Titleist Introduces New Pro V1 and Pro V1x Golf Balls – Longer Distance, More Greenside Spin, Softer Feel

Increasing performance through every single layer of the golf ball, the new Titleist Pro V1 and Pro V1x models are designed for longer distance, even more greenside spin and control and softer feel – with the unmatched ball-to-ball consistency and quality that golfers expect from Titleist.

Available beginning Jan. 27 in golf shops worldwide, 2021 Pro V1 and Pro V1x are the result of new core, casing layer, cover and aerodynamic technologies – including proprietary 388 (Pro V1) and 348 (Pro V1x) dimple designs optimized for extraordinary distance and consistent flight – that combine to make the most trusted and best performing golf balls in the game even better.

FootJoy Introduces New Premiere Series Golf Shoes: Inspired by Then, Supercharged for Now

FootJoy shoes have been trusted by more professional golfers than any other brand through an uncompromising commitment to quality, unrivaled design, and a single-minded focus on golf performance.

As part of FootJoy’s continued brand innovation, FJ is excited to introduce you to The Premiere Series, a modern representation of the classic golf shoe for men and women.

FootJoy Announces New HyperFlex Golf Shoes for 2021

FootJoy, the #1 Shoe in Golf, has been trusted by the greatest golfers in the world for a singular dedication to the game of golf and relentless commitment to innovation performance, style, comfort and quality.  In fact, FootJoy has been the #1 shoe chosen by players at every PGA Tour tournament for 75 straight years.

As part of their continued commitment to performance innovation, FootJoy introduces the all-new HyperFlex, tuned specifically for golf to deliver crazy-soft comfort and performance along with support that returns energy to the golfer.

Wilson Staff Announces New D9 Drivers, Fairway Woods, and Irons Designed for the Ultimate in Distance, Performance, and Control

Wilson Staff has unveiled its new line of D9 drivers, fairway woods, and irons using more than 120 computers to ensure the entire line delivers more distance and control than ever before.

Using these computers Wilson was able to simulate and compare different clubhead designs to produce the most effective design possible in each club category.

Vessel Player III Stand Bag New for 2021

The Vessel Player III stand bag combines the proven performance of their flagship Player Stand, with elevated details, increased functionality and unmatched craftsmanship from top to bottom.

Taking cues from the needs of tour players, the Player III features a larger top with a more intentional divider layout, magnetic water bottle pockets and a compression molded back panel for added comfort.

Callaway Announces New ERC Soft 2021 Golf Balls

Callaway Golf officially announced the new ERC Soft Golf Ball, the Company’s longest ball with soft feel, while also providing exceptional greenside control.

ERC Soft is our longest golf ball with soft feel, and it’s built for increased control around the green. To create all that distance, we’ve developed a High Energy Core that promotes maximum speed and total performance from tee-to-green.

New Callaway Epic Drivers and Fairway Woods Announced

Callaway Golf Company, an industry leader in golf equipment and innovation, announced its new family of Epic Drivers and Fairway Woods. The Epic product line is framing the future of speed, with exceptional new technologies that are designed to deliver fast ball speeds for every type of player.

Three new driver models are available – Epic Speed, Epic MAX, and Epic MAX LS. Exceptional ball speeds start with the Company’s new A.I.-designed Jailbreak Speed Frame. Previous Jailbreak architectures stiffened the body in the vertical direction. By applying Artificial Intelligence, this new structure improves stability in the horizontal and torsional direction as well. The result is exceptional ball speeds across the face.

Odyssey Golf Introduces New White Hot OG Putters

Odyssey Golf, the industry leader in putter innovation, announced its new line of White Hot OG Putters. The original White Hot is an insert that Tour players demand, and now it’s back and better than ever in a premium high performance package for all golfers.

This two-part urethane insert formulation creates the feel, sound and performance that has set the standard in the industry for over 20 years. It’s an innovation that helped propel Odyssey to its position as the #1 Putter across major worldwide Tours.

Shot Scope Announces PRO L1 Laser Rangefinder

On the heels of the V3 Smart Golf Watch debut, the first multi-function watch to feature artificial intelligence and offer golfers real-time on-course performance tracking capabilities, Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based golf management systems, today introduced the PRO L1 Laser Rangefinder to the United States market, adding a new hi-tech device for golfers improve their game.

The Company’s first high-performance laser rangefinder, the lightweight, easy-to-use PRO L1 is the perfect combination of size, accuracy and innovation. The PRO L1 is highlighted by Advanced Slope Technology, providing golfers with compensated distance whether a target is uphill or downhill from their location, and accurate up to 3.6 inches. This function can easily be toggled on and off if being used for tournament play.

Ben Hogan Golf Equipment Announces Limited Edition Player's Combo Sets in Diamond Black Metal Finish

On the heels of introducing a number of long iron alternatives, including the UiHi utility irons and VKTR+ hybrids which led to The Player’s Combo Set – one of the best-selling products in their recent history – the Ben Hogan Golf Equipment Company today unveiled a Limited Edition Player’s Black Combo Set.

The Company will introduce a limited run of the Player’s Black Combo set comprised of the PTx PRO Black irons (#4 iron through #7 iron) combined with ICON Black irons (#8 iron – Pitching Wedge).  As an extra bonus, buyers will have the opportunity to purchase an 18-degree VKTR+ hybrid … traditionally a club that would replace a #3 iron … for a special price.

Tour Edge Announces HL4 To Go Complete Golf Sets

Tour Edge announces the launch of the new ‘Hot Launch 4 To-Go’ package set, a complete set from driver to putter that includes a sleek HL4 cart bag.

