USGA and Deloitte Launch Augmented Reality App for 2021 U.S. Open and U.S. Women’s Open

The USGA has announced the launch of a newly enhanced U.S. Open Augmented Reality (AR) App by Deloitte, designed to provide golf fans with an engaging and innovative experience for the 121st U.S. Open Championship at Torrey Pines Golf Course – and for the first time – the 76th U.S. Women’s Open at The Olympic Club.

Available in the Apple App and Google Play Stores, U.S. Open AR offers the first-ever AR app experience for a major women’s sporting event and will give fans watching at home a variety of exciting ways to follow the action at both of this year’s championships. Torrey Pines and The Olympic Club will come to life on users’ mobile devices, allowing fans to follow the action in real-time with three-dimensional views of all 36 championship holes on both courses.

Club Champion Announces Amazing Father's Day Special

Shopping for Father’s Day gifts is tough — what do you get the man who has almost everything? The answer: a gift card to Club Champion, the nation’s top club fitter, builder and retailer of the best brands in golf. They offer more than 50,000 hittable head and shaft combinations, and a professional-level fitting experience for golfers of any ability. For a limited time, get $75 toward Dad’s equipment purchase when you buy a gift card for $150 or more!

Ranked by Golf Digest among the 100 best club fitters eight times in a row, Club Champion’s unique coupling system allows them to combine any head and shaft together. The equipment available for testing is far more expansive than what’s offered at other fitting venues, and the variety allows their master fitters to find the perfect combination to optimize a golfer’s swing. Dad won’t have to wait to test the suggested clubs; he’ll get to hit the exact club that will be custom built for him.

Bag Boy 75th Anniversary Walk the Course Events at Independence Golf Club and Belmont

On May 22nd, Bag Boy hosted a “Walk the Course” event at Independence Golf Club in Midlothian, Virginia to celebrate its 75th anniversary and encourage golfers to explore the health benefits of walking the course.

The highly anticipated event was well received by the local golf community. All day, golfers who booked a tee time from 8:00 a.m. through 1:00 p.m. were eligible to enjoy a complimentary Nitron™ auto-open push cart when walking their round. There are many health benefits of walking over riding, which include improved circulation, stronger bones and muscles, and increased heart and memory health.

Kentwool Releases New Limited Edition USA Socks

Since 2008, Kentwool has offered a wide array of exceptionally comfortable and durable Merino wool socks, all proudly made in America. Kentwool’s new limited-edition U.S.A. Collection reflects this commitment to homegrown, high quality products that celebrate America with unique designs and color options that are only available for a limited time.

Kentwool socks are renowned for their unique combination of style, comfort, performance, and unmatched quality. Each pair is crafted with premium Merino wool yarn, providing maximum comfort through efficient moisture-wicking, odor-absorption and temperature-regulation.

New Sun Mountain Rainwear is Two Times More Breathable

The new for 2021 Sun Mountain Cirque is the company’s top-of-the-line rain gear featuring its most breathable waterproof rain suit to-date. The waterproof/breathable membrane has a 20k waterproof rating and an elite 50k breathability rating.

That's nearly double the breathability rating of past rain suits. Cirque is extremely lightweight, waterproof, quiet, and breathable due it’s three-layer construction. As an extra bonus the four-way stretch fabric makes this rain suit ultimately playable.

Golf Pride Grips Are Trusted by Vast Majority of Field Including Winner at the PGA Championship

Golf Pride, a division of power management company Eaton and an industry leader in grip innovation, today announced it was the leading grip brand in play at the 2021 PGA Championship, with 81% of the field including the winner trusting Golf Pride Grips.

13 of the 16 players who finished within the Top 10 (and ties), including the 50-year-old champion, chose Golf Pride at the exceptionally difficult Kiawah Island Ocean Course. The winner relied on Golf Pride’s MCC, which is the #1 Grip Series Worldwide, preferred by both Touring professionals and amateurs with over 250 Tour wins.

