Nicklaus Design Announced Exclusive Partnership with Full Swing Simulators

Nicklaus Design, the design company of golf icon Jack Nicklaus, today announced a multi-year relationship with Full Swing Simulators, golf’s most innovative simulator company. Nicklaus Design’s relationship with Full Swing will start with the unveiling of the PGA National Champion Course, the host site of the Honda Classic, as well as Muirfield Village Golf Club, the host site of the Memorial Tournament presented by Nationwide. The Muirfield Village course became available to Full Swing subscribers starting just as the Memorial Tournament presented by Nationwide got underway in Dublin, Ohio. 

 

The partnership with Full Swing takes advantage of its recently launched proprietary golf course software, Full Swing GOLF, which brings golfers a new way to experience iconic courses with the highest quality graphics on the market. Full Swing uses patented dual-tracking technology, combining high-speed cameras and infrared light wave technology to provide real-time ball feedback with flawless detail. 

Howard Milstein, Executive Chairman of Nicklaus Companies said: “Nicklaus Companies is constantly looking for tech-driven opportunities to bring the Nicklaus standard of excellence to new audiences. We are pleased to be partnering with Full Swing as we continue to extend the reach of our brands to meet the current market.”

Working closely with Nicklaus Design, Full Swing used its new software to map Nicklaus-designed Muirfield Village Golf Club, one of the most challenging courses on The PGA TOUR. Full Swing’s newest course gives golfers a chance to experience Muirfield Village just like PGA TOUR players.

“Nicklaus Design is excited to work with Full Swing to bring our portfolio of award-winning course designs to golfers,” said Jack Nicklaus II, Vice Chairman of Nicklaus Companies and General Chairman of the Memorial Tournament presented by Nationwide. “We believe Full Swing is a company that shares our attention to detail and goal of delivering an enjoyable and challenging golfing experience – on the course, and now off the golf course in a Full Swing simulator.”

As Nicklaus Design continues to add new and update the largest portfolio of over 420 golf courses around the world, they will work with Full Swing on virtualizing these award-winning courses. The Full Swing GOLF library will continue to expand its course collection so that amateurs and pros like Full Swing ambassadors Jason Day, Justin Rose, Gary Woodland, Jordan Spieth and Tiger Woods can practice on-demand before teeing it up at legendary PGA TOUR stops, many of which are hosted at courses created by Jack Nicklaus and his team.

“The opportunity to partner with the iconic brand that Jack and his team have built is truly an honor, and we intend to make sure we deliver on-demand experiences that make you feel as if you were playing the physical course,” said Full Swing Simulators SVP of Sales and Marketing, Jason Fierro. “Bringing our customers a growing library of the world’s most iconic courses that have been rendered in flawless detail is our biggest priority. Adding the amazing Nicklaus Design courses is another sign that our simulator truly is best-in-class.”

After the Memorial Tournament presented by Nationwide finished last week, Full Swing and Nicklaus Design provided members of the Muirfield Village Golf Club, as well as Full Swing GOLF subscribers, the first chance to preview the planned renovation of Muirfield Village Golf Club and the opportunity to play it during the renovation. More information can be found at nicklausdesign.com and fullswinggolf.com.