Golf Pride Reignites Ease of Grip Installation with Innovative Concept Helix Grip System

Golf Pride®, a division of power management company Eaton and an industry leader in grip innovation, has announced that it is continuing to pioneer innovative new technologies with the introduction of its revolutionary new Concept Helix grip installation system, providing an exciting and hassle-free way for every golfer to install new grips on clubs.

As golfers continue to realize the benefits of re-gripping, Golf Pride aims to make the self-installation of new grips accessible and easy for all golfers.

Club Champion Gift Cards are the Perfect Gift for the Golfer Who has Everything

No need for a gift receipt this year — a gift card for a Club Champion club fitting will stand out as a memorable gift for your favorite golfer. With over 45,000 hittable club head and shaft combinations, Club Champion offers everything a golfer could want at their more than 74 locations nationwide. And for a limited time, Club Champion is offering a $350 gift card for just $275 when purchased online. This promotion is active from November 25 – December 2, 2020.

“It’s truly the golf gift that keeps on giving, shot after shot,” said Nick Sherburne, Club Champion’s founder. “Ask any passionate golfer — lower scores are the best thing you could possibly offer them, and that’s what a Club Champion fitting delivers.”

AboutGOLF Announces Installation at Golf Pride in Pinehurst

AboutGOLF, the world’s most authentic and accurate indoor golf and entertainment platform, has announced a new installation at the Golf Pride Global Innovation Center in Pinehurst, North Carolina.

“We’re very pleased about what this collaboration affords both companies. Prospective clients of aboutGOLF now have an excuse to fly to the home of American golf while they try out our premium golf simulator. Golf Pride gains access to our swing, ball flight, and stance balance statistics to go that extra mile to confirm their grips positively impact a player’s performance. It’s a win-win,” said Brett Campbell, CEO of aboutGOLF.

16 Players Chosen for 48th Walker Cup

The United States Golf Association’s International Team Selection Committee today announced the 16 players who will attend a practice session Dec. 16-18 for the 2021 Walker Cup Match.

The three days of practice will be held at Arnold Palmer’s Bay Hill Club & Lodge and Lake Nona Country Club, in Orlando, Fla. The practice session is scheduled in advance of the annual Palmer Cup, which is scheduled for Dec. 21-23. Eight of the 16 players are competing in the Palmer Cup, also at Bay Hill, which will help to limit travel for the invitees during the COVID-19 pandemic.

KemperSports Expands Partnership with Mosaic Company to Manage Full Resort Operations at Streamsong

Beginning January 1, 2021, KemperSports will assume management of all resort operations at Streamsong Resort, the extraordinary Central Florida destination.  KemperSports has led golf operations since the opening of Streamsong Red and Streamsong Blue in 2012.

“Streamsong is one of the truly special golf destinations in the country, with three top 100 golf courses in one location,” said Steve Skinner, CEO of KemperSports. “We have had great success leading the golf operations since the inception of the resort and are excited to bring our resort hospitality expertise and resources to bear for the entire resort experience.”

Travis Mathew Black Friday Sale Now Live: 50 to 60% Off and Hot Doorbusters All Week

If you like Travis Mathew gear, this is definitely the week to pick up some great new stuff.

Travis Mathew is having a Black Friday sale (that's live right now) featuring 50 to 60% off an incredible collection of gear and hot daily doorbusters.

Firestone Country Club Announces New General Manager and Director of Golf

Firestone Country Club – renowned as one of North America’s most historic venues for championship golf – welcomes Jay Walkinshaw as general manager and Tommy Moore as director of golf.

Walkinshaw arrives to Firestone with a decorated career in golf club management. He’s had stints as a golf professional at both The Olympic Club (San Francisco, Calif.) and Pebble Beach Golf Links (Carmel, Calif.) in the 1980s.

Miura Golf Black Friday Sale on Iconic Blade Irons

With the Masters behind us and the holiday season now in full swing, Miura Golf introduces a special offer on a selection of Katsuhiro Miura’s legendary blades.

From November 25 through Cyber Monday, November 30, Miura will celebrate the holiday by taking 20% off the latest signature irons in a long line of venerated forged musclebacks.

Golf Datatech 2020 Shopping and Purchasing Study Reveals Changes in Equipment Buying Trends During Covid-19

As the 2020 golf season comes to a close, backed by a surging golf equipment business following the worldwide shutdown from the COVID-19 pandemic, Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, today unveiled its 2020 Shopping/Purchasing Study, revealing trends in golfer buying habits online and across all the various retail channels.

The new study complements Golf Datatech’s ongoing monthly sales reports that analyze the post- shutdown golf economy, including 3rd Quarter sales which surpassed the $1 billion mark for the first time ever.  In fact, Golf Datatech’s detailed analysis of Serious Golfers (those who play and spend the most) has become the industry benchmark for evaluating critical trends across all retail channels, equipment categories and brands.

Kentwool Announces Virtual Appointments for 2021 Pre-Book Season

Kentwool, creators of the World’s Best Sock, announced today the introduction of virtual appointments as part of its 2021 Prebook offerings. Customers can now connect virtually with Pete Kinney, National Director of Sales for Kentwool Performance Apparel (KPA), for appointments to customize their prebook orders for 2021. Kinney, a PGA of America Class “A” professional with more than 25 years of leadership, sales and management experience in the golf industry, is available via Zoom to help buyers tailor an order fit perfectly to their shops’ needs.

