Troon and True Spec Golf Enter Partnership

Troon, the leader in club management, development, and marketing, has entered into a strategic partnership with True Spec Golf, the worldwide leader in custom club fitting and building, with more than 20 studios located around the world. 

 

Through the partnership, Troon will collaborate with True Spec Golf to expand their Mobile Fit program and studios at Troon locations around the country.  True Spec Golf will offer Troon customers and members special rates and exclusive offers for club fitting and building services. 

Troon Director of Global Partnerships Brett Brooks said, 

"True Spec Golf is a clear leader in the custom club building space.  Their commitment to delivering exceptional service and premium products aligns perfectly with the Troon experience.  We are thrilled to launch this partnership and believe True Spec Golf will offer a valuable service to our customers and members." 

 

The partnership program will reach a qualified demographic of golfers through Troon's custom-tailored marketing and communication channels that include digital marketing and custom content in Troon Magazine and Troon Prive e-magazine. 

True Spec Golf CEO Hoyt McGarity said, 

"We are excited to bring True Spec's industry-leading club customization process to Troon locations across America.  This partnership delivers True Spec's renowned fitting matrix of 30,000 club head and shaft combinations to Troon’s vast network, with a level of service and attention to detail that Troon's customers and their members have come to expect." 

True Spec Golf is an agnostic club fitting company founded in 2014 and now has 19 studios around the world.  True Spec Golf's fitting matrix stocks more than 30,000 combinations of club heads and shafts from all leading equipment manufacturers, and their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. 

 

In 2018, the company was acquired by golf entrepreneur Howard Milstein, and is now part of Milstein's 8AM Golf family.  In addition to True Spec,other 8AM Golf companies include the Nicklaus Companies (in partnership with the legendary Jack Nicklaus); GOLF Magazine and the GOLF.com website; storied club maker Miura Golf; and GolfLogix, the most-downloaded GPS app in golf. 

For more information on the Troon and True Spec Golf partnership, visit www.Troon.com and www.TrueSpecGolf.com.  And as always feel free to shoot me an email or DM on twitter or Instagram if you have any questions.