Society Brands Announces Partnership with PGA Tour Golfer and Ohio Native Justin Lower

Society Brands a tech-enabled consumer products company built for and by founders, has announced a partnership with PGA TOUR Golfer Justin Lower to promote Society Brands and its product portfolio as the company looks to expand its awareness on a national basis. 

Lower, a Canton, Ohionative, is a rising star in the golf ranks, with twelve Top 10 finishes on the PGA TOUR and ranked in the top 125 by the Official World Golf Rankings. In late April, Lower finished in 8th place at the Zurich Classic of New Orleans.

Oh Henry! Texan Guan Ousts Medalist in Round of 64

Henry Guan, admittedly, did not have his best stuff during the stroke-play portion of the 77th U.S. Junior Amateur Championship at Trinity Forest Golf Club and co-host Brook Hollow Golf Club. 

Barely qualifying for match play on the cutline (3-over-par 144), the 17-year-old from nearby Irving then was handed the fate – by way of the USGA’s computer draw to break ties – of being the No. 64 and having to face top seed and medalist Mason Howell in Wednesday’s Round of 64 at Trinity Forest. 

How Srixon Improved Feel in the New ZXi Irons

Srixon’s heritage as one of Japan’s top Golf brands brings with it a legacy of extraordinary attention to detail and craftsmanship in the Iron space. Feel is paramount for our Iron performance, and any new feature or technology introduced to Srixon Irons is always designed with feel in mind. 

For our all-new generation of Srixon Irons—ZXi—we overhauled our forging process to pursue previously-unseen improvements to Iron feel. Collectively, we call this family of improvements: i-FORGED.

LIV Golf Announces Return to JCB Golf and Country Club in 2026

LIV Golf, the global golf league energizing the sport through team competition and innovative fan experiences, has announced it will return to JCB Golf & Country Club from 24-26 July 2026 for the third edition of LIV Golf UK by JCB.

The event will once again see the league’s 54 international stars compete in simultaneous individual and team competition across three days of fan-fuelled action at the stunning venue in Rocester, Staffordshire.

Georgian Howell (134) Medalist at 77th U.S. Junior Amateur

The conclusion of Round 2 of stroke play at a USGA amateur championship is always bittersweet. 

For 64 golfers, it’s a time to celebrate advancing to the match-play stage. But for a bevy of others, it’s about the disappointment of your championship week coming to a conclusion.

Duca del Cosma Set to Unveil 2026 Spring/Summer Collection

Duca del Cosma,the renowned Italian luxury brand celebrated for combining high-end fashion with innovative golf shoe technology, is set to introduce the new 2026 Spring/Summer Collection (SS26) at the PGA Buying Summit– Frisco, July 28-30, 2025. The event is scheduled to be held at the Omni Frisco Resort located within the PGA Frisco complex.

The acclaimed Italian lifestyle brand and golf shoe pioneer, Duca del Cosma, has designed its new SS26 Collection, focusing on essential pillars: contemporary innovation, craftsmanship, comfort and fit. Building on the success of their well-loved existing lines, they have introduced fresh and captivating designs that break artistic and technical barriers, setting new standards in style and performance.

Leading the Men’s SS26 Collection is the new Rimini golf shoe – where style meets performance. With a sleek, sporty design and advanced features, the Rimini delivers comfort, support, and confidence—on and off the course. Crafted from a high frequency welded TPU, laminated to a waterproof coated 3D knitted mesh, it offers lightweight durability and breathability. The Waterproof Bootie System keeps feet dry, while INSITE® ArchRelief™ insocks and a technical mesh lining ensure comfort and airflow.

Another highlight from the Men’s SS26 Collection is the street-smart Osimo, a golf shoe crafted for top-notch performance. Perfect for players seeking comfort, functionality, and versatility both on and off the course. Made with premium microfibre and sleek leather accents, it offers lightweight breathability, easy-care durability and a modern, sporty look. The Waterproof Bootie System keeps feet dry in wet conditions, while the advanced Venezia outsole provides reliable grip and stability thanks to its smart nub layout. Inside, INSITE® ArchRelief™ insocks deliver targeted arch support, and a technical mesh lining enhances airflow and moisture control. The Osimo is a crossover golf sneaker – where everyday style meets all-day performance.

“We are thrilled to introduce the new SS26 Collection at the PGA Buying Summit. Buyers, merchandisers, and retailers all agree that this is Duca’s most comprehensive line to date,” said Evelien Lauwers, Managing Director, North America at Duca del Cosma. “Our designers have elevated the full collection with brand-new styles, expanded our highly popular models as well as introduced new innovative insole and outsole technologies.”

