PUMA Golf x Arnold Palmer Collection Honors The King with a Contemporary Twist

Arnold Palmer was known as The King for a lot of reasons, but for true fans it was as much about his charisma and style as it was his incredible talent on the links. As such, the latest installment of the PUMA Golf x Arnold Palmer collection is designed to capture Arnie’s iconic style with a contemporary twist for both men and women.

The new PUMA Golf x Arnold Palmer Collection men’s line features a mix of bold and subtle graphics complemented by tasteful colors that allow for a great variety of looks. The understated elegance of Arnie’s umbrella is juxtaposed with vibrant floral patterns in some items, while others feature a playful “tea time,” pattern complete with the makings of Arnold Palmer drinks. Tipped jacquard polos also offer impressive detail that those with a sharp eye will appreciate, while a color palette that includes the likes of Zen Blue, Pale Pink, and Deep Navy, inspire both the excitement and the calm of the quickly approaching Spring weather. 

Driven with Style: Cobra Golf x Arnold Palmer Limited Edition DS Adapt Drivers

There’s no golfer in the history of the sport that embodies the combination of spectacular style and performance more than the KING, Arnold Palmer. From driving greens to piloting jets around the world, Arnie was a high-octane competitor that always looked as good as he played.

In honor of the KING, COBRA Golf is offering new, limited-edition Arnold Palmer DS-Adapt drivers. Complete with Arnie’s iconic umbrella logo pattern on the two-tone crown and sole as well as special edition shaft and headcover, the new limited-edition driver is available in three DS-Adapt models - LS, X, and MAX-K. 

Golf Statesman and Course Developer Mike Keiser to Receive USGA’s Bob Jones Award

The United States Golf Association (USGA) will present its highest honor, the Bob Jones Award, to Mike Keiser during U.S. Open Championship week in Pittsburgh this June. Presented annually since 1955, the award recognizes those who personify the character, sportsmanship and respect for the game as its champion namesake.

“What inspires us about Mike is his love for what is pure and good about the game, his investment in golf that’s open to the public, his drive to promote recreational golf and the joy he feels when he plays – and those strong connections have never wavered,” said Mike Whan, CEO of the USGA, who made the announcement at the USGA’s Annual Meeting at Pinehurst Resort & Country Club this weekend. “We’re grateful for the example he’s set, which pushes the entire industry to think bigger.”

USGA Names Kevin Hammer as President-Elect at 2025 Annual Meeting

As Fred Perpall embarks on the last year of his three-year term as president of the United States Golf Association (USGA), the organization has appointed Kevin Hammer as its president-elect and added two business leaders – Dianne Dixon and James Gorrie – to the Executive Committee, its 15-person volunteer board.

Voting for the board, which provides strategic and financial oversight, took place at the USGA Annual Meeting at Pinehurst Resort & Country Club this weekend. Photography from the weekend can be found here:  2025 USGA Annual Meeting.

Motocaddy M7 GPS REMOTE and M7 REMOTE Upgraded for 2025

Motocaddy, the world’s leading electric caddy brand, has upgraded two of its award-winning remote control models with a sleek sporty design and on-course performance features ahead of the 2025 season.

Responding to the growing trend among American golfers to turn away from riding carts to improve their health, the all-new M7 GPS REMOTE and M7 REMOTE models have been designed with American golfers in mind, with over 80% of Motocaddy’s 2024 U.S. sales being in the remote category.

ECCO Golf Reimagines BIOM Franchise With Nature-Inspired BIOM H5

ECCO GOLF, leaders in golf footwear innovation, continue to push the boundaries of comfort, style, and technology with the introduction of the ECCO GOLF BIOM H5, a performance golf shoe built for the elements. Drawing inspiration from the rugged Scottish Highlands and leveraging ECCO’s renowned Danish innovation, the BIOM H5 is a step forward for the golf shoe experience and represents the true nature of golf.

The BIOM H5 features ECCO’s all-new ECCO-TEX waterproof membrane, which ensures golfers’ feet stay dry and comfortable even in the most extreme conditions. The next-generation BIOM golf shoe offers a modern, sporty aesthetic with all-day comfort, crafted from ECCO Performance Leather and a minimal seam-knit sock construction. Enhanced by BIOM® NATURAL MOTION® technology, the BIOM H5 offers a snug fit that provides stability and forward momentum for dynamic comfort.

PING Announces 2024 Power Fitter Awards

To recognize custom fitters who distinguish themselves by elevating the custom-fitting experience and demonstrating how properly fit clubs translate to better and measurable results on the course, PING today announced its PING Power Fitter Award winners for 2024.

