TRUE linkswear Names Taylor Montgomery as Newest Ambassador

TRUE linkswear (TRUE), creators of ultra-comfortable, modern golf footwear for walking on the course and off, is pleased to welcome PGA TOUR player Taylor Montgomery to its family of TRUE brand ambassadors. The 28-year-old Las Vegas-born UNLV alumnus is playing in his second full season on the PGA TOUR and is currently ranked 85th in the Official World Golf Rankings.

Last season, Montgomery led the PGA TOUR in Putting Average, Putts Per Round and One-Putt Percentage and ranked 2nd on TOUR in Strokes Gained: Putting. He posted five top-10 finishes last season, including a solo third place showing at the Fortinet Championship.

Titleist Introduces New Vokey Design SM10 Wedges

Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin.

Advancing the performance of the game’s most played wedges the new wedges highlight an unrelenting focus on Master Craftsman Bob Vokey’s three keys to great wedge play.

Bridgestone Golf Launches Mindset: A Breakthrough Visual Technology for Maximum Performance

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced MINDSET, a proprietary visual technology available on all four of the 2024 TOUR B Series golf balls. The MINDSET process was created by BRIDGESTONE GOLF staffer Jason Day and his long-time mental coach, Jason Goldsmith, and consists of three easy steps that have been critical to Day's success for the better part of a decade.

“Jason Goldsmith and I worked together to develop a pre-shot system that went beyond the simple visualization I did when I was a kid,” said Day. “He understood how critical pre-shot visualization was to my game, but also knew I needed a more structured, complete routine. Now Bridgestone has made The MINDSET process available to all golfers, which is going to be a game changer for a lot of people.”

Bridgestone Golf Groundbreaking New Tour B Lineup Pushes the Envelope of Performance with Input from Tiger Woods

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new 2024 TOUR B family of golf balls. Designed to deliver the ultimate combination of distance and greenside spin and control, the latest TOUR B golf balls feature the new REACTIV X System that takes Bridgestone’s Contact Science to a new level.  The 2024 TOUR B family comes in 4 distinct models, TOUR B X and TOUR B XS (for swings over 105 mph), and TOUR B RX and TOUR B RXS (for swings under 105 mph).

The newly developed REACTIV X System, which combines a REACTIV IQ cover with an EXCLRNT mid-layer, is the result of years of development and multiple iterations of REACTIV technology. In the initial version, REACTIV utilized impact modifiers in the urethane cover of each TOUR B model to create a cover that reacted to the impact velocity of every shot. On aggressive swings off the tee, the cover became firmer for faster ball speed and more distance, while on scoring shots with wedges and short irons it became softer for more spin and shot stopping control.

Cobra Golf Unveils Reimagined Vintage Putter Series

COBRA GOLF, a leader in golf club innovation, proudly presents the redesigned VINTAGE putter series, featuring an array of advancements including a revolutionary soft PEBAX™ face insert and the incorporation of LA GOLF’s Descending Loft Technology™. This new lineup encompasses upgraded versions of popular models such as Sport, Widesport, Nova, Stingray, and Cuda, offering golf enthusiasts an unparalleled combination of feel and performance.

Inspired by the success of the KING VINTAGE Series, this new VINTAGE line continues with LA GOLF’s patented Descending Loft Technology. This distinctive technology offers players four planes of loft, descending from the top to the bottom (4, 3, 2, 1) in one-degree increments. This unique design ensures an optimal launch on every stroke, while producing unparalleled end-over-end roll performance.

Cobra Golf Unveils Enhanced 3D Printed Putter Collection for 2024 Featuring Cutting Edge Technologies and Re-Engineered Designs

COBRA GOLF, is proud to announce the launch of an upgraded lineup of 3D PRINTED putters, showcasing innovative designs and new technologies that redefine the boundaries of advanced performance.

Building upon the success of the original KING 3D PRINTED putters, the new collection introduces a range of models that boast a lightweight, 3D Printed cartridge, crafted with HP Multi Jet Fusion Technology. This cartridge not only allows for optimal weight and mass property redistribution but also contributes to an enhanced sound and feel.

Fujikura Introduces New Ventus with Velocore+ for 2024

Fujikura, the leader in performance golf shafts, is proud to announce the all-new VENTUS shaft, available globally at charter dealers from February 29, 2024.

Featuring an enhanced technology platform combined with advanced design techniques, the new VENTUS is the ultimate evolution to one of the best performing shafts in Fujikura’s history.

U.S. National Development Program Launches Junior State Teams

The United States Golf Association (USGA) today announced the creation of a state team pilot program that will expand the pipeline for elite junior golfers into the recently created U.S. National Development Program (USNDP). Seven states will participate in the initial phase with the goal of all states having a team by 2033.

The first seven participants are California (Southern), Colorado, Georgia, Hawaii, Massachusetts, Ohio and Tennessee. The program will come to fruition through close collaboration between the USGA, its allied golf associations, the PGA of America and relevant state junior programs.

ASICS Releases GEL-KAYANO ACE 2 Golf Shoes

Designed to bring lightweight comfort to the golf course, the all-new GEL-KAYANO ACE 2 builds upon the renowned excellence of ASICS® running shoes, seamlessly blending comfort and flexibility to give golfers the ultimate performance footwear needed throughout their rounds.

“The GEL-KAYANO ACE 2 provides a strong foundation for golfers and their swings, with extra stability and comfort for rounds in any conditions,” ASICS General Manager Ryan Polanco, said. “Specialized Flex Grooves enhance rotation during the swing and make for an easier walk. All-around these shoes put golfers in the best position to feel their best on the course.”

