olf Pride Grips Trusted By 83% of the Field Including Winner of the Green Jacket and Low Amateur

Golf Pride® a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading swing and putter grip brand in play at the last major of Calendar Year 2020, with over 83% of the field trusting Golf Pride grips.

All twelve players who finished in the Top 10 and ties, including the champion, played Golf Pride grips. The winner trusted Golf Pride’s flagship Tour Velvet en route to winning his second career major and first Green Jacket, as did the winner of Low Amateur. In addition, Golf Pride putter grips were chosen by more of the field than any other brand to take on the famously challenging greens at the storied course that hosted the unseasonably late last major of CY2020.

PUMA Golf Introduces New Cleated Version to Crafted Golf Shoes Collection

PUMA Golf has unveiled its new IGNITE CAGED CRAFTED footwear, building on its popular Crafted Collection, encompassing elegance and peak performance.

The new CAGED Crafted lineup blends comfort, style and performance into a premium package that delivers unmatched, locked-in stability from any lie. The design of the shoe delivers the artistry and look of handmade premium footwear blended with the celebrated technology of PUMA’s IGNITE CAGED golf shoes.

Bridgestone Golf Re-Signs Tiger Woods and Bryson DeChambeau to Long Term Contracts

Bridgestone Golf, the leader in golf ball technology and innovation continued its significant investment into R&D by re-signing the biggest stars in the game, Tiger Woods and Bryson DeChambeau, to long-term contract extensions.

Both players have won major championships with Bridgestone TOUR B golf balls (Tiger at the ’19 Masters with TOUR B XS, Bryson at the ’20 US Open with TOUR B X) and will continue to play their respective models of choice and contribute to the development of new designs for the foreseeable future.

PUMA Golf Celebrates Conclusion to 2020 Major Season with Fresh New Scripts

Rickie Fowler, Gary Woodland, and the most recent Major winner Bryson DeChambeau, will be rocking key pieces from PUMA Golf’s Autumn, Winter 2020 Collection highlighted by the Experience Collection of apparel, footwear and accessories that take inspiration from the flora that typically surrounds the most talked about three-hole stretch in all of golf.

The head-to-toe collection, launched earlier this year, pays homage to what has traditionally been the year’s first major, designed to deliver the excitement that this event continues to inspire despite its new calendar date. In addition to the apparel, accessories and footwear, Rickie & Bryson will both use a Limited-Edition Tournament COBRA x Vessel Tour Staff bag, featuring the same floral patterns seen throughout the Experience Collection.

Tour Edge Golf Shatters Record for Total Number of Clubs in Play on PGA Tours

The 2020 PGA Tour Champions season concluded Monday at the Charles Schwab Finale with players using Tour Edge clubs earning two Top 5’s, three Top 10’ and five Top 25 finishes.

The final event included a Top 5 finish for a non-contracted player using an Exotics EXS 220 Driver and another Top 5 finish for a non-contracted player playing an EXS Ti-Utility Iron.

Duca del Cosma Animal Print a Hit with Women Golfers

Golf shoes featuring bold animal print designs that look stylish both on and off the course are proving among the most popular with women golfers buying from the latest range by Duca del Cosma, the Italian brand that has revolutionized golf fashion.

Chic styles inspired by the distinctive patterns on the majestic Giraffe and Zebra have been designed to appeal to modern women golfers wanting to project a sporty look even when they’re not playing golf.

Streamsong Resort Announces "Golfer's Stay and Play 36" Package

Streamsong Resort has announced its latest golf package, just in time for the holiday season. “A Golfer’s Holiday Stay & Play 36” package offers a two-night stay at the lakeside Lodge, two rounds of golf on your choice of Streamsong Red, Streamsong Blue or Streamsong Black and breakfast each day. But that’s not all.

In this season of giving, Streamsong is adding a Golfer’s Holiday travel bag and exclusive items valued at over $800.00 while supplies last. The Florentine leather cabin bag is thoughtfully packed with luxury and lifestyle brands from Maui Jim®, Maker’s Mark®, Titleist® and more. They even slipped in a complimentary round of golf on the course of your choice for your next visit.

The Masters PGAPappas 2020 Giveaway

Hello, friends!  Augusta National and Magnolia Lane will have more intrigue than ever this week with The Masters moved to November and subtle signs of fall all over the perfectly manicured grounds.  Tiger is the defending champion for the first time since 2006.  J.T., Rory, and D.J., are still looking to add a green jacket to their resumes.  And everyone is wondering can Bryson overpower Augusta like he did Winged Foot to win the U.S. Open?

With so many mesmerizing storylines, it's only fitting my Masters giveaway should be equally epic.  And it's going to be.  Beginning on Monday of Masters week, we'll have seven consecutive days of new giveaways each day.  And the prizes are filled to the brim with awesome for this 84th Masters.

Mitsubishi Tensei AV Raw Orange Shaft Review

Higher launch and lower spin are the magic words to get the most bang from your driver, and it's been bombs away for me with the new Mitsubishi Tensei AV Raw Orange shaft.

Tensei AV Raw Orange is a counterbalanced shaft (with more weight in the butt section, but actually has an evenly balanced (almost linear, one-piece) feeling, and is extremely stable.  It's still a stout feeling, but a smoother stout and not boardy feeling at all.

FootJoy Hydro Tour Rain Jacket Review

A quiet morning.  A walk outdoors.  Some things in life are so perfect you don't need anything else to be happy and content.  And you can add FootJoy's new Hydro Tour Rain jacket to that list of perfect things.

The HydroTour is straight up one of the best rain jackets I've ever worn, giving me exceptional protection and comfort across the board.  This is really a jacket without any compromise.

