ECCO Golf Unveils New Flavour of Golf Collection

ECCO GOLF, a global leader in golf shoe manufacturing, has unveiled a special-edition capsule collection that celebrates all the different, and sometimes unexpected, flavors of golf.

Available now at us.ecco.com/golf and select retailers, the ‘New Flavour of Golf’ collection is fashion mixed with functionality and athletic performance in shoes that are built with ECCO’s advanced technologies and rich, premium leathers. The limited collection is playful, youthful and fashion-forward, inspired by the energy of golf’s vibrant style-driven fashion culture where apparel makes a statement on style as much as performance on the course.

Big Hitter Chris Gotterup Goes the Distance at Myrtle Beach Classic

Bridgestone Golf staffer Chris Gotterup captured his first PGA Tour victory on Sunday at the Myrtle Beach Classic. Gotterup’s confidence in his 2024 Bridgestone TOUR B X golf ball led to a final round 67 and 22-under-par total that was marked by signature big drives and clutch putting.

After a distinguished college career during which he won the Haskins and Nicklaus awards as well as being named Big 12 Golfer of the Year, the New Jersey native decided to search for the best gear for his game and made a visit to Bridgestone’s Covington, GA, facility, where he worked at length with company ball fitters. After seeing first-hand the extreme distance and trajectory control he was getting from the TOUR B X, Gotterup signed as a Bridgestone staffer and began playing the ball as he entered the professional ranks.

Craig, Lehigh Sisters Record-Setting Medalists at Oak Hills C.C.

They say everything is bigger in Texas. That slogan certainly is apropos for what transpired on Sunday in the second and final round of stroke play at the 9th U.S. Women’s Amateur Four-Ball Championship at Oak Hills Country Club.

Records were flying like a Black Friday sale. Leading the way were two sets of dynamic sisters: Caroline and Catie Craig, of Sautee Nacoochee, Ga., and Loveland, Colo., natives Katelyn and Lauren Lehigh.

Ralph Lauren PGA Championship RLX Ambassador Scripting and New Spring 2024 Collection

Ralph Lauren will be represented at the PGA Championship at Valhalla Golf Course in Kentucky, beginning May 16^th, by RLX Ambassador Billy Horschel.

Here are some cool scripting sketches Billy will wear.

TRUE Linkswear Launches Durable Lux G Golf Shoes

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, are excited to announce the release of its newest golf shoe, the Lux G. Now available for sale as the brand’s first new footwear model for 2024, the Lux G kicks off a campaign welcoming golfers to ‘golf, rinse, repeat’ which includes its first waterproof women’s model.

The Lux G was designed with style and performance in mind. The TOUR-level model includes a multi-material composition that ensures comfort, durability, and waterproofing. TRUE includes a two-year warranty on every Lux G shoe. The sole’s mountaineering-grade rubber and TOUR-level tread system ensure stability and trust in every swing.

Leovao, Craig Sisters Card 63s for First-Round Lead at Oak Hills C.C.

Janae Leovao picked a good time to make her first competitive hole-in-one. That ace – on the 171-yard second hole at Oak Hills Country Club – buoyed Leovao and twin sister, Jasmine, to an 8-under-par 63 in Saturday’s first round of the 9th U.S. Women’s Amateur Four-Ball Championship.

The 20-year-old twins from Oceanside, Calif., share the lead with another set of sisters, Caroline and Catie Craig, of Sautee Nacoochee, Ga. The 63s are the second-lowest 18-hole scores in the championship’s brief history.

PXG and GoDaddy Founder Bob Parsons Releases Outrageous New Book

PXG, GoDaddy, and YAM Worldwide founder Bob Parsons today made his literary debut with the release of his first book, FIRE IN THE HOLE! THE UNTOLD STORY OF MY TRAUMATIC LIFE AND EXPLOSIVE SUCCESS (May 7; Forefront Books).

For all those who think they know this American entrepreneur and philanthropist, the book is filled with untold tales and revelations from an optimist who dreamed big and imagined all that was possible – even if the cards seemed stacked against him. The book is now available through all major retailers.

