NGF Short Game: Golf’s $100 Million Phone Problem

If you’ve spent any time on golf social media lately, you’ve probably seen a skit lampooning the ridiculous calls that pro shop staff field each day. “What time does the sun set?” “Is it raining there right now?” “Are people wearing shorts today?” Parody videos like these have racked up millions of views, and even helped Hermitage Golf Course in Tennessee gain 100,000 Instagram and TikTok followers, by turning golf’s phone culture into comedic relief.

It’s easy to laugh at them, but those of us who’ve worked in a pro shop and managed the phone lines know there’s an uncomfortable truth and frustration behind these reels, and that the humor distracts from a not-so-funny industry problem: golf facilities hemorrhaging resources on avoidable (and often trivial) calls, diverting staff from higher-value touch points and revenue-generating activities.

VENTUS Trusted by 2025 Season Ending Championship

Fujikura was once again trusted as the number one performance golf shaft at the season-ending event in Atlanta, Georgia, where the brand's flagship VENTUS line helped drive the winner to an enthralling victory.

Having made history last month with its 'Clean Sweep' as the first specialist driver brand to have been in the winner's bag at all four major tournaments, Fujikura has further cemented its position as the global leader in golf shaft innovation, with VENTUS continuing to be the preferred choice among the game's elite in the biggest tournaments.

U.S. Senior Women’s Open Crown Marks Historic First for Wales’ Becky Morgan

The roller coaster ride across San Diego Country Club in Sunday’s final round of the 7th U.S. Senior Women’s Open mimicked the moguls that characterize the fairways. And when the up-and-down journey for all the contenders ended, Becky Morgan became the first player from Wales to win a USGA championship.

There was no such thing as a clean scorecard on this demanding day. The key was to bounce back from mistakes. And Morgan did that brilliantly, erasing two bogeys with five birdies and several key par-saving putts for a closing-round 70 to finish 72 holes at 7-under-par 285 for a dominant six-stroke victory over five-time USGA champion Juli Inkster, who earned a runner-up finish in this event for the third time. 

LA Golf Bel Air II Putter Review: 10 Things to Know

The new Bel Air II blade putter has officially put LA Golf smack dab in the middle of the putter game.  Improvements and enhancements to the original Bel Air X don't merely make Bel Air II a better putter.  They make it a putter so damn good it's going to be a favorite and best performer for many players.  And the Bel Air II artistry makes it as lustworthy as it is trustworthy.

Is the Bel Air II going to be a Scotty Cameron Newport or Ping Anser killer?  Absolutely not.  Is Bel Air II going to be a Newport or Anser legitimate competitor?  Absolutely yes.  Bel Air II is LA Golf putting the putting world on notice they mean business and they're ready to go toe-to-toe with anyone.

Kelepouris, McBride, Morgan Share Round 3 Lead at U.S. Senior Women’s Open

The challenge of the weekend at a USGA championship is that it’s the weekend at a USGA championship. And that brings with it a special kind of pressure. 

On Saturday at San Diego Country Club Maria McBride, Becky Morgan and Corina Kelepouris all passed that test with flying colors. They now head to the final round of the 7th U.S. Senior Women’s Open co-leading by three strokes at 4-under-par 215.

Arnie and Jack: Stories of My Long Friendship with Two Remarkable Men Now Available in Audiobook

Charlie Mechem is proud to announce the release of the audiobook version of his popular book, “Arnie and Jack: Stories of My Long Friendship with Two Remarkable Men.” 

Mechem himself narrates the audiobook which is now available on most major audiobook platforms.

Morgan Looks to Join History as U.S. Senior Women’s Open Enters Weekend

Outside the clubhouse at San Diego Country Club stands a statue of Mickey Wright, a former member here and a four-time winner of the U.S. Women’s Open. That monument stands in silent appreciation of the 7th U.S. Senior Women’s Open, the championship that both celebrates history, and makes some of its history.