This year’s list includes 353 winners from around the United States, a mix of highly accomplished on- and off-course facilities that deliver the game-changing expertise that PING Founder Karsten Solheim envisioned when he pioneered custom fitting more than six decades ago.

Play the PGA Tour’s Mexico Open Course with an Exclusive Golf Package at VidantaWorld

Following the thrilling PGA Tour’s Mexico Open at  VidantaWorld Nuevo Vallarta, where Brian Campbell dazzled with his standout victory, VidantaWorld is inviting guests to experience championship-level golf firsthand. 

This exclusive package is designed for golf enthusiasts and luxury travelers alike, offering the chance to tee off on the prestigious Vidanta Vallarta course—home to the PGA Tour’s Mexico Open. Walk the same fairways as the pros, experience championship-level play, and indulge in world-class hospitality for an unforgettable golf getaway.

Tiger, Rory, Couples, Justin Thomas, and David Love III Sued for Tortious Interference with LIV Golf

Today, Larry Klayman, Esq., the founder of both Judicial Watch and Freedom Watch, a former Justice Department prosecutor who was on the trial team that broke up the AT&T monopoly, and former U.S. Senate candidate, announced the filing of a complaint in the Superior Court of Los Angeles, California, Santa Monica Division which covers Beverly Hills, alleging – based on hard evidence and not conjecture – that Tiger Woods, Rory McIlroy, Justin Thomas, Davis Love III, and Fred Couples all conspired since the inception of the LIV Golf Tour, illegally and tortiously interfered with LIV players competing in major tournaments and prevented them from earning points with the Official Golf World Ranking (“OWGR”) such that the LIV players could not qualify to play in the majors and/or obtain exemptions from sponsors to play in the majors.

This case in Santa Monica near the site of the 2023 U.S. Open at Los Angeles Country Club, is most revealing, and the complaint can be viewed atwww.freedomwatchusa.org. It is linked below. Defendants Woods and McIlroy have lately been claiming to support LIV players and LIV Golf being merged with the PGA Tour and its players. Ironically and hypocritically, Woods appeared just last Thursday with President Trump at the White House with his Trump-awarded Medal of Freedom around his neck, promoting Black History Month and later meeting with the President, PGA Commissioner Jay Monahan, and LIV Golf founder and the Saudi Public Investment Funds CEO Yasir Al-Rumayyan.

FlightScope Launches Badger AI

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, is pleased to announce the launch of Badger AI, an advanced artificial intelligence tool designed to transform the way golfers, instructors, and club fitters utilize performance data.

Badger AI seamlessly integrates with FlightScope session data and extensive knowledge bases to deliver personalized insights and recommendations, helping users better understand and apply golf performance metrics.

Cleveland Srixon Dominance Rolls On with 5th Win of Season

Srixon is celebrating another victory as South Africa’s Jacques Kruyswijk captured his first-ever DP World Tour title at the Magical Kenya Open presented by absa. After a flawless third-round 64 on Saturday to catapult him to the top of the leaderboard heading into Sunday, the Srixon staffer clinched his win with another bogey-free 67, finishing at 18-under and two shots clear of the field.

Kruyswijk excelled throughout the weekend, showing his resilience and composure in the biggest moment of his career so far. With his new Srixon ZXi7 Irons and Z-STAR XV golf ball, Kruyswijk showcased his pinpoint accuracy and composure while he plotted his way around the tough Muthaiga Golf Club. 

Mexico Open Champion Trusts Tour Flex Pro in Maiden PGA Tour Victory

Softspikes congratulates the winner of the Mexico Open at VidantaWorld on capturing a long-awaited first PGA Tour title, wearing Tour Flex Pro in his FootJoy Traditions shoes.

Nearly a decade after turning pro, the 31-year-old from California finally got to step into the winners’ circle following a clutch birdie on the second playoff hole. The win makes it three victories in the past four PGA Tour events for the No.1 spike on tour, Tour Flex Pro and six victories in the past seven events for players equipped with Softspikes.

Original Penguin Ambassador Brian Campbell Wins First PGA Tour Victory

Original Penguin®, a division of Perry Ellis International, Inc., proudly congratulates brand ambassador Brian Campbell on securing his first PGA TOUR victory at the 2025 Mexico Open at VidantaWorld. After 187 TOUR-sanctioned starts, Campbell’s perseverance and dedication to the game paid off with his breakthrough win.

Campbell showcased both skill and resilience throughout the tournament, sealing his victory with a thrilling birdie on the second playoff hole. The victory not only marks a career milestone for the 31-year-old but also highlights the synergy between his game and the performance-focused apparel that Original Penguin provides.

