Club Champion Kicks Off Full Bag February at US Studios

Industry leader Club Champion announced it will be offering discounted fittings to kick off golf season. To coincide with their national commercial campaign starting during the Genesis Invitational, you can take advantage of their best offer of the year — just $100 for a 3.5 hour full bag fitting or just $50 for any of their other custom fitting types. This promotion is active through February 19.

Club Champion fits, sells, and builds custom golf clubs using brands like Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, Golf Pride, and many more. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level. The in-depth process uses real-time data and industry-leading technology to hone in on the details needed to upgade your equipment and lower your scores.

USGA Announces Qualifying Sites for 2024 U.S. Women’s Open Presented by Ally

The United States Golf Association (USGA) today announced qualifying sites for the 79th U.S. Women’s Open Championship Presented by Ally, to be held at Lancaster (Pa.) Country Club, from May 30-June 2. The club will host its second U.S. Women’s Open.

Conducted over 36 holes, qualifying will be held at 23 sites across the United States, plus Canada, Japan and Germany between April 15 and May 20. Online entry applications open on Wednesday, Feb. 14, and will continue through Wednesday, April 3, at 5 p.m. EDT (champs.usga.org).

Tiger Woods to Play New 2024 Bridgestone Tour BX Golf Ball for First Time in Competition at Genesis Invitational in Los Angeles

Tiger Woods will be playing the all new 2024 Bridgestone TOUR B X golf ball for the first time in competition this week at the Genesis Invitational in Los Angeles.

The new ball was designed by Bridgestone’s R&D department with significant input from Tiger himself, who has officially switched from the TOUR B XS to the TOUR B X, due to the X providing a bit more “pop,” off the tee while still providing shot stopping spin on approaches and shots around the greens. Tiger has repeatedly thanked Bridgestone’s ball fitters for helping him select a better ball for his game.

Ping Adds Five New Models to the PLD Milled Putter Series with Custom Options Added

Five new models and the ability to personalize each design through an on-line customizer tool represent the newest additions to the Putting Lab Design (PLD) program, PING CEO & President John K. Solheim announced today.

The 2024 PLD Milled Anser, Anser 2D, Oslo 3, DS72 and Ally Blue 4 are available at PING authorized retailers committed to selling premium, custom-fit putters. The on-line customizer tool is available on ping.com.

PING Introduces Tour-Inspired s159 Wedges and WebFit Wedge Consumer App

Combining short-game-changing performance with industry-leading fitting software, PING introduced the s159 wedge series today, its next generation of specialty wedges engineered to bring golfers more spin and control into and around greens.

The tour-proven s159 wedges are offered in 25 loft/grind combinations and are available for custom fitting and pre-sell beginning today at authorized PING golf shops around the world.

The Club at Olde Cypress Unveils Plans For Transformative Clubhouse Renovation

The Club at Olde Cypress, one of the most vibrant, active and welcoming private clubs in Southwest Fla., will undergo a transformative clubhouse renovation project beginning in spring of 2025, club owner STOCK Development announced.

When the multi-million-dollar endeavor concludes in January 2026, the 34,000-square-foot clubhouse, one of the private club’s centerpiece amenities, will boast an additional 10,000 square feet of indoor and outdoor space, redefining the dining and social scene for members.

PAYNTR Golf Releases Pre-Sale for New X Tour Proto RS

PAYNTR GOLF, North America’s fastest growing golf footwear brand, today announces the pre-sale launch of the Payntr X Tour Proto RS, a new spiked offering, on the company’s website. Retailing for $220.00, the X Tour Proto RS is the company’s forth offering in the spiked category, further establishing the brand’s presence of best-in-class performance focused golf footwear.

“We are proud to debut another standout spiked footwear product to the market,” said PAYNTR Golf Co-founder and President, Mike Forsey. “The response from our Tour Staff, golfers, and our global distributors to a tour tested spiked golf shoe continues to drive our innovation in developing new models and we are pleased to enthusiastically launch the Tour X Proto RS this month.

Tiger Woods to Make 2024 Debut at The Genesis Invitational

Tournament Host Tiger Woods will make his 2024 PGA TOUR debut at The Genesis Invitational, held February 15-18 at The Riviera Country Club. Woods headlines the field set to compete in the 98th playing of the event.

One of eight Signature Events on the PGA TOUR schedule, 71 players will compete for a $20 million purse, with this year’s champion slated to collect a $4 million prize and 700 PGA TOUR FedExCup points. The Genesis Invitational will feature a 36-hole cut for the top 50 plus ties and any player within 10 shots of the lead.

Forty Players Highlighted on 2024 Ben Hogan Award Watch List

Forty of the nation’s most accomplished collegiate golfers across all levels have been named to the watch list for the 2024 Ben Hogan Award presented by PNC Bank. The joint announcement was made by the Hogan Trophy Award Foundation, the Friends of Golf (FOG) and the Golf Coaches Association of America (GCAA).

The Ben Hogan Award presented by PNC Bank annually awards the top men’s NCAA Division I, II or III, NAIA or NJCAA college golfer based on all collegiate, amateur and professional events over the previous 12 months.

Disney x Volvik Golf Balls Celebrating 100 Years of Magic

Volvik USA, Inc. (volvik.com) – the world’s most innovative manufacturer of multilayer high-performance golf balls, and The Walt Disney Company, the world’s premier entertainment company, will release an extensive collection of special golf ball sets in a new collaboration to celebrate the 100th Anniversary of The Walt Disney Company.

Mickey, Minnie, Goofy, Donald, and other iconic Disney characters will be featured on a range of limited-edition packaged sets including Volvik golf balls and collectible ball markers. Furthermore, beloved Disney artwork will adorn the packaging throughout the variety of special gift packs and dozen boxes.

