Callaway Golf Super Hybrid Preview: The Power of a Fairway Wood Now Lives in a Hybrid

Callaway Golf has set a performance milestone in the hybrid category of clubs by designing a new Super Hybrid that delivers the power of a fairway wood. 

 

To achieve this kind of power, Callaway designed the Super Hybrid with an all titanium body instead of steel used in many hybrids. 

Aerotech Golf Gener8 Graphite Iron Shafts Preview: A New Level of Consistency in Lightweight Shafts

Aerotech Golf is releasing new graphite irons shafts named Gener8, which are specifically designed for mid-to-high handicappers looking for longer, higher, and more consistent ball flights. 

 

Featuring a unique Seamless Filament Wound (SFW) Core Technology with a higher elastic composite micro-fiber outer veil, Gener8 graphite iron shafts deliver maximum distance and ultimate control. 

Adidas Golf Tour360 XT Primeknit Shoes Review: King of the Course in Lightweight Comfort and Performance

Knit golf shoes are growing in popularity, but questions naturally arise about their performance in wet weather and stability compared to traditional leather shoes. 

 

I've played multiple rounds now in the new Adidas Golf Tour 360 XT Primeknit shoes, probably walking a good 25,000 yards in them.  And these are indisputably the best in their class, even rivaling performance in a non-knit golf shoe. 

SIK Golf Captures 7th PGA Tour Victory in Last Two Years

SIK Golf captured its seventh victory on the PGA Tour this past weekend at the Houston Open when Lanto Griffin broke through for his first career Tour win. 

 

Using a SIK Flo putter, Griffin dropped a 33-foot birdie putt on the par-3 16th hole to grab a one stroke lead, and then sank a clutch six-foot putt on the final hole for the win, making it seven victories on Tour for SIK in the last two years. 

Golf's Sweet Spot is Generation G: The Most Vital Age Group for the Golf Industry

Are you familiar with Generation G?  If you work in the golf business, you should be. 

 

Some in the golf industry look at the wave of retiring Baby Boomers as an economic windfall, while others expect a sharp falloff in business after they're gone.  Millennials have garnered plenty of attention too, and many of the industry's development programs are focused on juniors.  But the real sweet spot for golf businesses?  That's the Golf Generation, or Gen G. 

National Golf Foundation Reports More than 7.5 Million U.S. Golfers Bought at Least One New Club Last Year: How Old Are Your Golf Clubs?

Equipment manufacturers release their newest lines of clubs almost every year, from from drivers and putters to iron sets and wedges. 

 

And the National Golf Foundation reported that almost one-third of the approximately 24 million U.S. golfers bought at least one brand new club in the past year. 

The oldest average club(s) in a golfer's bag are their irons (5 years), followed by their putter (4.5 years), and then driver (4 years).  Did you buy a new club in the past year?  And what's the oldest club(s) in your bag?

National Golf Foundation Reports 4 Million U.S. Golfers Took Lessons Last Year: Representing Almost 17 Percent of the Overall Participation Base

The positives of an improving golfer are plentiful .  Most notably, they express increased comfort and confidence, while playing more frequently and spending more money on the game. 

 

And according to a report by the National Golf Foundation, the quest to get better led more than four million golfers to take lessons last year in the U.S., a figure that represents almost 17-percent of the overall participation base. 

Golf Datatech Reports August 2019 Rounds of Golf Played Up Compared to Last Year

The National Golf Foundation and Datatech Golf have reported that rounds of golf for August 2019 were up 3.5-percent compared to the same period last year, although the increase is attributable at least in part to more favorable weather conditions than a year ago. 

 

While the August increase brought the year-to-date rounds-played total up, it's now flat compared to the first three quarters of 2018, which overall was a down year.  The total rounds-played number dipped to 434 million last year after hovering around 460 million the previous five years, a decline caused in part by the third-wettest year for the continental U.S. dating back to 1895. 

COBRA Golf T-RAIL Iron Hybrid Preview: Baffler Rail Technology Used to Design COBRA's First All Hollow Iron-Hybrid Set

Cobra Golf is releasing their first all-hollow iron-hybrid set called T-RAIL (Transitional Rail) to take super game improvement clubs to the next level.  T-RAIL combines the forgiveness of a COBRA Baffler hybrid with the precision of an iron in a one-of-a-kind set of clubs that are designed for anyone looking for a better game. 

 

The COBRA T-RAIL irons fuse a hollow, hybrid shape with an iron face and topline, creating an iron-hybrid design that delivers the perfect blend of distance, forgiveness and accuracy.  A hollow body construction creates a lower, deeper CG than traditional cavity-back iron designs allow and makes getting the ball airborne and on the desired target line easier than ever before. 

Next Gen COBRA Golf KING Forged Tec Irons Preview: A Powerful Combination of Accuracy, Feel, Distance, and Forgiveness

COBRA Golf is releasing its next generation 2020 KING Forged TEC irons featuring a traditional muscle-back shape with a hollow design for softer feel and improved power. 

