New Callaway Epic Drivers and Fairway Woods Announced

Callaway Golf Company, an industry leader in golf equipment and innovation, announced its new family of Epic Drivers and Fairway Woods. The Epic product line is framing the future of speed, with exceptional new technologies that are designed to deliver fast ball speeds for every type of player.

Three new driver models are available – Epic Speed, Epic MAX, and Epic MAX LS. Exceptional ball speeds start with the Company’s new A.I.-designed Jailbreak Speed Frame. Previous Jailbreak architectures stiffened the body in the vertical direction. By applying Artificial Intelligence, this new structure improves stability in the horizontal and torsional direction as well. The result is exceptional ball speeds across the face.

Odyssey Golf Introduces New White Hot OG Putters

Odyssey Golf, the industry leader in putter innovation, announced its new line of White Hot OG Putters. The original White Hot is an insert that Tour players demand, and now it’s back and better than ever in a premium high performance package for all golfers.

This two-part urethane insert formulation creates the feel, sound and performance that has set the standard in the industry for over 20 years. It’s an innovation that helped propel Odyssey to its position as the #1 Putter across major worldwide Tours.

Shot Scope Announces PRO L1 Laser Rangefinder

On the heels of the V3 Smart Golf Watch debut, the first multi-function watch to feature artificial intelligence and offer golfers real-time on-course performance tracking capabilities, Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based golf management systems, today introduced the PRO L1 Laser Rangefinder to the United States market, adding a new hi-tech device for golfers improve their game.

The Company’s first high-performance laser rangefinder, the lightweight, easy-to-use PRO L1 is the perfect combination of size, accuracy and innovation. The PRO L1 is highlighted by Advanced Slope Technology, providing golfers with compensated distance whether a target is uphill or downhill from their location, and accurate up to 3.6 inches. This function can easily be toggled on and off if being used for tournament play.

Ben Hogan Golf Equipment Announces Limited Edition Player's Combo Sets in Diamond Black Metal Finish

On the heels of introducing a number of long iron alternatives, including the UiHi utility irons and VKTR+ hybrids which led to The Player’s Combo Set – one of the best-selling products in their recent history – the Ben Hogan Golf Equipment Company today unveiled a Limited Edition Player’s Black Combo Set.

The Company will introduce a limited run of the Player’s Black Combo set comprised of the PTx PRO Black irons (#4 iron through #7 iron) combined with ICON Black irons (#8 iron – Pitching Wedge).  As an extra bonus, buyers will have the opportunity to purchase an 18-degree VKTR+ hybrid … traditionally a club that would replace a #3 iron … for a special price.

Tour Edge Announces HL4 To Go Complete Golf Sets

Tour Edge announces the launch of the new ‘Hot Launch 4 To-Go’ package set, a complete set from driver to putter that includes a sleek HL4 cart bag.

Four different complete set make-ups are available; two for men in graphite and steel shafts, one set designed for senior golfers and a complete set designed uniquely for women.

Sun Mountain Introduces Boom Bag - The First Golf Cart Bag with Built In Speakers

Sun Mountain introduces Boom Bag, the first golf cart bag with built-in speakers. Simply connect your mobile device to Boom Bag’s Bluetooth controller and amplify your round. Listen to your favorite play list or follow the game. Boom Bag is available with a 14-way top or a 5-way top, both with abundant space across 13 pockets. Boom Bag is in stores now with a full-retail price of $329.99. For the retailer nearest you, call 800-227-9224 or visit www.sunmountain.com.

Music on the course has become accepted and even embraced by many and Boom Bag makes it easier than ever to connect to your favorite tunes and broadcasts. Boom Bag is available with either a 14-way top or a 5-way top with full-length dividers. Both versions feature a 10.5” diameter top with a dedicated putter compartment, and 13 pockets including a ventilated cooler pocket and a velour-lined pocket with multiple slots for Bluetooth controller/speaker battery and phone. The phone slot even has a clear vinyl window so the audio player can be seen and controlled.

U.S. Growth Market Continues Record Breaking Monthly Growth

Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, has announced that U.S. golf equipment sales for December 2020 were up 58% over the same period in 2019, while exceeding December’s previous all-time high, set in 2006, by 16%.

