Shot Scope Debuts Pro ZR Laser Rangefinder Featuring DuraShield Hardshell

Shot Scope (www.shotscope.com), the golf industry-leader in advanced GPS and shot tracking technology, has once again re-imagined the laser rangefinder category with the launch of the PRO ZR, a laser rangefinder featuring a DuraShield Hardshell design, offering golfers the most durable high-performance, distance measuring device on the market.

The PRO ZR is backed by its DuraShield Hardshell, which offers a strong and metallic construction with a water resistant rating, allowing for use in all weather conditions. The new device will be showcased at the 2024 PGA Show in Orlando and offered at an unbeatable $299.99 SRP. Providing golfers with unparalleled distance and pinpoint accuracy, including an ultra-clear LCD display combined with Adaptive slope technology and Red / Black dual optics, the PRO ZR ensures players can read their measurement regardless of the light conditions over a distance of 1500 yards.

Dunlop Sports Americas Announce Relaunch of Never Compromise Putters

Dunlop Sports Americas is excited to announce the relaunch of the iconic Never Compromise Reserve putter line.

Never Compromise offers golfers an uncompromised putting experience with a one-of-a-kind fitting method that promotes rhythmic strokes, pure strikes, and glide-like rolls.

Linksoul Presents Volume 1 of the Loreto Collection

California-based Linksoul is proud to present Volume I of the Loreto Collection for Early Spring 2024, where golf apparel transcends tradition and embraces innovation. Drawing inspiration from the enchanting meeting of the Sierra de la Giganta Mountain range and the Sea of Cortez in the coastal town of Loreto, Baja Mexico, this collection embodies the region’s warmth and charm while delivering effortless style and casual luxury. From exceptionally soft flannels to performance-driven polos and layers, each piece reflects the natural beauty of Loreto.

“The Loreto Collection represents an exciting journey for Linksoul, where we merge the rich inspiration of the Loreto region with cutting-edge materials innovation,” says Linksoul Co-founder and CEO John Ashworth. “Our focus is on delivering exceptional comfort and performance, all while staying true to the soul of golf. With an unwavering commitment to sustainability and style, Linksoul’s Loreto Collection is for golfers who seek more than just clothing; they seek an authentic experience.”

Adidas and Malbon Golf Introduce The Crosby Collection

The list of people having an impact on the intersection of golf, fashion and entertainment isn’t long. One at the top of that list would certainly be legendary entertainer Bing Crosby, who in 1937 started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport they all loved.

Adidas and Malbon Golf have introduced a special capsule of product – The Crosby Collection – inspired by those early Clambakes and that camaraderie, spirit and fashion from an era that set the stage for what the golf landscape looks like today.

Galvin Green Unveils DRYVR Waterproof Line in Part 1 Range

Premium hi-tech golf apparel brand Galvin Green has today unveiled a new DRYVR™ line of 100% waterproof rainwear garments that headlines its functional 2024 Part One collection to ensure serious golfers are equipped for unpredictable weather conditions worldwide.

Offering an unrivalled choice of responsibly sourced waterproofs on the market, the bluesign® approved DRYVR™ line-up consists of 21 jackets, hoodies and pants for men, women and junior golfers in a matchless choice of color and size options. The long-lasting garments are crafted in more than 50 standout colorways using different forms of the widely trusted ‘Guaranteed to keep you dry’ GORE-TEX membrane fabric.

Tour Edge Earns Eight 2024 Golf Digest Hot List Awards

Tour Edge, the pound-for-pound industry leader in performance and innovation, today announced that eight of their new products were honored with a 2024 Golf Digest Hot List award.

The Hot List, the annual golf equipment awards going on 20 years, was revealed in the February issue of Golf Digest currently on newsstands.

PING to Support First Tee Efforts to Make Golf and Character Education More Accessible for Future Generations

Youth development organization First Tee is pleased to announce that PING, a premier golf equipment manufacturer, has signed on to support the nonprofit’s ongoing efforts to prepare the next generation for life on and off the golf course.

