Hero World Challenge Champion Wins with Graphite Design Tour AD DI Shafts

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the 2025 Hero World Challenge held at Albany Golf Club in Nassau, Bahamas in was playing a Graphite Design Tour AD DI-8 TXwood shaft in his Srixon ZXi LS 9.0° Driver, a Graphite Design Tour AD DI-9 TX wood shaft in his TaylorMade Qi10 15° fairway metal wood and aGraphite Design Tour AD DI-10 TXwood shaft in his Cobra King RadSpeed Tour 17.5° fairway metal wood.  The champion won his second Hero World Challenge title on the first playoff hole.

“Congratulations to the winner of the 2025 Hero World Challenge for persevering and making some incredible shots in the final round and the playoff.  It’s such a prestigious tournament and we are so excited the champion plays the iconic Tour AD Orange DI shaft in all of his woods,” stated Wayne Ageno, President, Pro’s Choice Golf Shafts.

Bird Golf Academy Expands Coaching Offerings with New Digital Learning Platform

Bird Golf Academy, a global leader in golf instruction and player development, is thrilled to announce the launch of its new digital instruction application, Bird Golf Digital, offering golfers a comprehensive, on-demand approach to improving their game from anywhere in the world. 

Bird Golf Academy has built its reputation on its elevated coaching dynamic, dedicated to helping players of all skill levels improve through structured practice plans and personalized teaching. To make this level of instruction more accessible than ever, Bird Golf Digital now brings the full Bird Golf Academy experience straight into the palm of your hand. 

Hideki Matsuyama Shines on Sunday, Takes Hero World Challenge in Playoff

Delivering a sizzling Sunday finish, Srixon staffer Hideki Matsuyama captured the Hero World Challenge in a playoff, earning his second career title at the event and marking his first appearance since 2018.

Matsuyama closed the week at 22-under par, including an impressive 8-under 64 on Sunday, before winning in a playoff with a decisive approach shot that he stuck inside five feet to set up the victory.

Built for Better: Srixon’s New ZXiR Irons Redefine Game Improvement

Expanding its acclaimed ZXi Iron family into the game improvement category like never before, SRIXON® introduces their all-new ZXiR and ZXiR HL Irons. 

Built with new materials, obsessive craftsmanship, and unmistakable Srixon shaping, ZXiR Irons deliver the feel, forgiveness, and distance players crave without compromises.

Blessings Golf Club Awarded 2028 U.S. Women’s Amateur Four-Ball Championship

The United States Golf Association (USGA) today announced that Blessings Golf Club, in Johnson, Ark., will host the 2028 U.S. Women’s Amateur Four-Ball Championship. It will be the first USGA championship held at the club, and the third contested in the state.

“We are excited to bring a USGA championship back to the state of Arkansas and to partner with Blessings Golf Club for the first time,” said Mark Hill, USGA managing director of championships. “We know the club will deliver an exceptional experience for players and fans alike as we showcase some of the game’s finest female amateurs.” 

Gil Hanse to Create Full Catalogue of Holes for TGL Presented by SoFi

TGL presented by SoFi, the primetime, team golf league today announced that renowned golf course architect Gil Hanse will join the league’s returning design groups to create the full catalog of holes for Season 2.

The holes are purpose-built for TGL’s fast-paced, team match play format and are designed specifically to force risk-reward decisions, heighten scoring volatility, challenge TGL’s six teams and amplify in-venue and broadcast energy for fans.

Statement from the Family of Fuzzy Zoeller

“It is with profound sadness that we announce the sudden passing of our beloved Fuzzy Zoeller, who died peacefully at home in the place he loved, Floyds Knobs, Indiana.”

"Fuzzy was larger than life in every sense of the word. His quick wit, infectious smile, and easygoing nature made him a fan favorite throughout his years on the PGA Tour. He was one of the rare athletes known simply by one name, 'Fuzzy,' and he carried that distinction with humility, humor, and grace.”

New PXG Lightning Metalwoods Arrive with Speed, Power, and Precision That Redefines What a Swing Can Do

PXG has unveiled its all-new Lightning® Metalwoods family, a new generation of PXG drivers, fairway woods, and hybrids engineered through modal analysis, carbon fiber optimization, and advanced mass-distribution strategies.

Designed to produce faster ball speeds, higher moment-of-inertia (MOI), and tighter dispersion, the PXG Lightning line represents the company’s most technically advanced metalwoods platform to date.

USGA Awards First Tee IDEA Grants to Chapters Nationwide

To ensure golf and its inherent values continue to inspire future generations, the USGA has directed its latest IDEA (inclusion, diversity, equity, accessibility) grant funding to 29 First Tee chapters nationwide. The USGA has awarded 129 grants to chapters across the country since 2021, totaling over $1 million since the grant program’s inception, all dedicated to supplementing the efforts of First Tee chapters in reaching communities historically underrepresented in golf.

The USGA, in its capacity as a founding partner of First Tee, directs $200,000 annually toward local initiatives aimed at developing the game’s next generation, and mitigating the entry barriers they commonly encounter in golf.

ARETERA Golf Announces New AO2 Shafts

ARETERA Golf, a rising innovator in premium golf–shaft engineering, proudly announces the launch of its newest line of performance woods shafts: the AO2. 

Designed from the ground up to deliver unfiltered power, superior stability, and unreal feel, AO2 marks a major advancement for competitive players and dedicated golfers seeking next-level consistency off the tee and from the fairway.

Evnroll Introduces ORIGIN Featuring New SWEETFACE 2.0 Technology

Evnroll, the award-winning putter brand, proudly introduces ORIGIN — a bold new line of 100% precision-milled putters crafted in Carlsbad, California.

