New Look, New Era, Same Obsession: Srixon’s Global Rebrand Unites Golfers Worldwide

SRIXON®, a global leader in tour-quality golf equipment and innovation, announces the launch of its new global brand platform, “Obsessed With It,” marking a powerful reintroduction of the brand’s voice, identity, and vision worldwide.

Built on precision, performance and dedication, Srixon is trusted by some of the best professionals in the world but made for anyone obsessed with getting better. From tour players to weekend grinders, it’s not just about the scorecard, it’s about the shared love of the game. 

G440 K Driver Sets PING MOI Record Advancing Forgiveness and Speed to New Highs

Aim. Swing. Talk Trash. Repeat. A record-setting MOI for a PING driver makes the new G440 K the company's straightest and most forgiving model to date while delivering golfers faster ball speeds and CG-shifting adjustability for more distance, PING CEO & President John K. Solheim announced today.  G440 K was designed so you can outdrive your buddies even when you miss center of the face.

The G440 K driver is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today. "We're hearing a lot of great comments about how forgiving and straight the new G440 K driver is, which ultimately leads to more distance for the golfer,” said Solheim. “It’s fun to hear that feedback, and we’re excited to get the ‘K’ into the hands of more golfers."

Command the Check: Tour Winning PING s259 Wedges Deliver More Spin and Control

Engineered to bring golfers of all skill levels more spin and control into and around the greens, PING has introduced the s259 wedge series today, its next generation of custom-fit and custom-built specialty wedges.  s259 feature advanced spin technologies, precision head designs, and enhanced grinds so your shots check. hard and obey harder in all conditions.

From flop to flighted the Tour-proven s259 wedges are offered in 25 loft/grind combinations in two finishes (Chrome and Midnight) and are available for custom fitting and pre-sell beginning today at authorized PING golf shops around the world.

Cobra Golf Introduces OPTM Driver, Fairway Woods, and Hybrids

COBRA Golf wants to put your swing on Autopilot and today introduced their New Family of OPTM drivers, fairway woods, and hybrids.

Features of the new OPTM family include POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33.

PXG Adds Top-30 World-Ranked Player Marco Penge to Tour Roster

PXG announced the signing of PGA TOUR professional and top-ranked player Marco Penge as the newest member of its Tour roster. A powerful ball striker with a fearless competitive style, Penge brings momentum, precision, and a performance-first mindset to the PXG family.

Penge has emerged as one of the game’s most compelling talents, earning attention for his distance, consistency, and ability to perform under pressure. His decision to join PXG reflects a shared commitment to innovation, collaboration, and equipment that is engineered without compromise.

2026 Wilson Staff Model X vs. Titleist Pro V1x - A Comparative Golf Ball Review

Time for the big reveal! The Mystery Golf Ball X is the new 2026 Wilson Staff Model X golf ball. You can read all the tech specs on the ball here.

I was so impressed with how the new Wilson Staff Model X performed out on the course that I had to take it indoors to get performance numbers on TrackMan.  And when I compared it to a juggernaut ball in the industry, the Titleist Pro V1x - this new Wilson Staff Model X outperformed Pro V1x in areas and in ways that was pretty shocking.

Cobra Golf Unveils New KING TEC-MD Mini Driver

COBRA Golf, a leader in golf club innovation, today introduced the KING TEC MINI Driver engineered to deliver an ideal blend of distance, accuracy and versatility for golfers seeking a reliable club both off the tee and the fairway.

Featuring a compact 303cc clubhead, 13.5 degrees of standard loft and a shorter, fairway wood-length 43.75” shaft, the new KING TEC-MD offers enhanced accuracy off the tee and versatility from the fairway.

PUMA Golf Introduces 2026 IGNITE ELEVATE 2 in Fresh New Colors

PUMA GOLF announced today exciting new color options for the 2026 IGNITE ELEVATE 2 golf shoes.

Featuring the same impressive technologies as the original ELEVATE 2, the latest model maintains the same design elements including a FLOATPLATE midfoot shank for maximum control and stability, full-length IGNITE foam for comfort, and semi-translucent carbon rubber outsole with 100+ traction lugs for traction. 

PXG Kicks Off New Year with Tropical Inspired Capsule Collection

PXG opens the 2026 golf season with the return of its celebrated Aloha Collection, a limited-edition capsule that brings tropical influence to a fully merchandised lineup of apparel, headwear, and golf accessories.

Inspired by the vibrant culture, relaxed lifestyle, and unmistakable energy of Hawaii, the collection blends island style with PXG’s performance-driven design.

VESSEL Introduces January Color Series Golf Bags: Built for Your Game and Styled for Your Personality

Your game. Your look. Start your new year with purpose. All this month, VESSEL will introduce a new color series that will redefine how you move forward.

Rooted in purpose, momentum, and personal alignment, the January Color Series presents three distinct color collections each representing a different expression of movement, leadership, and pace.

Winter Golf Training Without the Weather - Why Serious Golfers Turn to Foresight Sports

When winter weather limits time on the course, golfers looking to vastly improve their game aren’t waiting for the weather to warm up in the Spring; they’re staying ahead of the curve and training smarter indoors.

From tour pros to serious amateurs, year-round practice has become essential for maintaining swing consistency, dialing in distances, and starting the season sharp rather than shaking off rust. That’s where Foresight Sports stands out.

