Study Finds Simulators and Launch Monitors Improve Performance

If you’re serious about golf, chances are you’ve spent countless hours at the range, taken lessons, and played round after round trying to get better. But there’s a growing number of dedicated golfers turning to a different approach — launch monitors in home golf simulators, at their local golf club, or indoor golf centers.

Once something you’d only see at a high-end facility or in a pro’s basement, simulators and launch monitors are now more accessible than ever. And they’re delivering real results. Ace Indoor Golf is a golf simulator manufacturer and retailer that sells launch monitors, simulator screens, DYI golf simulator packages, and custom designed and installed home and commercial sims. In a recent study, Ace found that 88% of sim owners reported their launch monitor improved their game. Ace. On average? They cut 5.27 strokes off their score.

Devereaux Golf Launches Skull Caddie Tour

Devereux Golf,  a modern golf apparel brand rooted in golf’s evolving culture and functionality, is hitting the road with a unique mobile retail experience that blends golf culture and design.

The Skull Caddie Tour, a bold reimagining of the traditional food truck, is bringing curated Devereux golf gear, limited-edition merchandise, and laid-back vibes to three standout locations across Southern California from July 18–20, 2025.

Fireballs GC Fan Gear Announced for LIV Golf Andalucia

As the stars of LIV Golf line up in Andalucia, host team Fireballs G.C. are leading in the style stakes with the introduction of a brand new range of round neck bold print t-shirts featuring the team’s ‘VAMOS FIREBALLS’ rally cry!

The Fireballs Palma, from team sponsors Stuburt Golf features a subtle Fireballs GC logo to the left chest with a silhouette of Sergio Garcia in action over a map of Spain to the back. The team chant of ‘VAMOS Fireballs’ finishes off this fan favourite. Sitting alongside the team’s range of Fireballs GC golf apparel that is perfect for the course, fans can now kick back and support, whatever the occasion.

Honma Golf Announces BERES 09 Black Series Woods Hybrids and Irons

Is there anything more elegantly beautiful than the color black? Honma’s acclaimed BERES Black Series is back in 2025 with expertly crafted BERES 09 Black woods, hybrids, irons and limited-edition golf bags to bring sophistication, power, and touch of mystique to your set.

The new premium lightweight BERES 09 Black, Honma Golf, the leader in beautifully crafted performance golf equipment, carries forward six decades of Japanese tradition, innovation, meticulous craftsmanship, and unmatched artistry. Best known for their ultra-lightweight design, BERES 09 Black delivers easy speed and distance for smooth-tempo players.

ECCO Golf and Fore All Announce Women’s Golf Shoes Collaboration

ECCO GOLF, global leaders in golf footwear innovation, today announce a collaboration with Fore All, a female-founded women’s golf lifestyle brand that is on a mission to change the way women experience and are introduced to the game of golf. The two revolutionary golf brands have teamed up to launch a chic, two-shoe drop, delivering high-quality, luxurious women’s styles to the modern female golfer.

This limited edition, fashion-forward capsule leads with the FORE ALL STREET 720. The new mid-cut high-top is an edgy statement-maker, featuring a streetwear-inspired design and Fore All’s signature green-and-white checker print on the leather upper. The shoe (MSRP $249.99) is accented with embroidered logos and a playful “Golfing Optional” stitching – Fore All’s iconic tagline and a reminder that these shoes are made for action on or off the course.

The Toughest Tee Shots at Royal Portrush

Royal Portrush prepares to host The Open Championship for the third time, and with it, we expect to see the game’s best players put through their paces in golf’s purest form, on the links. 

To learn more about the challenge players must navigate, on-course data experts Shot Scope dived into the data.

76th U.S. Girls’ Junior Championship Inside the Field

Rhe 76th US Girls Junior Championship kicks off from Atlanta Athletic Club next week.

Here’s a breakdown and deeper look at the 156 players competing in the Championship.

Callaway Golf Announces New Apex Ai150 Irons

Callaway has announced the new Apex Ai150 irons continuing the legacy of the Apex Ai200 and Ai300 released last year.

Apex Ai150 emphasizes an elevated look and feel, distance, and superior spin consistency blending premium materials and modern shaping.

Titleist Introduces New T250•U and U•505 Utility Irons

Titleist rounds out the new T-Series iron lineup with the introduction of the all-new T250•U and next generation U•505 utility irons, designed to launch the ball higher with consistently fast ball speeds and maximum stability.

While differentiated by shaping and performance characteristics, both new utilities leverage key technologies featured across the T-Series family to maximize performance on both tee shots and approach shots. 

Titleist Launches New T-Series Iron Lineup

Titleist officially introduces the all-new T-Series lineup, engineered to deliver exceptional performance, consistency and feel on every strike. 

The new T-Series family is comprised of the next generation T100, T150 and T350 irons as well as the brand-new T250 model, built from the ground up as Titleist’s newest player’s distance iron. The all-new, high-launchingT250 Launch Spec model also joins the T-Series lineup, fitting an entirely new player profile within the T250 platform. 

