Ping Extends Agreement with Viktor Hovland

PGA Tour star Viktor Hovland, one of the game’s brightest young talents with six wins on global tours to his credit, has renewed his multi-year equipment contract with PING, President John K. Solheim announced this week.

“Viktor is a great fit for the PING brand. He’s an elite player and one of the most likeable and engaging personalities on tour. He’s fun to watch, and golf fans have really connected with him,” Solheim said. “When we signed him right out of college, we knew he was a special player. The connection to Norway and our relationship with Oklahoma State over the years made it a no-brainer for us to add him to the PING team. He’s quickly proven himself to be one of the best players in the world in less than three years as a professional. We’re very excited to extend our relationship with Viktor.”

Timberlake, Curry, Sorenstam, Barkley, The Miz, Romo, and Rodgers Headline Strongest Celebrity Field in American Century Championship History

This week, the American Century Championship celebrity golf tournament will feature the strongest field from the world of sports and entertainment in the championship’s 33-year history, headlined by Justin Timberlake, Stephen, Dell and Seth Curry, Annika Sorenstam, Patrick Mahomes, Tony Romo, Aaron Rodgers, Charles Barkley, defending champion Vinny Del Negro and first-time participants WWE Superstar The Miz, Colin Jost of Saturday Night Live, and singers/songwriters Nick Jonas and Jake Owen.

GOLF Channel, NBC and Peacock will televise coverage Friday-Sunday, July 8-10, with NBC Sports surrounding tournament coverage all week in delivering robust linear and digital coverage.

Firestone Country Club Celebrates Bridgestone Senior Players Week

Firestone Country Club, renowned as one of North America’s most historic venues for championship golf, celebrates a remarkable week as host of the Bridgestone Senior Players Championship, and other events associated with the major tournament and the PGA Tour Champions.

The revered club, which has hosted numerous PGA Championships and World Golf Championships on the PGA Tour, was the site of Bridgestone Senior Players Championship on the PGA Tour Champions on June 21-27. Steve Stricker, who will captain the U.S. team at this year’s Ryder Cup, won the senior major on the difficult South Course for his second victory of the year and third major title. Stricker finished at 7-under 273 for the tournament, while runner-up Jerry Kelly was -1 for the tournament and the only other player to finish under-par for the week.

Carlsbad Calling with Marriott Escape Golf Package

Marriott has announced a new Escape golf vacation package that's going to thrill every golfer looking for a fun, challenging resort experience this summer.

A memorable golf vacation and fun awaits at the luxurious Sheraton Carlsbad Resort & Spa with Marriott's new Escape! Golf Package.

Duca del Cosma Celebrates 4th of July with New Patriotic Styles for 2022

Luxury Italian golf fashion brand Duca del Cosma is celebrating this year’s Independence Day by highlighting even more vibrant hand-crafted golf shoes from the SS22 collection that incorporate the iconic red, white and blue colors of the nation’s Star-Spangled Banner.

Designed to offer unrivalled style and eye-catching patriotic looks, the super-comfortable shoes take inspiration from the theme of the American Stars and Stripes and use the most premium materials available to deliver the ultimate 4th July golf fashion statement.

FIRST LOOK: Jon Rahm and Sam Burns TravisMathew and Cuater Scripting for The 150th Open Championship

The 150th Open Championship on the Old Course at St. Andrews is fast approaching TravisMathew and Cuater have released scripting for Jon Rahm and Sam Burns.

TravisMathew has also launched an all expenses paid sweepstakes for a once in a lifetime trip to St. Andrews in 2023 to play the historic Old Course.  You can enter to win the sweepstakes here.

PXG Women’s Match Play Championship Announces Details for 2022 Event

The Major of Women’s Developmental Level Professional Golf is returning to World Golf Village, and with it all the energy that comes from some of the world’s best non-LPGA Tour golfers working their way to the game’s highest level.  The 2022 PXG Women’s Match Play Championship is slated for November 1 – 6, 2022 at the Slammer & Squire Course at World Golf Village in St. Augustine.

