PXG Signs Olivia Cowan as Newest LPGA Tour Professional

PXG announced the addition of Olivia Cowan to its LPGA Tour roster, strengthening the brand’s presence in the women’s game alongside players including Céline Boutier, Megan Khang, and Auston Kim.

A proven international competitor and respected presence on tour, Cowan brings a modern, performance-first mindset to the PXG team. Her thoughtful approach to preparation and competition aligns naturally with PXG’s focus on innovation, athlete-led product development, and custom fitting – helping golfers of every level play with more confidence and enjoyment. 

USGA Announces Qualifying Sites for 126th U.S. Open at Shinnecock Hills Golf Club

Local and final qualifying sites for the 126th U.S. Open Championship at Shinnecock Hills Golf Club, in Southampton, N.Y., have been announced by the USGA. The championship proper will be contested from June 18-21.

Local qualifying, conducted over 18 holes at 110 sites in 46 U.S. states, Canada and Mexico, will take place between April 20-May 18. Those advancing players will join a group of locally exempt competitors in final qualifying, which will be conducted over 36 holes at 13 sites. Final qualifying will be held in England (May 18), Japan (May 25) and Canada (June 8) as well as 10 U.S. sites, one on May 18 and the remaining nine on June 8, known across the industry as “Golf’s Longest Day,” which will receive ten hours of coverage on Golf Channel.

Chris Gotterup Credits the Biggest Change in His Bag, New Bridgestone TOUR B X, for His Second Win of the Season

Bridgestone Golf staffer Chris Gotterup earned his second PGA Tour victory of the new season and fourth of his young career using the brand new Bridgestone TOUR B X with MindSet golf ball on Sunday at the WM Phoenix Open with a final round of 64 and 16-under-par total. The dramatic playoff victory marks Gotterup’s second win in less than a month (he won the Sony Open in January), making him the hottest player on the PGA Tour and the leader in 2026 FedEx Cup standings.

“This was another great highlight in my career, and I couldn’t have done it without Bridgestone and the new TOUR B X with MindSet” said the New Jersey native. “With the new TOUR B X, I’m getting max speed and distance off the tee, and total control when it matters most around the greens. As far as I’m concerned, this is the best golf ball I’ve ever played, and the sky is the limit for the rest of the season.”

Galvin Green Announces 2026 Part 1 Collection with Cutting Edge Performance and Distinctive Bold Lines

Premium high-tech golf apparel brand Galvin Green has hit the ground running this year with its cutting edge 2026 Part One collection of responsibly sourced golf apparel, highlighted by bold lined patterns, an unmatched rainwear lineup and the brand’s lightest ever windproof garment.

Bolstered by the distinctive ‘READ THE LINE’ design theme, the multi-material DRYVR™ rainwear collection – the brand’s most advanced and comprehensive offering to date – ensures golfers stay at the top of their game in all weather conditions. Standout new designs such as the ARLO jacket in vibrant colors like Crystal Blue, Sand and Royal Blue help elevate the multi-award-winning range to another dimension.

Wilson Golf Launches New 2026 DYNAPWR Forged Irons Engineered with Cutting Edge AI Technology

Wilson Golf has unveiled the new DYNAPWR Forged iron, designed using the latest cutting-edge AI Technology for golfers seeking the ultimate players distance iron with a softer, more responsive feel, combined with a premium look at address.

Building on the success of its predecessor and the critically acclaimed return of the DYNAPWR® franchise, the new DYNAPWR Forged iron is crafted from Forged 8620 Carbon Steel and features a PKR-CUP face design combined with the brand’s AI-generated Variable Face Technology for greater distance and consistent launch windows to elevate playability.

PGAPappas Guest Review: Club Champion Iron Fitting - Creve Coeur, Missouri

If better golf is your goal a Club Champion fitting is the cheat code.  Club Champion is trusted by golfers who are serious about scoring.  They have a massive selection of clubs and shafts to hit.  Their master fitters have endless experience and are battle-tested across every swing flaw known to man.  The gold standard in golf club fitting.  That's Club Champion in a nutshell.