For the Women’s SS25, Duca artistically blended a modern golf-sneaker style with striking and bold abstract prints, to create the ultimate statement golf shoe for women – the Vieste. An edgy stand-out in the new collection, these shoes combine a high-frequency welded TPU, laminated to a waterproof coated 3D vacuum knitted polyester mesh for a sleek look that is easy to clean and maintain—rain or shine. Engineered for comfort and stability, the Vieste features a lightweight, spikeless Airplay Roma outsole, delivering dependable traction on both wet and dry surfaces. Inside, the latest INSITE® ArchRelief™ insocks provide targeted support where you need it most, while the breathable technical mesh lining enhances airflow and moisture control.

“We warmly welcome all PGA Buying Summit attendees to visit us. We are excited to showcase the new models from the SS26 Collection, along with many other fresh styles. This one-on-one experience with our customers, buyers, potential accounts, golf community and the media are invaluable to our Duca del Cosma team.”

To schedule a sales meeting, please reach out to Ryan Leahey at Ryan@ducadelcosma.com. For media meetings, please contact Vanessa Marie at VanessaMarie@readthegreensgolfmedia.netor Caitie Barber-Owona at Caitiereadthegreens@gmail.com.

Duca del Cosma is committed to the PGA of America and its community. The company takes part in the annual PGA Buying and Education Summit and has been a consistent exhibitor at the PGA Show in Orlando for years, with plans to keep it up. These PGA events play a key role in fostering connections that drive the company’s growth in the golf industry.

Nearly 99-Percent of Players at The Open Championship Use Bushnell Rangefinders

Bushnell Golf once again proved its dominance on golf’s biggest stage, with a staggering 96.8% of the field at the 153rd Open Championship relying on Bushnell laser rangefinders for their distance-measuring needs. According to independent research conducted by Sporting Insights,151 of the 156 players in the field trusted Bushnell during tournament week.

This overwhelming majority underscores Bushnell’s reputation for delivering the accuracy, reliability, and performance demanded by the world’s best golfers.

Johnnie-O Partners with SWAG for Limited Edition Summer Collaboration

Johnnie-O, the premium lifestyle brand known for blending East Coast classics with West Coast casual and a dose of Midwest grit, is teaming up with eye-catching golf gear and accessories brand, SWAG Golf, on an exclusive apparel and headcover collaboration, highlighting mainstay icons and flair of each brand.

The collection features three distinct capsules—Neon Nights, Chicago Style, and Icons—each inspired by popular elements that shaped Johnnie-O and SWAG Golf into the brands they are known for today. As part of Johnnie-O’s 20th anniversary, the Neon Nights collection brings electricity to golf bags and outfits with hand-drawn designs that mix the iconic Johnnie-O Surfer Dude and 20-year logos with SWAG Golf’s signature skulls and dolphins, along with other playful golf references. 

Stone, Wu Post 66s for First-Round Lead at 77th U.S. Junior Amateur

Mother Nature kept turning up the heat in north Texas, but that didn’t seem to bother a few of the 264 competitors assembled at Trinity Forest Golf Club and stroke-play co-host Brook Hollow Golf Club during Monday’s first round of stroke play at the 77th U.S. Junior Amateur Championship. 

With temperatures soaring into the mid- to upper-90s and a Heat Index in the low triple digits, these two private facilities have been transformed into furnaces. Add some Texas wind that gusted into the mid-teens, and the challenge to stay cool under the pressure of a USGA championship only intensified. 

VENTUS Claims 2025 Major Sweep at Royal Portrush

At the season’s fourth Major in Portrush, Fujikura remains the choice of champions, with the winner putting faith in VENTUS to claim a dominant victory over the famous links layout in Northern Ireland.

It was the second Major victory of the year for our winner, and confirmed the position of Fujikura as the global leader in performance shaft innovation as history was made with all four Major Champions in 2025 using VENTUS shafts in their driver.

Brandon 11 Golf Courses Voted Top Vacation Spot

Labor Day may mark the end of summer, and summer vacations, but that can make it an excellent month for less-crowded vacations, Afar Magazine stated in its recently published article titled “The 11 Best Places to Travel in September.” Afar named Branson No. 1 in the best-of list.

“September is great for an alternative to New England’s crowded leaf-peeping routes,” wrote Afar’s Mark Ellwood. “Consider a trip to Branson, Missouri, where maples, oaks, and ashes turn warm hues starting around mid-September, thanks to the higher elevation of the Ozark Mountains. Get on Highway 165 for a 22-mile scenic loop that offers superb views, including across Table Rock Lake. Or hop out of the car and go hiking around the more than 1,500-acre Ruth and Paul Henning Conservation Area.”

