TravisMathew Pairs up with St Andrews Links Trust on a Multi-Year Partnership

TravisMathew, a premium golf & sports lifestyle apparel brand has become the Official Apparel Partner of St Andrews Links Trust, further cementing its bond with the Home of Golf.

The announcement builds on an existing, successful relationship following the opening of a permanent TravisMathew store behind the iconic 18th green of the Old Course. The extension of the relationship further strengthens TravisMathew and St Andrews Links’ partnership, which has already seen the creation of the limited-edition Tartan Collection, an apparel capsule that includes polos, t-shirts, hoodies, button-downs, hats, and accessories, all crafted using a unique, officially-registered tartan design.

TRUE Linkswear Reveals Members Only Limited Edition Footwear Apparel and Accessories

TRUE linkswear (TRUE), creators of ultra-comfortable, modern golf footwear for walking on the course and off, announces the annual release of ‘Members Only’ shoe, releasing just in time for the first major championship of the 2024 season.

These limited-edition staples are available in the FS Slide, OG 1.2, FS-01 shoes, as well as the All Day Polo, and Lux Tech Hat. TRUE customized each style with special hints of azaleas, their signature Augusta green accents, and unique branding elements that pay homage to the greatest tradition in golf.

USGA unveils First Ever National Junior Team in Next Step for National Development Program

The United States Golf Association (USGA) has announced the establishment of the inaugural U.S. National Junior Team, the newest milestone for the U.S. National Development Program, which launched last year to ensure that American golf is the global leader in the game by focusing on six key pillars: talent identification, access to competition, national teams, athlete resources, player development and relations and athlete financial support.

The program’s elite juniors represent the first of three national teams to be formed with the Amateur Team to be announced in 2025 followed by a Young Professional Team in 2026.

Cobra Golf Introduces Limited Edition Darkspeed Augusta Inspired Season Opener Drivers

Today COBRA Golf introduced a new, limited edition DARKSPEED SEASON OPENER driver in celebration of golf’s first major. Like the in-line DARKSPEED models, the LE driver features groundbreaking aerodynamic shaping, a re-engineered PWR-BRIDGE, and advanced A.I. designed PWRSHELL H.O.T. Face technology. 

While vibrant colors usually define golf’s inaugural major, this year, darkness reigns supreme. The new DARKSPEED LS SEASON OPENER limited edition driver combines a unique colorway with Azaleas on the sole and Augusta green highlights for a festive, spring feel. Paired with an exclusive shaft and headcover, this driver makes a statement in both looks and performance.

Club Champion Iron Fitting Review (Del Mar, California) - PGAPappas 12 Days of Christmas Guest Review

Every year one of the best times I have is being fit at Club Champion.  The massive selection of clubs, the fitter expertise, and ultimately the results, final product, and being treated in every way like a Tour pro.  Club Champion delivers in spades.

Rob (@stx_n_stns_golf on X) recently got to experience a Club Champion iron fitting as the winner of my PGAPappas 12 Days of Christmas Club Champion Iron Fitting Giveaway and it sounds like Rob had an amazing, maybe even perfect day at his fitting.

Wilson Golf Introduces the Next Generation of Award Winning Infinite Putters

Wilson Sporting Goods Co. unveils the all-new Infinite Putter collection, which inspires golfers to unlock their putting potential by delivering truer strikes and a more consistent stroke. The lineup is available for purchase starting today on wilson.com and at retail locations.

Activation parallel alignment lines, which assist golfers in hitting their target with ease, are featured on every head shape in the Infinite range. A thicker middle line, accompanied by two thinner lines on either side, optimizes focus to instill more confidence at address.

Pinehurst Resort Announces Pinehurst Sandmines - Home to Pinehurst No. 10

Pinehurst Resort's first original golf course in three decades will have a distinctive home that features a name rooted in local history - Pinehurst Sandmines.

Pinehurst Sandmines covers more than 900 acres, most of it still wooded and undeveloped. With Pinehurst No. 10 highlighting the dramatically sloping northwest ridge of the area, the Sandmines setting offers Pinehurst the potential to expand its guests’ experiences. A variety of future developments are being evaluated, including an additional 18-hole golf course, a short course, clubhouse and guest cottages.