And this PGAPappas Guest review from Brady (@BradyEvans317 on X) about his Club Champion iron fitting might be one of the most amazing club fitting reviews I've ever read.  Brady is a good player.  He's a solid ball striker.  And Club Champion improved every single thing about his iron game.  Distance, dispersion, consistency, control, descent, all of it made better.  And in some cases a lot better.

Golf Pride Unveils ZERO TAPER Putter Grips

Golf Pride, a leading innovator in golf equipment and the maker of the world's most popular golf grips, has introduced the new ZERO TAPER putter grips.

The parallel shape provides a comfortable and familiar look and feel for many players, while innovative design features were purposefully-engineered to optimize hand placement and encourage consistent grip pressure.

PGAPappas Guest Review: Iliac Golf VIP Custom Design Appointment Experience Review

Iliac Golf is different by design.  There's the ultra-premium leather and craftsmanship.  There's the uniqueness of style in all their custom leather golf accessories that's both elevated and imaginative.  And there's an attention to detail in everything Iliac does that makes us feel like we're not just a priority to Iliac, we're the entire and complete point.

I've never gone through the Iliac Golf Custom Design Appointment Experience but one of the winners in my 12 Days of Christmas did.  And I'm truly amazed at how awesome this experience was for the winner, KCCO (@AllTruth16 on X).  Iliac Golf is timeless materials, modern mastery, and a high class of custom golf accessories unmistakably superior and built around one player: You.

Club Champion + Next Round Offer 50% Bonus on Club Trade-In this February

Club Champion, the nation’s leading premium club fitting and building company, is helping golfers upgrade their bags this month. For a limited time, Club Champion is offering a 50% bonus on all club trade-ins. The promotion is available now through February 28, 2026 at all Club Champion locations and is powered by Club Champion’s trade-in partner, Next Round.

With major golf brands rolling out their latest equipment for the season, February is an ideal time for golfers to trade in older clubs and put that added value toward new, custom-fit gear. From drivers and irons to wedges and putters, Club Champion now has the 2026 releases in stores, ready to be tested and fit by expert club fitters using industry-leading technology.

KINETIXX Introduces First Golf Shafts Engineered with Fully Homogeneous Deployment of Kevlar Technology

KINETIXX Golf today announced the launch of SyrgeX and FlexurX, two next-generation wood shaft platforms built around Kevlar® EXO™, the most significant advancement in aramid fiber technology in more than 50 years.

KINETIXX is the only golf shaft manufacturer with exclusive access to Kevlar® EXO™, pairing this breakthrough material with its utility-patented hybrid construction to deliver unprecedented strength, consistency, energy transfer, and feel. Beyond exclusive access, KINETIXX uniquely owns and controls the design, production, and commercialization of the proprietary unidirectional prepreg architectures used in these shafts, manufacturing the material itself rather than sourcing it externally. This vertically integrated capability allows KINETIXX to engineer performance at the material, fiber, and structural levels simultaneously, a feat no other golf shaft manufacturer can replicate.

PGAPappas Guest Review: Club Champion Putter Fitting - Warrensville Heights, Ohio

The first PGAPappas Guest Review of 2026 comes from Kevin (@KSmithWooster on X) about his Club Champion putter fitting experience.  Kevin was the winner of my PGAPappas 12 Days of Christmas Club Champion Putter Fitting and Custom Built Putter Giveaway and you're going to love this review!

Kevin's fitting was extremely thorough and he takes us through every step of his day.  And it's very cool to hear in Kevin's own words how he worked with his fitter to find a putter that not only worked best for him but also addressed goals and priorities Kevin was looking for in his putting game.

Rising Star Kristoffer Reitan Joins Original Penguin as New Brand Ambassador

Original Penguin, a division of Perry Ellis International, proudly announces the addition of Kristoffer Reitan to its global golf roster. Reitan, a dynamic two-time DP World Tour winner and one of Norway’s brightest professional golfers, underscores Original Penguin’s expanding commitment to the game of golf around the world.

Reitan joins an already strong lineup of Original Penguin ambassadors that includes PGA TOUR winners Brian Campbell and Nico Echavarria, PGA TOUR member Max McGreevy and  Johnny Keefer, the reigning Korn Ferry Tour Rookie and Player of the Year.