Uneekor Announces Release of GameDay and AI Trainer

Uneekor, a global leader in golf technology and simulation,  is excited to offer an exclusive first look at two of its most anticipated launches: GameDay Software and the enhanced AI Trainer. 

From March 4, 2025 to March 31, 2025, current Uneekor customers will have the opportunity to experience the beta versions of these cutting-edge products, providing valuable feedback before their full release.

Zinkland Golf Design Completes Restoration of Old Elm Club

Zinkand Golf Design(ZGD) – led by golf course architect David Zinkand and his more than 25 years of experience designing, managing and shaping projects in the field – has completed a multi-year bunker and greens restoration project at suburban Chicago’s Old Elm Club.

Thanks to the course’s one-of-a-kind design pedigree, the engagement represented a unique opportunity for ZGD and its principal designer, David Zinkand. Harry S. Colt routed the golf course in 1913 during one of his rare visits to the United States. Donald Ross then led the construction, including its greens, during his absence. Together, these two legends of the “Golden Age” of golf course architecture are credited with 16 designs among GOLF Magazine’s 2023-24 Top 100 Courses in the World. Yet Old Elm, recently ranked among GOLF Magazine’s 2024-25 Top 100 Courses in the U.S., represents the only project where the two men crossed paths.

PXG Announces New Spring/Summer 2025 Collection

PXG Apparel proudly unveils its Spring/Summer 2025 Collection, a modern reinterpretation of classic Americana preppy style. Drawing inspiration from the refined elegance of ‘Sloane Ranger’ fashion and its evolution into American prep culture, this collection seamlessly blends vintage style with contemporary performance wear. 

The PXG Apparel Spring/Summer 2025 Collection offers 53 styles that feature nautical influences, playful golf ball-inspired patterns, retro rugby designs, and bold asymmetrical stripes. A muted, worn-in color palette of Stone Fruit, Celadon, Natural, Khaki, Silver, and Dark Navy complements luxurious fabrics like knitted pique, jacquard, seersucker, breathable perforated mesh, and premium Italian textiles. A head-turning fusion of heritage and modern style for men and women, the new collection delivers exceptional quality, performance, and lasting comfort.

Valspar Extends Title Sponsorship of Valspar Championship through 2030

The PGA TOUR, Copperhead Charities and The Sherwin-Williams Company have announced that the Valspar brand, which has sponsored the Valspar Championship since 2014, will continue its commitment to the Tampa Bay area tournament through 2030.

The extension was unveiled earlier today during a media event ahead of the 24th edition of the Valspar Championship, which returns to the Tampa Bay area March 17-23, 2025. The tournament features a purse of $8.7 million, with $1.72 million and 500 FedExCup points awarded to the winner. Peter Malnati will return to defend his 2024 title after claiming his second career PGA TOUR victory and first in more than eight years.

True Temper Sports Introduces Steelfiber Nexus: A Revolutionary Wood Shaft Series

True Temper Sports, the global leader in golf shaft innovation, is proud to unveil the Steelfiber Nexus series, a groundbreaking evolution in golf shaft design.

Featuring two distinct models, Nexus Blue and Nexus Black, this series redefines performance by seamlessly blending the unparalleled stability of Steelfiber—the most popular graphite iron shaft on professionaltours—with an advanced full carbon construction.

Canon Launches SwingRec Golf Swing Analysis Camera

Canon U.S.A., Inc., a leader in digital imaging solutions, announced that SwingRec, an ultra-wide-angle camera dedicated to capturing your golf swing for hands-free AI-triggered recording, is currently available for early investors on Indiegogo. Through the use of the companion app, users can receive detailed analytics on swing, angle, and form to potentially help improve a user’s golf game.

Now available for pre-order for early investors on Indiegogo**, the ultra-wide-angle; compact camera is paired with AI-powered automated recording technology to capture the details of your swing as you move, granting you a hands-free and virtually seamless experience. Recording 120 frames per second via WiFi wireless technology, SwingRec sends replays of your swing frame by frame and analysis to your compatible smartphone or tablet through the companion app.

Bobby Jones Links Names to Top 100 Businesses in Golf

Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, is proud to be included on The National Golf Foundation’s 2025-2026 list of the “Top 100 Businesses in Golf.”Celebrating its 25th year in business in 2025 and headquartered at its Club Support Center in Atlanta, BJL is a club management and development company with a solid foundation of resources, experience, and expertise to serve a diverse collection of private, semi-private, daily-fee and municipal golf properties. 

Recognizing the “most influential, successful, prominent, and innovative companies on the commercial side of the U.S. golf industry,” the biennial NGF Top 100 highlights companies and brands that deliver products and services primarily aimed at recreational golfers and golf courses that conduct most of their business in the United States.