We're just about half way through my Show coverage at this point. And if you think you've seen a lot already? Well, there's a whole lot more where that came from.
Yes, Jordan Spieth wears Under Armour. And yes, that makes Under Armour appealing to a growing number of golfers. But even if the two-time major champion wasn't under contract, the 2016 Under Armour line would still garner a lot of attention on its own.
The designs are all-American cool, exemplified by high energy and confident looks. And the classically preppy styles will resonate with players who have little fear both on and off the course. Jordan Spieth or no Jordan Spieth, Under Armour put forth one of the strongest new collections at this years Show.
TaylorMade & Adidas Golf
I covered TaylorMade quite a bit in my Demo Day recaps. So I'm only including a few more pics of their new M1 and M2 woods here. But you know how dazzled I was those? You can color me just as impressed with Adidas' new Tour 360 Boost golf shoes.
I probably own more than a half-dozen Adidas golf shoes (including three pairs of the original Tour 360 II shoes, which until recently I thought were the best golf shoes Adidas ever made). But the new Tour 360 Boost shoes? Well, they're lighter, they're more stable, they have improved cushioning, and they feature a new BOA lacing system. In short, you'll probably see me wearing a pair or two this summer.
Saying Galvin Green outerwear isn't your standard golf-wear would be a bit of an understatement. And their 2016 line features some of the most vibrant colors and awe-inspiring styles they've ever designed.
Known for their highly technical and versatile fabric constructions (like directional stretching and exceptional thermal regulation), their new collection checks all the boxes in what you need from your golf outerwear. Comfort and performance has never been so good.
Remember Zach Johnson sinking clutch putt after clutch putt last season to win The Open Championship last year? Well guess what putter he used? That's right, a SeeMore putter.
This year SeeMore expands its series of GIANT putters with three additional models (the GIANT FGPt, GIANT M1t, and the Mini GIANT). And I got the chance to hit a few putts with all models. I'll admit, the looks took some getting used to. But reliable distance control more than made up for it. The roll is extremely true. And it's my sleeper putter of the Show.
Coming up next: READ MORE: 2016 PGA Merchandise Show DAY 2 RECAP (Part 4 of 5).
And be sure to check out my Demo Day coverage, a four-part series: 2016 PGA Merchandise Show - Demo Day Quick Recap.