Sales of the latest Galvin Green premium hi-tech apparel collection have been soaring across the PGA Met Section in New York since the brand introduced its full range of garments to some of the country’s most prestigious golf clubs and stores earlier this year.
“We presented leading golf outlets in the Met Section and the New York area to the strongest ever range of Galvin Green garments across all layers – from award-winning outerwear in various colorways to some of the most exceptional shirt designs on the market – and the results have been pretty spectacular,” said Lou Delfino, General Manager in North America.
“The PGA Met Section has the highest concentration of top 100 clubs in the US and it’s an honor for us to have the opportunity to earn their business and serve this very important market with our quality products. Many of our customers are members of clubs in the Met Section and we are excited to be able to provide access to our products through their home club and help them play their best game and look stylish in the process.”
Among the beneficiaries of increased consumer interest in the brand is the New York Golf Center, which has a prime site in Manhattan on West 35th Street with tens of thousands of New Yorkers passing on their way to the Empire State Building or Macy’s each day. Having extended its order beyond the brand’s renowned rainwear collection to embrace sweaters and polos, store manager Pam Graniero decided to place Galvin Green front and center in the store’s window display for the first time this Spring.
“The premium Galvin Green designs and color options have been very popular with our customers and the fit is just perfect for our high-end store,” said Pam. “We’re able to showcase each layer by presenting the garments across tables and racks to best display how different pieces work together, which the window presence helps attract more golfers into our store. Overall, I’m really pleased with how the Galvin Green line has performed for us,” she added.
“We now have products to protect the golfer in every condition they could play in with a wide choice of high-quality clothing and no one is ever going to walk away from a Galvin Green garment because it lacks quality,” added Lou. “The in-store mix of different layers provides the customer with a much clearer idea of what will work with an outfit and a good product display will always help to catch the eye of a serious golfer willing to pay for quality.”
Among the best-selling garments in the New York area have been the waterproof ARMSTRONG jacket and ARTHUR pants – including exclusive white versions – plus the DAXTON INSULA™ top made from fabric derived from recycled plastic bottles. Among the sought-after polos are the floral print MILLARD in five color choices and the GG logo patterned MAURO in four.
The establishment of a streamlined 3PL facility in Florida in conjunction with Innovative Apparel Inc. means Galvin Green can also offer a gold-standard level of service to its retailers, resorts and private facilities, including a rapid turnaround on custom-decorated garments. The giant 107,000 sq.ft. warehouse incorporates the latest embroidery and printing machines to enhance their potential sales value and its location close to the port of Miami provides a saving on freight costs from where the garments are made.
“Having our garments warehoused and decorated under the same roof enables us to move small special projects out to the customer within 24 hours if needed. To have a partner like Innovated Apparel that understands the unique service needs in the golf business provides us with a massive competitive advantage over many other brands,” added Lou.
For more information on Galvin Green, visit www.galvingreen.com.
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