Srixon and Malbon Golf Team Up for Inaugural Malbon Buckets Cup Tour

SRIXON® is proud to announce a new partnership with Malbon Golf for the inaugural Malbon Buckets Cup Tour.

This competitive golf series designed to bring together top amateurs, professionals, and influential voices from across the game. 

PGA Tour players Parker and Pierceson Coody Join Team Turtleson

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, has announced a partnership with PGA Tour players Parker and Pierceson Coody. Twin brothers from Plano, Texas, Parker and Pierceson are third-generation professional golfers following in the footsteps of their grandfather and 1971 Masters champion, Charles Coody. 

“We are ecstatic to welcome the Coody brothers to the Turtleson team,” said Greg Oakley, co-founder and CEO of Turtleson. “We have a seasoned history of working with golfers on numerous professional tours and the Coody brothers embody everything we look for in a partnership. We look forward to being part of their professional journeys on the PGA TOUR.”

Wilson Golf Unveils New DYNAPWR MAX+ Driver Engineered to be the Straightest and Most Forgiving Driver in Company History

Wilson Golf has elevated its acclaimed DYNAPWR driver franchise to new heights with the introduction of the new DYNAPWR Max+ driver, engineered to be the straightest and most forgiving driver in the brand’s storied history.

The incredibly forgiving DYNAPWR Max+ driver delivers a higher moment of inertia (MOI) than ever before, surpassing the 10K MOI mark. This means the clubhead has greater stability at impact, ensuring the straighter tee shots and leading to more consistent ball flight for those who don't always hit the sweet spot.

Wilson Announces New 2026 Staff Model Blade, Staff Model CB, and Staff Model XB

Wilson Golf has unveiled its 2026 Staff Model iron family, featuring the iconic Staff Model Blade, the refined Staff Model CB, and the all-new Staff Model XB. With precision you command, feel you trust, and forgiveness you appreciate, the new Staff Model Blade, CB, and XB irons are designed to reward your best swings and rescue the rest. And those XB? Think distance with manners.

Engineered with meticulous detail by Wilson’s R&D teams, the 2026 Staff Model irons showcase the brand’s dedication to craftsmanship and performance.

Original Penguin Golf Apparel Now Available at Select PGA TOUR Superstore Locations and Online

Original Penguin by Munsingwear, a division of Perry Ellis International, the renowned lifestyle brand recognized for its timeless style and contemporary flair, has announced that its golf apparel collection for men and women is now available at select PGA TOUR Superstore locations nationwide, as well as online at pgatoursuperstore.com.

The expansion marks a significant step in Original Penguin’s continued growth within the golf category, bringing its distinctive blend of classic design, contemporary performance fabrics, and playful sophistication to one of the sport’s most respected retail destinations.

L.A.B. Golf Delivers Faster Ball Speeds with DF3i

L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, today introduced DF3i, the latest addition to its revolutionary lineup of putters.

Building on the success of the original Directed Force, and best-selling DF3, the DF3i features a performance-driven profile engineered for players seeking a firmer feel while maintaining the consistency, stability, and face control that define L.A.B. Golf putters.

New Fujikura VENTUS TR Blue Officially Put in Play on Tour in La Quinta

Fujikura’s next generation VENTUS TR Blue - built with advanced VeloCore+ technology - has been officially unleashed this week in La Quinta as the world’s best players continue to put their faith in the Tour’s leading shaft brand in the game’s biggest events.

The new launch has been added to the brand’s flagship VENTUS line in California. By doing this, Fujikura’s experienced Tour reps have been working closely with each OEM and their fitters to ensure Tour trucks are stocked with the shaft, while educating staff and players on the engineering process to showcase the new VENTUS TR Blue to optimize results.

Callaway Announces Chrome Soft Hearts Golf Balls

Callaway’s first limited edition golf ball drop of the year is one you’re going to…(wait for it)… LOVE!

The new Chrome Soft Hearts golf balls feature all the tech and performance benefits of Callaway’s new Chrome Soft Golf Balls with hearts logos and messages like “Fore You” and “Love Birdies.”