Cobra Golf Releases Limited Edition King MIM Wedge Inspired by Augusta National and The Masters

 COBRA® Golf unveiled today its Limited-Edition KING MIM Wedge, inspired by the instantly recognizable flowers that surround the most talked about three-hole stretch in all of golf. Even though the flowers may not be in bloom, this wedge pays homage to what has traditionally been the year’s first major and allows golfers to take part in the excitement that this major continues to inspire despite its new calendar date.

Building off the popularity of the brand’s first fully Metal-Injection-Molded (MIM) 304 stainless steel head construction, COBRA’S Limited-Edition MIM Wedge features an eye-catching vintage copper PVD finish with paint-filled intricate laser etching that call to mind Azaleas, White Dogwoods & Golden Bells.

PING Golf Signs Bubba Watson to Lifetime Contract

PING announced that two-time Masters champion Bubba Watson has signed a “lifetime” contract to represent the company. Terms of the agreement were not released, but PING confirmed the contract extends the relationship well past Watson’s expected PGA Tour career.

“We’re extremely excited to make this announcement,” said John K. Solheim, PING President. “We understand it is unique in the sports endorsement world, but so is Bubba. He’s done a lot for PING over his amazing career and we felt the time was right to make this commitment to him. His skill level and creativity on the golf course have defined his career, but his generosity and compassion are what make him a great fit for PING. He’s like family to us and we’re very happy he’ll be with us for the rest of his golf career.”

Toue Edge Exotics EXS Pro Hybrid Review

The new Tour Edge EXS Pro hybrid is the kind of hybrid you can call on to hit any shot you want.

Fantastic versatility with nothing sacrificed in performance.  It's a perfect face height to use off tee or from fairway. From the rough it rips through the grass, and the ball screams off the face.  And I've even used it with pretty good success chipping off greens.

Mizuno Golf ES21 Wedge Review

Scoring clubs are crucial to playing better and having more fun.  But it's sometimes difficult for many of us to get consistent results with traditional blade wedges.

That's why Mizuno Golf designed the new ES21 wedges, blending the precision you want from this specialty club with the forgiveness you need to ensure you play your best.

Callaway Big Bertha B21 Driver Review

The slice.  It chips away at your dignity.  You step into the tee box hoping for a ray of sunshine, but instead experience another power outage.  The slice is an epidemic.  Or at least it used to be.

Callaway's new Big Bertha B21 driver takes away the right side as well or better than any anti-slice driver I've ever hit or tested.  And I tested B21 hard.  Poor grip, chicken wing, over the top, and deliberately open face,  B21 turned all these slice swings into very playable, and surprisingly long drives.

Adidas Golf Introduces Masters Inspired Gear that Pays Homage to Low Amateur

Securing a tee time in the year’s final major isn’t easy. For the select group of amateurs in the field, a tee time that comes with a room key to stay on property puts them in a different category, entirely.

Inspired by these coveted quarters that house them, and to celebrate this unique group of golfers who are all seeking to be called the tournament’s Low Amateur come Sunday, Adidas Golf is unveiling the limited edition Crossknit DPR “Low Am” available worldwide beginning Nov. 9.

Duca del Cosma Teams Up With PGA Tour Superstore

Leading Italian golf fashion brand Duca del Cosma has teamed up with PGA TOUR Superstore to offer its latest collection of high-grade leather shoes to an even greater number of avid golfers.

A total of 49 different styles of spikeless golf shoes, hand-crafted in Europe golf shoes – 22 ladies and 27 men’s – are now available online at pgatoursuperstore.com under Duca del Cosma branding.

Callaway Golf and Top Golf Merge to Create Global Golf and Entertainment Leader

Callaway (NYSE:ELY) and Topgolf Entertainment Group (“Topgolf”) today announced that the companies have entered into a definitive merger agreement. Under the terms of the agreement, Callaway and Topgolf will combine in an all-stock transaction creating a global golf and entertainment leader. The number of shares to be issued is based upon an implied equity value of Topgolf of approximately $2 billion, including the 14% already owned by Callaway.

Topgolf is the leading tech-enabled golf entertainment business, with an innovative platform that comprises its groundbreaking open-air venues, revolutionary Toptracer technology and innovative media platform with a differentiated position in eSports. Topgolf generated approximately $1.1 billion in revenue in 2019 and has grown at a 30% compound annual rate since 2017. Callaway is a leader in the global golf equipment market with a scale position in active-lifestyle soft goods and a proven ability to deliver strong returns, including company growth that has exceeded golf market growth for seven consecutive years.

Wilson Golf Announces New Staff Model CB Irons

Wilson has officially announced the modernization of a timeless classic with the release of the all-new Wilson Staff Model irons. The company has a rich history of forged “blade” irons, many of which have been played by game’s greats. This new generation of Staff Model irons are an appropriate continuation of one the brand’s most cherished equipment.

The Staff Model irons utilize a shape similar to that of FG Tour 100, while retaining Fluid Feel Hosel construction, which helps to move weight and enhance feel. This new Blade also features a milled diamond pattern which frames the score lines. Additionally, a milled face provides players with improved control and feel. The forged 8620 carbon steel is combined with a high polish mirror finish to give the blades a premium finish. For optimum feel, the irons also feature a bore through fluid feel design.

Firestone Country Club Unveils Bunker Enhancement Project to West Course

Firestone Country Club, renowned as one of North America’s most historic venues for championship golf, is embarking on a project to enhance its West Course and renaming the layout the Fazio Course.

Spearheaded by Fazio Golf Design, the project will include the removal of 18 bunkers and renovating the remaining 51. Several bunkers will be reshaped, and the Better Billy Bunker system will be employed in all for optimal drainage and reduction of washouts during inclement weather.