True Spec Oahu to Open at Kapolei Golf Club in Hawaii

True Spec Golf, the global leader in custom club fitting and club building, today announced its newest outdoor facility, True Spec Oahu, at Kapolei Golf Club. The new facility will have its grand opening on August 3 and will be the company’s first ever location in Hawaii. It is the latest in a growing number of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent courses around the country.

True Spec Oahu offers golfers an unrivaled fitting experience at a facility that has won the Honolulu Star Advertiser’s People’s Choice Award as “Best Course on Oahu” along with being called “Hawaii’s Best” on three separate occasions. Golf Advisor also named Kapolei Golf Club as one of “Hawaii’s Top 10 Courses” and received 4 1/2 stars out of five on “Golf Digest’s Places to Play”.

Club Champion Opens New Studio Concept in Manhattan

On the heels of international acquisitions and the opening of their 100th store, Club Champion is now celebrating the grand opening of their new NYC flagship studio! Located at 220 E 42nd Street in Manhattan, the new studio boasts a modernized aesthetic and expands upon the custom club fitting services the brand already offered to the New York market.

This 4,400-square-foot location will feature four hitting bays and five Master Fitters. The NYC studio is only a block away from Grand Central Terminal and is nestled in a landmark skyscraper: the News Building. Known as the real-life counterpart of Metropolis’s Daily Planet from the 1978 Superman film, Club Champion took note of the history and the location when mapping out the site of its state-of-the-art flagship store.

Puma Golf Introduces New Spikeless GS-ONE

The GS (Golf System)-ONE, inspired by PUMA’s popular Systems shoe franchise, is pushing the limits of golf fashion while delivering the familiar feel of your favorite spikeless shoes. Boasting a sleek and modern silhouette and packed with technologies to perform at the highest level, this shoe was created to keep up with those long walks down the fairway.

Each of the GS-ONE’s individual parts are combined to create the ultimate Golf System – the outsole provides traction, the midsole offers comfort, and the upper blends support with an innovative style that includes the performance needed for the course.

PGA National Resort Annoucnes Value Packed Summer Vacation Package

PGA National Resort – South Florida’s world-class golf, vacation, culinary, events and spa destination – announces its superb “PGA Signature Vacation” package perfect for a memorable summer getaway the entire family will savor.

Featuring a daily $75 resort credit and breakfast for two, this exceptional package makes it easier than ever to experience the wide range of new amenities the resort has to offer. Whether teeing off on one of six championship golf courses or spending a day luxuriating in the newly revitalized spa, guests can choose their own adventure and make the most of their summer vacation.

Matt Fitzpatrick and Troon Golf Partner for Ukraine Humanitarian Relief

2022 U.S. Open Champion and Team Troon member Matt Fitzpatrick and Troon® have partnered on a fundraising effort in support of Ukraine humanitarian relief.

Fans who donate to the WHO Foundation between July 1st and July 31st via the Troon website (www.troon.com/win-matt-fitzpatricks-open-championship-bag) or by scanning the QR Code on Fitzpatrick’s golf bag to be used at the 150th Open Championship, will be entered to win a prize package from Fitzpatrick, Troon and Troon International.

Ping Extends Agreement with Viktor Hovland

PGA Tour star Viktor Hovland, one of the game’s brightest young talents with six wins on global tours to his credit, has renewed his multi-year equipment contract with PING, President John K. Solheim announced this week.

“Viktor is a great fit for the PING brand. He’s an elite player and one of the most likeable and engaging personalities on tour. He’s fun to watch, and golf fans have really connected with him,” Solheim said. “When we signed him right out of college, we knew he was a special player. The connection to Norway and our relationship with Oklahoma State over the years made it a no-brainer for us to add him to the PING team. He’s quickly proven himself to be one of the best players in the world in less than three years as a professional. We’re very excited to extend our relationship with Viktor.”