Bettinardi Golf Premiers MB24 and CB24 Irons

Bettinardi Golf, maker of the world’s finest precision-milled putters for over 25 years, proudly introduces the highly anticipated first-generation Bettinardi Irons. This debut line applies Bettinardi’s signature Honeycomb milling and classic design characteristics that deliver superior performance and versatility to meet the diverse needs of golfers worldwide.

Meticulously engineered with unparalleled precision and attention to detail, the first-generation irons showcase two distinct models: the MB24 and the CB24. Co-forged with premium materials to create a solid-body iron, each model is designed to provide golfers with unparalleled feel, control, and forgiveness, elevating their game to new heights.

Valspar Championship Winner Played Graphite Design Tour AD DI

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA Tour Valspar Championship was playing a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Titleist 818 H2 19° hybrid.  The champion claimed his second PGA Tour victory after collecting four birdies during the last nine holes to win the tournament by two strokes.

“Congratulations to the PGA Tour veteran on winning his second career PGA Tour event at the Valspar Championship.  The champion has trusted Graphite Design golf shafts for the accuracy and distance needed to win on the PGA Tour”, stated Erik Boysen, Vice President of Tour Promotions, Pro’s Choice Golf Shafts, Inc. 

TGL Presented by SoFi Announces Inaugural 2025 Season Launch Dates

TGL presented by SoFi, the new team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, officially announced its inaugural season launch for the first three Tuesdays of January 2025, kicking off Tuesday, Jan. 7 in prime time on ESPN and ESPN+ in the U.S. Presented by SoFi, the all-in-one bank and personal finance company, TGL consists of six teams of PGA TOUR superstars competing in a progressive, fast-paced form of team golf within the custom-built SoFi Center, a 250,000 square foot venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla.

The launch of TGL’s inaugural season will benefit from promotion during ESPN’s comprehensive coverage of the NFL Playoffs and new 12-team College Football Playoff. At this time of year, ESPN’s coverage includes TGL’s week 2 match on Tuesday, Jan 14, the night following ESPN’s Monday Night Football Wild Card Playoff game, and TGL’s week 3 match on Tuesday, Jan 21, the night following ESPN’s coverage of the College Football Playoff National Championship Game. ESPN’s NFL Playoff game and College Football National Championship Game are traditionally the network’s most-watched games each year and drive January as the network’s most-watched month.

PXG Debuts New Retail Studio and Golf Club Fitting Studio in Orange County

PXG has officially opened its first greater LA-area flagship storefront.

Ideally situated in Huntington Beach, California, PXG Orange County is set to deliver a premier PXG custom golf club fitting and apparel shopping experience for golf and fashion enthusiasts.  

Darrell Survey Shows 98.6 Percent of Players Prefer Bushnell Over Competitors

For another consecutive year, Bushnell Golf is definitively the preferred distance-measuring device on the PGA Tour. The Darrell Survey Company, the golf industry’s leading independent and impartial arbiter of equipment use, recently reported that 98.6 percent of THE PLAYERS Championship field used a Bushnell laser rangefinder in preparation for competition.

In a survey of 144 players taken during THE PLAYERS Championship, 142 of those players named Bushnell as their preferred distance-measuring device. Bushnell has claimed the top spot among PGA Tour players every year since measuring device usage recording began in 2006, and once again has been crowned the distance measuring device of choice for PGA Tour players participating in one of golf’s most competitive events.

TravisMathew Tees Up Exclusive Pop-Up Shop at Pebble Beach

TravisMathew, the popular lifestyle apparel brand synonymous with premium quality and style, is proud to announce its partnership as an Official Sponsor of the prestigious Pebble Beach Food & Wine Invitational. As part of this esteemed collaboration, TravisMathew will unveil an exclusive pop-up shop at Pebble Beach, offering golf enthusiasts a curated selection of its signature men's and women's apparel. 

