Club Champion Now Offers Over 50,000 Hittable Combinations

Offerings from PRGR Golf, an expansion of Edel selections and more additions have pushed custom fitter Club Champion over the 50,000 mark for in-store hittable combinations. The company reached the 45,000 mark in March of 2020 and has been steadily expanding their offerings since.

“We’re excited to up the ante this year,” said Nick Sherburne, founder of Club Champion. “By continuing to bring in new options, we’re able to provide such a deep well of fitting solutions so we can continue to provide Tour-level service for any and every golfer.”

Bernhard Langer Joins Tour Edge Professional Staff

Today Tour Edge announced that Bernhard Langer, the #1 ranked player on the PGA Tour Champions, has joined its professional Tour staff in a multiyear agreement.

Langer recently played a Tour Edge Exotics EXS Pro Hybrid at the November Masters that helped the age-defying legend become the oldest player to make the cut in Masters history.

Srixon Announces ZX4 Irons - Their Most Forgiving Irons Ever

SRIXON®, a global leader in golf equipment innovation, announces the launch of the all-new ZX4 Irons, a fully hollow, face-forged iron set that brings forgiveness to the Srixon irons family.

The ZX4 Irons officially launch in North America on March 5, 2021.

ECCO Golf Launches BIOM H4 Golf Shoes

ECCO Golf has announced the launch of BIOM® H4, the latest offering from the award-winning ECCO BIOM line featuring innovative stability and traction technology for advanced performance and motion control through the swing.

Offered in four colorways for both men and women, BIOM H4 boasts a visible T. PU stabilizer that wraps around the foot from the outsole to the midsole for enhanced stability, while adding to the contemporary design with vibrant color pops in certain styles.

Callaway Footwear Introduces Coronado v2 and Coronado v2 SL Golf Shoes

Callaway Footwear has added the Coronado v2 and Coronado v2 SL to its 2021 footwear collection. The Coronado, launched in 2018, quickly became one of the top-selling golf shoes in the Callaway footwear line.

For 2021, the Coronado v2 and Coronado v2 SL debut with enhanced performance technologies for exceptional comfort and stability in every step.

TopGolf Announces 9-Shot Challenge - Global Tournament Series Kicks Off Saturday February 6

Growing the game of golf has seemingly always been a challenge, yet it continues to be the sports number one priority.  Topgolf Entertainment Group (TEG) has made its mission and worked tirelessly to make the game of golf more accessible and entertaining through meaningful, tech-driven golf experiences.

To further its cause of growing the game, TGE created a first-of-its-kind competition known as the “9-Shot Challenge” global tournament, which kicks off this Saturday, February 6th.

USGA and R&A Announce Golf Equipment Research Topics and Proposed Equipment Standard Changes

The USGA and The R&A are re-engaging with the golf industry on the Distance Insights project, which aims to help achieve a more sustainable long-term future for golf.

The governing bodies are issuing specific Areas of Interest to help mitigate continuing distance increases and three proposed changes to the Equipment Rules to ensure their effectiveness in relation to distance limits.

Go Farther with the New 2021 Srixon Z-Star Series Golf Balls

SRIXON®, a global leader in golf ball technology and innovation, is proud to announce the launch of the seventh generation Z-STAR Series golf ball. Srixon’s Z-STAR and Z-STAR XV are available in Pure White™ and Tour Yellow™ and officially launch in North America on February 26, 2021.

The seventh-generation Z-STAR features a 0.6mm cover that is thicker than previous generations for enhanced spin and control around the greens. When paired with the revolutionary FastLayer Core that dramatically increases ball speed to deliver maximum distance, the new generation offers unparalleled feel.

New Balance Dials in Fit and Comfort with Fresh Foam PaceSL BOA Golf Shoes

New Balance Golf introduces the Fresh Foam PaceSL BOA to its performance footwear collection for 2021.

The combination of a new Fresh Foam midsole and BOA Fit System delivers the ultimate walking shoe for golfers by providing a secure fit, perimeter stability, and comfort in every step.

National Golf Foundation Releases State of the Industry Graffis Report

The National Golf Foundation’s Graffis Report, a holistic overview of an unprecedented year in the golf industry, is now available for NGF members. The Graffis Report compiles many of the game’s key 2020 data points on the business of golf and the health of the game in a single publication: golf participation, engagement, rounds-played, golf course supply and development, golf equipment sales, retail supply and the game’s reach.

The full report, named after Herb and Joe Graffis, who founded NGF 85 years ago as the first golf business research, education and trade organization, can be accessed here.

USGA Announces Local Qualifying Sites for 121st U.S. Open Championship

The United States Golf Association (USGA) today announced local qualifying sites for the 121st U.S. Open Championship. The U.S. Open will be contested at Torrey Pines Golf Course (South Course), in San Diego, Calif., for the second time from June 17-20, 2021. Local qualifying, conducted over 18 holes at 109 sites in 43 U.S. states and Canada, will take place between April 26-May 18.

“Professional and amateur golfers worldwide have a pathway to emerge from the thousands who will attempt to earn a place in this year’s U.S. Open at Torrey Pines Golf Course by competing in this two-stage qualifying process that was established in 1959,” said John Bodenhamer, USGA senior managing director, Championships. “Allied Golf Associations and Golf Canada, with the cooperation of the USGA’s five regional offices, are joined in this collaborative effort for both stages. We appreciate their diligence in overcoming the challenging times we confront each day.”

