USGA Unveils Innovative Soil Moisture Meter That Integrates with DEACON® Management System

The United States Golf Association (USGA) today announced the launch of the USGA Moisture Meter. The easy-to-use tool provides golf course superintendents precise and consistent data regarding soil moisture, salinity and temperature. The data instantly uploads into the USGA’s DEACON technology platform, creating a digital record that can be used to more efficiently manage water usage, plant health and golf course playability.

The soil moisture sensors in the new tool are supplied by METER Group, the world’s leading provider of agricultural soil-plant atmospheric data, allowing for dependable readings and low maintenance. As on-course water-saving decisions become more paramount, and influenced by the USGA’s 15-year, $30 million commitment to help courses significantly reduce their water usage, the USGA Moisture Meter will give superintendents the data they need to determine how they can irrigate more effectively.

USGA Announces 2025 U.S. National Junior Team and Inaugural U.S. Elite Amateur Program Rosters; 100 Families Awarded Grant Funding

The United States Golf Association (USGA) has announced the 2025 U.S. National Junior Team roster, the first-ever U.S. Elite Amateur Program roster and this year’s annual U.S. National Development Program (USNDP) grant funding, demonstrating considerable progress toward creating a unified pathway to nurture the potential of America’s top players.

Building on last year’s inaugural team of 18 athletes, the 2025 U.S. National Junior Team features 11 boys and 11 girls representing the country’s elite junior golf talent. The team is composed of 14 returners from 2024 and eight newcomers, including two, Jude Lee and Jessy Huebner, who received USNDP Grants last year.

35 Players Named to the 2025 Ben Hogan Award Watch List

Thirty-five of the nation’s most accomplished golfers across college golf have been named to the watch list for the 2025 Ben Hogan Award.

The joint announcement was made by the Hogan Trophy Award Foundation, the Friends of Golf (FOG) and the Golf Coaches Association of America (GCAA).

Adidas Introduces New Adizero ZG Golf Shoes

Adidas wants golfers to know that light isn’t always less, it’s more. So Adidas is reintroducing the Adizero franchise to golf with Adizero ZG, a new spikeless performance footwear model aimed to enhance stability, traction and comfort while fighting against foot fatigue by being light all round.

The new footwear will be offered in both laced and BOA options for men and women and will be available on adidas.com, the adidas app and at select retailers worldwide.

Foresight GC3S Collaborates with Bushnell Creating Course Management Platform

Foresight Sports, the industry leader in premium optical launch monitor and golf simulation technology, today announced the Foresight Sports GC3S and LINK-Enabled Technology bundle, an innovative product platform pairing launch monitor data with a laser rangefinder. 

Designed in collaboration with Bushnell Golf, the No.1 laser rangefinder in golf, LINK-Enabled Technology is a first-of-its-kind course management platform providing personalized “Play As” distances and specific club recommendations based on an individual golfer’s shot data collected through the launch monitor.

PXG Announces $1 Million Donation Match to Combat California Wildfires

PXG, the global golf equipment and apparel brand, has announced a significant commitment to match donations dollar-for-dollar up to $1 million for Team Rubicon to aid in the ongoing efforts to combat the devastating impact of recent wildfires in California. This initiative underscores PXG’s ongoing commitment to supporting the communities it serves, especially during times of crisis. 

Team Rubicon, a veteran-led humanitarian organization, mobilizes military veterans, first responders, and civilian volunteers to assist global communities before, during, and after disasters and crises. In response to the catastrophic wildfires that have threatened lives and properties across California, Team Rubicon has been on the front lines, providing critical assistance and resources. 

Evnroll Announces New 2025 V Series and Carlsbad Series Putters

Evnroll, the award-winning putter line featuring patented ‘SweetFace’ Technology, is proud to introduce the new 2025 V-Series and Carlsbad Series putter lines. 

Designed by Guerin Rife, CEO and Chief Designer, the V-Series line features the V2 mid-blade, V5.1 mallet, V5.2 winged mallet, and the V12 high MOI players mallet. The Carlsbad line features the B1 classic heel-toe weighted blade and the M1 sleek mallet.

NGF Releases Top 100 Businesses in Golf

The National Golf Foundation has released its latest list of the NGF Top 100 Businesses in Golf, an effort to recognize the most influential, successful, prominent, and innovative companies on the commercial side of the U.S. golf industry

Included in the biennial NGF Top 100 are companies and brands that deliver products and services primarily targeted to recreational golfers and golf courses, and conduct most of their business in the U.S.

