Wednesday, March 27, 2024

Wilson Golf Introduces the Next Generation of Award Winning Infinite Putters

Wilson Sporting Goods Co. unveils the all-new Infinite Putter collection, which inspires golfers to unlock their putting potential by delivering truer strikes and a more consistent stroke. The lineup is available for purchase starting today on wilson.com and at retail locations.

Activation parallel alignment lines, which assist golfers in hitting their target with ease, are featured on every head shape in the Infinite range. A thicker middle line, accompanied by two thinner lines on either side, optimizes focus to instill more confidence at address.

“The new Infinite range serves the needs of golfers who struggle with alignment,” comments Bob Thurman, Global General Manager of Golf and Vice President of Research & Development at Wilson. “We are confident that players will be drawn to the new look and feel, with multiple options to cater to varying preferences in putter shape and hosel style.”

Nine different models extend across various styles of mallet and blade offerings, providing a wide selection to any player preference, and continue the naming tradition of landmarks and neighborhoods in the brand’s home city of Chicago, Illinois. The new offerings — Windy City, Michigan Ave, Grant Park, West Loop, The L, South Side, The Bean, Bucktown and Buckingham — all feature a modern look and stroke-enhancing performance benefits.

A double-milled face pattern ensures consistent feel, roll and distance control regardless of the strike location, while the two-tone PVD anti-glare finish reduces distraction over the ball. The new midsize Pistol Karakal flat-sided grip features Enhanced Spyne technology, multi-zone texturing and a no-taper shape to minimize hand and wrist rotation for a smooth, balanced putting stroke.

Available today, the new Infinite putters are offered in 33”, 34” and 35” lengths at a retail price of $129.99 USD.

Wilson Infinite Putter Highlights:

• Double Milled Face: Wilson’s double-milled face pattern ensures a consistent feel, roll and distance control no matter the strike location.

• Focus Activation Parallel Alignment Lines: A thick middle line, with two thinner support lines to either side, optimizes focus allowing the golfer to get dialed in on every single putt.

• PVD Anti-Glare Finish: Two-tone PVD anti-glare finish reduces distraction, allowing the player to focus solely on the golf ball as it falls into the hole.

• Pricing Information: $129.99 USD ($169.99 CAD)

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