“We are very pleased to support the First Tee at the Trustee level,” said Stacey Solheim Pauwels, PING Executive Vice President. “Junior golf has always been important to PING and the Solheim family. Golf is a game that can be enjoyed throughout a lifetime and it teaches so many positive character-building lessons. Having the opportunity to play golf in your youth is a great advantage for an individual’s future, both in the game and in business. From a young age, my father and uncle, Allan and John Solheim, encouraged my brothers, cousins and I to play golf and we are forever grateful for the experience and friendships we still maintain from those early years. Over the course of the past decades, we have seen tremendous growth of the First Tee nationally as well as at our Phoenix chapter. We’ve had the opportunity to view first-hand its effective programing, outreach and the outstanding youth it has developed both in the game of golf and beyond. We look forward to playing a part in furthering the mission of the First Tee.”

Motocaddy Highlights Global Electric Cart Growth at PGA Show

Motocaddy, the world’s leading electric cart company, attracted the attention of new stockists and global media at last week’s PGA Show, providing them with an exclusive preview of the brand’s full range of pioneering and technologically advanced products on display for the first time.

Highlighting the global growth of electric carts, Motocaddy unveiled its latest range of hi-tech powered carts and featured-packed bags, including the award-winning M7 GPS REMOTE and M7 REMOTE models at a show floor booth that was double the size of last year and in a large 1,800 sq. ft. meeting room, conveniently located next to the Media Center.

TRUE linkswear Names Taylor Montgomery as Newest Ambassador

TRUE linkswear (TRUE), creators of ultra-comfortable, modern golf footwear for walking on the course and off, is pleased to welcome PGA TOUR player Taylor Montgomery to its family of TRUE brand ambassadors. The 28-year-old Las Vegas-born UNLV alumnus is playing in his second full season on the PGA TOUR and is currently ranked 85th in the Official World Golf Rankings.

Last season, Montgomery led the PGA TOUR in Putting Average, Putts Per Round and One-Putt Percentage and ranked 2nd on TOUR in Strokes Gained: Putting. He posted five top-10 finishes last season, including a solo third place showing at the Fortinet Championship.

Titleist Introduces New Vokey Design SM10 Wedges

Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin.

Advancing the performance of the game’s most played wedges the new wedges highlight an unrelenting focus on Master Craftsman Bob Vokey’s three keys to great wedge play.

Bridgestone Golf Launches Mindset: A Breakthrough Visual Technology for Maximum Performance

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced MINDSET, a proprietary visual technology available on all four of the 2024 TOUR B Series golf balls. The MINDSET process was created by BRIDGESTONE GOLF staffer Jason Day and his long-time mental coach, Jason Goldsmith, and consists of three easy steps that have been critical to Day's success for the better part of a decade.

“Jason Goldsmith and I worked together to develop a pre-shot system that went beyond the simple visualization I did when I was a kid,” said Day. “He understood how critical pre-shot visualization was to my game, but also knew I needed a more structured, complete routine. Now Bridgestone has made The MINDSET process available to all golfers, which is going to be a game changer for a lot of people.”

Bridgestone Golf Groundbreaking New Tour B Lineup Pushes the Envelope of Performance with Input from Tiger Woods

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new 2024 TOUR B family of golf balls. Designed to deliver the ultimate combination of distance and greenside spin and control, the latest TOUR B golf balls feature the new REACTIV X System that takes Bridgestone’s Contact Science to a new level.  The 2024 TOUR B family comes in 4 distinct models, TOUR B X and TOUR B XS (for swings over 105 mph), and TOUR B RX and TOUR B RXS (for swings under 105 mph).

The newly developed REACTIV X System, which combines a REACTIV IQ cover with an EXCLRNT mid-layer, is the result of years of development and multiple iterations of REACTIV technology. In the initial version, REACTIV utilized impact modifiers in the urethane cover of each TOUR B model to create a cover that reacted to the impact velocity of every shot. On aggressive swings off the tee, the cover became firmer for faster ball speed and more distance, while on scoring shots with wedges and short irons it became softer for more spin and shot stopping control.

Cobra Golf Unveils Reimagined Vintage Putter Series

COBRA GOLF, a leader in golf club innovation, proudly presents the redesigned VINTAGE putter series, featuring an array of advancements including a revolutionary soft PEBAX™ face insert and the incorporation of LA GOLF’s Descending Loft Technology™. This new lineup encompasses upgraded versions of popular models such as Sport, Widesport, Nova, Stingray, and Cuda, offering golf enthusiasts an unparalleled combination of feel and performance.