Turtleson Launches 2025 Spring Collection

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, today unveiled its layering pieces, sweaters and outerwear for Spring 2025. With options ranging from hoodies and quarter-zips to performance vests and water-resistant pullovers, as well as luxury sweaters in cashmere and merino, the extensive line-up is sure to keep you comfortable, warm and stylish, regardless of conditions.  

Within the layering collection, Turtleson delights in offering a diversified collection of quarter-zips, hoodies, and crewnecks. The new Avery fabric is the perfect spring weight pullover, utilizing drirelease® technology to provide natural wicking, drying, cooling and freshening in a balanced assortment of colors and models. Complemented by the long-time favorite Wynn fabric, a perfect luxury performance pullover offered in a diverse selection of models including a new 2-button hoodie. The new Quest product adds to this collection in both quarter and full zip models in our most technical fabric. There is truly something for everyone in our spring 25 layering collection.

FlightScope Introduces New X3C Tracking Radar

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, today announced the new FlightScope X3C tracking radar, featuring a lightweight carbon fiber frame construction for enhanced portability.

The FlightScope X3C is a precise full tracking radar that tracks the golf ball from impact to landing. Utilizing patented FlightScope Fusion Tracking technology, which is an innovative combination of 3D Doppler tracking radar and synchronized image processing, the X3C’s unmatched data accuracy is ideal for instructors, club fitters, and elite golfers seeking the best in performance data tracking.

Streamsong Annoinces David McLay Kidd as Architect of Fifth Course

® Golf Resort announced today the start of construction and architect of the fifth golf course at Streamsong Golf Resort. With construction starting in early 2025 and designed by David McLay Kidd, the golf course is located amongst some of the resort’s most interesting sand site terrain as it traverses rambling sand dunes and dramatic elevation changes situated between Streamsong Black and Streamsong Red.

“I have read many times how great players have a special love for the Majors. Not sure I understood what that meant when I was younger, but now I get it. In the world of golf design, there are certain properties, locations and even owners that working for can be like playing in the Majors. Streamsong, for me, is a Major,” said architect David McLay Kidd. “The destination is world renowned and KemperSports ‘gets it.’ To be included in that group of architects requires my team and I to do something exceptional. That opportunity both excites me and makes me nervous, but in a good way. My team and I are so excited to add to the history of a place so young and yet so rooted in a tradition of exceptional golf architecture.”

FlightScope Reveals Revolutionary i4 Laser Rangefinder

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, is pleased to announce the launch of its groundbreaking FlightScope i4 Laser Rangefinder. This cutting-edge rangefinder includes several unique features and benefits for golfers of all skill levels such as effective playing distance based on ball speed, launch angle and spin, taking into account the individual’s ball flight for the current weather, including wind speed and direction, personalized club recommendations, as well relative landing height.  

The FlightScope i4 goes far beyond the traditional slope compensation when it comes to relative landing height, as a complex ball trajectory is calculated using the golfer’s personal ball flight data within the current weather and wind,  for every club and then calculating the intersection of all possible clubs relevant to the target distance.

Turtleson Reveals Stunning New 2025 Collection of Polos

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, today unveiled its Spring 2025 line of polos – perfect for the office, a night on the town or to keep up with your active lifestyle. 

The robust line features a mix of patterns, stripes and solids in short and long sleeve options, ensuring a look to fit any style.

Cobra Golf Inteoduces New KING and KING X Wedges

COBRA Golf, a leader in golf club innovation, today introduced the new KING wedges featuring MIM (Metal Injection Molding) construction, multiple new grinds, Flight Window Technology, Progressive Spin Technology, and a new Speed Notch that’s 67% larger than in prior models.

Every new COBRA KING Wedge is built using MIM (Metal Injection Molding) technology, which allows for exceptionally precise manufacturing, offering approximately 50% tighter tolerances than traditional cast wedges. During the MIM process, each KING Wedge is heat treated to nearly 1400 °C (2500 °F), leading to a tighter grain structure for a softer feel and enhanced precision.

Cobra Golf Introdices New KING Tec and KING Tec ONE Hybrids

COBRA Golf, a leader in golf club innovation, today introduced the latest KING TEC and KING TEC ONE Length Hybrids. Aimed at better players who require more control and shotmaking versatility, the new and improved KING TEC hybrids feature a number of impressive technologies including Cobra’s game-changing FutureFit33 adjustable loft and lie system.

