COBRA Golf wants to put your swing on Autopilot and today introduced their New Family of OPTM drivers, fairway woods, and hybrids.
Features of the new OPTM family include POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33.
The four models available are OPTM LS, OPTM X, OPTM MAX-K and OPTM MAX-D.
The POI Design
The groundbreaking new low POI design of each OPTM driver, which is delivered via both improved shaping and adaptive weighting, works with Cobra’s other metalwood technologies to reduce shot dispersion by up to 23 percent. If MOI is all about keeping your face square at impact, then POI is all about delivering your face square into impact.
Unlike MOI (moment of inertia), which is a measure of how resistant a clubhead is to twisting on off-center hits on the vertical and horizontal axes, POI measures how a clubhead rotates diagonally across all axes at once.
For that reason, a high MOI is desired to correct off-center hits while a low POI is desired to deliver more accurate shots that don’t create as much gear effect. The result is tighter dispersion down range.
AI Optimized POI
Each driver in the OPTM family features unique AI-Optimized POI Shaping to increase rotational stability as well as AI Optimized Adaptive POI Weighting for enhanced CG placement.
Clubhead shapes are more rounded to place the CG more in the center of the clubhead, while AI-optimized external weights are placed in new locations with the goal of producing the lowest POI possible.
The LS driver, which features a Tour profile and tends to work best for faster swingers, features weight ports in the high toe, mid heel and back, with 11, 7, and 3 gram moveable weights.
The X model features a Tour preferred profile and weight ports in the mid-high toe and back with 11 and 3 gram moveable weights.
The Max-K, the most forgiving of the four models with the highest MOI, features an oversize profile for maximum forgiveness and a fixed 11 gram rear weight.
The Max-D, which is aimed at players who desire slice correction, features a lightweight design, built-in draw bias, and oversized profile with a fixed 11gram weight in the heel area of the clubhead.
“A poll of golfers asking what would inspire them to buy a new driver indicates the top three reasons are distance, accuracy and forgiveness,” said Miraflor. “Cobra is traditionally known for distance and in 2025, our Max-K driver delivered exceptional forgiveness. In 2026, we are delivering our longest, most accurate drivers ever.”
FutureFit33
The entire new OPTM metalwood family also features COBRA’s patented FUTUREFIT33 ADJUSTABLE HOSEL SYSTEM, which is the most significant and innovative metalwood fitting technology to date. The system allows for 33 unique loft and lie settings that can be adjusted independently, unlocking an unprecedented number of fitting options.
All 33 settings can be accessed quickly and easily on the spot, allowing fitters and golfers the opportunity to make desired adjustments in a studio, at home or on the range.
All four new OPTM drivers also feature a multi-material construction with lightweight gloss carbon crown and lightweight titanium frame. A forged faceinsert with H.O.T. Face Technology with 15 hot spots across the clubface delivers a higher CT across the face for more robust distance and ball speeds.
OPTM Fairways
Complementing the impressive line of OPTM drivers is a full lineup of fairway metals featuring the same innovative technologies, including ADAPTIVE POI WEIGHTING, FUTUREFIT33, and H.O.T. FACE. The new OPTM fairway metals are available in three models (LS, X, and MAX) to fit the full spectrum of golfers.
The LS is designed to provide a combination of maximum ball speed and accuracy with the deepest face and lowest spin rates of the three OPTM models. 3, 11, and 14 gram moveable weights in the rear, heel, and toe areas allow for optimized POI and customized performance while a low and forward CG location yields the fastest speed in the OPTM fairway family.
The OPTM X provides the most balanced combination of fast speed and forgiveness of the three fairway models. The X model features a mid-CG location and medium face height with 3 and 17 gram moveable weights in the rear and toe areas of the clubhead.
Other features include FUTUREFIT33 Technology, which provides 33 loft and lie combinations for maximized ball flight tuning and variable thickness H.O.T. Face Technology for improved launch and faster ball speeds on off-center strikes.
The MAX is designed to provide the most forgiveness with draw bias in the OPTM fairway line with a back and heel biased CG and the shallowest face of the three models.
Weight ports in the rear and heel positions with 14g and 3g moveable weights allow for customized performance.
The new OPTM hybrids fill out COBRA’s collection of new metalwood offerings and feature updated shaping that includes a slightly larger address profile and shallower face height for easier launch and optimized trajectory. ADAPTIVE WEIGHTING for improved CG placement and H.O.T. FACE Technology for added speed make the OPTM hybrids faster and easier to launch than previous models.
Like all clubs in the OPTM family, FUTUREFIT33 Technology, which provides 33 loft and lie combinations for maximized ball flight tuning, is also standard.
All COBRA OPTM products will be available for fitting and pre-sale on January 13, 2026, and will be available at retail and online on January 20, 2026. For more information, visit www.cobragolf.com.
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