“I always look forward to assisting our customers with their prebook orders,” said Kinney, “and I am excited that we can use technology to safely meet ‘face-to-face’ this year.” “As a PGA of America member, I know the importance of prebooking and of having vendor support throughout this process. It was important to me to find a way to be the very best resource possible for our customers in the challenging environment 2020 presents.”

Cobra Golf Introduces KING Supersport 35 - A Limited Edition 3D Printed Putter with SIK Face Technology

Cobra Golf®, a leader in golf club innovation, announced today the first of its revolutionary products featuring 3D Printing technology.  The KING Supersport-35 putter, developed over the past two years in collaboration with COBRA engineers and the teams at HP and Parmatech, features a fully 3D printed metal body with an intricate lattice structure to optimize weight distribution and deliver the highest-possible MOI in a blade shape.

In addition to the 3D printed design, the KING Supersport-35 Putter features a face insert designed in partnership with SIK Golf, which utilizes their patented Descending Loft Technology (DLT) to create the most consistent and accurate roll on every putt.

Tour Edge Exotics EXS Pro Hybrid Part of History in the Bag of Age Defying Legend at Augusta

A Tour Edge Exotics EXS Pro Hybrid was in play this past weekend at Augusta in the bag of a two-time Masters champion that helped the age-defying legend become the oldest player to make the cut in Masters history.

After an opening-round 68, the player was only three strokes off the lead.

Wilson Golf Unveils Staff Model and Staff Model R Golf Balls

Wilson Golf has announced the release of two new Tour-inspired golf balls: the Staff Model and Staff Model R.

The Staff Model ball is designed to deliver maximum distance, a high-level of spin, and exceptional control for skilled players. It debuted on the European Tour at the Scottish Open by England’s Craig Lee and will be used on Tour next season.

Srixon Golf Announces New ZX Irons

SRIXON®, a global leader in top quality irons, announces the launch of the new ZX Irons, state-of-the-art equipment at the cutting edge of iron design and performance. Srixon’s ZX Irons officially launch in North America on January 15, 2021.

Srixon remains at the forefront of iron design and performance, and the new ZX Irons represent the perfect combination of beauty and power.

olf Pride Grips Trusted By 83% of the Field Including Winner of the Green Jacket and Low Amateur

Golf Pride® a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading swing and putter grip brand in play at the last major of Calendar Year 2020, with over 83% of the field trusting Golf Pride grips.

All twelve players who finished in the Top 10 and ties, including the champion, played Golf Pride grips. The winner trusted Golf Pride’s flagship Tour Velvet en route to winning his second career major and first Green Jacket, as did the winner of Low Amateur. In addition, Golf Pride putter grips were chosen by more of the field than any other brand to take on the famously challenging greens at the storied course that hosted the unseasonably late last major of CY2020.

PUMA Golf Introduces New Cleated Version to Crafted Golf Shoes Collection

PUMA Golf has unveiled its new IGNITE CAGED CRAFTED footwear, building on its popular Crafted Collection, encompassing elegance and peak performance.

The new CAGED Crafted lineup blends comfort, style and performance into a premium package that delivers unmatched, locked-in stability from any lie. The design of the shoe delivers the artistry and look of handmade premium footwear blended with the celebrated technology of PUMA’s IGNITE CAGED golf shoes.

Bridgestone Golf Re-Signs Tiger Woods and Bryson DeChambeau to Long Term Contracts

Bridgestone Golf, the leader in golf ball technology and innovation continued its significant investment into R&D by re-signing the biggest stars in the game, Tiger Woods and Bryson DeChambeau, to long-term contract extensions.

Both players have won major championships with Bridgestone TOUR B golf balls (Tiger at the ’19 Masters with TOUR B XS, Bryson at the ’20 US Open with TOUR B X) and will continue to play their respective models of choice and contribute to the development of new designs for the foreseeable future.

PUMA Golf Celebrates Conclusion to 2020 Major Season with Fresh New Scripts

Rickie Fowler, Gary Woodland, and the most recent Major winner Bryson DeChambeau, will be rocking key pieces from PUMA Golf’s Autumn, Winter 2020 Collection highlighted by the Experience Collection of apparel, footwear and accessories that take inspiration from the flora that typically surrounds the most talked about three-hole stretch in all of golf.

The head-to-toe collection, launched earlier this year, pays homage to what has traditionally been the year’s first major, designed to deliver the excitement that this event continues to inspire despite its new calendar date. In addition to the apparel, accessories and footwear, Rickie & Bryson will both use a Limited-Edition Tournament COBRA x Vessel Tour Staff bag, featuring the same floral patterns seen throughout the Experience Collection.

Tour Edge Golf Shatters Record for Total Number of Clubs in Play on PGA Tours

The 2020 PGA Tour Champions season concluded Monday at the Charles Schwab Finale with players using Tour Edge clubs earning two Top 5’s, three Top 10’ and five Top 25 finishes.

The final event included a Top 5 finish for a non-contracted player using an Exotics EXS 220 Driver and another Top 5 finish for a non-contracted player playing an EXS Ti-Utility Iron.

Duca del Cosma Animal Print a Hit with Women Golfers

Golf shoes featuring bold animal print designs that look stylish both on and off the course are proving among the most popular with women golfers buying from the latest range by Duca del Cosma, the Italian brand that has revolutionized golf fashion.

Chic styles inspired by the distinctive patterns on the majestic Giraffe and Zebra have been designed to appeal to modern women golfers wanting to project a sporty look even when they’re not playing golf.