These record-breaking sales are being released just days before the full 2020 National Golf Performance Report for Rounds Played and Retail Equipment Sales, which is set to be released on Monday, January 25.

TaylorMade Unveils Revolutionary New SIM2 Driver Series

TaylorMade Golf Company builds on its history of metalwood innovation and groundbreaking technologies with the all-new SIM2, SIM2 Max and SIM2 Max•D drivers.

With the original SIM, the company focused on reshaping the driver to deliver speed and aerodynamics at the most critical stage of the swing – those milliseconds right before impact. Embracing the evolution of design, now TaylorMade has reinvented the way drivers are constructed with an increased focus on enhanced forgiveness while maintaining speed and optimal launch conditions.

Ecco Releases Special Edition Iceman S Three Golf Shoes

ECCO – a leading manufacturer of innovative footwear – has released a special edition ‘Iceman’ ECCO S-THREE style to be debuted by ambassador, Henrik Stenson, at the Abu Dhabi HSBC Championship this week.

Paying homage to Stenson’s nickname, ‘The Iceman’ shoe comes in black and white colorways, featuring an icy blue and white coloring in the midsole, as well as cracked leather uppers – developed by world-leading innovators, ECCO Leather – that represent shards of shattered ice. The tongue also comes complete with a special edition tag reading: Henrik Stenson The Iceman.

PUMA Golf Announces High-Tech Performance MATTR Polos

When the weather heats up, PUMA has golfers covered, delivering performance when and where it really matters. Today, PUMA Golf introduced its most hi-tech collection of polos created with MATTR, a performance fabric designed for maximum comfort no matter the climate or conditions. Each MATTR polo in the 2021 Spring Summer Collection features a technical hand-feel, eye-catching graphics, a supreme fit, and is designed to provide superior performance in even the hottest, most humid conditions. Beginning today, MATTR polos will be available in men’s, women’s and junior styles.

MATTR, which stands for Materials, Technology, Research, is a hi-tech, moisture-wicking, fast-drying fabric, with a breathable four-way stretch design and a lightweight feel, giving the golfer everything needed to perform at the highest levels without restricting mobility. MATTR polos are perfect for wear year-round with cool, classic golf style, but shine particularly in warmer weather thanks to its moisture-wicking properties and ability to keep sweat at bay.

Streamsong Resort Announces Full 2021 Calendar of Events

From a family tournament to an amateur championship, Streamsong Resort has special events planned throughout the year that cater to golfers of all skills. With the Oct. 2020 reopening of Streamsong Red and Streamsong Blue now sporting the revolutionary new ultradwarf bermudagrass, Mach 1, there has never been a better time to stay-and-play at Streamsong.

“We have plenty to celebrate as we enter a new year at Streamsong, and we are thrilled that Streamsong Red and Streamsong Blue are back and better than ever,” said Scott Wilson, director of golf at Streamsong. “We hope these special events provide a fun environment for people to experience the resort and our three award winning courses.”

Volition America and Revo Join Forces to Launch Seven New Golf Specific Sunglasses

VOLITION AMERICA, in partnership with Revo, is excited to introduce the Revo Volition America sunglass collection, a unique collaboration designed to support the Volition America movement and those who have sacrificed for our country.

The collection will feature an array of classic sunglass shapes and signature mirrored lenses equipped with Revo’s best-in-class, NASA-based polarized lens technology.  Expect considerable custom details and Revo’s impeccable lens clarity for a collection that seamlessly combines style and performance.  With every piece sold, Volition America will support the families of our military heroes by donating 20% of their proceeds to FOLDS OF HONOR, a nonprofit foundation that provides educational scholarships to the children and spouses of fallen and disabled service members.

Aldila Releases New Ascent Shaft

Aldila has announced the release of their new Ascent shaft.  It will be in play at PGA WEST this week for the American Express, and promises a marriage of power and precision like you've never before seen.

New Image Stabilization Technology was tested with GEARS Accuracy Analysis and data showed Ascent consistently minimizes off-center hits and shaft deflection.

