Club Champion Launches “The Fitting Challenge” - Offering a $450 Golf Shaft Credit if Their Fitters Can’t Beat Your Gamer

Club Champion, the nation’s premier custom club fitting and building studio, today announced The Fitting Challenge, a limited-time promotion running June 23 through July 18, 2026, at U.S. Club Champion fitting studios. The challenge is simple: let Club Champion’s world-class fitters find you a better club in at least one measured category – or receive a complimentary shaft credit of up to $450.

New Club Champion customers age 18 or older book a fitting session and bring their current club – their “Gamer” – into the studio. A Club Champion fitter then conducts a complete fitting, using a Tour-grade launch monitor to measure head-to-head performance across three categories: carry distance, accuracy, and efficiency. The verdict is in the data.

Bridgestone Golf Introduces New e6 SOFT TREADLINE Golf Ball with 360 Align Tech

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new e6 SOFT TREADLINE golf ball with 360 Align Tech. Currently the longest-running and best-selling golf ball franchise in Bridgestone Golf history, the e6 SOFT now comes with groundbreaking 360 Align Tech, inspired by the tread of the Bridgestone Dueler A/T Ascent tire.

 

As with past e6 models, the new e6 SOFT TREADLINE features a large, soft, fast core with gradational compression engineered for extreme ball speed and distance. A soft, seamless Surlyn™ cover provides excellent durability and enhanced feedback at impact, while Bridgestone’s advanced aerodynamics provide in-flight stability. This combination of design elements helps golfers to achieve high launch and low spin off the tee for optimum ball speed and distance, with ample short game feel and performance around the greens.

USGA to Open On-Site U.S. Senior Open Merchandise Pavilion for Pre-Championship Shopping

The 2026 U.S. Senior Open Merchandise Pavilion at Scioto Country Club will be open from Saturday, June 27, through Sunday, June 28, from 10 a.m. to 4 p.m. for exclusive pre-championship shopping for fans. Tickets are not required to access the Merchandise Pavilion during these two days.  

 

The Merchandise Pavilion features more than 25,000 items from brands bearing the 46th U.S. Senior Open Championship logo, including hats, polo shirts, outerwear, T-shirts, posters, headcovers, golf towels and much more. Peter Millar, the official outfitter of the USGA, will be a featured brand in the Merchandise Pavilion, showcasing their many apparel offerings. 

Second Wynd: Clark Hangs on for 1-Shot Win at Shinnecock Hills

Wyndham Clark completed a wire-to-wire victory Sunday at Shinnecock Hills, becoming just the ninth player to lead after every round of a U.S. Open and the first since Martin Kaymer in 2014.

The 2023 champion closed with a 3-over 73 to finish at 4-under 276, edging Sam Burns by one stroke for his second U.S. Open title. Tom Kim, a qualifier who entered the week ranked No. 141 in the Official World Golf Ranking, finished third at 1-under 279.

Miyu Yamashita Rallies from Five Back, Birdies Playoff Hole to Capture Meijer LPGA Classic

Miyu Yamashita delivered a championship performance Sunday at the Meijer LPGA Classic for Simply Giving, firing a scorching 8-under par 64 to erase a five-shot deficit and claim victory for her third LPGA career title. 

Yamashita put together the lowest round of the week at Blythefield Country Club, carding eight birdies to finish regulation at 17-under par. After forcing a playoff, she wasted little time securing the title, birdieing the first extra hole to capture her first win of the season.

Inside the Mind of a Club Champion Master Fitter: An Iron Fitting Review

Many golfers walk into an iron fitting believing the clubhead is the star of the show.  And while head designs certainly matter, experienced fitters know that the shaft often has the greatest influence on how a golfer delivers the club to the ball.

During an iron fitting at Club Champion much of the session is devoted to identifying the shaft that produces the most consistent strike pattern, ball flight, and dispersion.  And the process is far more sophisticated than simply choosing between flexes or lengths.

Clark Leads by Four After 36 at Shinnecock Hills

Wyndham Clark spent his Friday afternoon watching the U.S. men's soccer team advance to the World Cup knockout round — and why not? Through 36 holes of the 126th U.S. Open, the defending champion owns a four-stroke lead.

His 7-under 133 — built on an opening 64 and a second-round 69 — set a Shinnecock Hills record. The 64 came despite a 4 a.m. wake-up call after Thursday's fog delay pushed his finish into Friday morning. He closed the day in style, draining a 33-footer for birdie on 18.

Clark Takes Wind out of Shinnecock Hills and Leads Suspended Opening Round by Four

Going into Thursday’s opening round of the 126th U.S. Open at Shinnecock Hills Golf Club, all the talk was about the expected high winds that were going to whip through the eastern end of Long Island.

Then Mother Nature threw in a curveball.

Joint Statement from the USGA, The R&A, PGA Tour and DP World Tour

Over the past eight years, The USGA and The R&A have raised concerns about distance increases and the long-term consequences of failing to address this consistent trend.

Through a series of formal feedback processes and numerous individual stakeholder meetings, the governing bodies agreed on an across-the-game change in how golf balls are tested via the Overall Distance Standard (ODS).

