The new Ai-ONE Silver, Ai-ONE Milled Silver, and Ai-ONE Versa models feature the same core technologies and innovative performance of the existing Ai-ONE lineup, leveraging Callaway’s industry-leading Artificial Intelligence design and super-computing capabilities to create the most advanced putters in golf.
Callaway has announced the new 2025 ERC Soft and Supersoft golf balls which are both designed to increase ball speeds and provide exceptional feel.
ERC Soft is Callaway’s longest golf ball with soft feel, and it’s built for increased control around the green. Supersoft is designed for increased ball speed with exceptional soft feel, control, and spin from tee-to-green.
In the year 2025, the most powerful toolkit any course manager, golf pro or director of operations, can have is data and systems. Together they unlock opportunities, improve the player experience, maximize staff efficiency, and increase revenue. Leading the way in on-course operations technology is Tagmarshal.
Among the 600+ clubs currently using Tagmarshal’s system to collect and analyze data are two U.S. Open venues, Hazeltine National, a private club in Minnesota, and Erin Hills, a public facility in Wisconsin, which will host the U.S. Women’s Open this spring. Experts from both will detail how technology and data have enhanced their operations, sharing lessons learned at an insightful education session during the upcoming PGA Show on Thursday, January 23, at 9:45 a.m. in Room W230D of the Orange County Convention Center.
The education session—titled “Lessons From Major Championship Hosts Hazeltine and Erin Hills: How Optimization Tech and Data are Reshaping On-Course Operations and How Your Facility Can Benefit Too!”—will showcase Kyle Brandt, PGA, Head Golf Professional at Hazeltine National, and Professor Kris Schoonover, Director of Operations at Erin Hills. Their experiences with data, optimization technology, and Tagmarshal specifically, will be of interest to managers at clubs large and small, public or private:
Said Brandt, “With Tagmarshal’s Track Map, it’s point-blank in front of them, making it so much easier to have those (pace) discussions.”
“We’re proud to share lessons from two of our valued partners, Hazeltine and Erin Hills, in what will be a standout education session at the 2025 PGA Show,” said Bodo Sieber, Tagmarshal CEO. “For operators looking to drive innovation, automation, and ultimately performance, this session will be invaluable.”
Golf managers and PGA professionals will earn PDR credits while learning more about:
Throughout the PGA Show, Tagmarshal will be at Booth 3123. Course managers and others can view live course demos, engage with the latest devices and technology, and calculate ROI based on their specific course information.
Tagmarshal partners with more than 600 private, daily fee, resort courses—including 40 of the top 100 courses in the U.S.—as well as management companies, while integrating with the most popular and innovative technology.
For additional information, access the website.
Ben Hogan Golf will be launching a series of exciting new clubs at the PGA Show which will be on show at Golf Brands Booth #2301.
On the booth will be two new drivers: PTx MAX which offers maximum forgiveness from a 460cc Titanium head that features a deep/ low sole weight to increase MOI for exceptional forgiveness and the PTx LST with Low/forward sole weight that reduces spin.
Pro’s Choice Golf Shafts, Inc. announces that the Graphite Design Raune Iron shafts will be available beginning February 10, 2025 through Pro’s Choice Golf Shafts, Inc. and their Authorized Dealer network in the United States, Europe, Australia, Canada, South America, South Africa, and the UAE.
The new Graphite Design Raune (Raw-nay) Iron shafts offer a unique profile to golfers of all skill levels unitizing high modulus materials as the core for stability and pitch fiber as is outer layer for optimized stiffness and feel.
PXG is pleased to unveil the PXG Secret Weapon, an innovative mini-driver designed to enhance performance off the tee and from the fairway for all golfers.
Thoughtfully engineered for advanced golfers seeking the ideal blend of control and distance, the Secret Weapon offers a penetrating ball flight and tight dispersion, while also providing exceptional distance. And at the same time Secret Weapon design features make it ideal for anyone who struggles to square up their driver.
The Noteefy automated tee time demand system is now available for the three championship golf courses at The Sea Pines Resort on Hilton Head, Island, S.C.
Harbour Town Golf Links, Heron Point and Atlantic Dunes have integrated Noteefy into The Sea Pines Resort website for golfers to input their desired tee times and receive real-time text and e-mail alerts when they open due to cancellations or new releases, subsequently booking tee times per the normal process. Golfers can select multiple courses at The Sea Pines Resort to increase their probability of a match by joining the standby list. There are no added fees to golfers.
MGI Golf, global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy, will showcase its latest electric caddy models at Demo Day and at Booth #3201 during the 2025 PGA Merchandise Show in Orlando, Florida from January 21-24.
As a pioneer in electric caddy innovation, MGI’s cutting-edge products will be on display during the show, giving attendees the opportunity to explore its most popular models. Featured at the show will be the Ai Navigator GPS+, Ai 500, Zip Navigator, and Zip Navigator AT – each showcasing the advanced features that have made MGI a trusted name among golfers worldwide.