Four different complete set make-ups are available; two for men in graphite and steel shafts, one set designed for senior golfers and a complete set designed uniquely for women.

Sun Mountain Introduces Boom Bag - The First Golf Cart Bag with Built In Speakers

Sun Mountain introduces Boom Bag, the first golf cart bag with built-in speakers. Simply connect your mobile device to Boom Bag’s Bluetooth controller and amplify your round. Listen to your favorite play list or follow the game. Boom Bag is available with a 14-way top or a 5-way top, both with abundant space across 13 pockets. Boom Bag is in stores now with a full-retail price of $329.99. For the retailer nearest you, call 800-227-9224 or visit www.sunmountain.com.

Music on the course has become accepted and even embraced by many and Boom Bag makes it easier than ever to connect to your favorite tunes and broadcasts. Boom Bag is available with either a 14-way top or a 5-way top with full-length dividers. Both versions feature a 10.5” diameter top with a dedicated putter compartment, and 13 pockets including a ventilated cooler pocket and a velour-lined pocket with multiple slots for Bluetooth controller/speaker battery and phone. The phone slot even has a clear vinyl window so the audio player can be seen and controlled.

U.S. Growth Market Continues Record Breaking Monthly Growth

Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, has announced that U.S. golf equipment sales for December 2020 were up 58% over the same period in 2019, while exceeding December’s previous all-time high, set in 2006, by 16%.

These record-breaking sales are being released just days before the full 2020 National Golf Performance Report for Rounds Played and Retail Equipment Sales, which is set to be released on Monday, January 25.

TaylorMade Unveils Revolutionary New SIM2 Driver Series

TaylorMade Golf Company builds on its history of metalwood innovation and groundbreaking technologies with the all-new SIM2, SIM2 Max and SIM2 Max•D drivers.

With the original SIM, the company focused on reshaping the driver to deliver speed and aerodynamics at the most critical stage of the swing – those milliseconds right before impact. Embracing the evolution of design, now TaylorMade has reinvented the way drivers are constructed with an increased focus on enhanced forgiveness while maintaining speed and optimal launch conditions.

Ecco Releases Special Edition Iceman S Three Golf Shoes

ECCO – a leading manufacturer of innovative footwear – has released a special edition ‘Iceman’ ECCO S-THREE style to be debuted by ambassador, Henrik Stenson, at the Abu Dhabi HSBC Championship this week.

Paying homage to Stenson’s nickname, ‘The Iceman’ shoe comes in black and white colorways, featuring an icy blue and white coloring in the midsole, as well as cracked leather uppers – developed by world-leading innovators, ECCO Leather – that represent shards of shattered ice. The tongue also comes complete with a special edition tag reading: Henrik Stenson The Iceman.

PUMA Golf Announces High-Tech Performance MATTR Polos

When the weather heats up, PUMA has golfers covered, delivering performance when and where it really matters. Today, PUMA Golf introduced its most hi-tech collection of polos created with MATTR, a performance fabric designed for maximum comfort no matter the climate or conditions. Each MATTR polo in the 2021 Spring Summer Collection features a technical hand-feel, eye-catching graphics, a supreme fit, and is designed to provide superior performance in even the hottest, most humid conditions. Beginning today, MATTR polos will be available in men’s, women’s and junior styles.

MATTR, which stands for Materials, Technology, Research, is a hi-tech, moisture-wicking, fast-drying fabric, with a breathable four-way stretch design and a lightweight feel, giving the golfer everything needed to perform at the highest levels without restricting mobility. MATTR polos are perfect for wear year-round with cool, classic golf style, but shine particularly in warmer weather thanks to its moisture-wicking properties and ability to keep sweat at bay.

Streamsong Resort Announces Full 2021 Calendar of Events

From a family tournament to an amateur championship, Streamsong Resort has special events planned throughout the year that cater to golfers of all skills. With the Oct. 2020 reopening of Streamsong Red and Streamsong Blue now sporting the revolutionary new ultradwarf bermudagrass, Mach 1, there has never been a better time to stay-and-play at Streamsong.

“We have plenty to celebrate as we enter a new year at Streamsong, and we are thrilled that Streamsong Red and Streamsong Blue are back and better than ever,” said Scott Wilson, director of golf at Streamsong. “We hope these special events provide a fun environment for people to experience the resort and our three award winning courses.”

Volition America and Revo Join Forces to Launch Seven New Golf Specific Sunglasses

VOLITION AMERICA, in partnership with Revo, is excited to introduce the Revo Volition America sunglass collection, a unique collaboration designed to support the Volition America movement and those who have sacrificed for our country.

The collection will feature an array of classic sunglass shapes and signature mirrored lenses equipped with Revo’s best-in-class, NASA-based polarized lens technology.  Expect considerable custom details and Revo’s impeccable lens clarity for a collection that seamlessly combines style and performance.  With every piece sold, Volition America will support the families of our military heroes by donating 20% of their proceeds to FOLDS OF HONOR, a nonprofit foundation that provides educational scholarships to the children and spouses of fallen and disabled service members.

Aldila Releases New Ascent Shaft

Aldila has announced the release of their new Ascent shaft.  It will be in play at PGA WEST this week for the American Express, and promises a marriage of power and precision like you've never before seen.

New Image Stabilization Technology was tested with GEARS Accuracy Analysis and data showed Ascent consistently minimizes off-center hits and shaft deflection.

Club Champion Opens in Three New Markets

Custom club fitter Club Champion announces the opening of three new fitting studios this month, located in Memphis, TN; Jupiter, FL and Bradenton, FL. The stores are open and accepting fitting appointments.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.