The golf travel market overall in the U.S. exceeds $20 billion annually, a robust market that ranges from playing fees and accommodations to travel costs, meals and entertainment expenses. It’s estimated that more than eight million golfers played golf while traveling for business or leisure last year.
Among those who still have a golf trip scheduled for this year, 76% say they’re willing to drive more than four hours each way. The average one-way drive time for planned golf trips for the rest of 2020 is 6.4 hours, which is why it’s not surprising that many U.S. golf resorts and destinations continue to aggressively target the drive-in market. Almost 1/3 of core golfers with chronic wanderlust said they are willing to spend more than eight hours in the car, each way, for a golf getaway.
The following map shows how intent to travel to various locations (by core golfers living east of the Mississippi) has changed since the beginning of the year. Trips out west by “Easterners” appear to be drastically fewer, while southeast golf destinations may suffer the least, owing to the very large number of golfers living within driving distance. Core golfers are defined as those who played 8-or-more rounds over the past 12 months.
For the latest data and insights, visit NGF’s special webpage dedicated to continuing research on the effects of the coronavirus on golf: https://thengfq.com/covid-19.
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