Titleist Launches Virtual Tour of Pro V1 Manufacturing Process

The manufacturing process for the new Titleist 2021 Pro V1 and Pro V1x golf balls – encompassing over 200,000 square feet of engineering innovation – is now on display for golfers around the world through the Titleist Ball Plant 3 Virtual Tour on Titleist.com.

The virtual tour follows the same journey around the manufacturing floor that golfers take when they make the trip to Massachusetts to visit Ball Plant 3 (BP3) in person – exhibiting how each layer of a Pro V1 and Pro V1x comes together to deliver the best performing, most consistent and highest quality golf balls in the game.

PUMA Golf X Arnold Palmer 2021 Collection

The multi-colored umbrella logo, universally known to golfers, celebrates one of the most recognized icons in the sports world. And on National Umbrella Day, PUMA Golf announced its second collaboration with Arnold Palmer Enterprises, a collection that embodies The King’s timeless style as it would come to life today.

The PUMA Golf x Arnold Palmer Collection celebrates the life and excellence of golf’s global icon through nostalgic colors, unique prints and personal detailing on each piece.

PXG Releases New 2021 0211 ST Irons

PXG, an innovative golf company dedicated to developing high-performance equipment and apparel, has released new, smoking hot super tour blades. PXG 2021 0211 ST Irons are no-nonsense triple-forged blades that push distance and workability for skilled golfers. Part of PXG’s All-New 2021 0211 Golf Club lineup, ST Irons also carry a killer price.

“We couldn’t help it. We had to see if we could develop a pure tour blade that packs a punch at a killer price tag,” said PXG founder and CEO Bob Parsons. “Good enough for the tour, but designed for the average Joe, 0211 ST Irons feel as good as they look and perform like a car on rails.”

Titleist Introduces New Scotty Cameron Phantom X Putters

Drawing on his extensive experience with golf’s greatest players, Scotty Cameron has bolstered the high-tech Phantom X family with four new tour-inspired setups. The updated Phantom X 5 and Phantom X 5.5 replace current in-line models, while the new Phantom X 11 and Phantom X 11.5 - compact wingback mallets - add new options engineered for performance.

Available on March 26 in golf shops worldwide, the new Phantom X putters are inspired by the designs that Master Putter Maker Scotty Cameron has crafted for tour players around the globe. All four putters feature solid stainless steel faces and bodies with new shapes and neck configurations.

Wilson Golf Extends Staff Model Wedges with New Tour Grind Models

Wilson Golf has extended its renowned Staff Model wedge range by adding a new Tour Grind model to the line for players who demands absolute precision around the greens.

Tour Grind was created with direct input from Wilson Staff players like Gary Woodland and Padraig Harrington, and gives golfers the chance to play wedges with these custom Tour grinds that are usually reserved only for Tour players.

New Exotics 721 Metalwoods Featuring Ridgeback, Diamond Face 2.0 Technology Announced by Tour Edge

Tour Edge, the pound for pound industry leader in performance and innovation, today announced the all-new Exotics 721 Series metalwoods: the C721 driver, C721 fairway metal and C721 hybrid.

These ultra-premium metals provide all new design concepts and ground-breaking technology from Tour Edge that takes the Exotics 721 Series to an entirely new level of performance.

Bay Boy Nitron Push Cart Craze Continues into 2021

Bag Boy push cart sales continue to soar, reaching record sales numbers in 2020. Continuing the positive momentum into 2021, January closed with sales up 62% over prior year. Push cart and rental cart spring and summer bookings also remain at an all-time high.

With the surge in popularity of push carts, Bag Boy worked diligently with its suppliers to increase production and inventory levels to meet the increased demand. “We’re thrilled to see the increase in new walking golfers,” said Perry Hilbert, Sales Manager at Bag Boy. “With the spring golf season approaching, we expect the positive push cart momentum to continue in 2021.”

Club Champion Now Offers Over 50,000 Hittable Combinations

Offerings from PRGR Golf, an expansion of Edel selections and more additions have pushed custom fitter Club Champion over the 50,000 mark for in-store hittable combinations. The company reached the 45,000 mark in March of 2020 and has been steadily expanding their offerings since.

“We’re excited to up the ante this year,” said Nick Sherburne, founder of Club Champion. “By continuing to bring in new options, we’re able to provide such a deep well of fitting solutions so we can continue to provide Tour-level service for any and every golfer.”

Bernhard Langer Joins Tour Edge Professional Staff

Today Tour Edge announced that Bernhard Langer, the #1 ranked player on the PGA Tour Champions, has joined its professional Tour staff in a multiyear agreement.

Langer recently played a Tour Edge Exotics EXS Pro Hybrid at the November Masters that helped the age-defying legend become the oldest player to make the cut in Masters history.

Srixon Announces ZX4 Irons - Their Most Forgiving Irons Ever

SRIXON®, a global leader in golf equipment innovation, announces the launch of the all-new ZX4 Irons, a fully hollow, face-forged iron set that brings forgiveness to the Srixon irons family.

The ZX4 Irons officially launch in North America on March 5, 2021.

ECCO Golf Launches BIOM H4 Golf Shoes

ECCO Golf has announced the launch of BIOM® H4, the latest offering from the award-winning ECCO BIOM line featuring innovative stability and traction technology for advanced performance and motion control through the swing.