Inspired by the success of the KING VINTAGE Series, this new VINTAGE line continues with LA GOLF’s patented Descending Loft Technology. This distinctive technology offers players four planes of loft, descending from the top to the bottom (4, 3, 2, 1) in one-degree increments. This unique design ensures an optimal launch on every stroke, while producing unparalleled end-over-end roll performance.

Cobra Golf Unveils Enhanced 3D Printed Putter Collection for 2024 Featuring Cutting Edge Technologies and Re-Engineered Designs

COBRA GOLF, is proud to announce the launch of an upgraded lineup of 3D PRINTED putters, showcasing innovative designs and new technologies that redefine the boundaries of advanced performance.

Building upon the success of the original KING 3D PRINTED putters, the new collection introduces a range of models that boast a lightweight, 3D Printed cartridge, crafted with HP Multi Jet Fusion Technology. This cartridge not only allows for optimal weight and mass property redistribution but also contributes to an enhanced sound and feel.

Fujikura Introduces New Ventus with Velocore+ for 2024

Fujikura, the leader in performance golf shafts, is proud to announce the all-new VENTUS shaft, available globally at charter dealers from February 29, 2024.

Featuring an enhanced technology platform combined with advanced design techniques, the new VENTUS is the ultimate evolution to one of the best performing shafts in Fujikura’s history.

U.S. National Development Program Launches Junior State Teams

The United States Golf Association (USGA) today announced the creation of a state team pilot program that will expand the pipeline for elite junior golfers into the recently created U.S. National Development Program (USNDP). Seven states will participate in the initial phase with the goal of all states having a team by 2033.

The first seven participants are California (Southern), Colorado, Georgia, Hawaii, Massachusetts, Ohio and Tennessee. The program will come to fruition through close collaboration between the USGA, its allied golf associations, the PGA of America and relevant state junior programs.

ASICS Releases GEL-KAYANO ACE 2 Golf Shoes

Designed to bring lightweight comfort to the golf course, the all-new GEL-KAYANO ACE 2 builds upon the renowned excellence of ASICS® running shoes, seamlessly blending comfort and flexibility to give golfers the ultimate performance footwear needed throughout their rounds.

“The GEL-KAYANO ACE 2 provides a strong foundation for golfers and their swings, with extra stability and comfort for rounds in any conditions,” ASICS General Manager Ryan Polanco, said. “Specialized Flex Grooves enhance rotation during the swing and make for an easier walk. All-around these shoes put golfers in the best position to feel their best on the course.”

Join Revo for a Meet and Greet with Golf Legend Annika Sorenstam at the PGA Show

Revo, the premium, high-quality performance sunglass company, will be showcasing its 2024 Collection at the PGA Show in Orlando, FL, January 23-26, 2024.

Revo will be hosting a Meet & Greet with Annika Sorenstam, Hall of Fame golfer and Revo global ambassador, on Wednesday, January 24, 3:00 – 4:00 PM. Stop by booth 4762 and take a photo with the greatest female golfer of all time.

Understanding Genius: The Work of Robert Trent Jones Sr.

The Robert Trent Jones Society has released a new publication, The Design Genius of Robert Trent Jones, Sr. – A Course Appreciation Guide.

The 20-page compendium analyzes Jones’ design principles, notably routing, green complexes, heroic shot values, water hazards, flexible teeing options, and emphasis on natural beauty, all supported by course examples and photography.

Cleveland Golf Unveils New HB Soft 2 Putters with Nine Stroke Specific Models

The all-new HB SOFT 2 Putter line from Cleveland Golf integrates Speed Optimized Face Technology with nine, stroke-specific models designed to enhance players performance on the greens in a finely tuned, near-custom putter.

Designed to provide golfers with truer strikes and more consistent swing feel, HB SOFT 2 caters to different stroke types. By designating the appropriate hosel, shaft, and grip for both face-balanced and moderate toe hang models, this ensures each putter is built to match the player’s individual stroke.