Galvin Green Announces New CEO

Galvin Green, the leading premium high-tech golf apparel brand, has appointed Martin Nilsson as its new Chief Executive Officer, based at the company’s global headquarters in Växjö, southern Sweden.

The board of directors has promoted Nilsson, from a key position in the finance team, to succeed Nicholai Stein, who has served as CEO since January 2020. The appointment strengthens alignment between the board and management team, ensuring greater agility as the brand continues its trajectory of international growth and innovation.

The Titleist Shop at Pinehurst Officially Opens

Titleist, the #1 ball in golf and the game’s leading performance equipment brand, and Pinehurst, the cradle of American golf, announce the official opening of the Titleist Shop at Pinehurst, an immersive fitting and retail experience located just steps from Pinehurst No. 2’s iconic 18th green.

Titleist’s first U.S. retail destination offers extensive golf ball and golf club fitting capabilities along with a wide range of Titleist products and Shop-exclusive offerings –– including Titleist’s most advanced on-demand golf ball customizer, allowing golfers to instantly add their personal touch to the #1 ball in golf. 

Turtleson Unveils 2025 Ryder Cup Licensed Apparel

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, released its lineup of officially licensed 2025 Ryder Cup gear.

The collection includes polos, quarter-zip pullovers, hoodies, vests and jackets that fit perfectly whether you are watching from Bethpage Black, your home course or the 19th hole.

Foresight Sports Makes College Golf History with First Ever Simulator Tournament Championship

Last night thanks to Foresight Sports, college golf history was made in Grand Haven, MI, where 27 schools competed in the first-ever collegiate simulator tournament.

The Foresight Sports College Royale was hosted alongside the Folds of Honor Collegiate at American Dunes where the event was housed in a 130-foot tournament tent filled with fans as the nation’s top golfers went head-to-head in a closest-to-the-pin challenge powered by Foresight’s simulator technology. 

Srixon Releases Keegan Bradley Signature Series Golf Balls

Srixon is proud to honor their longtime staffer with the release of the Keegan Bradley Signature Series Z-STAR DIAMOND Golf Balls, commemorating his captaincy of the United States team later this month.

Bradley, known for his fiery competitiveness, clutch performances, and unwavering dedication to the game, has been a cornerstone of the Srixon family for years. Now, as he steps into a major leadership role in golf’s biggest team event this fall, Srixon is excited to stand by him with a one-of-a-kind product that celebrates both his passion and his pride. 

Team Srixon Celebrates an Epic 2025 Season

From Hideki Matsuyama’s record-breaking season opener at The Sentry to three Major Championships, 34 global victories, and 10 players in the FedExCup Playoffs, Srixon dominated 2025.

This wasn’t just a breakout. It was a turning point. The rise is here. 

ECCO Golf Reveals New AW25 Collection

ECCO GOLF, leaders in golf footwear innovation, have unveiled their AW25 collection, blending classic styles with contemporary, innovative new designs to create a range that caters to winter golfers worldwide.

The new collection is headlined by the groundbreaking ECCO GOLF BIOM H5 HIGH TOP BOA - a winter-ready, performance focused golf boot that has been engineered to perform for the wearer in the very harshest and heaviest of conditions. 

NEW Titleist Pro V1x Left Dash (–Pro V1x) Now on Tour

The next generation of Titleist’s Pro V1x Left Dash golf ball has officially landed on the PGA TOUR, with Left Dash players at this week’s Procore Championship getting their first opportunity to put the new model to the test.

The tour debut of Pro V1x Left Dash (designated by –Pro V1x on its sidestamp) marks an essential step in Titleist’s product development process: final validation from the game’s most discerning players. Every new Titleist golf ball and golf club has to outperform its prior generation and deliver upon consensus feedback gathered by the Titleist team during the R&D process. 

USA Wins 2025 Walker Cup at Cypress Point

Perhaps it was apropos that the fog rolled into the Monterey Peninsula late Sunday afternoon. As the sun-splashed day morphed into a grey mist, the USA Walker Cup Team broke open what was a tight contest at Cypress Point to leave the visiting Great Britain and Ireland side in a fog, rolling to a 17-9 victory in the 50th edition of the biennial competition.

Dominating the singles portion for a second consecutive day, the USA produced 8.5 of the available 10 points after the two teams split the morning foursomes session (2-2) and trailed by a point going into the lunch break. Since 2009, when the Match expanded to 10 Sunday singles matches, it was the largest margin of victory in a final session (8-1-1), surpassing the two 8-2 marks in 2017 and ’19.

Club Champion Putter Fitting Review: 10 Things to Know

The putting stroke is the simplest swing we make in golf.  But there are countless things than can go wrong with it.  The good news is many of these things have nothing to do with your actual stroke.  And that's why it's so crucial you're playing a putter that fits your swing.