Titleist Introduces New Players and Hybrid Stand Bags

Titleist, Golf’s Symbol of Excellence, introduces six new golf bag models across two distinct categories – stand and hybrid – for the 2021 season.

TITLEIST PLAYERS COLLECTION

The new Titleist Players Collection stand bags – Players 4 Plus StaDry, Players 4 StaDry, Players 4 Plusand Players 4 – offer feature-rich designs for dedicated golfers seeking a lightweight stand bag without sacrificing storage or durability.

SIK and Cobra Golf Announce Partnership Launching First 3D Printed Putter with Additional Launches Summer 2021

SIK Golf, creator of patented Descending Loft Technology, and Cobra Golf, a leader in golf club innovation, today announce a long-term partnership which will see the brands working together on technology that was used in the first 3D Printed commercial putter, launched by Cobra in 2020. The two companies plan to continue working together on future products currently slated for launch in Summer 2021.

This partnership, the genesis of which was SIK Golf partner and long-time Cobra Golf ambassador Bryson DeChambeau, has the common goal of bringing superior putting performance to the masses through SIK’s patented Descending Loft Technology (DLT).

XXIO Unveils All-New XXIO Prime

XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Prime, the ultimate symbol of excellence and performance. The new XXIO Prime officially launches in North America on February 12, 2021.

“It’s safe to say that the new XXIO Prime Woods and Irons are the most advanced set of clubs ever developed for moderate-to-slow swing-speed players,” said Jeff Brunski, Vice President of Research and Development. “From the exotic materials and construction to the ultra-lightweight shafts featuring our Weight Plus counter-weighting technology, every detail in the new XXIO Prime has been engineered to add distance and accuracy – specifically for players who have lost some yards over the years. XXIO Prime is truly different and special.”

Srixon ASICS Announces New GEL Course ACE Golf Shoes

SRIXON®/ASICS® a worldwide leader in golf equipment design and manufacturing, is proud to introduce a new golf footwear model in partnership with ASICS North America – the GEL-Course ACETM.

“The Srixon/ASICS partnership has been tremendous for both our brands,” said Mike Powell, President of Sales and Marketing at Srixon/Cleveland Golf/XXIO. “ASICS is a huge global sports brand and widely recognized as the leader in performance footwear. We’re excited to launch the new GEL-Course ACETM. This shoe will provide the legendary performance of ASICS running shoes and the waterproof protection you need when conditions on the course aren’t perfect.”

Tour Edge Golf Extends Popular EXS Pro Series with Small Batch Limited Edition Orders

Today, Tour Edge officially announced the extension of the Exotics EXS Pro Series that was one of the fastest rising models in drivers, fairways, hybrids, irons and wedges on the PGA Tour Champions in 2020.

Launched in June of 2020 and out on tour in late July, these popular tour-inspired clubs that were dubbed “straight from the tour van” were only ordered in limited small batch quantities.

Callaway Announces New Supersoft and Supersoft MAX Golf Balls

Callaway Golf Company (NYSE: ELY), an industry leader in golf equipment and innovation, has officially introduced its new ERC Soft, Supersoft, and Supersoft MAX Golf Balls.

This new lineup will appeal to a wide range of golfers, and each offering promotes fast ball speeds, exceptional feel, and outstanding greenside control.

Shot Scope Introduces Strokes Gained Data to Industry Leading Performance Tracking Platform

Shot Scope, the industry-leader in performance tracking technology, has announced a significant string of upgrades to its platform, allowing users to review ‘strokes gained’ data for all facets of their game on the mobile app.

Strokes gained is a way of analyzing where a player sits when comparing every aspect of their performance with players in the rest of a dataset. This approach to performance analysis will allow Shot Scope users to gain a greater understanding of which areas of their game they may need to work on in order to improve their overall scoring average. It will do this by isolating individual aspects of a player’s game and comparing it to the entire Shot Scope dataset to deliver efficient results.

Mizuno Announces New ST-Z and ST-X Drivers and Fairway Woods with Sound and Speed Benefits of Forged SAT 2041 Beta Titanium Face

Mizuno, the global specialty sporting goods company, announced the next generation of ST Series metal woods will be available starting February 2021, representing the culmination of the company’s 3-year, rapid-fire driver development project.

The new ST-Z and ST-X further deploy Mizuno’s high strength, Forged Beta SAT2041 Ti face and complex carbon construction to deliver potent ball speeds and a dense, satisfying sensation at impact. The Forged Beta SAT2041 TI maintains its characteristics and resists micro fractures for longer than the commonly used 6-4, Alpha Beta Ti.

Mizuno Extends Popular M Craft Putter Line with Three New Models for 2021

Mizuno, the global specialty sporting goods company renowned for its industry-leading forged irons and technically advanced golf clubs, announced three new models in the premium M CRAFT line of putters, available starting February 4, 2021.

Previously available in three classic shapes, Mizuno’s M-CRAFT putters are forged from premium 1025 mild carbon steel then CNC milled to create the most precise shape and alignment. As a result of the hugely popular initial models, Mizuno designed and developed three new shapes to extend the M CRAFT line — M CRAFT IV, M CRAFT V and M CRAFT VI.