Duca del Cosma to Step It Up To Another Level at 2025 PGA Merchandise Show

Italian golf fashion brand Duca del Cosma, whose ultra-stylish men’s and women’s golf shoes have been taking the US market by storm, will step it up to another level at The PGA Show in January with its new SS25 golf shoe and AW25 golf boot collections, plus an all-new apparel line that takes style and performance on the course to even greater heights.

Golf professionals and buyers looking to enhance their shop offerings can visit Duca del Cosma’s booth (#6573) located in a key footfall area of the show floor to see the latest head-turning shoe collections, headlined by two new outsole technologies and a starting price point of $179, making the brand even more accessible to a broader range of resorts and golf clubs.

USGA Announces New Competitive Fairness Gender Policy

The United States Golf Association (USGA) has introduced a new Competitive Fairness Gender Policy, set to take effect for the 2025 championship season. The policy, which ensures the USGA’s longstanding commitment to welcoming all gender identities and gender expressions while maintaining equity in competition, reflects several changes related to transgender athletes. 

The new policy ensures competitive opportunities are provided for athletes playing in USGA women’s competitions without allowing an unfair advantage for athletes who have received the sports performance benefits of male puberty, meaning athletes must be assigned female at birth or have transitioned to female prior to going through male puberty in order to compete. Current scientific and medical research shows that sports performance differences exist between biological sexes and such differences begin to occur during the onset of puberty. 

Hero MotoCorp Extends Title Sponsorship of Hero World Challenge

TGR Live announced Hero MotoCorp, the world’s largest manufacturer of two-wheelers, has extended its title sponsorship of the Hero World Challenge. With Hero MotoCorp as the title sponsor, the PGA TOUR-sanctioned tournament will remain at Albany, Bahamas though the 2030 playing.

“I’d like to thank Dr. Pawan Munjal and Hero MotoCorp for their continued support of the Hero World Challenge,” tournament host Tiger Woods said. “Hero MotoCorp has played a vital role in the tournament’s evolution, growth and success, and its commitment is felt by everyone who joins us at Albany.”

Club Champion Offers 20 Percent Bonus on Gift Cards this Holiday Season

Club Champion, the world’s leading custom golf club fitter, is excited to announce a special holiday promotion for golfers and gift-givers alike! From now through December 9, 2024, customers who purchase Club Champion gift cards will receive a bonus card worth 20% of the gift card’s value. It’s a unique chance to give the gift of improved performance on the golf course, with extra value to make the holidays even brighter.

Club Champion fits, sells, and builds custom golf clubs using more than 65 brands like Callaway, TaylorMade, PING, Titleist, Cobra, Fujikura, and Golf Pride. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

Bridgestone Golf Introduces Premium Forged Irons and Wedges

Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced a lineup of classic forged irons and wedges. Each model is forged from ultra-premium materials in Japan and is aimed at players who appreciate the look, feel, and performance of traditional designs.

To ensure the highest possible quality and consistency from iron to iron, Bridgestone Golf partnered with legendary Endo Manufacturing in Japan’s metalworking capital, where the most skilled and experienced clubmakers ply their trade.

NGF Short Game: Is Holiday Golf Purchasing Changing

This age of fitting, customization and personalization can present a serious challenge for those seeking to identify the perfect holiday present for the obsessed golfer in their lives.

But fear not, as a lifestyle sport played by millions of passionate participants in need (or want) of equipment, apparel, accessories and more, golf is always well-represented during the winter holiday season. This year, that means a slice of an overall spending pie the National Retail Federation (NRF) estimates to be between $980 billion and $989 billion in the U.S., up between 2.5% and 3.5% over last year.

PXG Unveils New Tour Series Brandon and Brandon II Putters

PXG, the renowned golf equipment and apparel brand, announces the release of its special edition PXG Tour Series putters, the Brandon and Brandon II.Available while supplies last, these contemporary blade-style putters stand out for both performance and aesthetics.