 

Available in a variable or ONE Length set make-up, the new gen KING Forged Tex irons fuse a classic look with modern, cutting-edge face, finish and feel technologies, to provide golfers with the ideal balance of precision and distance. 

Mitsubishi and Aldila Shafts Pick Up Two More Victories on the PGA and European Tours

Mitsubishi and Aldila golf shafts picked up two victories on the PGA Tour and European Tour this weekend when Lanto Griffin won the Houston Open, and Bernd Wiesberger won the Italian Open. 

Griffin's maiden victory on Tour moved him to number 1 in the FedExCup Playoffs and Wiesberger's win moved him to number 1 in the Race to Dubai. 

 

The driver was instrumental in both Griffin's and Wiesberger's victories.  Griffin used a Mitsubishi Kuro Kage TiNi 70 X shaft in his driver to average 324.5 yards off the tee on the Tournament Course at the Golf Club of Houston, and found 78.6-percent of the fairways. 

Lanto Griffin WITB What's In The Bag: The Golf Equipment Griffin Used to Win the 2019 Houston Open

Lanto Griffin has toiled on various mini-tours for most of his career, broke on to the PGA Tour in 2017 only to lose his card the following year, and overcome the life-shattering loss of his father to brain cancer. 

 

So when Griffin won his first professional Tour win Sunday at the Houston Open, emotions poured out.  Griffin's fought and clawed his entire life for this moment.  And persistence is in his DNA. 

Wynn Golf Club Returns with Championship Course Designed by Tom Fazio

The only resort golf course on the Las Vegas Strip returned to Wynn Las Vegas this weekend with the grand reopening of the Wynn Golf Club. 

 

The original 18-hole championship course established in 2005 has been reimagined by legendary golf course architect Tom Fazio to give players a new golf experience from the first drive to the last putt. 

Detroit Golf Club Named 2019 Michigan Golf Course of the Year

Founded in 1899, Detroit Golf Club has evolved for over a century into a graceful, challenging and picturesque property with history and pedigree at every turn. 

 

Accolades have been many and the latest is its selection as the 2019 Michigan Golf Course of the Year by the Michigan Golf Course Association (MGCA). 

Troon and True Spec Golf Enter Partnership

Troon, the leader in club management, development, and marketing, has entered into a strategic partnership with True Spec Golf, the worldwide leader in custom club fitting and building, with more than 20 studios located around the world. 

 

Through the partnership, Troon will collaborate with True Spec Golf to expand their Mobile Fit program and studios at Troon locations around the country.  True Spec Golf will offer Troon customers and members special rates and exclusive offers for club fitting and building services. 

Tour Edge Golf Launches New Bazooka 370 and Bazooka 470 Black Complete Sets

Tour Edge Golf has released their new Bazooka 370 and Bazooka 470 Black complete sets, designed as part of their "Get in the Game" products designed to be the highest quality complete sets in the game. 

 

Their purpose is to make it easier for new golfers and golfers coming back to the game to get new high-performance, game-improvement technology that will make the game easier to play.

PING Golf Offers Free Arccos Caddie Smart Sensors on Eligible Products

As part of its ongoing effort to encourage owners of PING clubs to take advantage of the numerous benefits of Arccos Golf technology, PING has announced a program providing a free set of Arccos Caddie Smart Sensors exclusively to golfers who have purchased an eligible PING club or buy one before the end of the year. 

 

More than 30 PING clubs (listed below) are eligible in the promotion that runs through December 31, 2019, while supplies last.  The promotion also includes a 90-day free trial of the Arccos Caddie app. 

Callaway Footwear Introduces Oceanside and Oceanside LX Oceanside Spikeless Golf Shoes Feature PLUSfoam Insoles

Callaway Footwear is expanding its spikeless offerings for 2020 with the introduction of the new Oceanside and Oceanside LX golf shoes. 

 

The Oceanside line combines a lightweight sports-fusion design with superb comfort and traction features, providing style, stability, and responsive cushioning in every step. 

TRUE Linkswear Launches 10 Year Limited Edition Golf Shoes

To commemorate 10 years of crafting footwear for the walking golfer, TRUE linkswear has announced the launch of a limited edition #/500 TRUE Original golf shoe. 

 

Paying homage to the TRUE Tour (T1), the first TRUE model prototyped in 2009, the OGX echoes the iconic black and white reverse saddle colorway.  The OGX includes several upgrades to the core Original model which include a Bulletproof Vegan Leather upper, reflective rope lacing, commemorative diamond pattern and 10-year anniversary detailing. 

Golf Datatech Unveils 2019 Summer Golf Product Attitude and Usage (GPAU) Study

Golf Datatech, LLC, the golf industry's leading independent research firm for consumer, trade and retail golf trends, has unveiled the 2019 Summer Golf Product Attitude and Usage (GPAU) Study. 

 

A bi-annual study, and the 40th edition produced by Golf Datatech, the serious golfer research report has become an in-demand resource for the golf marketing community over the past 20 years.