Offered in four colorways for both men and women, BIOM H4 boasts a visible T. PU stabilizer that wraps around the foot from the outsole to the midsole for enhanced stability, while adding to the contemporary design with vibrant color pops in certain styles.

Callaway Footwear Introduces Coronado v2 and Coronado v2 SL Golf Shoes

Callaway Footwear has added the Coronado v2 and Coronado v2 SL to its 2021 footwear collection. The Coronado, launched in 2018, quickly became one of the top-selling golf shoes in the Callaway footwear line.

For 2021, the Coronado v2 and Coronado v2 SL debut with enhanced performance technologies for exceptional comfort and stability in every step.

TopGolf Announces 9-Shot Challenge - Global Tournament Series Kicks Off Saturday February 6

Growing the game of golf has seemingly always been a challenge, yet it continues to be the sports number one priority.  Topgolf Entertainment Group (TEG) has made its mission and worked tirelessly to make the game of golf more accessible and entertaining through meaningful, tech-driven golf experiences.

To further its cause of growing the game, TGE created a first-of-its-kind competition known as the “9-Shot Challenge” global tournament, which kicks off this Saturday, February 6th.

USGA and R&A Announce Golf Equipment Research Topics and Proposed Equipment Standard Changes

The USGA and The R&A are re-engaging with the golf industry on the Distance Insights project, which aims to help achieve a more sustainable long-term future for golf.

The governing bodies are issuing specific Areas of Interest to help mitigate continuing distance increases and three proposed changes to the Equipment Rules to ensure their effectiveness in relation to distance limits.

Go Farther with the New 2021 Srixon Z-Star Series Golf Balls

SRIXON®, a global leader in golf ball technology and innovation, is proud to announce the launch of the seventh generation Z-STAR Series golf ball. Srixon’s Z-STAR and Z-STAR XV are available in Pure White™ and Tour Yellow™ and officially launch in North America on February 26, 2021.

The seventh-generation Z-STAR features a 0.6mm cover that is thicker than previous generations for enhanced spin and control around the greens. When paired with the revolutionary FastLayer Core that dramatically increases ball speed to deliver maximum distance, the new generation offers unparalleled feel.

New Balance Dials in Fit and Comfort with Fresh Foam PaceSL BOA Golf Shoes

New Balance Golf introduces the Fresh Foam PaceSL BOA to its performance footwear collection for 2021.

The combination of a new Fresh Foam midsole and BOA Fit System delivers the ultimate walking shoe for golfers by providing a secure fit, perimeter stability, and comfort in every step.

National Golf Foundation Releases State of the Industry Graffis Report

The National Golf Foundation’s Graffis Report, a holistic overview of an unprecedented year in the golf industry, is now available for NGF members. The Graffis Report compiles many of the game’s key 2020 data points on the business of golf and the health of the game in a single publication: golf participation, engagement, rounds-played, golf course supply and development, golf equipment sales, retail supply and the game’s reach.

The full report, named after Herb and Joe Graffis, who founded NGF 85 years ago as the first golf business research, education and trade organization, can be accessed here.

USGA Announces Local Qualifying Sites for 121st U.S. Open Championship

The United States Golf Association (USGA) today announced local qualifying sites for the 121st U.S. Open Championship. The U.S. Open will be contested at Torrey Pines Golf Course (South Course), in San Diego, Calif., for the second time from June 17-20, 2021. Local qualifying, conducted over 18 holes at 109 sites in 43 U.S. states and Canada, will take place between April 26-May 18.

“Professional and amateur golfers worldwide have a pathway to emerge from the thousands who will attempt to earn a place in this year’s U.S. Open at Torrey Pines Golf Course by competing in this two-stage qualifying process that was established in 1959,” said John Bodenhamer, USGA senior managing director, Championships. “Allied Golf Associations and Golf Canada, with the cooperation of the USGA’s five regional offices, are joined in this collaborative effort for both stages. We appreciate their diligence in overcoming the challenging times we confront each day.”

Titleist Introduces New Players and Hybrid Stand Bags

Titleist, Golf’s Symbol of Excellence, introduces six new golf bag models across two distinct categories – stand and hybrid – for the 2021 season.

TITLEIST PLAYERS COLLECTION

The new Titleist Players Collection stand bags – Players 4 Plus StaDry, Players 4 StaDry, Players 4 Plusand Players 4 – offer feature-rich designs for dedicated golfers seeking a lightweight stand bag without sacrificing storage or durability.

SIK and Cobra Golf Announce Partnership Launching First 3D Printed Putter with Additional Launches Summer 2021

SIK Golf, creator of patented Descending Loft Technology, and Cobra Golf, a leader in golf club innovation, today announce a long-term partnership which will see the brands working together on technology that was used in the first 3D Printed commercial putter, launched by Cobra in 2020. The two companies plan to continue working together on future products currently slated for launch in Summer 2021.

This partnership, the genesis of which was SIK Golf partner and long-time Cobra Golf ambassador Bryson DeChambeau, has the common goal of bringing superior putting performance to the masses through SIK’s patented Descending Loft Technology (DLT).