Crafted from 100% milled 303 stainless steel, the PXG® Tour SeriesTM Brandon® and Brandon® II putters deliver exceptional feedback and control for golfers who demand precision in their game. They feature a shallow fly-cut face that creates a tour-inspired response, enhancing the overall feel and feedback. 

Black Friday Means Free Fittings at Club Champion

Club Champion, the world’s top custom golf club fitter, is thrilled to announce a Black Friday promotion designed for golfers ready to elevate their game. Customers can receive a free custom golf club fitting (up to a $400 value) now through December 3, 2024, when they make a qualifying purchase! This limited-time offer is perfect for those seeking to optimize every club in their bag, offering an unrivaled custom fitting experience at no additional cost.

Club Champion fits, sells, and builds custom golf clubs using more than 65 brands like Callaway, TaylorMade, PING, Titleist, Cobra, Fujikura, and Golf Pride. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

RSM Classic Champion Plays Graphite Design AD XC Shaft

Pro’s Choice Golf Shafts, Inc. announced today that the winner of The RSM Classic held at Sea Island Golf Club in St. Simons Island, GA was playing a Graphite Design Tour AD XC-6 Tour X-Stiff (TX) flex Wood shaft in his TaylorMade Qi10 Driver.  The champion’s birdie on the 72nd hole resulted in him winning his first PGA Tour tournament by 1 stroke with a score of 16 under par.

Additionally, the winner of the JGTO Casio World Open held in Kochi, Japan was playing a total of three Graphite Design Tour AD PT wood shafts in his Driver, #3 Fairway metal wood and #5 Fairway metal wood.

Mayakoba’s El Camaleon Welcomes LPGA Tour in May 2025

Mayakoba, Mexico’s 595-acre legacy enclave and luxury resort destination on the Riviera Maya, announces today it will host the LPGA’s Mayakoba Open from May 22-25, 2025. Celebrating its 75th year, this marks the tour’s return to Mexico after an eight-year absence. 

Designed by renowned course architect and golf legend Greg Norman, Mayakoba’s El Camaleón has long served as a catalyst for propelling the sport of golf within Mexico and key stage for the country’s top golfers to showcase their talent to the world. El Camaleón will be the first golf course to host the PGA Tour, LIV Golf, LPGA, AJGA and LAAC events.

Webbs Reserve Golf Club Now Open in Punta Gorda Florida

Webbs Reserve Golf Club, a brand-new 18-hole Nicklaus-design, has opened to public play in Punta Gorda, Florida. Webbs Reserve Golf Club is the centerpiece of the new Webbs Reserve at Babcock Ranch community, currently under development by Lennar. 

The semiprivate club has a limited number of memberships available with the purchase of a home.

Palmetto Bluff Announces Plan for New Coore Crenshaw Course

South Street Partners (“South Street”), one of the largest owners and operators of private residential club and resort communities in the United States – including Kiawah Island, Palmetto Bluff, The Cliffs, Naples Grande, Barnsley Resort, Elevation Hotel & Spa, 

The King and Prince Beach & Golf Resort and Residences at Salamander – is thrilled to announce plans for a new 18-hole course designed by the legendary team of Bill Coore and Ben Crenshaw, one of golf architecture’s top pairings responsible for some of the game’s most celebrated designs. Sited on approximately 500 acres and estimated to open Winter 2025 – 2026, the yet unnamed course’s first phase of construction will include the golf course, a maintenance facility and temporary amenities with a clubhouse planned for a second phase. 

How Technology Keeps Baltusrol Golf Club on Top of its Game

Club managers, pros, and other course personnel will want to clear calendars for Tuesday, December 3, at 10 am EST, for a free, PDR-accredited webinar sure to provide critical insights for improving club operations and player satisfaction.

“Lessons From Baltusrol: Leveraging Data And Optimization Tech To Enhance The Player Experience And Efficiency” will feature Jaimie Pierson, PGA, Head Golf Professional at Baltusrol Golf Club. He will share a behind-the-scenes look at how one of the most famous and highly regarded clubs in the world uses cutting-edge technology to make life better for its members, as well as its staff.

