Pinehurst Resort Announces Pinehurst Sandmines - Home to Pinehurst No. 10

Pinehurst Resort's first original golf course in three decades will have a distinctive home that features a name rooted in local history - Pinehurst Sandmines.

Pinehurst Sandmines covers more than 900 acres, most of it still wooded and undeveloped. With Pinehurst No. 10 highlighting the dramatically sloping northwest ridge of the area, the Sandmines setting offers Pinehurst the potential to expand its guests’ experiences. A variety of future developments are being evaluated, including an additional 18-hole golf course, a short course, clubhouse and guest cottages.

Bettinardi Golf Premiers MB24 and CB24 Irons

Bettinardi Golf, maker of the world’s finest precision-milled putters for over 25 years, proudly introduces the highly anticipated first-generation Bettinardi Irons. This debut line applies Bettinardi’s signature Honeycomb milling and classic design characteristics that deliver superior performance and versatility to meet the diverse needs of golfers worldwide.

Meticulously engineered with unparalleled precision and attention to detail, the first-generation irons showcase two distinct models: the MB24 and the CB24. Co-forged with premium materials to create a solid-body iron, each model is designed to provide golfers with unparalleled feel, control, and forgiveness, elevating their game to new heights.

Valspar Championship Winner Played Graphite Design Tour AD DI

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA Tour Valspar Championship was playing a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Titleist 818 H2 19° hybrid.  The champion claimed his second PGA Tour victory after collecting four birdies during the last nine holes to win the tournament by two strokes.

“Congratulations to the PGA Tour veteran on winning his second career PGA Tour event at the Valspar Championship.  The champion has trusted Graphite Design golf shafts for the accuracy and distance needed to win on the PGA Tour”, stated Erik Boysen, Vice President of Tour Promotions, Pro’s Choice Golf Shafts, Inc. 

TGL Presented by SoFi Announces Inaugural 2025 Season Launch Dates

TGL presented by SoFi, the new team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, officially announced its inaugural season launch for the first three Tuesdays of January 2025, kicking off Tuesday, Jan. 7 in prime time on ESPN and ESPN+ in the U.S. Presented by SoFi, the all-in-one bank and personal finance company, TGL consists of six teams of PGA TOUR superstars competing in a progressive, fast-paced form of team golf within the custom-built SoFi Center, a 250,000 square foot venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla.

The launch of TGL’s inaugural season will benefit from promotion during ESPN’s comprehensive coverage of the NFL Playoffs and new 12-team College Football Playoff. At this time of year, ESPN’s coverage includes TGL’s week 2 match on Tuesday, Jan 14, the night following ESPN’s Monday Night Football Wild Card Playoff game, and TGL’s week 3 match on Tuesday, Jan 21, the night following ESPN’s coverage of the College Football Playoff National Championship Game. ESPN’s NFL Playoff game and College Football National Championship Game are traditionally the network’s most-watched games each year and drive January as the network’s most-watched month.

PXG Debuts New Retail Studio and Golf Club Fitting Studio in Orange County

PXG has officially opened its first greater LA-area flagship storefront.

Ideally situated in Huntington Beach, California, PXG Orange County is set to deliver a premier PXG custom golf club fitting and apparel shopping experience for golf and fashion enthusiasts.  

Darrell Survey Shows 98.6 Percent of Players Prefer Bushnell Over Competitors

For another consecutive year, Bushnell Golf is definitively the preferred distance-measuring device on the PGA Tour. The Darrell Survey Company, the golf industry’s leading independent and impartial arbiter of equipment use, recently reported that 98.6 percent of THE PLAYERS Championship field used a Bushnell laser rangefinder in preparation for competition.

In a survey of 144 players taken during THE PLAYERS Championship, 142 of those players named Bushnell as their preferred distance-measuring device. Bushnell has claimed the top spot among PGA Tour players every year since measuring device usage recording began in 2006, and once again has been crowned the distance measuring device of choice for PGA Tour players participating in one of golf’s most competitive events.