Club Champion Opens in Three New Markets

Custom club fitter Club Champion announces the opening of three new fitting studios this month, located in Memphis, TN; Jupiter, FL and Bradenton, FL. The stores are open and accepting fitting appointments.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

Callaway Golf Announces New Apex 21 Irons and Hybrids

Today Callaway Golf Company (NYSE: ELY), an industry leader in golf equipment and innovation, announced its new family of Apex Irons and Apex Hybrids.

These irons provide exceptional forged performance and A.I.-designed ball speed technologies for a wide range of players. And the hybrids feature new Jailbreak A.I. Velocity Blades for fast ball speeds in versatile, high performance offerings.

Bridgestone Golf Joins Tiger Woods and Popstroke in Family Oriented Putting Venues with New e6 as Official Golf Balls

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the new e6 golf ball will be the official choice of PopStroke. A partnership between TGR, Tiger Woods Ventures and PopStroke Entertainment Group, PopStroke is a family-oriented, hi-tech putting entertainment business. With two current locations in Port St. Lucie and Fort Myers, Florida, and many more to come, PopStroke provides a combination of golf, technology and casual dining. Each new PopStroke location will feature putting courses designed by Tiger Woods’ TGR Design.

As the #1 Ball-Fitter in Golf, Bridgestone takes pride in matching players to the right ball. Accordingly, all PopStroke customers will play and then take home Bridgestone’s new e6, which features a lower compression core and exceptionally soft feel. Tiger himself fits into Bridgestone’s TOUR B XS model, which will be available for purchase at all PopStroke locations, including three new spots scheduled to open in 2021 in Orlando, Palm Beach, and Scottsdale, Arizona.

Titleist and FootJoy Official Sponsors of Women's Golf Day

Titleist and FootJoy have joined the Women’s Golf Day sponsor family as the Official Golf Ball and Official Footwear Sponsors, respectively, of Women’s Golf Day (WGD) 2021.  These highly respected golf industry leaders join WGD’s mission to engage, empower and support women and girls through the game of golf.  Together, Women’s Golf Day, Titleist and FootJoy are striving to bring more women and juniors into the game of golf than ever before through education and opportunity.

“The growth and impact of Women’s Golf Day aligned well with our corporate dedication to engage with more women and girls than ever before,” comments Alicia Madden, Director of Media Acushnet Company.  “We actively support women’s golf at every level of the game and are excited to see how this new partnership will enable us all to bring new players into the game and support those who have already fallen in love with the sport.”

PING Golf Introduces G425 Drivers, Woods, Hybrids, Irons, and Crossovers

Continuing its commitment to bring golfers advancements in technology that lead to lower scores and more enjoyment on the golf course, PING has introduced the G425 family in North America, Europe and South America.

Engineered for golfers of all skill levels, the custom-built clubs are now available for custom fittings at authorized PING retailers around the world. Each club in the series comes standard with an Arccos Caddie Smart Grip.

PXG Releases New 2021 Collection of 0211 Drivers, Woods, Hybrids, and Irons

PXG, the global golf equipment powerhouse, is all about the science of sexy. The formula never changes. Crazy distance, unbelievable forgiveness, huge sweet-spots, an extremely soft feel, and smoking hot looks. All that and more can be found in the company’s All-New PXG 2021 0211 Collection. An incredible line-up of innovative new irons, hybrids, fairways, and drivers that deliver game-changing performance at a killer price.

Six years ago, PXG shook-up the golf industry with the introduction of its groundbreaking flagship technology. With amazing but expensive clubs, PXG built its brand in service to well-heeled golfers and those who desired to own the finest equipment. Since deploying its flagship golf clubs, the company has grown its global footprint and gained notoriety for challenging convention, renouncing product release cycles, delivering groundbreaking technology, and building a direct-to-consumer distribution model.

World No. 1 Dustin Johnson Signs Extension with TaylorMade Golf

Team TaylorMade has one of the strongest lineups in all of professional golf. As a company built around product innovation, technology and authentic golfer relationships, the brand has attracted some of the best and most magnetic players in the game.

There’s no better example of that than Dustin Johnson. He has been a centerpiece for the brand’s team of world-class tour professionals since turning pro 14 years ago. Armed with TaylorMade equipment, Johnson has amassed 24 victories over the course of his career including two major championships.