Atlanta Athletic Club Names Karen Raisch-Siegel as Director of Athletics

The Atlanta Athletic Club (AAC) has named Karen Raisch-Siegel as Director of Athletics.

Originally from Florida, Raisch-Siegel has spent the past 24 years in a suburb of Cleveland, Ohio, where she successfully managed a large fitness center associated with the Southwest General Health Center. Her 20 years of experience as Executive Director of the 85,000 square-foot fitness center, she oversaw 65 team members and over 5,300 members. Her responsibilities included managing all aspects of business operations, including budgets, fitness and wellness programing, member and team member retention, branding, as well as fitness and aquatic facility maintenance.

Titleist 2025 Pro V1x and Pro V1 Ball Review

I've had the chance to play the new 2025 Titleist Pro V1x and Pro V1 balls now for about one month.  I told all of you back when I received these that I'd be putting them through the wringer.  And I did.

I hit comparative chips and pitches with wedges from 75 yards and in.  I also hit full swing iron shots from about 150 yards out.  And of course off the tee with driver.  Here's how the new 2025 Pro V1x performs and compares to the new Pro V1 as well as how each of these new 2025 balls perform and compare to the last gen (2023) Pro V1x and Pro V1.  A lot to unwrap here, so let's get right into it.

Horseshoe Bay Resort Announces Winter Holiday Festivities

Travelers are welcome to come experience the splendor of the holiday season at Horseshoe Bay Resort, the premier golf resort destination in the Central Texas Hill Country and part of the Crescent Hotels & ResortsLatitudes collection, which continues its tradition of seasonal signature events with its upcoming slate of Winter Wonderland festivities. 

To kick off the holidays in style, the resort will host its third annual Holiday Tree Lighting of its giant 50-ft tall Christmas tree from 5 pm to 8 pm on November 30th in the center of our Live Oak Lawn. Guests will enjoy the music and mesmerizing synchronized lights.

Concert Golf Partners Acquires The Georgia Club

Concert Golf Partners has acquired The Georgia Club—an iconic Peach State private club—from Pan Pacific Fairway V, the owner of the surrounding upscale community.

Located near the University of Georgia—and about an ho ur from Atlanta—The Georgia Club is known for its beautiful traditional southern architecture, set amongst the picturesque, rolling hills of Northeast Georgia, where members “Experience Athens Golf at Its Finest.”

Indoor Golf Shop Reveals Early Access to Black Friday and Cyber Monday Offers on Simulators and Launch Monitors

Today’s indoor golf simulator technology brings the dream – or at least the possibility – of playing golf every day to life with stunning realism and immersive practice, play and game improvement features. 

The Indoor Golf Shop (TIGS), the leading manufacturer of indoor golf equipment and home to the largest selection of residential and commercial indoor golf products online, is offering early access to its unprecedented Black Friday and Cyber Monday offers.

The LPGA Tour CME Group Tour Championship Headlines NBC Sports Live Golf Coverage Across NBC, Peacock and GOLF Channel this Week

The LPGA Tour CME Group Tour Championship headlines NBC Sports’ live golf coverage across NBC, Peacock and GOLF Channel this week, as Nelly Korda looks to close out her impressive 2024 campaign with one more victory.

This week’s live coverage includes the RSM Classic – the final event of the 2024 PGA TOUR season – as well as events on the DP World Tour and Asian Tour.

New Enhancementa to 2025 PGA Show Demo Day Brings Added Excitement

Thousands of PGA of America Golf Professionals will experience new event programming in health and wellness, club fitting and golf range operations while exclusively testing the latest equipment and technology from top golf brands during the PGA Show Demo Day—the world’s largest professional outdoor demo day—on January 21, 2025, in Orlando, Fla.

More than 70 golf manufacturers will offer hands-on testing of their newest innovations at the expansive circular range and 42-acre practice facility at Orange County National Golf Center (OCN). This year’s immersive day-long event combines the highly popular hands-on testing with interactive programming across a wide range of significant growth sectors in golf. Additionally, PGA Show’s Demo Day will once again feature coaching workshops and live demonstrations led by top PGA of America Coaches and PGA TOUR professionals.