 60g Regular, 75g Regular, and 90g Stiff flex at a raw length of 39”. The Raune 105g Irons are offered in S and X Flex with a .355” taper tip OD and are constant weight and discrete in shaft length.

Mitsubishi TENSEI Doubles Down with Two Wins

Mitsubishi TENSEI doubled down this past week with wins in Bradenton, FL, and Phoenix, AZ!

TENSEI 1K Pro Orange just claimed its first win at the women's event and helped secure the #1 Driver Shaft and #1 Wood Shaft, with 32 players gaming Diamana 6th Generation.

Qualifying Sites for 4th U.S. Adaptive Open Announced

The United States Golf Association (USGA) has announced the eight qualifying sites for the 4th U.S. Adaptive Open Championship, which will be contested at Woodmont Country Club in Rockville, Md., on July 7-9.

Conducted over 18 holes, qualifiers will be held at eight sites across the United States between Apr. 23 and May 28. They will be managed by Allied Golf Associations (AGAs). This year’s championship will be the second year to feature a qualifying method. In its first two years, the championship field was determined largely by Handicap Index®.

USGA Announces Qualifying Sites for 2025 U.S. Women’s Open Presented by Ally

The United States Golf Association (USGA) today announced qualifying sites for the 80th U.S. Women’s Open Championship Presented by Ally, to be held at Erin Hills, in Erin Wis., from May 29-June 1. It is the first U.S. Women’s Open for the resort.

Conducted over 36 holes, qualifying will be held at 23 sites across the United States, plus one each in Canada, Japan and Italy between April 15 and May 13. Online entry applications open today, and will continue through Wednesday, April 2, at 5 p.m. EDT (champs.usga.org).

Upper Deck Announces Game Changing Partnership with PXG

Upper Deck Golf is pleased to announce that it will swing into 25 MLB, NFL, and College stadiums nationwide in 2025. The company is also thrilled to reveal a new multi-year partnership with PXG – a company dedicated to making the world’s finest golf equipment and apparel – to bring participants the most immersive experience ever.

Upper Deck Golf events allow fans to enjoy a once-in-a-lifetime stadium golf engagement. Those lucky enough to snag tickets to the typically sold-out events will see their favorite stadiums set up in a unique way and play golf like never before, with PXG clubs and golf balls, from the upper decks, with no screaming fans.

Club Champion Earns Place on NGF’s Top 100 Businesses in Golf List

Club Champion, the premier provider of custom club fittings, is proud to announce that it has once again earned a spot on the National Golf Foundation’s (NGF) 2025 Top 100 Golf Businesses list. This prestigious recognition highlights Club Champion’s unwavering commitment to excellence, customer satisfaction, and leadership within the golf industry.

The NGF’s Top 100 Businesses in Golf List honors companies that have demonstrated outstanding achievements in business growth, innovation, and their contribution to the overall success and development of the golf industry. As a pioneer in custom club fitting and equipment, Club Champion has expanded its footprint to over 140 locations worldwide, helping golfers of all skill levels achieve their optimal performance through precision fitting.

Golf Pride Unveils ALIGN MAX: The Next Evolution in Raised Ridge Grip Technology

Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, introduces ALIGN MAX, revolutionary grip technology designed to help players of all skill levels maintain consistent hand placement throughout the swing.

ALIGN technology debuted in 2017, with the first raised ridge design pulling in a number of players on Tour and a strong amateur fanbase. It quickly became one of the most successful grip technologies in Golf Pride history. Even with these accolades, the brand heard feedback about the desire for an even more pronounced ridge. This inspired the creation of ALIGN MAX, a second-generation design that supplements the original by offering an alternative featuring a 25-percent higher ridge to achieve the maximum desired feel and consistency. It also includes a longer ridge that runs from top-to-bottom of the grip, providing players flexibility to adjust their hand placement for any shot.

USGA Announces Qualifying Sites for 125th U.S. Open at Oakmont Country Club

The United States Golf Association (USGA) has announced local and final qualifying sites for the 125th U.S. Open Championship. The U.S. Open will be contested at Oakmont (Pa.) Country Club for a record 10th time from June 12-15.

Local qualifying, conducted over 18 holes at 110 sites in 43 U.S. states, Canada and Mexico, will take place between April 16-May 19. Those advancing players will join a group of locally exempt competitors in final qualifying, which will be conducted over 36 holes. This final stage will be held in England and Japan (May 19) and Canada (June 2) as well as 10 U.S. sites, one on May 19 and the remaining nine on June 2.

Graphite Design AD DI Wins LPGA Hilton Grand Vacations Tournament of Champions

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LPGA Hilton Grand Vacations Tournament of Champions event held at Lake Nona Golf & Country Club in Orlando, FL was playing a Graphite Design Tour AD DI-6 Stiff flex wood shaft in her Ping G430 LST 9° Driver, a Graphite Design Tour AD DI-7 Stiff flex wood shaft in her Ping G430 LST 14.5° Fairway metal wood and a Graphite Design Tour AD DI-85 Stiff flex hybrid shaft in her Ping G430 MAX 19° Hybrid. 

The champion collected her 3rd career win after shooting a 4-day score of 65, 69, 67, 67 for a total of 20 under par.

Arcis Golf Combines Arrowhead Country Club and The Legend at Arrowhead into The Clubs at Arrowhead

Arcis Golf has announced the combining of two of its Glendale, Ariz. clubs—Arrowhead Country Club and The Legend at Arrowhead—as The Clubs at Arrowhead. This brings the formerly daily-fee The Legend at Arrowhead and the private Arrowhead Country Club together into what Blake Walker, Founder, Chairman, and CEO of Arcis Golf, describes as “one extraordinary private club.”