In 2016, Guerin Rife, Evnroll’s CEO and Chief Designer, reimagined putter face technology to deliver consistent performance across the entire hitting surface. That breakthrough became SweetFace™ Technology — and changed the way golfers think about roll.

True Spec Golf Fitting Review: Intown Golf Club Dublin Studio

If you're looking to get fit for irons the good news is you have options galore.  Local PGA professionals, large retail chains, manufacturer demo days, and specialty club fitting companies will all fit you by tailoring irons to your swing and body.  But with all these options how do you decide which one's best for you?

I was recently fit for irons by True Spec Golf at their Intown Golf Club studio in Dublin, Ohio and my fitting checked all the boxes that go into making an iron fitting a great iron fitting.  And True Spec stood out in three particular areas.  First, I was fit by the most cutting-edge fitting technology.  Second, my fitter was experienced, skilled, and committed to my goals.  And third, I was able to choose from a variety of iron heads, shafts, and grips to ensure my custom build really was the best build for me.

MILESEEY GenePro G1 Touchscreen GPS Laser Rangefinder Review

Why choose features in a golf rangefinder when you can have them all?  That' pretty much sums up the new MILESEEY GenePro G1 GPS Laser Rangefinder and what it brings to the table.  The GenePro G1 measures everything.  It measures smarter.  And it might know the course you're playing even better than the groundskeepers.

The GenePro G1 is a laser rangefinder.  It's also a GPS device.  And its smart algorithms and integrated technology give you more intelligent golf distance information than a traditional laser rangefinder or GPS device alone.  Built in sensors factor in elevation, temperature, and humidity when calculating distances on all uphill and downhill shots.  And the big, bright AMOLED touchscreen overlays distances on course maps making data more contextually useful.

Fujikura Ventus VeloCore+ Blue Driver Shaft Review: PGAPappas Winner Guest Review

Fujikura Golf shafts have been the most played driver and wood shafts in professional golf for six consecutive years and with the expansion of their new Ventus VeloCore+ shafts their dominance this year is unprecedented.  Ventus shafts were used by the winners of all four men's major championships this year and VeloCore+ has really taken the entire golf world (professional and amateur) by storm.

The winner of my recent Fujikura Ventus VeloCore+ driver shaft giveaway says he's hitting drives four yards longer on average with his new VeloCore+ Blue and is reaching distances up to 280 yards (something he's never accomplished before).

Great Holiday Gifts Under $500

The holidays are quickly approaching and here are some great deals if you’re searching for the perfect gift.

All the gifts are under $500 and include some of the best equipment, apparel, and gear of the year.

Sports Impact Expands Partnership with Wilson Golf

Leading PR, marketing, and sponsorship agency Sports Impact has announced the expansion of its long-standing partnership with Wilson Golf to a global remit.

Under the new agreement, Sports Impact will manage the communication and media relations, plus advise on advertising activity and distribution for Wilson Golf in the United States and Australia, extending its role beyond Europe as the iconic brand continues to build on its strong global momentum.

USGA Awards First Tee IDEA Grants to Chapters Nationwide

To ensure golf and its inherent values continue to inspire future generations, the USGA has directed its latest IDEA (inclusion, diversity, equity, accessibility) grant funding to 29 First Tee chapters nationwide. The USGA has awarded 129 grants to chapters across the country since 2021, totaling over $1 million since the grant program’s inception, all dedicated to supplementing the efforts of First Tee chapters in reaching communities historically underrepresented in golf.

The USGA, in its capacity as a founding partner of First Tee, directs $200,000 annually toward local initiatives aimed at developing the game’s next generation, and mitigating the entry barriers they commonly encounter in golf.

Desert Highlands Re-Opens Golf Course After Extensive Restoration

Desert Highlands – the original home of The Skins Game and acclaimed luxury golf club and community in the stunning Sonoran Desert of North Scottsdale – officially re-opens its Jack Nicklaus Signature Design golf course following a substantial restoration project.

Led by Nicklaus Design Senior Designer Chad Goetz, the restoration project represents one of the most ambitious and rewarding undertakings in Desert Highlands’ illustrious history. Nicklaus Design collaborated with Heritage Links and the Desert Highlands Golf Course Maintenance team, led by Director of Agronomy Cody Horstman, on the nearly $10 million restoration project, which included six major components: design enhancements to several holes, greens reconstruction, tee reconstruction, bunker reconstruction, desert de- and re-vegetation, and restoration of the turf found on the tees, fairways and rough.

Club Champion Launches Black Friday Event

Club Champion, the world’s top custom golf club fitter and builder, has officially launched its Annual Black Friday Event, one of the brand’s most anticipated promotions of the year. 

Golfers who book at clubchampion.com by December 1 will receive a FREE custom fitting with any custom club purchase, with the fitting appointment and club purchase eligible to take place anytime through January for added seasonal flexibility.

PXG Powers Into Its Next Chapter with Strategic Leadership Promotions

Parsons Xtreme Golf (PXG), the high-performance golf equipment and apparel company founded by U.S. Marine Corps Vietnam War Veteran and entrepreneur Bob Parsons, today announced key leadership appointments designed to strengthen operations and drive the company’s next phase of growth. Brad Schweigert has been named Chief Operating Officer, and Jill Davis has been appointed Chief Information Officer. 

A founding team member and golf-industry veteran, Schweigert has helped define PXG’s relentless approach to research and development, supporting the company’s evolution from a bold start-up to a globally recognized brand. In his expanded role, he will oversee Product, Operations, Marketing, and Sales, leading cross-functional efforts to align teams, accelerate innovation, and elevate the golfer experience.