The Goddess of U.S. Girls' Junior: Aphrodite Deng Takes Title at AAC

With a name fit for a champion and a game to match, Aphrodite Deng cemented her place in golf history on Saturday at Atlanta Athletic Club’s Riverside Course. The 15-year-old from Canada emerged victorious at the 76th U.S. Girls’ Junior Championship, defeating Xingtong Chen, 16, of Singapore, 2 and 1, becoming the first Canadian to win the prestigious title also owned by the likes of Hall of Famers Mickey Wright, JoAnne Gunderson Carner, Amy Alcott and Nancy Lopez, as well as current LPGA Tour stars Lexi Thompson, Minjee Lee, Ariya Jutanugarn and Rose Zhang. 

“It really means a lot. I just can't believe that I won,” said Deng. “I didn't really think about the end result because I knew there were a lot of good players here. I just tried to win each match.” 

Ace Indoor Golf Offers Wide Range of Simulator Designs and Installations

Purchasing a golf simulator is a huge decision, and determining what you need and which components and software are compatible can be a significant challenge. However, when you buy a package from a trusted retailer or manufacturer, you can ensure you have everything you need and are buying components that work together.

Ace Indoor Golf, a leading authority in golf simulator design and installation, offers a wide range of golf simulator packages designed to bring the ultimate indoor golf experience to homes, businesses, teaching facilities, and entertainment venues. These carefully curated golf simulator packagescombine cutting-edge technology with premium quality, enabling golfers to practice, play, and refine their game year-round, regardless of weather conditions.

Deng to Face Chen in 36-hole final at Atlanta Athletic Club

Aphrodite Deng has already proven she’s one of the top junior golfers in the world — and now she’s one win away from adding a USGA title to her stellar 2025 season. The 15-year-old advanced to the championship match of the 76th U.S. Girls’ Junior on Friday at Atlanta Athletic Club, continuing a dominant run that’s already included two major junior victories this year at the 2025 Junior Invitational at Sage Valley in April and the 2025 Mizuho Americas Open in May. 

Deng, 15, of Canada, managed wins over Wake Forest University rising sophomore Chloe Kovelesky, 2 up, and 17-year-old Rayee Feng, of Short Hills, N.J., 2 and 1 on Friday, where the heat index once again hovered just over 100.

Robot Food Service Makes USA Debut at Harbor Links Golf Course

Teeing off a new era in golf course hospitality and leisure, Brooke Management Group, Robot.com (formerly Kiwibot), and Harbor Links Golf Course made history this spring with the launch of the first autonomous food and beverage delivery robots on a U.S. golf course.

Operational at Harbor Links Golf Course in Port Washington since its successful debut on April 24, this innovation has transformed the golfer experience with convenience and efficiency.

2025 U.S. Girls' Junior Meet The Quarterfinalists

The US Girls’ Junior quarterfinals and semifinals will be contested on Friday, beginning at 8 a.m. EDT and 1:15 p.m. ET, respectfully.

Saturday’s 36-hole championship match is scheduled to begin at 8:30 a.m. and continue following the lunch break. Here’s a closer look at the Quarterfinalists.

Top Seed Carter Advances to Quarterfinals in Atlanta

Grace Carter, 15, of Jupiter, Fla., continued her strong play at Atlanta Athletic Club’s Riverside Course with a pair of victories on Thursday to reach the quarterfinals of the 76th U.S. Girls’ Junior.

Carter opened the day with a 3-and-2 win over Lucinda Wu, 16, of Monterey, Calif., in the Round of 32, and then eliminated Clairey Lin, 15, of Canada, 1 up, in the Round of 16. 

77th U.S. Junior Amateur Championship – Inside the Field

The 77th US Junior Amateur kicks off next week from Trinity Forest Golf Club.

Here’s a closer look at the 264 players in the field.

PXG Unveils New Hellcat ZT Putter Featuring Zero Torque Technology

PXG® is proud to introduce the latest innovation in its acclaimed Zero Torque (ZT) putter lineup – the all-new PXG Hellcat® ZT Putter. Priced at just $249.99, this blade-style beauty delivers all the performance benefits of PXG’s groundbreaking Zero Torque Balance Technology at a price that invites every golfer to make the switch. 

Joining the PXG Allan® ZT and PXG Bat Attack® ZT, the Hellcat ZT rounds out PXG’s Zero Torque putter lineup to include three distinct head shapes – mallet, mid-mallet, and now blade. This trifecta gives golfers the freedom to choose their preferred shape without sacrificing the stability and consistency that Zero Torque Balance Technology delivers.

Four-Ball Champ Yen Starts Strong in Match Play at Girls’ Junior

Natalie Yen already etched her name into the USGA record books once this year – and she’s not done chasing history. The 18-year-old from West Linn, Ore., who captured the 2025 U.S. Women’s Amateur Four-Ball title in May, took the next step toward an even rarer feat on Wednesday at the 76th U.S. Girls’ Junior, winning her Round-of-64 match at Atlanta Athletic Club. 

With another deep run over the next three days, Yen could become just the fifth female to win two USGA championships in the same calendar year.