Bridgestone Golf Supports US Military with New e12 Contact Patriot Pack

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced a new Limited Edition e12 CONTACT Patriot Pack in support of Tee It Up for the Troops. Including fifteen e12 CONTACT golf balls, each emblazoned with an American flag graphic, the Patriot Pack comes in a striking red, white, and blue box that any true patriot will appreciate. A portion of all proceeds from this unique offering benefits Tee It Up for the Troops.

Tee It Up for the Troops is a national non-profit organization that has donated over $16 million to programs that aid US veterans and help them heal and make the difficult transition to civilian life. Through their REUNION outreach program, Tee It Up for the Troops provides support in multiple key areas of need for veterans and their families including Treatment of PTSD and Traumatic Brain Injuries, Suicide Awareness and Prevention, Employment, Sports and Recreation, Family and Caregiver Support, and Housing.

Shot Scope Named Exclusive Data Partner of the Troon Game Performance Hub

The Troon Partners Network, a division of Troon®, the leader in providing golf and club-related hospitality services, has announced that Shot Scope, the golf industry-leader in advanced GPS and shot tracking technology, has been named the “Exclusive Data Partner” of the new Troon Game Performance HUB at www.troon.com/shot-scope/. 

The Troon Game Performance HUB debuts as the perfect complement to the Company’s annual Troon Player Development Month throughout May, as facilities and Troon Golf Academies throughout the world amplify instructional opportunities and encourage golfers to participate in the Troon Swing Challenge.

NBC Sports Announces Commentary Team for 124th US Open from Pinehurst Across NBC, Peacock and USA Network

NBC Sports has announced its commentary team for the upcoming 124th U.S. Open on June 13-16 at Pinehurst Resort & C.C. (Course No. 2) across NBC Sports, Peacock and USA Network.

 

NBC Sports’ commentator parings are led by long-time lead golf play-by-play voice Dan Hicks alongside analyst Brandel Chamblee, and Mike Tirico working alongside analyst Brad Faxon.

Fifteen-Year Old Amateur Golfer Ashley Shaw to Make LPGA Tour Debut at Cognizant Founders Cup

Ashley Shaw, a 15-year-old amateur golfer from Litchfield Park, Arizona, will make her LPGA Tour debut later this week after winning THE JOHN SHIPPEN Cognizant Cup on Monday, May 6, and earning an exemption.

Shaw will tee it up alongside the world’s best female golfers in the LPGA Tour’s Cognizant Founders Cup at Upper Montclair Country Club in Clifton, N.J. starting Thursday, May 9, after shooting 1-over par 73 on the same course Monday to earn a two-stroke victory in the SHIPPEN event.

PUMA Golf Introduces 2024 Volition America Apparel and Footwear

PUMA GOLF announced the 2024 Volition America collection of patriotic apparel, footwear, and accessories. Designed to honor US military veterans, a portion of all proceeds from the PUMA Golf x VOLITION AMERICA line will go directly to Folds of Honor Foundation, which supports the families of fallen American military heroes and first responders.

The collection features patriotic red, white, and blue color patterns, as well as all the hi-tech materials and designs featured in mainline Puma gear. PUMA Golf x VOLITION AMERICA apparel will continue to be worn by PUMA staffers Gary Woodland, Kyle Westmoreland, JJ Spaun, and Kyle Berkshire, as well as LT Colonel Dan Rooney, CEO and Founder of Folds of Honor (https://foldsofhonor.org/).

World No. 1 Nelly Korda, Defending Champion Rose Zhang, and Top 10 Players in the Rolex Women's World Rankings Headline Elite Field at LPGA Mizuho Americas Open

The Mizuho Americas Open, title sponsored by the US regional arm of Mizuho Financial Group (NYSE: MFG), today announced, World #1 Nelly Korda, defending Champion Rose Zhang, and all top 10 players in the Rolex Women’s World Golf Rankings will headline the elite field at the Mizuho Americas Open, taking place May 13th – May 19th at the iconic Liberty National Golf Club in Jersey City, NJ.

Korda has captured an unprecedented five consecutive LPGA victories and Zhang looks to defend the inaugural title, where she was the first player to win her LPGA debut since Beverly Hanson in 1951.

