8AM Golf Sells GolfLogix to Revelyst

8AM Golf, the world’s leading holding company of premium golf-related brands, today announced the sale of top golf GPS app GolfLogix to Revelyst, Inc., parent company of Foresight Sports and Bushnell Golf, the industry leaders in the design of golf launch monitors, simulators and high-performance range finders. 

Founded in May 1999, GolfLogix was the first company to introduce handheld GPS to the golf industry and holds a U.S. patent for its unique GPS and Internet-based club tracking application. 8AM Golf acquired GolfLogix in 2014 and has carefully managed its growth as it became the most downloaded app in golf. To date, more than seven million golfers have downloaded the GolfLogix app to smartphones and watches worldwide. GolfLogix has now mapped more than 40,000 courses worldwide and is home to the largest and most up-to-date golf course database in existence. GolfLogix’s software also manages scorekeeping and stat tracking, uploading the information to an online clubhouse community where golfers can interact and compete with millions of other players worldwide. 

Shot Scope Announces PRO L5 Laser Rangefinder

Shot Scope, an industry leader in golf GPS, rangefinder, and shot tracking technology, announces the PRO L5 laser rangefinder designed for ultimate clarity. 

The first in the brand’s line-up to feature an ultra-clear OLED display, the PRO L5 delivers sharp visuals and enhanced readability in all lighting conditions.

Stonycroft Hills Golf Club Approves Comprehensive Masfer Plan Renovation

Stonycroft Hills Golf Club, a long-standing, private club in the heart of Bloomfield Hills, has approved the comprehensive master plan renovation project led by golf course architect Christopher Wilczynski, ASGCA, of C.W. Golf Architecture. 

Construction is scheduled to begin in August 2025, with the completion targeted for the end of October 2025.

NBC Sports Will Present Nearly 200 Hours of Coverage of the 153rd. Open Championship

NBC Sports surrounds the 153rd Open Championship at Royal Portrush Golf Club in Northern Ireland, with comprehensive live coverage July 17-20 across NBC, Peacock and USA Network.

In total, NBC Sports will present nearly 50 hours of traditional live championship coverage Thursday-Sunday – and nearly 200 hours of live coverage surrounding the Open Championship in total.

Gotterup’s Braveheart Performance Seals Scottish Open Win

Bridgestone Golf staffer Chris Gotterup achieved victory on Sunday at the Genesis Scottish Open with a final round 66 and 15- under-par total. 

The victory follows his first PGA Tour win at the Myrtle Beach Classic in 2024 and gains him entry into his first Open Championship, which will be contested at Royal Portrush next week. 

Scarecrow at Gamble Sands Opens for Public Play on August 1st

Scarecrow, the highly-anticipated David McLay Kidd design at Gamble Sands Resort in Brewster, Washington, will open for public play on Friday, August 1st. Tee times can now be booked at www.gamblesands.com.

Scarecrow is Gamble Sands Resort’s second 18-hole layout and is equally as stunning and fun to play as the original Gamble Sands Course, which opened in 2014 and is also a DMK design. 

Grace Kim Captures The Amundi Evian Championship in Playoff Thriller

Srixon staffer Grace Kim is officially a major champion. The 24-year-old Australian surged to victory at The Amundi Evian Championship in dramatic fashion, capturing her first major title with a full bag of Srixon and Cleveland Golf equipment.

Entering the final stretch of regulation, Kim climbed the leaderboard with a remarkable 4-under run over her last four holes—capped by a pivotal eagle on the 18th hole, where she stuffed her approach to just a foot to force a playoff.

Study Finds Simulators and Launch Monitors Improve Performance

If you’re serious about golf, chances are you’ve spent countless hours at the range, taken lessons, and played round after round trying to get better. But there’s a growing number of dedicated golfers turning to a different approach — launch monitors in home golf simulators, at their local golf club, or indoor golf centers.

Once something you’d only see at a high-end facility or in a pro’s basement, simulators and launch monitors are now more accessible than ever. And they’re delivering real results. Ace Indoor Golf is a golf simulator manufacturer and retailer that sells launch monitors, simulator screens, DYI golf simulator packages, and custom designed and installed home and commercial sims. In a recent study, Ace found that 88% of sim owners reported their launch monitor improved their game. Ace. On average? They cut 5.27 strokes off their score.

Devereaux Golf Launches Skull Caddie Tour

Devereux Golf,  a modern golf apparel brand rooted in golf’s evolving culture and functionality, is hitting the road with a unique mobile retail experience that blends golf culture and design.

The Skull Caddie Tour, a bold reimagining of the traditional food truck, is bringing curated Devereux golf gear, limited-edition merchandise, and laid-back vibes to three standout locations across Southern California from July 18–20, 2025.

Fireballs GC Fan Gear Announced for LIV Golf Andalucia

As the stars of LIV Golf line up in Andalucia, host team Fireballs G.C. are leading in the style stakes with the introduction of a brand new range of round neck bold print t-shirts featuring the team’s ‘VAMOS FIREBALLS’ rally cry!