TravisMathew Tees Up Exclusive Pop-Up Shop at Pebble Beach

TravisMathew, the popular lifestyle apparel brand synonymous with premium quality and style, is proud to announce its partnership as an Official Sponsor of the prestigious Pebble Beach Food & Wine Invitational. As part of this esteemed collaboration, TravisMathew will unveil an exclusive pop-up shop at Pebble Beach, offering golf enthusiasts a curated selection of its signature men's and women's apparel. 

Nestled within the scenic and historic grounds of Pebble Beach, the limited-time TravisMathew pop-up shop will showcase an array of versatile apparel options, many of which will be accented with a unique Pebble Beach logo, available exclusively at this location. From March 20 to May 20, 2024, golfers and fans of the brand can enjoy TravisMathew's premium collection, designed for both comfort and style on and off the green.

Revelyst Announces Acquisition of PinSeeker, a Leading Skill-Based Golf Simulator Competition Platform

Revelyst, a collective of world-class maker brands that design and manufacture performance gear and precision technologies and a segment of Vista Outdoor Inc. (NYSE: VSTO), today announced it has acquired PinSeeker, a Wasserman portfolio company and the leading simulator off-course golf and connectivity app that hosts real-time, virtual, closest-to-the-pin tournaments.

The PinSeeker app enables golfers to compete in contests and challenges with their friends, families and fellow golfers, wherever they are located. The app hosts virtual tournaments, closest-to-the-pin challenges and other contests where participants can play for free or compete for real money, experiencing the thrill of competitive golf with anyone, anywhere. The acquisition allows Foresight Sports to capitalize on strong market demand for competitive tournaments and experiences in off-course golf and will fast-track the evolution of Foresight’s digital game and content platform.

Back to Back for Fujikura VENTUS Black at TPC Sawgrass

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver, wood and hybrid shaft PGA Tour. Including another back-to-back win for VENTUS Black at the Players Championship.

 

At the Players Championship on the PGA Tour, Fujikura dominated the field as the #1 driver, wood and hybrid shaft. In total, 40.7% of the field used a Fujikura driver shaft during the week, with another 36.9% using a Fujikura wood shaft and 27.8% using a Fujikura hybrid shaft.

Miura Golf Launches IC-602 Irons

Miura Golf is now pleased to announce the release of their new hollow-body iron.

The IC-602 is a multi-material hollow bodied iron delivering both distance and forgiveness. Shinei Miura has seamlessly blended modern technology with the renowned look, feel and sound of a Miura forged iron. Although designed with advanced players in mind, the IC-602 delivers shot making confidence to golfers of all skill levels.

Motocaddy Strengthens US Sales Team Following Record Growth

Motocaddy, the world’s leading electric caddy brand, has strengthened its U.S. sales team with the appointment of two experienced and well-respected industry figures to drive further sales through green grass accounts and build on opportunities with big box retailers.

The new joint Vice Presidents of Sales, Mike Samoles and Andy Warren, PGA have over 50 years of golf industry experience between them and join the brand following a record 42% growth in the biggest golf market last year.

Wilson Staff Model ZM Wedge Review

A gruesome horror story lie from ominous rough.  A pin position or forced carry that can turn the hole into a dark comedy.  We've all been there.  The short game isn't easy and a single shot with your wedge can be the difference between glory and agony.

That's where the 2024 Wilson Staff Model ZM come in.  No virtue is a more universally accepted test of golf equipment excellence than trustworthiness.   And my new Staff Model wedge had me trusting it from the very first swing.  Wherever you are on the course, whatever the conditions, ZM will take you where you need to go.

PING Announces Power Fitter Award Winners

To recognize custom fitters who distinguish themselves by elevating the custom-fitting experience and demonstrating how properly fit clubs translate to better and measurable results on the course, PING today announced its PING Power Fitter Award winners for 2023.

This year’s list includes 346 winners, a mix of accomplished on- and off-course facilities that deliver the game-changing expertise that PING Founder Karsten Solheim envisioned when he pioneered custom fitting more than 50 years ago.