WM Phoenix Open Winner Played Graphite Design Tour AD

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA Tour WM Phoenix Open was playing a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Titleist TSR2 21° hybrid.  The champion claimed his fourth PGA Tour victory after making a birdie on the second playoff hole.

“Congratulations to the winner of the WM Phoenix Open.  What an exciting clutch performance under pressure to birdie two holes to get in a playoff and birdie to win the playoff.  We’re excited he plays a Graphite Design Tour AD shaft in his bag”, stated Wayne Ageno, President, Pro’s Choice Golf Shafts, Inc.

USGA Announces Qualifying Sites for 124th U.S. Open at Pinehurst Resort & Country Club

The United States Golf Association (USGA) today announced local and final qualifying sites for the 124th U.S. Open Championship. The U.S. Open will be contested on Pinehurst Resort & Country Club’s Course No. 2, in the Village of Pinehurst, N.C., for the fourth time from June 13-16, 2024.

Local qualifying, conducted over 18 holes at 109 sites in 44 U.S. states and Canada, will take place between April 22-May 20. Those players who advance out of local qualifying will join a group of locally exempt players in final qualifying, which will be conducted over 36 holes. This final stage will be held in England and Japan (May 20) and Canada (June 3) as well as 10 U.S. sites, one on May 20 and nine on June 3.

Odyssey Ai One Milled ONE T Putter Review - 2023 12 Days of Christmas Giveaway Winner Guest Review

My PGAPappas 12 Days of Christmas a few months back was utterly insane.  We had more participation than ever before, more prizes than ever before, more excitement and yup also more winners than ever.  As a lot of you said, it was "straight Kringlemania!"

And another really cool thing about the 12 Days is how many of the winners want to write guest reviews.  It's absolutely phenomenal to hear all of you so excited and sharing your opinions and personalities in these guest reviews.  And the first guest review of the year comes from Ed Settle (@Ed_Settle) on X on his new Odyssey Ai One Milled One T putter.

Srixon Releases Additional Finish on ZX Mk II Irons

SRIXON® is thrilled to announce a new, Limited-Edition Black Chrome finish available for the highly acclaimed ZX5 Mk II and ZX7 Mk II Irons. With this new finish, Srixon aims to elevate the visual appeal of these Irons and make them a must-have for golfers who value both style and performance.

“These ZX Mk II Black Chrome Irons are a great complement to the rest of the Srixon Iron family and something we’re excited about,” said Brian Schielke, General Manager at Srixon. “The visual appeal of the Black Chrome finish, combined with the exceptional performance of ZX Mk II Irons is a win-win for everyone.”

Stitch Becomes Official On-Course Apparel Partner of Crushers GC

Crushers GC has announced Stitch Golf as their official on course apparel partner. This strategic partnership will deliver custom products for the team and fans, with available items on sale to the public online and in-store later this year.

Following a championship season together in 2023, the official partnership will now produce a co-designed assortment of men’s custom on-course polos, as well as driver head covers, with the opportunity to collaborate on a wider array of addi2onal items in the future. All custom products worn during play will be made available to the public in late spring of the 2024 season.

WM Phoenix Open to have 50+ Hours of Live Coverage on NBC, Golf Channel, and Peacock

The WM Phoenix Open will have more than 50 hours of live tournament and studio coverage originating from TPC Scottsdale this week.

Coverage will be provided by NBC, GOLF Channel and Peacock.

PGA Tour Pathway to Progression Announces Field for Inaugural Bridgestone Collegiate Invitational

The PGA TOUR’s Pathway to Progression today announced the field for the inaugural Bridgestone Collegiate Invitational, a competitive element of the Bridgestone Collegiate Development Program. The event features top-level NCAA Division I men’s golf programs and HBCU schools in addition to four high-ranking individual golfers from underrepresented communities.

The Bridgestone Collegiate Invitational will be contested March 25 and 26 at Silverado Country Club in Napa, California, in collaboration with the Golf Coaches Association of America.

Titleist Introduces New Scotty Cameron Long Design Putters

In addition to his 2024 lineup of new Phantom mallets, Scotty Cameron introduces two new Long Design models for players seeking to stabilize their stroke with a balanced, more connected feel when gripping and manipulating the putter. 

Crafted specifically at 38 inches with stiffer, custom shafts and heavier heads using tungsten sole weights, the new Phantom 11 Long Design and Super Select Squareback 2 Long Design putters help quiet the player’s hands and engage the shoulders for enhanced stability in the putting stroke. The increase in overall length and weight, coupled with a heavier, longer grip, keeps the putter in balance, while the entire stroke is slowed down.

Titleist Introduces New Scotty Cameron Phantom Putters

Scotty Cameron introduces his 2024 lineup of Phantom mallets, 10 new models completely redesigned to meet the demands of the modern game through alignment-infused head shapes with improved sound and feel.

The new Phantom family, offering four unique shapes with multiple neck and shaft configurations, is the result of feedback from Phantom players across the worldwide professional tours, melded with the continued advancement of Scotty’s multi-material construction and face milling technologies.

Tour Edge Announces Hot Launch 524 Series with Tech from Tour Winning Exotics Line

Tour Edge, the pound for pound industry leader in performance and innovation, introduces their new Hot Launch 524 Series of golf clubs that will be available at retail starting March 1, 2024.

Tour Edge is cascading key innovations from their tour-preferred Exotics brand into the Hot Launch 524 Series, including Ridgeback, Diamond Face VFT, RyzerSole and VIBRCOR technologies.