The Golf Club at Crown Colony—part of a private community on Florida’s west coast known for its scenic beauty—has announced plans for a significant renovation to its golf course and other amenities.
Members resoundingly approved a $12 million master plan that includes a total renovation of its golf course, which hosted the 2022 LPGA Drive On Championship, 2023 Florida Open, and the 2023 PGA TOUR / Korn Ferry Tour Qualifying. Noted golf course architect Bill Bergin, Bergin Golf Designs, has prepared plans for upgrading the irrigation and drainage on all 18 holes, as well as design enhancements that will make the course both more fun and more challenging for golfers of all levels. Work will begin in 2026.
Sun Mountain Sports, innovation leader in golf bags, travel gear and performance apparel, will be launching exciting advancements in their innovation platforms at the 2025 PGA Show including the performance Eclipse E-Series golf bags, Matchplay stealth luxury golf bags and a premium AW25 Apparel Collection.
These game-changing designs and enhanced technologies represent a new direction as Sun Mountain elevates their product pipeline and solidifies their spot as a leading creator of the world’s best golf products.
Bushnell Golf, the industry leader in distance measuring devices, proudly announces the launch of the Bushnell Launch Pro Indoor (LPi), the next generation in indoor golf simulation.
Developed in partnership with Foresight Sports, the LPi combines professional-grade ball and club tracking capabilities with groundbreaking accessibility, bringing Tour-caliber technology to everyday golfers.
Pro’s Choice Golf Shafts, Inc. announced that the winner of the 2025 PGA Tour The Sentry tournament held at the Plantation Course at Kapalua in Maui, Hawaii was playing a Graphite Design Tour AD DI-8 TX wood shaft in his Srixon ZX5 Mk II LS 9.5° Driver, a Graphite Design Tour AD DI-9 TX wood shaft in his TaylorMade Qi10 15° fairway metal wood and a Graphite Design Tour AD DI-10 TX wood shaft in his Cobra King RadSpeed Tour 17.5° fairway metal wood.
The champion claimed his eleventh PGA Tour victory after shooting a 4-day score of 65, 65, 62, 65 to win the 1sttournament of the season by 3 strokes.
Mitsubishi Golf has revealed Diamana RB, the final member of the 6th Generation Diamana family. Diamana RB (Red Board) continues to promote the storied brand with its legendary iconography, including the return of the surfboard, flower bands and even the 63/73/83 weight class designations.
Diamana RB also features the most advanced technological package ever assembled in a Diamana structure.
Scotty Cameron’s next generation blade and mid-mallet putters have arrived on the PGA TOUR.
Competitors at this week’s Sony Open in Hawaii are being introduced to more than 10 new prototype head and neck configurations, each built upon the success and feedback of Scotty Cameron players across the worldwide tours.
Taking the next step in their storied history of Wedge innovation and design, CLEVELAND GOLF announces the launch of their all-new RTZ Wedges, featuring the brand’s groundbreaking new steel formula called Z-Alloy.
This new material offers golfers an unrivaled combination of feel, forgiveness, and greenside control for Cleveland Golf’s most complete Wedge to date.
The Callaway Chrome Tour golf ball promised to set the new gold standard in performance for the best in distance, feel, shot shaping, and control when it was released last year and it’s hard to argue with the results.
Callaway earned its highest premium ball share ever in the U.S. at 22-percent, and Chrome Tour captured three major championships and over 19 wins worldwide. Callaway is not shying away from their objective of becoming the number one brand in golf balls.
Srixon’s all-new Z-STAR Series launches into the new year with a record-breaking victory.
The latest line of Z-STAR Series golf balls are engineered to pack an even greater punch, with longer distance, more optimized spin, and tour-level stopping power around the greens.
Utilizing the all-new Srixon Z-STAR XV golf ball, Hideki Matsuyama kicked off the 2025 season in dominant fashion, securing his 11th PGA TOUR title with a victory at The Sentry.
Matsuyama displayed his exceptional ball control throughout the tournament, ranking top three in strokes gained approach, scrambling, and first in strokes gained overall. The Sentry, known for its elite field and course complexities, highlighted Matsuyama’s performance, including his accuracy, hitting over 87% of greens in regulation with the new ball.
As 2025 kicks off, PXG is excited to unveil its annual Aloha Collection, a vibrant and stylish capsule that infuses the spirit of Hawaii in the game of golf. This exclusive collection, available now, features a nautical navy and white Aloha print, complete with hand-drawn designs of native Hawaiian leaves and flowers, along with a new Darkness Insignia with a tiki twist.
Responding to requests from its loyal customers for an “all-over” Hawaiian-inspired print, the PXG Aloha Collection showcases bold, tropical designs and luxury fabrics and finishes. This limited-edition lineup distills the essence of island life though distinctive hibiscus floral prints applied to meticulously crafted apparel, headwear, and accessories.