Join Revo for a Meet and Greet with Golf Legend Annika Sorenstam at the PGA Show

Revo, the premium, high-quality performance sunglass company, will be showcasing its 2024 Collection at the PGA Show in Orlando, FL, January 23-26, 2024.

Revo will be hosting a Meet & Greet with Annika Sorenstam, Hall of Fame golfer and Revo global ambassador, on Wednesday, January 24, 3:00 – 4:00 PM. Stop by booth 4762 and take a photo with the greatest female golfer of all time.

Understanding Genius: The Work of Robert Trent Jones Sr.

The Robert Trent Jones Society has released a new publication, The Design Genius of Robert Trent Jones, Sr. – A Course Appreciation Guide.

The 20-page compendium analyzes Jones’ design principles, notably routing, green complexes, heroic shot values, water hazards, flexible teeing options, and emphasis on natural beauty, all supported by course examples and photography.

Cleveland Golf Unveils New HB Soft 2 Putters with Nine Stroke Specific Models

The all-new HB SOFT 2 Putter line from Cleveland Golf integrates Speed Optimized Face Technology with nine, stroke-specific models designed to enhance players performance on the greens in a finely tuned, near-custom putter.

Designed to provide golfers with truer strikes and more consistent swing feel, HB SOFT 2 caters to different stroke types. By designating the appropriate hosel, shaft, and grip for both face-balanced and moderate toe hang models, this ensures each putter is built to match the player’s individual stroke.

Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even softer feel.

Available in golf shops worldwide beginning Jan. 24, the new AVX builds upon its unique combination of exceptional distance and extraordinary feel through advancements to every layer of the golf ball.

New Cleveland CBX 4 ZipCore Delivers Greenside Shot Making and Short Game Versatility

The all-new CBX 4 ZipCore Wedges from CLEVELAND GOLF® are designed to help golfers shake the dreaded chunk shot and get up and down with confidence, thanks to a modern cavity back design with a refreshed slate of performance technologies.

“What’s great about the new CBX 4 ZipCore is that they share similar shaping and weighting to modern forgiving Irons, so the transition from your Irons to your Wedges is going to be consistent with what you’re used to,” said Jeff Brunski, Vice President of Research and Development at Cleveland Golf. “Golfers will notice the consistency around the greens, but especially during full Wedge shots. The swing feel won’t be drastically different, but more of the same as what they’re used to with their Irons.”

Galvin Green Invites PGA Show Attendees to Play Iconic Hole in VR

Galvin Green, the premium hi-tech golf apparel brand, is inviting PGA Show attendees to play the iconic 18th hole of The Old Course at St Andrews in virtual reality when discovering the latest DRYVR™ waterproof collection at booth #6557 in the Apparel Pavilion.

From its 30% larger stand, the brand is offering visitors the chance to try on the latest top-performing bluesign® approved waterproof jackets while wearing a VR headset to fully experience the superior stretch and flexibility provided by the pioneering garments when teeing off on the ‘Tom Morris’ hole at The Home of Golf.

Edel Golf Announces New Array Putter Line: The Most Complete Putter Customization Process for Your Game

Performance golf equipment manufacturer Edel Golf is pleased to announce Array Putters, the most complete putter customization process in golf.

Array Putters blend precision engineering with unique modularity to create a putter that can be customized to every golfer.  No two golfers are alike, so why are putters?

Pro's Choice Golf Shafts Showcases New 2024 Graphite Design Tour AD VF Shaft at the PGA Show

Pro’s Choice Golf Shafts Inc., exclusive distributor of Graphite Design premium golf shafts, announces that they will be showcasing the brand new 2024 Graphite Design Tour AD VF wood shafts as well as all the other very popular Graphite Design shafts at the 2024 PGA Merchandise Show being held January 24th through January 26th at the Orange County Convention Center in Orlando, FL.  The company will also be participating in the outdoor Demo Day on January 23rd at the Orange County National Golf Center and Lodge in Winter Garden, FL.

Pro’s Choice will display the complete line of Graphite Design premium shafts at the Equipment Test Center in Hitting Bay # ETC 4 in the Orange County Convention Center and on Tee Box #1 at the Demo Day.

Evnroll Announces New 2024 Neo Classic Putter Line

Evnroll, the award-winning putter line featuring patented ‘SweetFace’ Technology, has added to its product line with five new Neo Classic models. The innovative putter company has also repackaged its outward look and introduced a new custom cursive logo.

Every putter brand has its classic designs; putters that never go out of style.  Iconic shapes that golfers have gravitated to through the ages but done with a certain flare by individual designers.  At Evnroll the impeccably milled ER2 and ER5 Classics form the foundation of the company’s putter offering.  Along with the 2 & 5 will be three more iconic shapes in the ER1.2, ER2.2 and ER8.  Together they present a fresh take on the original Classic line.  The Neo Classics.

Go Far, Get Close with the New Cleveland Golf ZipCore XL and Halo XL Full Face Irons

CLEVELAND GOLF is excited to introduce the all-new ZipCore XL and HALO XL Full-Face Irons, designed to help avid golfers go big and get it close, with forgiving head designs and new technologies geared toward better golf.

To squeeze as much distance as possible out of these Irons and deliver optimal launch, Cleveland Golf used an artificial intelligence-driven process to create MainFrame – a club face and weighting combo that boosts both COR and MOI for high-powered ball speeds and more forgiveness.

Unlock Tour Level Performance with Srixon Q-Star Tour Series

Designed to give moderate swing speed golfers a tour-level ball option that delivers maximum greenside spin, more distance, and more control.

The new SRIXON Q-STAR TOUR and Q-STAR TOUR DIVIDE has improved performance in every possible way.