USGA Announces 27 Additional Players Exempt for 121st U.S. Open Championship

The United States Golf Association (USGA) today announced that 27 additional golfers, including major champions Adam Scott and Bubba Watson, have earned full exemptions into the 2021 U.S. Open Championship, to be played June 17-20 on the South Course at Torrey Pines Golf Course, in San Diego, Calif. These exemptions bring the number of fully exempt players to 76.

Exemptions were awarded to 24 players who earned a place in the top 60 of the Official World Golf Ranking® (OWGR) as of May 24, who were not otherwise exempt. Scott, who will compete in his 20th U.S. Open, won the 2013 Masters Tournament. He is ranked No. 39. Watson, who won the 2012 and 2014 Masters, is ranked No. 58. It will be Watson’s 15th U.S. Open. Brian Harman and Tommy Fleetwood, who were U.S. Open runners-up in 2017 and 2018, respectively, also earned entry through the OWGR. Fleetwood is No. 31 and Harman is No. 49.

Club Champion Opens New Studio in West Long Branch New Jersey

Custom golf club fitter Club Champion announces the opening of its new fitting studio, located at 310 RT 36, West Long Branch, New Jersey. The store is open and accepting fitting appointments. This is Club Champion’s fourth location in the state of New Jersey.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

Galvin Green Reports Strong Growth in North American Market

Leading golf apparel brand Galvin Green has reported strong growth across the US and Canadian markets in recent months, with its range of stylish garments appealing to golfers looking for something special - from brightly colored outerwear to bold patterned polo shirts.

Designed for golfers by golfers, the brand’s award-winning 2021 ‘GameDay’ collection features premium lightweight yet durable garments, made from sustainable materials and available in a selection of fashionable colors that standout both on and off the golf course.

Cobra Golf Announces KING Vintage Family of Putters Featuring SIK Face Technology and Adjustable Weights

Cobra Golf®, a leader in golf club innovation, has announced one of two new putter families under the KING umbrella. The KING Vintage Series of putters blends classic shapes with modern and innovative performance. The family includes four unique shapes: a blade (Sport-45 & Sport-60), mallet (Torino), fang (Nova & Nova-40) and an oversize mallet (Stingray & Stingray-40) with model names that are inspired by classic sports cars.

The putters feature a steel chassis, simple sightlines for alignment, and a black and turbo yellow color scheme. With multiple shapes, hosels, and an adjustable weighting system, the Vintage family has a variety of options for any style of putting stroke. Additionally, COBRA engineers worked with SIK Golf and Bryson DeChambeau to design improved roll in a soft yet crisp feeling aluminum face insert. Utilizing SIK’s patented Descending Loft Technology (DLT), which features four descending lofts on the face, to produce the most consistent roll trajectory for different putting strokes and angles of attack.

Cobra Golf Introduces First Complete Line of 3D Printed Multi Material Putters

COBRA Golf announced their first foray into the putter world in 2020, when they partnered with HP to become the first OEM to launch a commercial, 3D printed metal putter with the limited-edition KING SuperSport-35.

And now COBRA announced its official entry into the putter market with the KING 3D Printed Series – its first complete line of 3D Printed multi-material putters.

Firestone Country Club Announces Limited Time Stay and Play Packages

Firestone Country Club – renowned as one of North America’s most historic venues for championship golf – announces limited stay-and-play packages ideal for golf buddy trips and staycations this summer.

Through Sept. 6, the exclusive stay-and-play packages include overnight accommodations in Firestone’s standard club rooms and rounds of golf. There are 1 Day | 1 Night experiences including golf on the North Course, 2 Days | 1 Night itineraries including a round of golf on the South and North Courses and 2 Days | 2 Nights packages including golf on both courses. Rates for each package will be based on room type, courses, nights and rounds.

Mizuno Golf Staff Player Greyson Sigg Secures PGA Tour Card with Korn Ferry Tour Win

Mizuno staff player Greyson Sigg continued his climb up the professional ranks by claiming his first Korn Ferry Tour win and earning playing rights on the PGA Tour.

26-year-old Greyson Sigg, a former University of Georgia standout, produced a remarkable four-round total score of 20-under-par to win the Visit Knoxville Open on the Korn Ferry Tour. It was his first victory on the circuit.

