Iconic golf equipment brand Honma released its T//World GS (Gain Speed) family of clubs to instant acclaim earlier this spring. Now, the brand known for beautifully crafted performance announces its new, very limited-edition GS Red driver is now available.
The exquisitely designed red driver delivers the same game improvement technology as the original T//World GS model, bringing players of varying abilities increased clubhead and ball speed with maximum forgiveness.
True Spec Golf has introduced the latest Tour Ambassadors representing True Spec’s uniquely data-driven approach to equipment management: PGA Tour veteran Aaron Baddeley, European Tour winner Sam Horsfield, and LPGA rising stars Albane Valenzuela and Giulia Molinaro.
True Spec’s Tour team is the result of True Spec Master Fitters having worked with a variety of PGA, LPGA and Champions Tour players over the years to build their equipment to the precise specifications derived from the fitting process.
The USGA announced today that the 2021 U.S. Women's Open and U.S. Open Championships will be played with a limited number of fans in attendance. The 76th U.S. Women's Open will be held at The Olympic Club (Lake Course), in San Francisco, Calif., from June 3-6, and the 121st U.S. Open will be held at Torrey Pines Golf Course (South Course), in San Diego, Calif., from June 17-20.
"Last year, we missed the energy that fans bring to our U.S. Open championships," said John Bodenhamer, senior managing director, Championships. "We are grateful to our local and state health and safety officials in California to be in a position to welcome some fans back this year to witness the greatest players in the world contending for these prestigious championships, while working to maintain the health and safety of all involved."
Italian golf fashion brand Duca del Cosma has unveiled its most advanced shoe range in the latest SS21 Collection designed to appeal to American golfers looking for premium hand-crafted footwear that push the boundaries in terms of style, performance and sustainability.
Featuring a host of new premium styles for men and women in an array of daring colors, the vibrant Spring/Summer Collection incorporates new performance-enhancing and eco-friendly features to deliver an unrivaled look and feel on and off the course.
Terry Koehler is one of the golf industry’s most passionate and dedicated club designers with more than 40 years experience, designing wedges for stand-out brands such as Ben Hogan Golf, Eidolon Golf, and SCOR. After a brief retirement stint, Koehler launched his custom design signature wedge company, Edison Golf, in the Spring of 2020.
Bad timing one might think as COVID19 was shutting down the golf industry? Not for Koehler, aka: The Wedge Guy, who was and is on a personal mission: to confront the decades of old school, traditional wedge design in the golf industry and boldly reinvent the golf wedge category with innovation to help the average golfer improve his short game and maximize his scoring performance around the greens, just like Tour pros do.
The Ben Hogan Golf Equipment Company introduced a new line of Equalizer II forged wedges today; wedges the Company touts as their best-performing wedges ever. Equalizer II wedges continue the Hogan tradition of clean, classic and elegant styling and have been engineered to provide exceptional performance around the greens to help lower scores.
“We found that most golfers don’t spend nearly as much time, effort and energy selecting their wedges as they do, say, their driver or irons,” said Scott White, President and CEO of Ben Hogan Golf Equipment Company. “That is an oversight and can lead to many lost shots and higher scores. With the Equalizer II line, we’ve tried to simplify the selection process and develop the best-performing and best-feeling wedges in the game.”
True Spec Golf, the global leader in custom club fitting and building, has announced the opening of its newest fitting studio in Atlanta, Georgia. Located in the heart of Buckhead, True Spec Atlanta offers its premier brand-agnostic fitting experience at the new social club and community for golfers, Intown Golf Club.
Customers interested in improving their game with custom equipment can learn more and book a fitting session today at www.truespecgolf.com/atlanta.
New Balance Golf has added the Fresh Foam PaceSL to its performance footwear collection for 2021.
The spikeless Fresh Foam PaceSL features a new midsole designed to deliver perimeter stability and comfort in every step.
When the weather warms and the outdoors call, it’s imperative to remember the essentials – sunscreen, sunglasses, and a comfortable and moisture wicking pair (or two) of Merino wool socks. Yes, wool socks are as perfect for warm days as they are for cool ones, and Kentwool’s new limited-edition Spring/Summer colorways offer extreme comfort and performance with style that’s sure to set you apart from the pack.
The four new, spirited colorways featured in the Spring/Summer Collection were selected by Kentwool Creative Director and fine artist Marquin Campbell to reflect seasonal color trends as well as the company’s unique flavor. Consisting of Lilac, Lush Green, Morning Blue, and Fawn, all of which are available in both men’s and women’s sizes, the Spring/Summer Collection captures the essence of the season with cool colors that complement the hottest months of the year.
