Club Champion, the nation’s premier custom club fitting and building company, has announced the grand opening of its newest studio in Boston, located at 125 High Street in the city’s Financial District.
Now open and accepting appointments, the Boston studio brings Club Champion’s Tour-level fitting experience to golfers across Greater Boston. Conveniently located near Downtown Crossing and South Station, the studio offers easy access for commuters and local players alike.
Tour Edge Golf, a leader in high-performance golf equipment for 40 years, introduces the all-new Exotics Mini Driver, engineered to deliver a powerful combination of speed, control, and versatility in the long game.
L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, today announced a strategic partnership with UNDERRATED Golf for the 2026 season of the UNDERRATED Golf Tour (UGT). This collaboration aims to enhance player development and engagement within the junior golf community.
The partnership will extend across six tour stops, including the prestigious Curry Cup set for this September at Bethpage Black in Farmingdale, NY. A core component of the collaboration involves L.A.B. Golf providing custom-fitted putters to all U.S.-based UGT players, as well as the top four EU players (two boys, two girls).
Today, adidas announced the posthumous signing of former PGA Tour player Forrest Fezler – whose unique place in the history of the sport makes him the perfect ambassador of style in golf.
In June 1983, during the U.S. Open, Fezler made history when he stepped into a portable restroom on the 72nd hole wearing pants and emerged in shorts. The spontaneous act, subtle yet defiant, marking the unprecedented instance of a player competing in an official PGA Tour event while wearing shorts, cementing Fezler’s status as a legend in breaking the traditional norms of on-course golf style.
Original Penguin, a division of Perry Ellis International, Inc., proudly congratulates brand ambassador Kristoffer Reitan on capturing his first PGA TOUR victory at the Truist Championship. The breakthrough win marks a career-defining milestone for Reitan and cements his arrival among the game’s rising international stars.
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Reitan delivered a poised and impressive performance throughout the week, showcasing his elite ball-striking and composure under pressure to secure the biggest victory of his young career. The win vaults the Norwegian standout to 13th in the FedExCup standings and earns him a two-year exemption on the PGA TOUR. Additionally, the victory secures Reitaninvitations into the 2026 PGA Championship, U.S. Open, and Open Championship along with entry into several of the TOUR’s premier events.
Limited Callaway has announced the new limited edition Stadium Glow Quantum Triple Diamond Max driver and Mini Driver.
These drivers are inspired by and a tribute to the 2026 World Cup.
Cleveland Golf is bringing back one of the most influential wedges ever designed with the release of the Limited Edition 588 Tour Action Wedge.
Originally introduced in May 1988, the 588 set the standard for tour-caliber wedge design. Now, that legendary shape returns, crafted once again to original specifications and enhanced with Cleveland Golf’s most advanced wedge technologies.
FlightScope, a global leader in sports performance technology, is excited to announce an integrated coaching collaboration with Golf Live, the leader in instant virtual instruction. In celebration of the upcoming major at the historic Aronimink Golf Club, FlightScope and Golf Live are joining forces to provide golfers with a "championship-level" path to improvement by combining trusted performance data with expert virtual coaching.
Available for a limited time from May 7 through May 20, all current FlightScope Mevo Gen2 and Mevo+ owners, as well as new customers, are eligible to receive a complimentary professional swing evaluation plus an extended 30-day free trial of Golf Live+. This collaboration equips golfers with the professional resources to translate high-level launch monitor data into lower scores and more consistent ball-striking.
Bridgestone Golf, the #1 Ball-Fitter in Golf, today launched its new limited-edition capsule entitled “Walk It In,” in celebration of the second major of the year. The nostalgic collection, which comes in packaging reminiscent of an old VHS tape from the year 2000 when Tiger Woods captured the “Tiger Slam,” is decorated with a profile of Tiger’s famous “walk it in” moment during the decisive playoff that he won in dramatic fashion.
