Titleist has introduced the third generation of its AVX golf ball, improving upon short game spin and control, increasing driver distance, and providing even softer feel.
The original AVX was engineered by Titleist in 2018 as a performance alternative to its flagship Pro V1 and Pro V1x by offering the lowest flight, lowest spin and softest feel of the three premium offerings.
COBRA Golf isn't just going to make a big splash in the game-improvement category of irons in 2022. They're going all-out cannonball with the new KING LTDx Irons. Feel, sound, distance, and forgiveness have all been re-engineered to give golfers everything COBRA can possibly give you.
I got a chance to hit the LTDx irons in December and will have a full review on them soon. Short synopsis right now though? They made me fall in love with game-improvement irons again. And COBRA really has improved every performance category with these LTDx irons.
It's said fortune favors the bold. And COBRA Golf is coming out in 2022 guns blazing. The new COBRA KING LTDx drivers aren't merely contending to earn a spot in your bag this year. LTDx has its sights on being the best driver of all time.
COBRA has announced today its innovative new family of LTDx Drivers, Fairways and Hybrids, and I had the chance to hit them all last month at a COBRA preview event. We're going to focus on some tech stories and specs in this FIRST LOOK preview. And a full review on all is coming soon. But I will tell you also now, the LTDx line is a showcase of unabashed power.
On the eve of the first PGA TOUR Champions tournament of 2022, Tour Edge officially announced today that Alex Cejka and Mike Weir have joined their Professional Staff.
Both players ranked in the Top 10 of the final 2020/21 Charles Schwab money list.
In its ongoing pursuit of adding value for its customers, FlightScope, the global leader in tracking and analyzing sports performance data, will officially launch the FlightScope Mevo+ Pro Package add-on option for its Mevo+ tracking radar at the PGA Merchandise Show in Orlando, January 24-28.
The Mevo+ is an advanced indoor and outdoor tracking radar and golf simulator that offers 16 data parameters, golf course simulation and customizable skills challenges. The Mevo+ is a popular product in the launch monitor and simulator space and offers customers an accurate tracking device for practice and entertainment sessions.
Fits with the Founder, the biweekly podcast presented by Club Champion, found its footing in 2021 and will begin its second season in 2022.
The show, which has featured guests like Callaway Senior Vice President Sean Toulon, KBS Golf Shafts founder Kim Braly, and TaylorMade’s Director of Tours Chris Trott AKA Trottie, looks to maintain its all-star roster of guests into season two.
Fujikura has announced the latest addition to its successful VENTUS line of shafts: VENTUS TR.
The new VENTUS TR features a mid-launch profile designed specifically to stiffen torque in the section of the shaft where golfers need it most, leading to increased stability and consistency.
SRIXON has announced the launch of the Z-STAR Series DIVIDE. The Srixon Z-STAR and Z-STAR XV DIVIDE golf balls are available in a Yellow/White colorway, and officially launch in North America on Jan. 21, 2022.
“We are thrilled to be launching Z-STAR DIVIDE and Z-STAR XV DIVIDE,” said Brian Schielke, General Manager of Srixon North America. “While they certainly stand out on the course, the performance benefits are what excite us the most. They’re so easy to align your putts, see flying through the air, and give great visual feedback on pitches and chips around the green.”
Mizuno, the Japanese equipment manufacturer founded in Osaka in 1906 introduces the latest ST Series of metal woods with the ST-X and ST-Z drivers offering exceptional consistency – The next generation of stability.
Once ball speed is maximized with launch angle and spin rates optimized, the final route to elevated driving performance is greater consistency. Step up the Next Generation of Mizuno's ST Series, the new ST-Z 220 and ST-X 220 – Engineered to produce the most efficient drives and highest ball speeds...more often.
XXIO has introduced the all-new XXIO X. The new XXIO X officially launches in North America on Feb. 11, 2022.
A skilled player with a strong swing stands to benefit greatly from XXIO’s unique lightweight designs. XXIO X stands apart as woods and irons that pair easily with your natural speed to enhance distance and accuracy beyond what you thought possible.
Super Bowl-winning coach and Reynolds Lake Oconee resident Bruce Arians is known for his key play-making strategies and gutsy coaching style.
