Saturday, May 21, 2016

Callaway Golf Releasing New Apex Black Irons

Callaway Golf's new Apex Black Irons are precision engineered with industry-leading, category-defining 360 Face Cup technology for exceptional, consistent ball speed across the face and playability in a forged players iron.  And they've added a sleek all black look with a Satin Black PVD finish and premium shaft options, with a vast no upcharge list to customize your set. 


The progressive design creates scoring performance from your long irons to your short irons.  High tech, multi-piece construction provides a combination of distance, feel and control that can suit any player.  And the extremely soft feel is a product of quadruple net forging using mild carbon steel.  When you combine all of these advanced technologies with the all black finish, you have a forged iron for all golfers with an unforgettable look.

Distance With Playability 
This is Callaway's first face cup in a forged players iron. They've taken their industry-leading 360 Face Cup technology that’s redefined ball speed in fairway woods and irons, and precision engineered the face cup to give you consistent ball speed across the face in a forged Apex design. 


New All Black Look 
A sleek Satin Black Finish on the clubhead and premium shaft options including a stepless True Temper XP 95 with a satin black finish give this set an unforgettable blacked out look.  And we have a vast no upcharge list so you can customize your set. 


Scoring Performance Through The Set 
The progressive offset, sole widths, CG height and notch weighting provide the right balance of ball flight, playability, forgiveness and control for each iron.  The longer irons feature more offset where you need it for more forgiveness, while the shorter irons have a more compact shape with less offset for feel and control. 


Multi-Piece Construction 
This high tech construction goes through the whole set to create a remarkable combination of distance, feel and control for any player. The longer irons (3-7) utilize the Cup 360 to increase ball speeds and forgiveness across the face.  In the shorter irons (8-AW), they've included a unique engineered face plate to enhance feel and distance control. 


Extremely Soft Feel From Advanced Forging 
Callaway applied an extremely precise quadruple net forging, precision milling, and 1025 mild carbon steel to produce a new standard for incredibly soft feel in a forged iron. 

The irons will be available June 3, at a price of $1,299 in steel, and $1,499 in graphite.  Set options include: 4-PW, 5-PW, 4-AW, 5-AW. 

As always, if you have any questions, shoot me an email here, or DM on twitter @PGAPappas.

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