Looking to write her name into golf’s annals with indelible ink is Becky Morgan of Wales. The two-time Curtis Cup team member for Great Britain & Ireland made seven birdies and two bogeys in Friday’s second round as she carded the low score of the week, a 5-under-par 68 that put her at 4-under-par 142, the best through 36 holes.

TRUE Linkswear Announce Glacier Pack Golf Shoes

TRUE linkswear, creators of ultra-comfortable, modern golf footwear for walking on the course and off, announces the release of the Glacier Pack. The expanded color story – a distinctively crisp, clean white and light blue design with a unique translucent tread – is available in the Vacay Breeze, OG Cush, and FS Slide. A second release date in early September will feature the Knit Four, OG3 Pro, Vacay Slide, and Lux Hybrid.

The ultra-clean Glacier colorway has been a TRUE staple in the 2024 lineup, and the popularity of the classic style has exceeded expectations. The TRUE design team is excited to offer this unique capsule collection to consumers mid-season. The Glacier Pack will be available in seven shoes featuring newer products (Vacay Breeze, Vacay Slide, Knit Four) and some favorite models (OG Cush, OG3 Pro, FS Slide, Lux Hybrid), bringing even more options for TRUE customers.

Cutalong at Tributer Resort Unveils New Clubhouse

Cutalong at Tributer Resort unveiled theor new golf clubhouse this week, establishing the vibrant heart of what will soon be recognized as one of the nation's most sought-after golf resort communities.

Cutalong at Tributer Resort combines championship-caliber golf with residential ownership of luxury villas and cottages, offering a chance to live where the game's traditions meet the best of modern resort living.

Annika Sorenstam Leads the Way at U.S. Senior Women’s Open

There was fire in the cleverly contoured greens of San Diego Country Club for Thursday’s first round of the 7th U.S. Senior Women’s Open. And no one handled the heat better than four-time USGA champion Annika Sorenstam, whose 3-under-par 70 put her atop the leader board.

Sorenstam, who won the 2021 U.S. Senior Women’s Open as well of the U.S. Women’s Open in 1995, ’96 and 2006, started the day on No. 1 and made the turn at 3 under par as she began the round with two birdies and bookended it with another on No. 9. As she headed to No. 10 tee she was the leader.

Five Iron Golf Launches Year Round Junior Clinics

Five Iron Golf, the global leader in indoor golf and entertainment, is teeing off a new after-school program designed to inspire the next generation of golfers. Beginning in October, 5i Junior Clinics will run in 5-week series throughout the year, giving kids a fun, social, and highly personalized way to learn the game.

Led by a network of more than 85 certified coaches across 30 locations, 5i Junior Clinics pair skill-building with an atmosphere that keeps kids engaged and excited to play. In New York City, LPGA Class A Professional Ellen Ceresko has seen the program thrive, helping her students grow in both ability and confidence. “We’ve built an environment where kids feel supported and excited to learn,” said Ceresko. “It’s about more than just a swing — it’s building the confidence, sportsmanship, and joy that golf inspires.”

How to Watch the 2025 Tour Championship at East Lake Golf Club

Scottie Scheffler and Rory McIlroy lead the Top 30 players in the PGA TOUR FedExCup Playoff standings competing for the TOUR Championship at East Lake Golf Club in Atlanta, Ga., headlining this week’s live golf coverage on NBC, GOLF Channel, and Peacock.

The Top 30 players in the FedExCup Playoff standings will square off this week and compete for the FedExCup title at the TOUR Championship East Lake Golf Club in Atlanta. Scottie Scheffler won last week’s BMW Championship at Caves Valley – punctuated by his dramatic birdie chip-in on the 17th hole – to become the first player since Tiger Woods (2006-07) to win at least five times in back-to-back years.

Champion Hills Club Reopens All 18 Holes

Champion Hills Club, Western North Carolina’s premier golf community, is heading into the heart of summer riding a wave of momentum. At the center of the excitement is the acclaimed Tom Fazio-designed golf course, which has reopened and is playing better than ever. 