With a focus on maximizing MOI through multi-material designs and minimizing the frustration that comes with missed putts, PING today introduced the 2021 putter series. Available in 11 models, the custom-built putters are available for pre-order beginning today at authorized PING golf shops around the world.
“We’ve engineered a lot of score-lowering technology into the 2021 putter line through extensive research and tour player feedback,” said John K. Solheim, PING President. “All of the models are developed with higher MOI through strategic use of various materials, including tungsten, steel and aluminum, to provide the forgiveness and accuracy golfers expect from a PING putter.
TravisMathew is proud to officially announce an exciting new partnership with golf legend Lee Elder. Through this partnership, Mr. Elder will represent the company by wearing TravisMathew apparel and Cuater shoes on the golf course – including this week for his ceremonial opening tee shot at Augusta. He will also work with our team on original content to share his story as a champion, and a trailblazer in golf.
Mr. Elder won numerous professional events, all while setting a historic path throughout his career on Tour. After serving in the U.S. Army, he joined the United Golf Association Tour, recording 18 victories in 22 starts.
Callaway Golf has officially announced their new REVA Golf Balls, engineered for women who want to increase their distance, launch the ball higher, and play with more confidence.
It promotes longer, straighter shots, and it’s easy to hit with an oversized construction that conforms to the rules of golf.
The 74th Western Intercollegiate presented by Topgolf will be held on April 12, 13 and 14 at Pasatiempo Golf Course.
Click here for the specific details of the event including broadcast times on the Golf Channel.
How would golf’s most iconic players dress if they stepped onto the links today? The answer is the FootJoy x Todd Snyder collection. The collaboration brings together two industry leaders at the top of their game—America’s leading menswear designer and the #1 brand in golf shoes for 75 straight years.
This seemingly unexpected pairing delivers an inspired collection rooted in vintage golf style, but completely reinvented for the modern discerning player.
Adidas is dropping retro heat for The Masters this week with their new limited edition Stan Smith Golf shoes.
The primegreen upper is soft (almost like a textured felt) and very durable. Adidas trademark three stripes subtly contrasts with the rest of the green colorway.
The United States Golf Association (USGA) today announced that Philadelphia (Pa.) Cricket Club will host the 9th U.S. Amateur Four-Ball Championship. The dates of the championship are May 25-29, 2024. Match play and stroke play will be contested at the club’s Wissahickon Course, while the club’s Militia Hill Course will serve as the stroke-play co-host course.
Philadelphia Cricket Club is hosting its third USGA championship and its first since the 1910 U.S. Open. It was originally scheduled to host the 2020 U.S. Amateur Four-Ball, but the championship was canceled due to the COVID-19 pandemic.
Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based golf management systems has virtually enhanced the V3 Smart Golf Watch -- the first multi-function watch to feature artificial intelligence and offer golfers real-time on-course performance tracking capabilities – uploading a free suite of performance features for thousands of golfing customers, and at no additional cost.
“At an industry-leading $219 price and featuring artificial intelligence that makes real-time swing performance tracking and distance measuring easier, faster and more accurate than ever before, uploading a suite of new advanced technology features at no additional cost is unheard of in the golf industry,” said David Hunter, CEO, Shot Scope. “Whether it is an existing customer who purchased the V3, or a new customer, this combination of technology features will truly make a difference in their game.”
During four key moments each year, the entire world is focused on golf, as the world’s best golfers vie for their chance to take home a coveted W on the biggest stages in the game.
Inspired by these iconic events and significant moments in golf history, Cobra Golf is introducing a Limited-Edition Majors Collection of RADSPEED & RADSPEED XB Drivers ($549), each with a colorway inspired by the 2021 Major Championships.
Custom club fitter Club Champion announces the opening of three new fitting studios this month, located in Williamsville, NY; Myrtle Beach, SC; and Tucson, AZ. The brand now has 82 stores nationwide and is looking to continue their expansion later this spring.
Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.
PUMA Golf has announced the latest in its Tracks drop, the Moving Day Collection. The head-to-toe collection pays homage to the year’s first major, its signature colors, and arguably one of the most important rounds of any tournament – Moving Day. The Collection is inspired in part by our athlete’s incredible ability to perform at the highest level, even under the most extreme pressure a major tournament brings.
The Collection features elevated, performance-ready styles with a new stacked four & single formstrip logo, inspired by a retro PUMA lockup. For the stacked logo, four rounds = four formstrips. The third round, an extremely important round in a major, Moving Day, stands out with a green pop of color.