Shot Scope GPS Smart Watch Records 100 Millionth Golfer Shot

Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based golf management systems, including the award-winning V3 Smart Golf Watch, today announced the Company’s products have recorded 100 million golf shots.

Surprisingly, over the past four years Shot Scope has recorded 50 million golf shots, while in the past 10 months alone it added 50 million more, which is a strong testament not only to Shot Scope product technology, but the growing popularity of golf around the world.

Golf Pride Expands MCC Teams Collection to Include Plus4 Grips with New Colors

Golf Pride, an industry leader in grip innovation and the #1 Grip on Tour®, announced today it is expanding its popular MCC® Teams family by offering the original 15 team color combinations in the Plus4 model as well as five new color options in Plus4.

The line extension is the perfect option for players that want to show their fandom and style on the course, and prefer the larger lower hand feel of Plus4. The new color options bring together performance-technology, expression of colorful style and many more opportunities to show college, pro, or even high school spirit.

PUMA Golf Releases Palmetto Collection for Second Major Championship of Season

PUMA Golf introduced the latest in its Tracks drop, the Palmetto Collection. The head-to-toe collection pays homage to the PGA Championship and the classic styles of the South, debuting PUMA’s first technical seersucker fabric, with performance elements needed for golf.

Designed using the Palmetto tree the state tree of South Carolina, Rickie Fowler, Bryson DeChambeau and Gary Woodland will wear pieces from the Collection as they tee it up this week at Kiawah Island.

USGA Welcomes 135 P.J. Boatwright Interns in 30th Anniversary Class

The USGA will fund 135 internships across its network of 59 Allied Golf Associations (AGAs) in 2021 through the P.J. Boatwright Jr. Internship Program, which is celebrating its 30th anniversary this year.

Since the program’s inception in 1991, the USGA has invested more than $30 million into cultivating future leaders of the golf industry by providing qualified applicants of all backgrounds with paid, hands-on experience as staff members at state and regional golf associations. The program has helped launch the careers of more than 3,000 individuals, with alumni holding leadership positions throughout the golf and broader sports industries and beyond.

USGA Announces Tee Times for 6th U.S. Amateur Four-Ball Championship

The United States Golf Association (USGA) has announced tee times for the first two rounds of the 6th U.S. Amateur Four-Ball Championship, Saturday (May 22) and Sunday (May 23), at 7,475-yard, par-72 Chambers Bay, in University Place, Wash., and at 7,279-yard, par-71 The Home Course, in DuPont, Wash.

The U.S. Amateur Four-Ball consists of 36 holes of stroke play on May 22 and 23, after which the 128 sides (256 players) will be reduced to the low 32 sides (64 players). There will be five rounds of match play at Chambers Bay, starting May 24. The quarterfinals are slated for May 25, while the semifinals will be played the following morning. The championship is scheduled to conclude with an 18-hole final on Wednesday, May 26, starting at 1 p.m. PDT.

Under Armour Spieth 5 Spikeless Golf Shoes Review - The Best UA Golf Shoes to Date

Ever since Under Armour released their first Jordan Spieth model golf shoes four years ago (the Spieth One), there's been a strong diversity of opinion about them with each successive release.  From comfort and fit to traction and design, feelings on the Spieth shoes were mixed.

And I can tell you right off the bat, there will be a striking consensus about the new Spieth 5.  In every way possible, these are the best Spieth shoes Under Armour has ever designed (and it's not even close).

USGA Announces Special Exemption for Phil Mickelson into the 121st U.S. Open Championship

The United States Golf Association (USGA) today announced that Phil Mickelson has received a special exemption into the 121st U.S. Open Championship, which will be conducted June 17-20 at Torrey Pines Golf Course in San Diego, Calif.

“Phil Mickelson’s incredible USGA playing record and overall career achievements are among the most noteworthy in the game’s history,” said USGA CEO Mike Davis. “We are thrilled to welcome him to this year’s U.S. Open at Torrey Pines.”