Timberlake, Curry, Sorenstam, Barkley, The Miz, Romo, and Rodgers Headline Strongest Celebrity Field in American Century Championship History

This week, the American Century Championship celebrity golf tournament will feature the strongest field from the world of sports and entertainment in the championship’s 33-year history, headlined by Justin Timberlake, Stephen, Dell and Seth Curry, Annika Sorenstam, Patrick Mahomes, Tony Romo, Aaron Rodgers, Charles Barkley, defending champion Vinny Del Negro and first-time participants WWE Superstar The Miz, Colin Jost of Saturday Night Live, and singers/songwriters Nick Jonas and Jake Owen.

GOLF Channel, NBC and Peacock will televise coverage Friday-Sunday, July 8-10, with NBC Sports surrounding tournament coverage all week in delivering robust linear and digital coverage.

Firestone Country Club Celebrates Bridgestone Senior Players Week

Firestone Country Club, renowned as one of North America’s most historic venues for championship golf, celebrates a remarkable week as host of the Bridgestone Senior Players Championship, and other events associated with the major tournament and the PGA Tour Champions.

The revered club, which has hosted numerous PGA Championships and World Golf Championships on the PGA Tour, was the site of Bridgestone Senior Players Championship on the PGA Tour Champions on June 21-27. Steve Stricker, who will captain the U.S. team at this year’s Ryder Cup, won the senior major on the difficult South Course for his second victory of the year and third major title. Stricker finished at 7-under 273 for the tournament, while runner-up Jerry Kelly was -1 for the tournament and the only other player to finish under-par for the week.

Carlsbad Calling with Marriott Escape Golf Package

Marriott has announced a new Escape golf vacation package that's going to thrill every golfer looking for a fun, challenging resort experience this summer.

A memorable golf vacation and fun awaits at the luxurious Sheraton Carlsbad Resort & Spa with Marriott's new Escape! Golf Package.

Duca del Cosma Celebrates 4th of July with New Patriotic Styles for 2022

Luxury Italian golf fashion brand Duca del Cosma is celebrating this year’s Independence Day by highlighting even more vibrant hand-crafted golf shoes from the SS22 collection that incorporate the iconic red, white and blue colors of the nation’s Star-Spangled Banner.

Designed to offer unrivalled style and eye-catching patriotic looks, the super-comfortable shoes take inspiration from the theme of the American Stars and Stripes and use the most premium materials available to deliver the ultimate 4th July golf fashion statement.

FIRST LOOK: Jon Rahm and Sam Burns TravisMathew and Cuater Scripting for The 150th Open Championship

The 150th Open Championship on the Old Course at St. Andrews is fast approaching TravisMathew and Cuater have released scripting for Jon Rahm and Sam Burns.

TravisMathew has also launched an all expenses paid sweepstakes for a once in a lifetime trip to St. Andrews in 2023 to play the historic Old Course.  You can enter to win the sweepstakes here.

PXG Women’s Match Play Championship Announces Details for 2022 Event

The Major of Women’s Developmental Level Professional Golf is returning to World Golf Village, and with it all the energy that comes from some of the world’s best non-LPGA Tour golfers working their way to the game’s highest level.  The 2022 PXG Women’s Match Play Championship is slated for November 1 – 6, 2022 at the Slammer & Squire Course at World Golf Village in St. Augustine.

The PXG Women’s Match Play Championship will feature more than 80 ascending future stars pursuing their dream of playing on the LPGA Tour, battling over a week-long endurance test that will combine a stroke play and match play tournament culminating under the Tower of the World Golf Hall of Fame.

Biltmore Forest Country Club to Host 2025 U.S. Senior Amateur

The USGA has announced that Biltmore Forest Country Club, in Asheville, N.C., will be the host site of the 2025 U.S. Senior Amateur Championship. The club previously hosted the 1999 U.S. Women’s Amateur Championship and the 2013 U.S. Women’s Mid-Amateur Championship. The dates of the 2025 championship have not yet been determined.

“We are thrilled to announce our return to this exceptional club,” said Rob Doone, championship director. “We look forward to a great test of golf for the world’s best senior amateur players and are confident this course will identify a worthy champion and provide an unforgettable experience for everyone.”

PXG Expands Iconic Battle Ready Putter Lineup with Three New Models

PXG has tripled down with the introduction of three new putter designs to its Battle Ready Putter lineup – the PXG Battle Ready Raptor, Battle Ready Hercules, and Battle Ready Dagger+ putters.