Walker explained that by creating a larger, more amenity-rich club, Arcis Golf—a premier owner and operator of private, resort, and daily-fee golf and country clubs in the United States—aims to enhance the quality of customer engagement, instill a strong sense of community, and offer robust golf and family-centric programming for people who share a passion for lifetime sports, health and wellness, arts and entertainment, and first-class dining.

Troon Selected to Manage Tapatio Springs Hill Country Resort

Troon, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has been selected to manage the golf operations at Tapatio Springs Hill Country Resort in Boerne, Texas, located approximately 30 minutes from San Antonio.

Troon Golf, the resort and daily-fee division of Troon, will oversee golf course agronomy, golf-related sales and marketing and will work closely with resort ownership and management to further enhance Tapatio Springs Resort’s recognition as a premier destination in the state of Texas.

Casa de Campo Resort & Villas Offers Exceptional Stay and Play Package

Casa de Campo Resort & Villas – home to the Caribbean’s premier, luxury golf experiences, including its iconic Teeth of the Dog ranked No. 20 in Golf Digest’s “Top 100 Courses in the World” – is now offering an exceptional golf stay-and-play package perfect for couples, families and group vacations in paradise.

The “Unlimited Golf” package starts at $699 (per room, per night). With celebrated Teeth of the Dog closed for restoration until December, Casa de Campo’s two additional outstanding layouts will take the spotlight. Both are absolute “must-plays.” Resort guests can tee it up to their heart’s content for unlimited play on two renowned Pete Dye-designed gems: Dye Fore (27 holes) and The Links (18). All golf rounds are based on availability and include play on arrival and departure days.

Tradition and Technology Highlight the new Galvin Green 2025 Part 1 Collection

Premium high-tech golf apparel brand Galvin Green has unveiled its standout 2025 Part One collection of responsibly sourced garments, spearheaded by traditional argyle patterns and advanced technical fabrics to deliver the most feature-packed wardrobe for serious golfers.

Building on a history of performance, the latest range of DRYVR rain gear includes 18 fully waterproof jackets, hoodies and pants for men and women golfers. The addition of a new lightweight Pertex® Shield technology sits alongside Pertex Shield Stretch fabric, GORE-TEX garments with lining and several GORE-TEX Paclite® styles, while the vibrant Moonlight Blue and Fresh Green combinations lead the color stories in the lineup.

2025 Play With Pete Invitational from the Copperhead Course at Innisbrook Resort - How to Sign Up and All the Details

Play With Pete Invitational is always held at clubs and courses with prestigious championship histories like Oakland Hills CC, Scioto CC, Inverness Club, and The Olympic Club Lake Course.  The PWPI venues also feature distinctive course architecture like Pasatiempo Golf Club and The Ocean Course at Kiawah.  But PWPI has never been played on an annual PGA Tour stop track.  Until now.

This March for the first time ever, the renowned and notorious Copperhead Course at Innisbrook Resort will host the Play With Pete Invitational.  And it gets better.  PWPICopperhead will take place exactly one week before the Valspar Championship.  So you’ll be getting Tour conditions, Tour challenges, and really a true PGA Tour experience.  Even the tournament grandstands will be up.  And the players will arrive one day prior for an overnight stay at the luxurious Innisbrook Resort Hotel.

Innovative Golf Course Agronomist Rodney Lingle Honored with 2025 USGA Green Section Award

Celebrating a game-changing career in golf course management, the United States Golf Association (USGA) today announced Rodney Lingle, CGCS, as the winner of the 2025 USGA Green Section Award. Presented annually since 1961, the Green Section Award honors distinguished service to golf through an individual’s work with turfgrass.

An innovator, turfgrass field expert and mentor to countless golf course superintendents, Lingle began his career in 1974 at Hattiesburg Country Club in Mississippi. He joined Memphis Country Club as superintendent five years later and would ply his trade there for the next 37 years, during which time he invented products, advanced the science and art of quality putting surfaces and influenced the entire golf course maintenance industry with his curious mind and innovative tactics.

USGA Announces LIV Golf Exemption Categories for 2025 U.S. Open Championship

The United States Golf Association (USGA) today announced the exemption categories for the 2025 U.S. Open Championship, to be played June 12-15at Oakmont (Pa.) Country Club.

Exemptions from local and final qualifying are awarded to players in a variety of categories, including the past 10 U.S. Open champions, various USGA and amateur champions, other major winners and performance on various tours around the world.

PXG Launches New Tour Apparel Collection

PXG, the game-changing, high-performance golf equipment and apparel brand, proudly announces the launch of its new PXG Tour Apparel Collection. The premium line of golf apparelis expertly crafted for avid golfers who aspire to look and play like a pro. 

The new collection recently made its debut on tour worn by PXG PGA TOUR professionals Christiaan Bezuidenhout, Patrick Fishburn, and Cristobal del Solar and is now available to amateur golfers everywhere.

NGF The Short Game: Course Economics in the Experience Era

The economics of a golf course business flows from a simple but powerful principle: every tee time represents perishable inventory that, once lost, can never be recovered. In golf, as with restaurants and other fixed-capacity businesses, this reality has two interlinked dimensions that we might consider.

First is the pure financials of unused capacity. When a tee time goes unfilled, the facility doesn’t just lose the green fee – it loses all the revenue accompaniments that would have come with it (food, drinks, range balls, hat, glove, etc.). For the average 18-hole public facility, we estimate total revenue per occupied tee time (“RevPOTT”) to be roughly 45% above playing fees alone, which is perhaps a more significant lift than you might have guessed.