The PXG Women’s Match Play Championship will feature more than 80 ascending future stars pursuing their dream of playing on the LPGA Tour, battling over a week-long endurance test that will combine a stroke play and match play tournament culminating under the Tower of the World Golf Hall of Fame.

Biltmore Forest Country Club to Host 2025 U.S. Senior Amateur

The USGA has announced that Biltmore Forest Country Club, in Asheville, N.C., will be the host site of the 2025 U.S. Senior Amateur Championship. The club previously hosted the 1999 U.S. Women’s Amateur Championship and the 2013 U.S. Women’s Mid-Amateur Championship. The dates of the 2025 championship have not yet been determined.

“We are thrilled to announce our return to this exceptional club,” said Rob Doone, championship director. “We look forward to a great test of golf for the world’s best senior amateur players and are confident this course will identify a worthy champion and provide an unforgettable experience for everyone.”

PXG Expands Iconic Battle Ready Putter Lineup with Three New Models

PXG has tripled down with the introduction of three new putter designs to its Battle Ready Putter lineup – the PXG Battle Ready Raptor, Battle Ready Hercules, and Battle Ready Dagger+ putters.

"These new Battle Ready Putters are a triple threat – fully optimized for killer stability, forgiveness, and consistency," said PXG Founder and CEO Bob Parsons. "With the new mallet, mid-mallet, and blade added to the lineup, we now have even more ways for golfers to close out on the course."

Fujikura Ventus Victory at the U.S. Senior Open

Fujikura, the leader in performance golf shafts, was proud to be the number one driver, wood and hybrid shaft at the U.S. Senior Open at Saucon Valley CC in Pennsylvania.

After their recent domination at the U.S. Open in Brookline, it was more of the same from Fujikura at the U.S. Senior Open. In a field of former major winners and iconic players, Fujikura once again claimed the number one spot for the driver, wood and hybrid shaft counts. In the driver shaft count, 36.5% of the field chose Fujikura. In the wood shaft count, 30.4% of the players used Fujikura with another 16.1% using a Fujikura hybrid shaft.

Golf Pride Unveils New Retail Lab at Global Innovation Center in Pinehurst

Golf Pride, an industry leader in innovation and sports performance equipment, has announced the Grand Opening of its new Retail Lab. Located at the company’s state-of-the-art Global Innovation Center (GIC) at Pinehurst No.8 in Pinehurst, NC, the Retail Lab is the first of its kind and will allow Golf Pride to both study and showcase the relationship between the grip and the hands – a golfer’s only physical connection to their clubs.

The goal of the new Retail Lab is to provide a world class, “inside the ropes” Tour-like grip selection and installation experience with Golf Pride’s lead tour technician, while also allowing consumers access to GIC-exclusive products and merchandise. The lessons learned by Golf Pride technicians during each grip selection and regrip process will undoubtedly have positive effects on evolving the retail experience across Golf Pride’s retail partners, OEM, and eCommerce channels, enhancing the retail journey, and providing a stronger consumer experience.

Ping Signs Cole Hammer, RJ Manke, and Logan McAllister

Three new professionals signed multi-year equipment contracts with PING, company President John K. Solheim announced today. Cole Hammer, RJ Manke, and Logan McAllister were college standouts who earned Korn Ferry Tour status for the rest of the season by finishing in the top 5 of this year’s PGA Tour U.

“Our college program continues to identify and build relationships with some of the top young players in the game,” Solheim said. “To have three of the top 5 from the 2022 PGA Tour U class is a testament to that commitment. Cole, Logan and RJ all had exceptional records throughout their college careers and are ready to take the next step into the professional game. We’re excited to be aligned with these talented players and look forward to supporting them as they transition to the pro ranks.”