Fujikura Launches Next Generation VENTUS TR Blue with Enhanced VeloCore+ Technology

Fujikura has unveiled the next generation of its acclaimed VENTUS TR with the launch of the new VENTUS TR Blue, which has been built with enhanced VeloCore+ technology.

Taking an already iconic shaft line to greater levels of power ad consistency for golfers at every level, the new VENTUS TR Blue has been engineered using Fujikura’s proprietary enso® 3D motion capture testing technology, ensuring the new VENTUS TR Blue elevates one of Fujikura’s most successful profiles with new levels of stability, feel and control.

Five Iron Golf Opens First Nashville Location in Midtown

Five Iron Golf, the global leader in indoor golf and entertainment, has opened its first Nashville location at 202 21st Avenue South, directly below the Aertson Midtown.

The 14,500-square-foot venue marks the brand’s debut in Tennessee, bringing Five Iron’s signature mix of advanced training, immersive play, and elevated hospitality to the heart of Music City. The project is owned and operated by franchise partners Peter McCormick and Alex Zega, who continue to expand Five Iron’s footprint across the United States.

Tour Edge Expands Golf Ball Line with New Hot Launch Model

Tour Edge, one of the fastest-growing manufacturers in golf, today announced the launch of its new Hot Launch golf balls, expanding the company’s growing presence in the golf ball category.

Following a positive response to the tour-caliber Exotics golf ball, Tour Edge now brings innovation to players seeking straight distance, optimal launch, and short game feel.

Tour Edge Announces Multi-year Contract Extension With Golf Legend Bernhard Langer

Tour Edge Golf is proud to announce they have re-signed legendary staff professional Bernhard Langer to a new two-year agreement, continuing a relationship that has paralleled one of the most remarkable careers in golf history.

“I’m excited to continue my relationship with Tour Edge,” said Langer. “I’ve always enjoyed working closely with their team, testing new equipment, and helping make products better for golfers at every level. I’m really pleased with the performance I’m seeing from the new Exotics drivers and irons, and I’m looking forward to what’s ahead in 2026 and beyond.” 

Callaway Introduces 2026 Chrome Tour, Chrome Tour X, and Chrome Soft Golf Balls

When I tell you Callaway Golf is aiming straight at the throne for golf ball supremacy I'm not exaggerating in the slightest.  Callaway currently has a 22.6 percent market share in the golf ball industry (their highest in history).  With the significant momentum of consistent growth generated by the Chrome Tour ball family (first released in early 2024) Callaway is now aiming even higher.  And they're setting their sights (and ours) on even better in 2026.

The new 2026 lineup of Callaway golf balls includes the Chrome Tour, Chrome Tour X, and Chrome Soft.  In this preview I'm going to deep dive on the performance innovations and designs of these new balls that are truly revolutionary.  And of course I'll also have my own review on how these new balls play for you soon as well.

Cobra Golf Expands 3DP Iron Family with New 2026 3DP MB Irons and 3DP X Irons

When Cobra Golf released their 3DP Tour irons in the spring of 2025 no one really knew what to expect.  Cobra promised the 3D Printed Tour irons would offer players iron appearance but with game-improvement performance.  And Cobra 3DP Tour didn't merely exceed expectations.  They cleared the bar.  Raised the bar.  And then cleared the bar again.

And today Cobra has announced two new models in their 3DP irons family, the 2026 3DP MB and the 2026 3DP X.  The 3DP MB and 3DP X irons will give even more players the opportunity to take advantage of Cobra's innovative 3DP design and advanced technologies no matter where their handicap lives.  3DP for every swing.  3DP for every skill.  And now with three unique Cobra 3DP models no golfer is left behind.

Motocaddy Unveils Next Generation Laser Rangefinder

Motocaddy has launched the PRO 5000 Laser Rangefinder, delivering quick, accurate, and effortless distance measurement through cutting-edge technology to elevate on-course decision-making.

Available exclusively through the brand’s website(www.motocaddy.us), the new PRO 5000 Laser features PinLock technology with slope compensation and accuracy to within one yard. Offering an impressive range of up to 1500 yards - including 350 yards to the flag – the PRO 5000delivers the confidence and precision required for ultimate shot planning.

Fujikura and VENTUS Cap Another Memorable Season for Newly Crowned Player of the Year

The World No.1 has been named the Tour’s Player of the Year (POTY) for the fourth time, with Fujikura - the global leader in composite shaft innovation - proudly supporting his success throughout another trophy-laden season.

The American powered his way to six victories, including two Major Championships, which saw Fujikura end the 2025 campaign with a total of 24 Tour wins.

PXG Unveils the PXG Allan ZT Long Putter

PXG has introduced the PXG® Allan® ZT Long Putter, a new extended-length design crafted to help golfers achieve greater stability, improved posture, and a smoother, more repeatable stroke. Purposefully engineered for players seeking a fresh path to consistency on the greens, the PXG Allan ZT Long Putter produces the kind of controlled, steady roll that builds confidence, especially under pressure. 

The PXG Allan ZT Long Putter features an extended-length build, standard at 45 inches and adjustable up to 47.5 inches, paired with a substantially weighted 480g club head that creates a counterbalanced, ultra-stable feel. This design helps quiet excess hand action and promotes a shoulder-driven motion that many golfers find easier to repeat.