This year, his “great plays” will be part of the grand prize in an exciting new sweepstakes from Reynolds Lake Oconee.
Zero Friction, LLC, maker of high-quality, technologically advanced products for golfers worldwide, will introduce the Wheel Pro, a multi-functional push or pull golf cart bag at this month’s PGA Merchandise Show in Orlando.
“This is not your typical golf bag. Our new Wheel Pro Push Cart bag is a three-in-one product. It’s a carry stand bag that quickly and simply converts to a push cart or can be put on back of a motor cart,” said John Iacono, founder and President of Zero Friction. “And it only weighs 10 pounds.”
In a blockbuster move, the nation’s top golf club fitter and builder, Club Champion, has acquired top Canadian fitter and builder Tour Experience Golf (TXG). This new alignment brings the two most prominent custom club fitters on the continent together to better service golfers in North America and beyond.
“We are incredibly excited to bring Ian and his crew into the Club Champion family,” said Nick Sherburne, co-founder of Club Champion. “We’re looking forward to bringing the best of both our capabilities together to serve every golfer.”
SRIXON has announced the all-new Z-STAR DIAMOND golf ball. The Srixon Z-STAR DIAMOND officially launches in North America on Jan. 21, 2022.
"Z-STAR DIAMOND is a game-changer for me," said Brooks Koepka. "This golf ball was a major driver in joining Srixon and it's been a seamless transition. The performance is really impressive, and I feel confident heading into the new tour season."
The USGA and ProMedica today announced a long-term partnership that includes presenting partner rights for the U.S. Women’s Open, notably elevating the championship through a $10 million purse, additional host sites that include some of the most esteemed courses in the U.S., and increased charitable support, to ensure that its life-changing impact continues to set the standard in the women’s game.
ProMedica, a mission-based, not-for-profit integrated health and well-being organization that serves communities in 28 states, becomes the newest partner in the USGA’s global program, which is designed to extend the reach of the Association’s mission to champion and advance the game of golf. In addition to the U.S. Women’s Open presenting sponsorship, as part of the long-term relationship, ProMedica becomes the official health and well-being partner of the USGA.
XXIO has announced the all-new XXIO 12 and XXIO 12 Ladies. Swing easy and strike it pure with the new XXIO 12, which officially launches in North America on Feb. 11, 2022.
The brand flagship and epitome of design philosophy, XXIO 12 Woods and Irons are remarkably lightweight and easy-to-use clubs offering a specialized suite of technologies that amplify performance for the moderate swing speed golfer.
Odyssey has announced its new Tri-Hot 5K, Eleven, and Toulon Putters, along with new versions of their major-winning White Hot OG lineup. Each of these offerings will be available at retail on February 4.
Odyssey developed Tri-Hot 5K with an audacious goal, to introduce a new blade putter construction that outperforms a mallet, in a classic shape that the best players on TOUR love. Odyssey moved the CG positioning forward and leveraged new materials in ways that have never been realized in a putter. Stainless steel, tungsten, and 6061 aircraft grade aluminum have all been meticulously crafted to re-invent what a blade can accomplish.
PGA TOUR star Abraham Ancer and LPGA major winner Yuka Saso officially joined Callaway Golf as Staff Professionals.
Ancer will play Callaway Woods, an Odyssey Putter, and will wear a Callaway hat in competition. He has been one of the top players in the world over the past several years. In 2021, he earned his first PGA TOUR win at the WGC-FedEx St. Jude Invitational and finished 9th in the FedEx Cup Standings, all while using a Callaway Epic Speed Driver and an Odyssey Putter. He’s currently 17th in the Official World Golf Rankings, and Abraham will make his Callaway debut this week at the Sentry Tournament of Champions.
Callaway Golf has officially announced their new Chrome Soft, Chrome Soft X, and Chrome Soft X LS Golf Balls.
Each of these new products will be available at retailers nationwide starting on January 28.
Callaway Golf has officially announced their new Rogue Family of Drivers, Fairway Woods, Irons, and Hybrids.
Here's a first look preview with tech and performance details of all the new clubs.