New Level Golf Introduces the Next Evolution in Iron Performance with the 480 DB Forged Irons

New Level Golf, renowned for its commitment to precision craftsmanship and player-centric innovation, today announces the latest addition to its 480-Series lineup of custom equipment dubbed the 480-DB Forged Irons.

Representing another milestone in design excellence and performance engineering, the 480-DB presents a dynamic balance for players who seek traditional aesthetics with modern performance. The complete 480-Series includes the 480-TC Forged Irons, currently being played by PGA TOUR winner, Ryan Moore, and PGA TOUR Champions winner, Steven Alker, and the 480-MC Forged Irons currently being played by Alistair Docherty on the Korn Ferry Tour.

TRUE Linkswear Launches New 2024 Spring Apparel Line

TRUE linkswear (TRUE), creators of ultra-comfortable, modern golf footwear for walking on the course and off, announces new spring apparel featuring the Future Staples Hoodie, the Lux Jogger and Lux Chino pants for men, and the first women’s essential All Day Quarter Zip.

Steeped in the style and spirit of the Pacific Northwest, the new clothing pieces fit perfectly into any wardrobe.

Cobra Golf Introduces New Limited Edition Darkspeed Volition America Driver to Honor American Military Heroes

COBRA GOLF introduced a new, limited edition DARKSPEED VOLITION AMERICA driver in honor of American military heroes. Like the standard DARKSPEED models, the Volition America driver features groundbreaking aerodynamic shaping, a re-engineered PWR-BRIDGE™, and advanced PWRSHELL™ H.O.T. Face™ technology.

The new DARKSPEED Volition America driver also features a patriotic red, white, and blue color scheme complete with Bald Eagle and American flag sole graphics as well as matching headcover and striking silver crown. A portion of all proceeds from the COBRA x Volition America driver will go directly to Folds of Honor Foundation, which supports the families of fallen American military heroes by providing educational scholarships.

Woods Accepts Special Exemption into 124th U.S. Open

Three-time U.S. Open champion Tiger Woods has accepted a special exemption from the USGA into the 124th U.S. Open Championship, which will be contested June 13-16 on Pinehurst Resort & Country Club's Course No.2 in the Village of Pinehurst, NC.

Woods, 48, won the 2000, 2002 and 2008 U.S. Open Championships in addition to 12 other major championships and 82 total PGA Tour victories in his Hall of Fame career. His nine USGA titles, matched only by Bob Jones, include three consecutive U.S. Junior Amateurs (1991-1993) followed by three straight U.S. Amateurs (1994-1996) and an overall USGA match play record of 42-3.

Club Champion Brings Custom Fitting to Five More Markets, Tops 130 Studios

Club Champion, the globe's top custom golf club fitter and builder is adding more addresses to it impressive list of domestic studios.  With four new studious and a store expansion in the last six weeks, the brand is continuing its dominance in the club fitting and golf club retail space.

New studios are now open in Mequon, WI; Hanover, MA; Lake St. Louis, MO; and Pembroke Pines, FL. The existing Houston, TX location has also relocated to a larger space, proving demand in that market is rising. With plans to reach 140 studios by the end of 2024, Club Champion is well on its way to being in every state and every flourishing golf market in America.

STITCH Golf Launches SL2 GEN 2 Golf Bag

STITCH Golf is pleased to release the SL2 GEN 2carry golf bag incorporating a brilliant blend of design and function to meet the needs of today’s serious golfer.

“We’ve added  enhancements as well as several new color schemes to elevate the style and performance of this unparalleled walking bag,” stated Brad King, CEO of STITCH.  “Created for the weekend warrior who plays hard and prefers walking, the  SL2 GEN 2is truly a game-changer.”

True Spec NYC North to Open at Manhattan Woods Golf Club

True Spec Golf, the global leader in custom club fitting and club building, announced today that they have partnered with Manhattan Woods Golf Club, one of the New York metropolitan area’s finest and most distinguished courses. The new home for True Spec NYC North will open on May 1st and will perfectly complement the existing indoor locations at NYC Grand Central and NYC Downtown.

True Spec NYC North is the latest in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues across the country.