The Fireballs Palma, from team sponsors Stuburt Golf features a subtle Fireballs GC logo to the left chest with a silhouette of Sergio Garcia in action over a map of Spain to the back. The team chant of ‘VAMOS Fireballs’ finishes off this fan favourite. Sitting alongside the team’s range of Fireballs GC golf apparel that is perfect for the course, fans can now kick back and support, whatever the occasion.

Honma Golf Announces BERES 09 Black Series Woods Hybrids and Irons

Is there anything more elegantly beautiful than the color black? Honma’s acclaimed BERES Black Series is back in 2025 with expertly crafted BERES 09 Black woods, hybrids, irons and limited-edition golf bags to bring sophistication, power, and touch of mystique to your set.

The new premium lightweight BERES 09 Black, Honma Golf, the leader in beautifully crafted performance golf equipment, carries forward six decades of Japanese tradition, innovation, meticulous craftsmanship, and unmatched artistry. Best known for their ultra-lightweight design, BERES 09 Black delivers easy speed and distance for smooth-tempo players.

ECCO Golf and Fore All Announce Women’s Golf Shoes Collaboration

ECCO GOLF, global leaders in golf footwear innovation, today announce a collaboration with Fore All, a female-founded women’s golf lifestyle brand that is on a mission to change the way women experience and are introduced to the game of golf. The two revolutionary golf brands have teamed up to launch a chic, two-shoe drop, delivering high-quality, luxurious women’s styles to the modern female golfer.

This limited edition, fashion-forward capsule leads with the FORE ALL STREET 720. The new mid-cut high-top is an edgy statement-maker, featuring a streetwear-inspired design and Fore All’s signature green-and-white checker print on the leather upper. The shoe (MSRP $249.99) is accented with embroidered logos and a playful “Golfing Optional” stitching – Fore All’s iconic tagline and a reminder that these shoes are made for action on or off the course.

The Toughest Tee Shots at Royal Portrush

Royal Portrush prepares to host The Open Championship for the third time, and with it, we expect to see the game’s best players put through their paces in golf’s purest form, on the links. 

To learn more about the challenge players must navigate, on-course data experts Shot Scope dived into the data.

76th U.S. Girls’ Junior Championship Inside the Field

Rhe 76th US Girls Junior Championship kicks off from Atlanta Athletic Club next week.

Here’s a breakdown and deeper look at the 156 players competing in the Championship.

Callaway Golf Announces New Apex Ai150 Irons

Callaway has announced the new Apex Ai150 irons continuing the legacy of the Apex Ai200 and Ai300 released last year.

Apex Ai150 emphasizes an elevated look and feel, distance, and superior spin consistency blending premium materials and modern shaping.

Titleist Introduces New T250•U and U•505 Utility Irons

Titleist rounds out the new T-Series iron lineup with the introduction of the all-new T250•U and next generation U•505 utility irons, designed to launch the ball higher with consistently fast ball speeds and maximum stability.

While differentiated by shaping and performance characteristics, both new utilities leverage key technologies featured across the T-Series family to maximize performance on both tee shots and approach shots. 

Titleist Launches New T-Series Iron Lineup

Titleist officially introduces the all-new T-Series lineup, engineered to deliver exceptional performance, consistency and feel on every strike. 

The new T-Series family is comprised of the next generation T100, T150 and T350 irons as well as the brand-new T250 model, built from the ground up as Titleist’s newest player’s distance iron. The all-new, high-launchingT250 Launch Spec model also joins the T-Series lineup, fitting an entirely new player profile within the T250 platform. 

PUMA Golf and AC Milan Unveil Sport Style Capsule Bringing Rossoneri Elegance to the Fairway

PUMA GOLF and AC MILAN released a limited-edition capsule collection today that brings the world of football and golf closer than ever. Blending performance and style, the collection pays homage to AC MILAN’s legacy through a fresh take on modern golfwear.

Designed for life on and off the golf course, the new PUMA x AC Milan collection captures the elegance of AC Milan’s DNA. From tonal hues to subtle club detailing, the drop combines refined design with PUMA Golf’s signature functionality.

Galvin Green Announced as Presenting Partner and Official Apparel Partner of 2025 and 2026 PGA Golf Professional of the Year Conference

Premium high-tech golf apparel brand Galvin Green announced it is the Presenting Partner and Official Apparel and Outerwear Partner of the PGA Golf Professional of the Year (POY) Conference at Bandon Dunes Golf Resort in Bandon, Oregon. 

Founded in 2010, the conference celebrates the most coveted annual award given by the PGA of America, bringing together winners from across the association’s 41 sections to recognize their achievements and allow them to build long-term relationships with fellow honorees.

Popert Completes Runaway Victory While Moore Roars Back to Win Women’s Title

Move over, Tiger… you have some fresh company in the USGA record books. Kipp Popert won the U.S. Adaptive Open for a third straight year, becoming just the fourth male player in history to win the same USGA championship three times in a row.

The 27-year-old from England joins Woods, who remains the only person to accomplish the feat in two different championships – the 1991-93 U.S. Junior Amateur and 1994-96 U.S. Amateur. Carl Kauffmann (1927-29 U.S. Amateur Public Links) and Willie Anderson (1903-05 U.S. Open) are the others.