Padraig Harrington Builds on Wilson Golf Legacy With Fourth Major Championship

Wilson, the club maker with more Major wins with its irons than any other brand, had a special reason to celebrate Padraig Harrington’s victory in the U.S. Senior Open Championship at Saucon Valley Country Club in Pennsylvania, yesterday.

It marked yet another Major triumph in the longest-running contractual relationship between the Chicago-based brand and its most successful Tour player of recent times, covering a modern-day record of 24 seasons of prize-winning association. By winning his first USGA title, Harrington took his professional wins tally to 33.

Reynolds Lake Oconee Launches Summer Sweepstakes

Reynolds Lake Oconee announces the Little Big Town Performance at Reynolds Lake Oconee sweepstakes. Besides two days and nights of fun at the award-winning resort community in northern Georgia, the winner and a guest will attend an intimate concert with multi-platinum-selling, country super group Little Big Town on July 13.

The concert—taped before a live audience at the Sandy Creek Barn Amphitheater at Reynolds Lake Oconee—will become a made-for-television special that airs Friday, August 12, on Country Music Television (CMT).

Mizuno to Sponsor Two LPGA Q-School Prep Events

In a newly established partnership between Mizuno and the ECWPGT, the Japanese manufacturer will serve as title sponsor of the Mizuno Cali Q-School Prep Series this August, a two-event tournament series designed to give players a preview on what they’ll face the following week at Stage One of LPGA Q School.

The first event will be played at the Arnold Palmer Course at Mission Hills CC and second played on Marriott’s Shadow Ridge course at Palm Desert.

Callaway Rogue ST Max Driver Review - Play With Pete Invitational at Pasatiempo (Adam)

This is a different kind of guest review and first of it's kind actually.  And it comes from Adam, one of the players in this year's Play With Pete Invitational at Pasatiempo.

You guys know all about my Play With Pete Invitationals, and this year at Pasatiempo every player was fit on the range for a new Callaway Rogue ST driver and Callaway Chrome golf balls before their rounds began.  The entire day was absolutely crazy and wildly fun.  And somehow in all the glorious insanity at Pasatiempo Adam found what appears to be that Holy Grail driver calling it a "rocket launcher that will bring his game to a new level."

Golf Pride CPX Grips - PGAPappas Giveaway Winner Guest Review

When you're reading a golf review (or any kind of product review really) you want an honest opinion that helps you make a decision whether something is right for you.  And that's exactly what you're getting here from Andrew, the winner of a full set of new Golf Pride CPX grips.

Andrew has given his new CPX grips a pretty thorough testing, and I enjoyed reading his review immensely.  It also sounds like Andrew has found an ideal set of grips for his game, calling them "the perfect balance of everything you'd want in a grip with tackiness that's second to none."

Padraig Harrington Holds On to Win 42nd U.S. Senior Open Championship

Nobody ever said winning a major championship – at any level – is easy. Just ask Padraig Harrington. What looked like it would be an easy Sunday stroll around Saucon Valley Country Club’s Old Course turned into a much-too-close-for-comfort final round of the 42nd U.S. Senior Open Championship.

Harrington, who began the day with a five-stroke cushion, had to sweat out a one-stroke victory over 2019 champion Steve Stricker, becoming the third consecutive player to win this championship in his first appearance, and the 11th overall.

Mitsubishi Golf Records the Coveted Golf Quadruple

A coveted quadruple in golf?  You betcha when it means you win four tournaments in the same week.

And that's what Mitsubishi Golf accomplished this week with wins on the PGA Tour, DP World Tour, LPGA Tour, and Korn Ferry Tour.

Harrington Takes Control at Saucon Valley, Leads by 5 at U.S. Senior Open

Padraig Harrington was asked at the end of his Tuesday pre-championship press conference what it would take to win the 42nd U.S. Senior Open at Saucon Valley Country Club’s Old Course. The wily veteran from the Republic of Ireland with three major championships to his name outlined three keys.

Putt well. Drive it well. And above everything else, have a great attitude.