The first major of the golf season starts next week … and if it rains like it did during the final round last year, you’ll see Phil Mickelson wearing USWING sunglasses throughout less-than-ideal conditions.
In celebration of spring and the beginning of the golf season, PUMA GOLF and QUIET GOLF launched a new contemporary apparel collection for men and women. Inspired by the flow of the game, the collection highlights the peace and tranquility of golf by featuring a color palette that takes cues from bunkers, fairways and greens. From fresh air to the perfectly carved divot, this line brings stylish golfers an antidote for quieting the noise in the form of fashion.
The new PUMA GOLF x QGC collection offers a variety of contemporary styles. Consisting of items ranging from premium cable knit sweaters and half zips to crewneck sweatshirts and graphic tees, the new PUMA GOLF x QGC apparel collection offers something for all types of players, including women, looking for an elevated look that captures the essence of spring and summer golf.
Starting today, EA Play* members can enjoy unlimited access to the exclusive home of the Majors, EA SPORTS™ PGA TOUR™, now available via The Play List!
Leading up to the Play List drop, EA SPORTS PGA TOUR is getting a refresh with new courses, including the Augusta National Par 3 Course and new major courses (Valhalla 2024 Host Course, Pinehurst 2024 Host Course and the Royal Troon 2024 Host Course).
Sacks Parente Golf, Inc. (Nasdaq: SPGC) (“SPG” or the “Company”), a technology-forward golf company with a growing portfolio of golf products, including putters, golf shafts, golf grips, and other golf-related accessories, expands its product offerings with the newest addition to its Newton Golf Shaft division.
Building on the early success of its debut product, the Newton Motion Driver shaft, the Company is proud to unveil the Newton Motion Fairway Woods shaft, designed to meet the demands of golfers of all skill levels and help them hit their fairway shots longer and straighter.
Shot Scope (www.shotscope.com), the golf industry-leader in GPS, rangefinder and shot tracking technology, today introduced the multi-function V5 Golf Watch, the most advanced GPS and automatic performance tracking smart watch under $250, and with NO subscription fees.
The V5 debuts for players of all levels offering unprecedented distance measuring with pinpoint accuracy from anywhere on the golf course, while capturing data on every shot and delivering golfers instant feedback to better understand their game for optimal performance.
NBC Sports presents nearly 50 hours of live golf coverage across NBC, GOLF Channel and Peacock this week.
Highlighted by the Augusta National Women’s Amateur and the PGA TOUR’s Valero Texas Open.
AUGUSTA NATIONAL WOMENS AMATEUR
Escape to Keswick Hall for an unforgettable spring golf retreat nestled in the heart of Virginia's Piedmont region. Just a short drive from Washington, D.C. and Richmond, this historic landmark, originally built in 1912, has undergone a stunning transformation, reopening its doors with an array of luxurious amenities.
Discover the allure of Keswick Hall, where you'll find a Forbes Five-Star resort boasting 80 lavish guestrooms and suites, a brand-new spa, and a picture-perfect infinity pool overlooking the rolling countryside. Indulge your senses with a culinary program overseen by none other than Jean-Georges.
PXG is pleased to announce its latest apparel and accessory launch: Spring/Summer ‘24. A nostalgic nod to Americana, retro-inspired sportswear, this collection unveils new designs and striking silhouettes.
The season also presents an updated take on select PXG best-sellers, incorporating customer feedback and key insights into the designs. As a result, Spring/Summer ‘24 infuses understated flair into each golf and lifestyle piece, marrying style with functionality.
Golf Pride, an industry leader in golf performance equipment, is celebrating the annual trip to Augusta, GA with the unveiling of its 2024 Honorary Starter grip, a commemorative version of the MCC Plus4™ that is available through GolfPride.com and select retailers beginning April 8. Golf Pride has a long and storied history of success in Augusta with its first victory coming in the 1967 tournament.
Over the last 56 years, Golf Pride has been trusted by the hands of 43 champions, including an unprecedented run of 17 consecutive victories between 1987 and 2003.
Today, EA SPORTS™ PGA TOUR™ will receive its largest content update to date, including a new season, several gameplay improvements, and game-wide bug fixes.
Season 11 will feature the release of four new courses, including the courses for this years’ major tournaments, and the ultimate Major champion of all time, Jack Nicklaus. As with all previous updates, the new courses and Jack Nicklaus are included with no additional purchase required. This now makes a total of 39 playable courses and 23 playable pro golfers.
Quint, the top-tier provider of premium ticket, hospitality, and travel experiences for major sports and entertainment events worldwide, was appointed as the Official Experience and Travel Provider to the USGA, the governing body for golf in the United States.
The USGA is renowned for organizing the U.S. Open, one of the four major championships for the sport. This relationship, housed under the brand, “USGA Experiences,” will bring together Quint’s industry-leading experiential packages with the prestige and tradition of the USGA, providing once-in-a-lifetime experiences for fans.
