Tuesday, July 22, 2025

Johnnie-O Partners with SWAG for Limited Edition Summer Collaboration

Johnnie-O, the premium lifestyle brand known for blending East Coast classics with West Coast casual and a dose of Midwest grit, is teaming up with eye-catching golf gear and accessories brand, SWAG Golf, on an exclusive apparel and headcover collaboration, highlighting mainstay icons and flair of each brand.

The collection features three distinct capsules—Neon Nights, Chicago Style, and Icons—each inspired by popular elements that shaped Johnnie-O and SWAG Golf into the brands they are known for today. As part of Johnnie-O’s 20th anniversary, the Neon Nights collection brings electricity to golf bags and outfits with hand-drawn designs that mix the iconic Johnnie-O Surfer Dude and 20-year logos with SWAG Golf’s signature skulls and dolphins, along with other playful golf references. 

The Chicago Style capsule includes products with two unique designs inspired by the city famously known for its deep-dish pizza and fiercely held stance that ketchup never belongs on a hot dog. These designs—Deep Dish Pizza and No Ketchup Allowed—subtly celebrate the brands’ shared roots to the Windy City, hometown of Johnnie-O founder, John O’Donnell, and site of SWAG Golf’s HQ. For this capsule, Johnnie-O and SWAG Golf captured the true spirit of the collection in downtown Chicago at Giordano’s, an iconic local deep-dish staple, using the setting’s authentic character to further reinforce the partnership’s hometown roots and bold personality.

The last of the three capsules, Icons, features Wavefinder and King motifs made popular by SWAG Golf for those who want to rep the brand in their everyday style.

“For this collaboration, we set out to celebrate our shared Chicago roots with SWAG and mark Johnnie-O’s 20th anniversary by showcasing the styles and stories that define us, all seen through the lens of SWAG’s unmistakable energy,” said Dave Neville, SVP of Marketing at Johnnie-O. “Fans can expect a collection that’s both rooted in tradition and unafraid to stand out.”

Each capsule features elements of the signature Johnnie-O “Topspin,” the intentional details in quality, design, and creativity that set Johnnie-O apart and creates fans for life.

“Johnnie-O shares more than Windy City ties, but a commitment to bold, innovative thinking that refuses to accept the status quo,” said Sean Ferrell, VP of Marketing at SWAG Golf. “We’re proud to collaborate with them on this unique drop that blends attitude and style coast to coast.”

The collection will launch throughout July and August 2025 with a designated drop date for each capsule:

  • July 22 – Neon Nights
  • July 29 – Chicago Style
  • August 5 – Icons

The entire collection will be available for purchase online at Johnnie-o.com, and select polos will be available on swaggolf.com.

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