The limited-edition capsule includes one dozen TOUR B X golf balls with custom packaging and “Walk It In” inscribed on each ball, as well as a vintage-inspired Walk It In Throwback snapback cap and period-correct Walk It In crew socks complete with Bridgestone’s iconic “B” logo and Walk It In detailing. The nostalgic styling of the kit appeals not only to Tiger Woods fans who remember his historic Y2K season, but anyone who yearns for the days when analog videotapes were the primary source of content.
Where major championship golf meets Philadelphia pride.
The limited-edition Chrome Tour May Major features four unmistakable symbols - the Broad Street sign, Liberty Bell, Ben Franklin, and the Philly-shaped soft pretzel - delivering a bold, city inspired look on every shot.
Fujikura is offering the opportunity to experience the 2026 American Century Championship in Lake Tahoe, Nevada, through a fully hosted VIP package.
Running from May 6 through June 10, the competition will award one winner and their guest with a tournament experience like no other, including premium on-site access across the weekend and a selection of fantastic product prizes courtesy of the leading name in composite shaft innovation.
Back by popular demand, Cobra Golf, in partnership with Chipotle and Max Homa, is re-releasing the limited-edition foil-wrapped burrito driver headcover. First released last year at The Memorial, the drop sold out within hours.
Homa, a Cobra ambassador with a known love for Chipotle, worked with the two companies on this collaboration, bridging the gap between golf and lifestyle. Homa will have the headcover in his bag at the Truist Championship.
Motocaddy, the world’s leading electric caddy brand, is strengthening its commitment to collegiate golf through a new partnership with the Golfweek National Golf Invitational (NGI), a premier post-season men’s and women’s college championship being hosted for the fourth-straight year by Ak-Chin Southern Dunes in Maricopa, Arizona.
Through the terms of the sponsorship, NGI players will be able to use Motocaddy electric caddies during the May tournament, a 54-hole stroke-play event that’s often referred to as the “NIT of college golf.” As a bonus, these teams will have a chance to demo the products during home practice rounds at their respective schools ahead of the event.
The Player Air Carbon redefines ultralight performance through structure, not excess.
Crafted from CORDURA® Naturalle fabric, it delivers the softness of cotton with superior abrasion resistance, lightweight, breathable, and built to endure. At its core, a carbon fiber spine developed in partnership with Carbitex reinforces the bag's structure for a more stable, supported carry without adding weight. The result is balance you can feel step after step. The Player Air Carbon marries VESSEL's lightest and most durable materials, together in one bag.
Two heavyweight brands, Callaway and Titleist. Two game-improvement irons, Quantum Max and T350. Ladies and gentlemen, welcome to the main event! The gloves are off and this head-to-head review will compare performance (and appearance and feel) in five categories highlighted below. All numbers were recorded by Trackman, the same Pro V1x ball was used during testing, and both Quantum Max and T350 irons had the same NS Pro Modus Tour 120 S shafts installed.
Both irons bring easy launch, long carry, and plenty of forgiveness. But one pulled ahead on the scorecard landing cleaner punches in this split-decision showdown.
Wilson Golf has announced their all-new Signature Headcover range.
These are currently available exclusively in the U.S. through the www.wilson.com site.
8AM Golf, the world's leading golf-focused holding company, is pleased to be partnering with and supporting McLaren in their newest venture, McLaren Golf.
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The official launch of McLaren Golf took place earlier today in Miami, coinciding with Formula 1’s Miami Grand Prix, as well as the PGA Tour’s Cadillac Championship tournament at Trump National Doral in Miami.
See it. Hear it. Feel it. Want it. That probably best sums up the new limited edition Odyssey Damascus Milled putter drop. Damascus Milled are the most premium putters in the Odyssey lineup. Built to turn heads. Tuned to sound right. And crafted to feel perfect.
Damascus Milled will be available in limited quantities in Seven DB and Seven CH models (two of Odyssey's most popular models in history). And each Damascus Milled putter will have its own unique appearance.
COBRA Golf, a leader in golf club innovation, today introduced the limited-edition OPTM X VOLITION AMERICA driver.
Featuring an army green color and military-inspired design, a portion of proceeds from the OPTM X Volition America driver will go directly to Folds of Honor Foundation, which supports the families of fallen American military heroes by providing educational scholarships to their families.