PUMA Golf and AC Milan Unveil Sport Style Capsule Bringing Rossoneri Elegance to the Fairway

PUMA GOLF and AC MILAN released a limited-edition capsule collection today that brings the world of football and golf closer than ever. Blending performance and style, the collection pays homage to AC MILAN’s legacy through a fresh take on modern golfwear.

Designed for life on and off the golf course, the new PUMA x AC Milan collection captures the elegance of AC Milan’s DNA. From tonal hues to subtle club detailing, the drop combines refined design with PUMA Golf’s signature functionality.

Galvin Green Announced as Presenting Partner and Official Apparel Partner of 2025 and 2026 PGA Golf Professional of the Year Conference

Premium high-tech golf apparel brand Galvin Green announced it is the Presenting Partner and Official Apparel and Outerwear Partner of the PGA Golf Professional of the Year (POY) Conference at Bandon Dunes Golf Resort in Bandon, Oregon. 

Founded in 2010, the conference celebrates the most coveted annual award given by the PGA of America, bringing together winners from across the association’s 41 sections to recognize their achievements and allow them to build long-term relationships with fellow honorees.

Popert Completes Runaway Victory While Moore Roars Back to Win Women’s Title

Move over, Tiger… you have some fresh company in the USGA record books. Kipp Popert won the U.S. Adaptive Open for a third straight year, becoming just the fourth male player in history to win the same USGA championship three times in a row.

The 27-year-old from England joins Woods, who remains the only person to accomplish the feat in two different championships – the 1991-93 U.S. Junior Amateur and 1994-96 U.S. Amateur. Carl Kauffmann (1927-29 U.S. Amateur Public Links) and Willie Anderson (1903-05 U.S. Open) are the others.

Club Car Delivers Two Custom Built Electric Cars to Pope Leo XIV

Club Car, a global leader in small-wheel, zero emissions vehicles, has delivered two custom-built electric cars to Pope Leo XIV.

The vehicles, developed by Garia, a subsidiary of Club Car, in collaboration with Italian distributor Exelentia and the Gendarmerie Corps of Vatican City State, will assist Pope Leo on international visits.

Vessel Golf Introduces LUX Air Stand Bag

Vessel Golf is releasing the new Lux Air Stand Bag.  LUX Air is Vessel’s lightest, full-featured stand bag at just 4.3 lbs. 

Powered by CORDURA Advanced Fabrics, it delivers the full VESSEL experience in a high-performance, featherweight form.

76th U.S. Girls' Junior Fact Sheet

Established in 1898 and relocated to its current Johns Creek location in the 1960s, Atlanta Athletic Club is home to both the Highlands and Riverside courses and was the home club of legendary amateur Bob Jones. The Highlands Course was originally designed by Robert Trent Jones, Sr., and Joe Finger, and the Riverside Course was designed entirely by Robert Trent Jones, Sr. 

His son Rees Jones would spearhead the renovation efforts to both courses in 1994, 2003, 2006 and 2016. In 2022, Tripp Davis III, who also renovated the layout for 2025 U.S. Women’s Amateur Four-Ball host Oklahoma City Golf & Country Club and 2025 U.S. Senior Amateur layout Oak Hills Country Club, led the renovation of the Riverside Course, which is where the 2025 U.S. Girls’ Junior Championship will be contested. 

Windsong Farm Opens North Course

With this month’s official opening of its North Course, Windsong Farm becomes the first private club in Minnesota to offer two outstanding and very different 18-hole golf experiences.

Along with the existing South Course, club members now enjoy an amazing variety of golf-architecture experiences, a mix of new and old design concepts that build on the game’s traditions of strategic design while providing enjoyment to golfers of all skill levels.

Callaway Golf Announces Apex Ti Fusion Plated and Apex Ti Fusion 250 Irons

When Callaway released the Apex Ti Fusion irons last year it was a true industry first.  A concept iron, a signal of innovation, and Callaway’s most advanced iron to date with no limitations. 

 

And today Callaway has announced the release of the new Apex Ti Fusion Plated and Apex Ti Fusion 250 irons, an extension of the original Ti Fusion.

The Most Feared Hole at Royal Portrush

The Dunluce Links course at Royal Portrush demands precision from start to finish. Still, one hole in particular sends shivers down the spines of those teeing it up at Royal Portrush – the infamous Calamity Corner, the par 3 16th hole. On course data experts Shot Scope take a closer look at the hole with the name that strikes fear into players.

Competitors at The Open Championship will play the hole from the back tees, approximately 236 yards with little to no room to come up short, particularly on the right side, where a 40-50 feet chasm lurks ready to punish any wayward tee shots.

The Club at Pasadena Becomes 30th Property in TPC Network

The PGA TOUR’s TPC Network and Concert Golf Partners jointly announced today that The Club at Pasadera in Monterey, California, has become the 30th licensed property in the TPC’s network of premier golf facilities. As it celebrates its 25th anniversary, the club will be renamed TPC Monterey at Pasadera.

TPC Monterey at Pasadera will remain as one of the 39 premier private clubs in the Concert Golf Partners portfolio and become Concert Golf’s second TPC-licensed property, joining TPC Jasna Polana in Princeton, New Jersey.  Based in Orlando, Florida, Concert Golf Partners is a boutique club hospitality company that owns and operates upscale private golf and country clubs across the United States.