You may have heard that golf is now a $102 billion industry in the U.S. – 20% larger than it was in 2016, the last time there was a proper quantitative review of the game’s economic contributions.
$102 billion certainly sounds like a lot, but numbers like this aren’t all that easy to grasp. So, here’s some (hopefully) helpful context. $102 billion is five times the revenue of the NFL.i It’s roughly the global income of UPS, which delivered an average of 24.3 million packages per day in 2022.ii It’s 25% more money than Tesla, P&G and The Walt Disney Company made last year, 120% more than Nike brought in, and 220% more than Netflix.