A Club Champion putter fitting is extraordinary both in the experience itself and results it produces.  It will make you a better putter immediately.  And it will also give you more of the ingredients needed to start making more putts.

Sunday Pairings and Tee Times for the 50th Walker Cup Match

The 50th Walker Cup Match at Cypress Point Club concludes on Sunday.

Here are the pairings and tee times for Sunday's foursome matches and singles matches.

USA Rallies in Singles After Day One at the Walker Cup

The sun made an appearance at Cypress Point Club on Saturday afternoon. And it made things just a little brighter for the USA Walker Cup Team. 

After a gloomy morning – both in the overcast, cool conditions and the result on the scoreboard thanks to a disappointing 1-3 foursomes session for the home team – the hosts turned an early two-point deficit into a 6.5-5.5 lead over Great Britain and Ireland after Day 1 of the 50th Walker Cup Match. 

Callaway Announces New Apex UT, Apex UW, and Apex Ti Super Hybrid Clubs

That spot between your driver and longest iron is an area of frustration for many players.  Woods can be tough to hit consistently or control.  Hybrids often don't have enough power to make them worthwhile.  And long iron precision can all too often be empty words and broken promises.  Callaway Golf is about to change all of that.

Callaway has announced their new Apex Utility Irons, Apex Utility Woods, and Apex Ti Super Hybrids.  The Apex UT is designed for players who demand precision and high ball speed.  The Apex UW is designed for players who want the power of a fairway wood and versatility of a hybrid.  And the Apex Ti Super Hybrid is designed for players who struggle off the tee or can't find consistency with their woods.

2025 Walker Cup Player Bios and Facts

Cypress Point Club will be set up at 6,620 yards and will play to a par of 36-34-70. The yardage for each session of the competition will vary due to course setup and conditions.

The Walker Cup Match is contested by male amateur golfers, one team from the United States of America and one team composed of players from England, Ireland, Scotland and Wales. The teams consist of not more than 10 players and a captain. 

ECCO Unveils 2025 Fall/Winter Collection

Danish footwear and leather goods brand ECCO presents its Autumn/Winter 2025 collection. 

For the accompanying campaign, ECCO announces record-breaking golfer Lydia Ko as the face, a meaningful evolution of her pre-existing role as an ECCO Golf ambassador.

Galvin Green Unveils New Concept Collection and The Progression Capsule

Leading high-tech golf apparel brand Galvin Green has unveiled the third drop of its fashion-forward CONCEPT collection with the launch of the GALVIN GREEN CONCEPT // The Progression – a capsule featuring exciting new garments and color updates that continue the brand’s mission to unite golf and street wear style 

Seamlessly blending function and style, the contemporary collection offers the younger golfer a high-performance collection with versatile pieces that double as street wear. Enhanced with modern features and high-tech materials - which the brand is synonymous with - this exciting new range is designed for golfers with high expectations for innovation in technology and design, and whose wardrobe pieces crossover between sport and urban life.

PXG Announces New Tour Series Fat Brandon Putter

PXG, the global golf equipment and apparel powerhouse founded by entrepreneur and self-proclaimed golf nut Bob Parsons, has announced the latest addition to its Tour Series Putter lineup – the PXG Tour Series Fat Brandon putter.

The PXG Tour Series Brandon putter offers golfers a modern take on classic putter silhouettes, delivering uncompromising performance with distinctive aesthetics. 

Fujikura Releases Limited Edition Ryder Cup Rivals VENTUS Shafts and Swag

This September, the global golf spotlight turns to Bethpage, New York, as Bethpage State Park hosts one of the most anticipated international matchups in the sport, the iconic USA vs. Europe Team golf rivalry.

And you can represent your patriotic pride with the 2025 Fujikura VENTUS Rivals Limited Edition shafts in Team USA or Team Europe.

Breakthrough Golf Introduces New Stability Carbon Pro Putter Shaft

Breakthrough Golf Technology, the company that revolutionized the putter shaft category with Stability, today announced the launch of the new Stability Carbon Pro putter shaft.

Representing a complete re-engineering of the original Stability Carbon, every component of the Stability Carbon Pro is designed to deliver stability, feel and control for golfers who demand feedback and performance at the highest level. 

USGA Forms Pathways Launch Program

The USGA has announced a groundbreaking collaboration with eight major golf entities, including the PGA TOUR and Pinehurst Resort, to form Pathways Launch, designed to widen the pipeline of golf’s future leaders.

Pathways Launch is a three-month paid internship that will target undergraduate and graduate students in nine participating organizations who demonstrate an aptitude for growth and leadership and have a desire to work in golf/sports. Core areas of focus include development of hard skills, mentorship and leadership training.