"These new Battle Ready Putters are a triple threat – fully optimized for killer stability, forgiveness, and consistency," said PXG Founder and CEO Bob Parsons. "With the new mallet, mid-mallet, and blade added to the lineup, we now have even more ways for golfers to close out on the course."

Fujikura Ventus Victory at the U.S. Senior Open

Fujikura, the leader in performance golf shafts, was proud to be the number one driver, wood and hybrid shaft at the U.S. Senior Open at Saucon Valley CC in Pennsylvania.

After their recent domination at the U.S. Open in Brookline, it was more of the same from Fujikura at the U.S. Senior Open. In a field of former major winners and iconic players, Fujikura once again claimed the number one spot for the driver, wood and hybrid shaft counts. In the driver shaft count, 36.5% of the field chose Fujikura. In the wood shaft count, 30.4% of the players used Fujikura with another 16.1% using a Fujikura hybrid shaft.

Golf Pride Unveils New Retail Lab at Global Innovation Center in Pinehurst

Golf Pride, an industry leader in innovation and sports performance equipment, has announced the Grand Opening of its new Retail Lab. Located at the company’s state-of-the-art Global Innovation Center (GIC) at Pinehurst No.8 in Pinehurst, NC, the Retail Lab is the first of its kind and will allow Golf Pride to both study and showcase the relationship between the grip and the hands – a golfer’s only physical connection to their clubs.

The goal of the new Retail Lab is to provide a world class, “inside the ropes” Tour-like grip selection and installation experience with Golf Pride’s lead tour technician, while also allowing consumers access to GIC-exclusive products and merchandise. The lessons learned by Golf Pride technicians during each grip selection and regrip process will undoubtedly have positive effects on evolving the retail experience across Golf Pride’s retail partners, OEM, and eCommerce channels, enhancing the retail journey, and providing a stronger consumer experience.

Ping Signs Cole Hammer, RJ Manke, and Logan McAllister

Three new professionals signed multi-year equipment contracts with PING, company President John K. Solheim announced today. Cole Hammer, RJ Manke, and Logan McAllister were college standouts who earned Korn Ferry Tour status for the rest of the season by finishing in the top 5 of this year’s PGA Tour U.

“Our college program continues to identify and build relationships with some of the top young players in the game,” Solheim said. “To have three of the top 5 from the 2022 PGA Tour U class is a testament to that commitment. Cole, Logan and RJ all had exceptional records throughout their college careers and are ready to take the next step into the professional game. We’re excited to be aligned with these talented players and look forward to supporting them as they transition to the pro ranks.”

Padraig Harrington Builds on Wilson Golf Legacy With Fourth Major Championship

Wilson, the club maker with more Major wins with its irons than any other brand, had a special reason to celebrate Padraig Harrington’s victory in the U.S. Senior Open Championship at Saucon Valley Country Club in Pennsylvania, yesterday.

It marked yet another Major triumph in the longest-running contractual relationship between the Chicago-based brand and its most successful Tour player of recent times, covering a modern-day record of 24 seasons of prize-winning association. By winning his first USGA title, Harrington took his professional wins tally to 33.

Reynolds Lake Oconee Launches Summer Sweepstakes

Reynolds Lake Oconee announces the Little Big Town Performance at Reynolds Lake Oconee sweepstakes. Besides two days and nights of fun at the award-winning resort community in northern Georgia, the winner and a guest will attend an intimate concert with multi-platinum-selling, country super group Little Big Town on July 13.

The concert—taped before a live audience at the Sandy Creek Barn Amphitheater at Reynolds Lake Oconee—will become a made-for-television special that airs Friday, August 12, on Country Music Television (CMT).

Mizuno to Sponsor Two LPGA Q-School Prep Events

In a newly established partnership between Mizuno and the ECWPGT, the Japanese manufacturer will serve as title sponsor of the Mizuno Cali Q-School Prep Series this August, a two-event tournament series designed to give players a preview on what they’ll face the following week at Stage One of LPGA Q School.

The first event will be played at the Arnold Palmer Course at Mission Hills CC and second played on Marriott’s Shadow Ridge course at Palm Desert.