PING Signs Wyndham Clark to Scottsdale TEC Putter Agreement

Four-time PGA Tour winner and 2023 U.S. Open Champion Wyndham Clark has signed an agreement to exclusively play a Scottsdale TEC putter, PING CEO & President John K. Solheim announced today.

“Wyndham comes into the U.S. Open this week as one of the hottest players in the world,” said Solheim. “He’s been using the Scottsdale TEC Ally Blue Onset model since the Houston Open and has steadily climbed in the world rankings since then on the strength of a win and third-place finish in his last three tournaments. We’re excited he’s having such tremendous success with the new model and benefiting from the Eye Q alignment technology and the onset design. His choice to use the new putter further validates the performance golfers can expect when adding a Scottsdale TEC putter to their bag.”

126th U.S. Open Championship: Fact Sheet

Shinnecock Hills Golf Club will be set up at 7,440 yards and will play to a par of 70. 

The yardage for each round of the championship will vary due to course setup and conditions. 

2026 US Open at Shinnecock Hills: Championship Notes

Shinnecock Hills Golf Club is hosting the U.S. Open for the sixth time, having previously hosted in 1896, 1986, 1995, 2004, and 2018. In addition, it has hosted a U.S. Amateur (1896), U.S. Women’s Amateur (1900), a U.S. Senior Amateur (1967) and a Walker Cup (1977).

Most U.S. Opens hosted: Oakmont CC (10, most recently in 2025), Baltusrol GC (7, most recently in 1993), Shinnecock Hills GC (6, including this year), Oakland Hills CC (6, most recently in 1996), Pebble Beach GL (6, most recently in 2019) and Winged Foot GC (6, most recently in 2020).

USGA Announces Tee Times for 126th U.S. Open Championship

The United States Golf Association (USGA) announced tee times for the first two rounds of the 2026 U.S. Open Championship, Thursday (June 18) and Friday (June 19). 

Shinnecock Hills Golf Club will be set up at 7,440 yards and play to a par of 35-35—70. 

2026 U.S. Open at Shinnecock Hills: Notebook and Storylines

This is the 126th U.S. Open Championship and the 21st U.S. Open contested in New York. The Empire State has hosted 76 USGA championships overall.

Shinnecock Hills is the only course to have hosted the U.S. Open in three different centuries. 

Club Champion Offers Bonus Card Gift Card Promotion for Father's Day

Just in time for Father's Day, Club Champion, the nation's premier custom golf club fitter, is making it easier than ever to give the golfer in your life a gift they'll actually use. Now through June 22, customers will receive a 20% Bonus Cardwith every online Club Champion gift card purchase, making it the perfect gift for dads looking to play better golf this season.

Whether it's a Tour-level custom fitting or new equipment, Club Champion gift cards can be used toward nearly every aspect of the fitting experience. And for a limited time, golfers can maximize their visit even further with free club fittings when they purchase custom clubs, making now one of the best times of the year to invest in better performance.

Fujikura Begins New Chapter with Move to State of the Art Headquarters

Fujikura Composites America has marked another chapter in its journey by moving into its new state-of-the-art headquarters in Carlsbad, California. 

The significantly larger workspace for all aspects of the business will allow the industry leaders in composite shaft innovation to better serve its customers around the globe. 

Titleist GTS3 Driver vs. Titleist GT3 Driver Comparative Review

Is the new Titleist GTS3 driver better than the previous model GT3?  Yes… and No.

Here’s an in-depth breakdown of the two drivers going head to head.

Callaway Announces Limited Edition Chrome Tour June Major Golf Balls.

Where major championship golf meets coastal tradition. The limited-edition Callaway Chrome Tour June Major features a refined, boating-inspired design that pays tribute to the Hamptons, delivering a clean, nautical look on every shot. 

Engineered for outstanding tour performance, the 2026 Chrome Tour is built with new speed technology for players who want exceptional ball speed, consistent flight, and precise greenside control. 

Bridgestone Golf Celebrates 250 Years of American Heritage with New USA 250 Capsule

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the launch of its USA 250 Capsule to celebrate 250 years of American heritage through the lens of championship golf and Tour-level performance. Arriving just in time for the U.S. Open Championship, the patriotic capsule blends collector-level design with Bridgestone Golf’s industry-leading golf ball technology in one premium commemorative kit.

 

“The USA 250 Capsule is our way of celebrating America’s 250th anniversary through the game we love,” said David Vogrin, director of marketing for Bridgestone Golf. “By pairing a special-edition TOUR B RX with collectible accessories and patriotic styling, we created a package that commemorates this historic milestone while delivering the performance golfers expect from Bridgestone.”

Turtleson Launches “Name A Polo After Your Dad” Contest for Father’s Day

Turtleson, creators of striking, sophisticated apparel for discerning customers, launched its “Name A Polo After Your Dad” contest just in time for Father’s Day. 

The contest is an open call for families to nominate dads for the opportunity to design a polo bearing their name and have it featured in Turtleson’s collection.