PAYNTR Golf and Carbitex Unveil the X TRAINER XC 001

PAYNTR Golf, the leading innovator in golf footwear, today announces the launch of its latest creation and new product category, the X TRAINER XC 001 in partnership with Carbitex, a leading materials partner to top global brands in the performance footwear market.

Designed to provide athletes with a competitive advantage in their athletic prowess, the X TRAINER XC 001 is a versatile training shoe equipped with PAYNTR Golf’s groundbreaking propulsion technology that revolutionized performance in golf footwear. The product is currently available for purchase online, retailing for $180.00.

NBC Sports Surrounds the 50th PLAYERS Championship with Comprehensive Coverage

NBC Sports will surround the 2024 PLAYERS Championship with comprehensive live championship and studio coverage from The Stadium Course at TPC Sawgrass in Ponte Vedra Beach., Fla., across NBC, GOLF Channel and Peacock, beginning with Golf Central Live From THE PLAYERS at 7 p.m. ET on GOLF Channel and Peacock.

 

Live championship coverage on GOLF Channel and Peacock begins Thursday and Friday at Noon ET, with NBC and Peacock carrying exclusive live weekend coverage beginning both days at 1 p.m. ET. All live championship and studio coverage airing on NBC and GOLF Channel will stream live on Peacock.

Streamsong Golf Resort Announces Opening Day for All 19 Holes on The Chain

Streamsong Golf Resort is pleased to announce the opening of all 19 holes on its fourth golf course, The Chain, for preview play effective March 31, 2024. The 3,000-yard Coore and Crenshaw Design short course opened 13 holes in November 2023, and with fairer March temperatures, can now offer the entire 19-hole routing for guests.

The Chain brings the world-renowned duo of Bill Coore and Ben Crenshaw back to Streamsong for their second act after designing the award-winning Streamsong Red in 2012. The Chain moniker originates from decades old dragline chains found on site during the course routing process that were used to mine the land where Streamsong now sits.

Victory for Ventus at the Arnold Palmer Invitational

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft on the PGA Tour. Including a victory for VENTUS at the Arnold Palmer Invitational, it was another successful week across all global Tours for Fujikura, with multiple victories on the DP World Tour and LPGA Tour.

At the Arnold Palmer Invitational on the PGA Tour, Fujikura dominated the field as the #1 driver and wood shaft. In total, 43.5% of the field used a Fujikura driver shaft during the week, with another 38.7% in the wood shaft category.

Jason Day Takes Equity Ownership in PAYNTR Golf Launching Collaboration for Innovative Golf Shoe Collection

PGA champion and former WR#1 golfer, Jason Day, and PAYNTR Golf, North America’s fastest growing golf footwear brand, today announce their partnership and collaborative effort to create a trailblazing golf footwear collection, blending Day’s impeccable style preferences with PAYNTR Golf’s cutting-edge propulsion technology, award-winning traction, and on-course comfort features.

This collaboration marks a significant milestone in the world of golf footwear, as it brings together the expertise of one of the world’s top golfers with the innovative capabilities of the game’s leading footwear brand. The collection, dubbed the X1 Proto, is slated to hit retail in Fall 2024 with Day testing the model throughout the 2024 professional golf season. Day is currently wearing the X 006 RS in PGA TOUR competition.

Honma Golf Upgrades T//World Wedges and Debuts New Finishes

Honma Golf, the leader in exquisitely crafted performance golf equipment, announces the new enhanced T//World W5 Wedge, an elite club design that showcases the ultimate in wedge innovation and craftsmanship.

The W5’s reimagined face design and sole options create exceptional play plus Honma’s legendary artistry and craftsmanship.

PUMA Golf Unveils Limited Edition Gator Capsule in Honor of 50th Anniversary of Sawgrass Championship

PUMA GOLF® released a limited-edition capsule in honor of annual Sawgrass Tournament, highlighted by the PHANTOMCAT NITRO™ GATOR golf shoe.

The limited-edition PHANTOMCAT NITRO™ GATOR, designed in homage to the great state of Florida and the alligators that populate it, features a timeless wingtip design complete with a striking navy, gold, and white color scheme.