The new KING TEC Hybrid features a refined shape and smaller address profile, inspiring more workability and precision for better players. A lightweight carbon crownallows more discretionary weight to be positioned within the clubhead to enhance speed and forgiveness, while a H.O.T. Face design uses 15 unique hot spots on the face to deliver more efficient speed and spin across the entire face. A forged PWRSHELL face insert further enhances ball speed by providing more flexibility across a larger area of the face for more speed and higher launch.

Cobra Golf Announces 3D Printed Counterbalanced Putters

COBRA Golf, a pioneer in golf club innovation, is proud to announce the addition of three new counterbalanced putter models to its groundbreaking 3D PRINTED lineup: the Agera CB, Agera RS CB, and Supernova CB. Each model utilizes meticulous engineering to deliver exceptional stroke stability and distance control, setting a new standard in putter technology.

The counterbalanced models, each featuring a single bend hosel and zero degrees of toe hang, are designed with input from Tour professionals to provide precise alignment through strategically integrated sightlines. The sleek blacked-out aesthetics and 38-inch overall length cater to players seeking a refined yet performance-driven design.

Cobra Golf Launches New 3DP Tour Irons

COBRA Golf, a leader in golf club innovation and 3D printing technology, today announced the introduction of the new COBRA 3D Printed TOUR Irons. The new model is based on the COBRA LIMIT3D, the first commercially available, fully 3D printed iron in golf.

The new COBRA 3D PRINTED TOUR irons utilize 3D printing technology to unlock a new level of performance that delivers the forgiveness that aspirational players need with the sleek look and soft feel of a players blade. Each iron is fully 3D printed from 316 stainless steel using a DMLS (Direct Metal Laser Sintering) process, a metal 3D printing technology used to build metal parts with exceptional mechanical properties and precision.  This manufacturing method can produce complex designs that cannot be achieved using traditional casting or forging methods.  With the original LIMIT3D irons, and now the KING 3D Printed TOUR, COBRA sought to deliver an iron that is unlike anything else on the market: a players blade that can be enjoyed by a wide range of golfers – from Tour players to mid and higher handicaps alike.

Bushnell Golf Reveals Tour Hybrid Laser Rangefinder Plus GPS

Bushnell Golf, the industry leader in laser rangefinder technology and distance measuring devices, is proud to unveil its newest innovation – Tour Hybrid. 

The Tour Hybrid rangefinder combines the latest in laser and GPS technologies to provide compensated Slope data so golfers of all levels can make more informed decisions on the course. 

Bushnell Golf Announces New A1 Slope

Bushnell Golf, the industry leader in laser rangefinder technology and distance measuring devices, is proud to unveil the A1-Slope, its latest breakthrough in the distance measuring device category. Designed to empower golfers with unmatched accuracy including Slope compensated distances, the ultra-compact A1-Slope delivers precise distance readings in a sleek, modern package that is as reliable as it is easy to carry.

“With every rangefinder we create, our mission is to push the boundaries of performance and design,” said Mark Bennett, Global Product Manager at Bushnell Golf. “The A1-Slope embodies this commitment, combining our patented Slope Technology, PinSeeker with JOLT Technology, and a BITE Magnetic Skin into a compact device that’s perfect for golfers who demand both accuracy and convenience.”

Bridgestone Golf Announces Three New e12 Golf Ball Models

Bridgestone Golf, the #1 Ball-Fitter in Golf, has announced three  all new e12 golf balls, featuring a new Optimal Flight System designed to provide custom performance for the full spectrum of recreational golfers. Based on data compiled from fitting over four million players, the new trajectory-based designs are made to give players the ideal launch and trajectory for their game. In addition, all new e12 golf balls come standard with Bridgestone’s groundbreaking Mindset technology, which was developed with Jason Day and his mental coach Jason Goldsmith to help improve pre-shot routine, mental focus, and overall performance.    

The three new e12 models, the e12 HiLAUNCH, e12 STRAIGHT, and e12 SPEED, are all the result of Bridgestone’s research that indicates approximately 85% of golfers would benefit significantly from playing a ball that was optimized for their typical launch conditions. The e12 HiLAUNCH model, which is aimed to help golfers increase their launch angle and overall trajectory, features the lowest compression of the three new e12 models. This causes the ball to stay on the clubface longer and launch higher for added carry distance. The e12 STRAIGHT, which is designed for players that need reduced sidespin for less hooks and slices, features a soft, low compression core, sidespin reducing mantle, and Contact Force dimples. The e12 SPEED, aimed at players who launch the ball too high and need a hotter, more boring trajectory, features the firmest compression of the three models for a more penetrating launch.