TravisMathew, a premium golf & sports lifestyle apparel brand has become the Official Apparel Partner of St Andrews Links Trust, further cementing its bond with the Home of Golf.
The announcement builds on an existing, successful relationship following the opening of a permanent TravisMathew store behind the iconic 18th green of the Old Course. The extension of the relationship further strengthens TravisMathew and St Andrews Links’ partnership, which has already seen the creation of the limited-edition Tartan Collection, an apparel capsule that includes polos, t-shirts, hoodies, button-downs, hats, and accessories, all crafted using a unique, officially-registered tartan design.
TRUE linkswear (TRUE), creators of ultra-comfortable, modern golf footwear for walking on the course and off, announces the annual release of ‘Members Only’ shoe, releasing just in time for the first major championship of the 2024 season.
These limited-edition staples are available in the FS Slide, OG 1.2, FS-01 shoes, as well as the All Day Polo, and Lux Tech Hat. TRUE customized each style with special hints of azaleas, their signature Augusta green accents, and unique branding elements that pay homage to the greatest tradition in golf.
The United States Golf Association (USGA) has announced the establishment of the inaugural U.S. National Junior Team, the newest milestone for the U.S. National Development Program, which launched last year to ensure that American golf is the global leader in the game by focusing on six key pillars: talent identification, access to competition, national teams, athlete resources, player development and relations and athlete financial support.
The program’s elite juniors represent the first of three national teams to be formed with the Amateur Team to be announced in 2025 followed by a Young Professional Team in 2026.
Today COBRA Golf introduced a new, limited edition DARKSPEED SEASON OPENER driver in celebration of golf’s first major. Like the in-line DARKSPEED models, the LE driver features groundbreaking aerodynamic shaping, a re-engineered PWR-BRIDGE, and advanced A.I. designed PWRSHELL H.O.T. Face technology.
While vibrant colors usually define golf’s inaugural major, this year, darkness reigns supreme. The new DARKSPEED LS SEASON OPENER limited edition driver combines a unique colorway with Azaleas on the sole and Augusta green highlights for a festive, spring feel. Paired with an exclusive shaft and headcover, this driver makes a statement in both looks and performance.
Every year one of the best times I have is being fit at Club Champion. The massive selection of clubs, the fitter expertise, and ultimately the results, final product, and being treated in every way like a Tour pro. Club Champion delivers in spades.
Rob (@stx_n_stns_golf on X) recently got to experience a Club Champion iron fitting as the winner of my PGAPappas 12 Days of Christmas Club Champion Iron Fitting Giveaway and it sounds like Rob had an amazing, maybe even perfect day at his fitting.
Wilson Sporting Goods Co. unveils the all-new Infinite Putter collection, which inspires golfers to unlock their putting potential by delivering truer strikes and a more consistent stroke. The lineup is available for purchase starting today on wilson.com and at retail locations.
Activation parallel alignment lines, which assist golfers in hitting their target with ease, are featured on every head shape in the Infinite range. A thicker middle line, accompanied by two thinner lines on either side, optimizes focus to instill more confidence at address.
Pinehurst Resort's first original golf course in three decades will have a distinctive home that features a name rooted in local history - Pinehurst Sandmines.
Pinehurst Sandmines covers more than 900 acres, most of it still wooded and undeveloped. With Pinehurst No. 10 highlighting the dramatically sloping northwest ridge of the area, the Sandmines setting offers Pinehurst the potential to expand its guests’ experiences. A variety of future developments are being evaluated, including an additional 18-hole golf course, a short course, clubhouse and guest cottages.
Bettinardi Golf, maker of the world’s finest precision-milled putters for over 25 years, proudly introduces the highly anticipated first-generation Bettinardi Irons. This debut line applies Bettinardi’s signature Honeycomb milling and classic design characteristics that deliver superior performance and versatility to meet the diverse needs of golfers worldwide.
Meticulously engineered with unparalleled precision and attention to detail, the first-generation irons showcase two distinct models: the MB24 and the CB24. Co-forged with premium materials to create a solid-body iron, each model is designed to provide golfers with unparalleled feel, control, and forgiveness, elevating their game to new heights.
Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA Tour Valspar Championship was playing a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Titleist 818 H2 19° hybrid. The champion claimed his second PGA Tour victory after collecting four birdies during the last nine holes to win the tournament by two strokes.
“Congratulations to the PGA Tour veteran on winning his second career PGA Tour event at the Valspar Championship. The champion has trusted Graphite Design golf shafts for the accuracy and distance needed to win on the PGA Tour”, stated Erik Boysen, Vice President of Tour Promotions, Pro’s Choice Golf Shafts, Inc.