Meanwhile, the club has invested in two projects that promise to further elevate its already exceptional lifestyle experience.

Five Iron Golf Announces Grand Re-Opening of Baltimore Harbor East Location

Five Iron Golf, the global leader in indoor golf, entertainment, and events, today announced the grand reopening of its Baltimore Harbor East location following a full-scale renovation that enhances its technology, design, and hospitality.

Originally opened in 2019 as one of Five Iron’s earliest locations, the refreshed venue now delivers an elevated experience that blends tour-level golf technology with vibrant social spaces, bold art, and expanded entertainment options — cementing its reputation as a go-to destination for golfers and non-golfers alike.

NGF Short Game: Golf Rounds Played at Midway Point of 2025 Nearly Identical to 2024

When it comes to national indicators of golf’s sustained play levels, consider this: all 26 peak-season months dating back to 2020 have seen rounds trend at least 10% higher than recent pre-Covid comparisons.  

For anyone who’s tried to get weekend public tee times in densely populated metro areas, that’s probably not a surprise.

Cobra Introduces 2025 BAFFLER Combo Set Irons

The new Cobra BAFFLER Irons blend five dedicated constructions into a combo set that might be the easiest to play clubs I’ve ever hit.

If you’re looking for effortless launch, powerful distance, and forgiving control BAFFLER delivers in spades. I’ll have a full review soon. In the meantime, here’s a preview of Cobra’s latest generation of BAFFLER Irons.

TGL Presented by SoFi Season Two Debuts with Finals Rematch

TGL presented by SoFi announced the broadcast network debut for the opening match of its second season as the defending champions Atlanta Drive GC take on New York Golf Club in a rematch of Season 1’s thrilling Finals on Sunday, December 28 at 3:00 p.m., ET on ABC. TGL is a partnership between TMRW Sports and the PGA TOUR.

“TGL presented by SoFi’s inaugural season exceeded all expectations, and Season 2 begins with TGL’s first-ever match on ABC — a rematch of last season’s Finals between Atlanta and New York,” said Mike McCarley, Founder and CEO of TMRW Sports and TGL. “This off season we’ve been focused on elevating the fan experience and are eager to welcome fans and teams back to SoFi Center in December.” 

Russell Henley, Harris English and Bryson DeChambeau Qualify for the 2025 United States Ryder Cup Team

Russell Henley, Harris English and Bryson DeChambeau have qualified for the 2025 United States Ryder Cup Team. They join Scottie Scheffler, J.J. Spaun and Xander Schauffele as the six automatic qualifiers via the U.S. points system.

All U.S. players earned points beginning in 2024 and concluding with this weekend’s 2025 BMW Championship. U.S. Captain Keegan Bradley will announce his six Captain’s Picks to complete the 12-member U.S. Team on Wednesday, August 27.

RBC Extends Title Sponsorship of RBC Heritage and RBC Canadian Open

The PGA TOUR and RBC, in partnership with the Heritage Classic Foundation and Golf Canada, today announced a multi-year extension of the bank’s title sponsorship of the RBC Heritage and RBC Canadian Open. RBC is a long-standing supporter of golf at the professional and amateur levels and has been the title sponsor of the RBC Heritage and RBC Canadian Open since 2012 and 2008, respectively.

The 2026 RBC Heritage, a PGA TOUR Signature Event, begins Thursday, April 16 at Harbour Town Golf Links on Hilton Head Island, South Carolina, and the 2026 RBC Canadian Open, Canada’s National Open, will return to TPC Toronto at Osprey Valley in Caledon, Ontario, on Thursday, June 11.

FlightScope Mevo Gen2 Golf Launch Monitor Review: 10 Things to Know

Everyone who plays golf has golf equipment.  But not everyone who plays golf has a golf launch monitor.  FlightScope wants to change that.

With premium performance, advanced features, and cutting edge technology that rivals $10K+ launch monitors the new FlightScope Mevo Gen2 is almost impossible to resist at a price of just $1,200.