Nestled within the scenic and historic grounds of Pebble Beach, the limited-time TravisMathew pop-up shop will showcase an array of versatile apparel options, many of which will be accented with a unique Pebble Beach logo, available exclusively at this location. From March 20 to May 20, 2024, golfers and fans of the brand can enjoy TravisMathew's premium collection, designed for both comfort and style on and off the green.

Revelyst Announces Acquisition of PinSeeker, a Leading Skill-Based Golf Simulator Competition Platform

Revelyst, a collective of world-class maker brands that design and manufacture performance gear and precision technologies and a segment of Vista Outdoor Inc. (NYSE: VSTO), today announced it has acquired PinSeeker, a Wasserman portfolio company and the leading simulator off-course golf and connectivity app that hosts real-time, virtual, closest-to-the-pin tournaments.

The PinSeeker app enables golfers to compete in contests and challenges with their friends, families and fellow golfers, wherever they are located. The app hosts virtual tournaments, closest-to-the-pin challenges and other contests where participants can play for free or compete for real money, experiencing the thrill of competitive golf with anyone, anywhere. The acquisition allows Foresight Sports to capitalize on strong market demand for competitive tournaments and experiences in off-course golf and will fast-track the evolution of Foresight’s digital game and content platform.

Back to Back for Fujikura VENTUS Black at TPC Sawgrass

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver, wood and hybrid shaft PGA Tour. Including another back-to-back win for VENTUS Black at the Players Championship.

 

At the Players Championship on the PGA Tour, Fujikura dominated the field as the #1 driver, wood and hybrid shaft. In total, 40.7% of the field used a Fujikura driver shaft during the week, with another 36.9% using a Fujikura wood shaft and 27.8% using a Fujikura hybrid shaft.

Miura Golf Launches IC-602 Irons

Miura Golf is now pleased to announce the release of their new hollow-body iron.

The IC-602 is a multi-material hollow bodied iron delivering both distance and forgiveness. Shinei Miura has seamlessly blended modern technology with the renowned look, feel and sound of a Miura forged iron. Although designed with advanced players in mind, the IC-602 delivers shot making confidence to golfers of all skill levels.

Motocaddy Strengthens US Sales Team Following Record Growth

Motocaddy, the world’s leading electric caddy brand, has strengthened its U.S. sales team with the appointment of two experienced and well-respected industry figures to drive further sales through green grass accounts and build on opportunities with big box retailers.

The new joint Vice Presidents of Sales, Mike Samoles and Andy Warren, PGA have over 50 years of golf industry experience between them and join the brand following a record 42% growth in the biggest golf market last year.

Wilson Staff Model ZM Wedge Review

A gruesome horror story lie from ominous rough.  A pin position or forced carry that can turn the hole into a dark comedy.  We've all been there.  The short game isn't easy and a single shot with your wedge can be the difference between glory and agony.

That's where the 2024 Wilson Staff Model ZM come in.  No virtue is a more universally accepted test of golf equipment excellence than trustworthiness.   And my new Staff Model wedge had me trusting it from the very first swing.  Wherever you are on the course, whatever the conditions, ZM will take you where you need to go.

PING Announces Power Fitter Award Winners

To recognize custom fitters who distinguish themselves by elevating the custom-fitting experience and demonstrating how properly fit clubs translate to better and measurable results on the course, PING today announced its PING Power Fitter Award winners for 2023.

This year’s list includes 346 winners, a mix of accomplished on- and off-course facilities that deliver the game-changing expertise that PING Founder Karsten Solheim envisioned when he pioneered custom fitting more than 50 years ago.

PAYNTR Golf and Carbitex Unveil the X TRAINER XC 001

PAYNTR Golf, the leading innovator in golf footwear, today announces the launch of its latest creation and new product category, the X TRAINER XC 001 in partnership with Carbitex, a leading materials partner to top global brands in the performance footwear market.

Designed to provide athletes with a competitive advantage in their athletic prowess, the X TRAINER XC 001 is a versatile training shoe equipped with PAYNTR Golf’s groundbreaking propulsion technology that revolutionized performance in golf footwear. The product is currently available for purchase online, retailing for $180.00.