True Spec Golf Opens Studio at Indian Wells Golf Resort

True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they have partnered with Indian Wells Golf Resort, a world-class public golf, vacation, culinary and events destination. 

Located less than 9 miles from True Spec’s original location in Palm Desert, True Spec Palm Springs-Indian Wells is the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country.

FlightScope Announces Black Friday Savings Up to 50 Percent

FlightScope, a global leader in sports performance technology, announced its biggest Black Friday savings ever, with up to 50% off select launch monitors, rangefinders and software upgrades.

The Black Friday promotion gives golfers the opportunity to experience FlightScope’s cutting-edge technology at unbeatable prices – whether they’re building an indoor simulator, analyzing swing data or looking to improve their performance on the course.

Bill Price Joins Dunlop Sports Americas as Director of Fitting

Dunlop Sports Americas (DSA) is proud to announce the addition of Bill Price, PGA, as its new Director of Fitting. 

Price will spearhead the fitting strategy and innovation across the company’s family of brands including Srixon, Cleveland Golf, and XXIO. 

Kevin Hammer Nominated as USGA President

The USGA has announced that Kevin Hammer of Florida has been nominated to serve as the Association’s 68th president.

Hammer’s nomination highlights the USGA Nominating Committee’s 2026 Executive Committee slate, joined by Brenda Corrie Kuehn of North Carolina and Suzy Whaley of Florida, who have each been nominated to serve on the USGA Executive Committee, a volunteer group of 15 people that provides strategic and financial oversight as the Association’s policymaking and governance board.

Graphite Design AD XC Wins Charles Schwab Cup Championship

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA TOUR Champions Charles Schwab Cup Championship event held at Phoenix Country Club in Phoenix, AZ was playing a Graphite Design Tour AD XC-6 X-Stiff flex wood shaft in his Ping G440 Max 10.5° driver.  

The champion claimed his third win this season and clinched the season-ending Charles Schwab Cup season points title after finishing the tournament at 20-under par and winning by 2 strokes.  The second-place finisher of the Charles Schwab Cup Championship was also playing a Graphite Design Tour AD GC-6 X-Stiff flex wood shaft in his driver.

Bettinardi Golf Expands Antidote Putter Line

Bettinardi Golf is proud to announce the expansion of its acclaimed Antidote line with the introduction of two new putters: the SB3 and SB5. 

Both models continue Bettinardi’s pursuit of precision-milled performance, engineered around Simply Balanced™ Zero Torque Technology to deliver the purest, most stable stroke possible.

True Spec Golf Offers Black Friday Seals

True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that its Black Friday sale has started early, in order to help golfers get a jump on their holiday shopping.

From now until November 28 th, anyone who uses promo code ‘BFCM25’ will receive a free fitting with any club purchase of $500 or more, ora free Full Bag fitting with any club purchase of $1,000 or more, at all U.S. True Spec locations.  

The Growth of Screen Golf

NGF has been vocal in recent years about the runway for growth in off-course golf… and why it’s important.

In addition to conducting annual verifications of the nearly 16,000 green-grass golf courses in the U.S., our database team diligently works to track everywhere that golf can be played away from the course. 

Trump International Scotland Wins World Golf Award

Trump International Scotland has cemented its place among the world’s greatest golfing destinations after winning three headline honors at the 12th annual World Golf Awards. 

The New Course was named ‘World’s Best Golf Course 2025’ and ‘Europe’s Best New Golf Course 2025’, while Trump International Scotland was awarded ‘World’s Best Contribution to Golf Tourism Hospitality 2025’.

Club Champion Putter Fitting Review (Warrensville Heights, OH): PGAPappas Winner Guest Review

Golf equipment custom fittings are surging in popularity as more and more players are learning that a quality fitting is crucial to game improvement and lowering scores.  And a Club Champion fitting is the gold standard of quality.

At Club Champion there are more than 65,000 hittable combinations of manufacturer equipment.  At Club Champion their knowledge and expertise in club fitting and modern technology is unrivaled.  And at Club Champion your fitter asks questions and listens to your answers to ensure your answers to ensure your fitting satisfaction on every possible level.  A fitting at Club Champion is equal parts science and art.

Bettinardi Golf Congratulates Matt Fitzpatrick on Victory with New DASS BB48 Tour Department Putter

Bettinardi Golf is thrilled to congratulate Matt Fitzpatrick on his outstanding victory at the DP World Tour Championship, where he secured the title using his brand-new DASS BB48 Tour Dept. Putter.

Designed and precision-milled in Bettinardi Golf’s state-of-the-art manufacturing facility just outside Chicago, the BB48, crafted from Double Aged Stainless Steel (DASS), was built specifically to match Fitzpatrick’s preferred feel, balance, and control on the greens. 

Home of Golf App Officially Launched by St Andrews Links

A new Home of Golf app has officially been launched by St Andrews Links Trust, representing a key milestone in the organization’s commitment to enhancing the golfer experience through digital innovation.

Designed as the ultimate companion for anyone playing the world-famous Links courses in St Andrews, the app brings together a suite of features to support golfers before, during and after their round.

Johnnie-O Opens First Standalone Location in West Palm Beach

Johnnie-O, the premium apparel brand renowned for blending East Coast classics with West Coast casual, today announced the launch of a new retail location at CityPlace in West Palm Beach, the 14th branded store for the retailer, coming at the close of a milestone 20th anniversary year. 

Residents of West Palm Beach and the surrounding areas can shop Johnnie-O in-person starting November 14, 2025 at 700 S. Rosemary Avenue, Suite B13A, West Palm Beach, FL 33401.

SkyGolf Announces Special Holiday Promotions

In celebration of its 25th anniversary, SkyGolf®, maker of SkyCaddie®, the most-trusted rangefinders in golf, is announcing a special Holiday promotion offering significant savings on its popular, award-winning rangefinders.

From November 14 through December 31, 2025, golfers can save $50 on the following rangefinders:

• Handheld Models: PRO 5X and PRO 4X (compatible with SkyGolf’s revolutionary SuperTags

• Wearable Smartwatches; LX5, LX5C (with ceramic bezel), and LX2.

Golf Channel Announces New Programming

Golf Channel has announced its 2026 morning programming schedule, featuring a mix of new shows and returning fan-favorites which explore and analyze the golf world from all angles and perspectives.

New morning programming on Golf Channel is highlighted by on-course reporter Smylie Kaufman bringing his popular show and podcast, The Smylie Show, to Golf Channel on Wednesdays at 9 a.m. ET.

The Sea Pines Resort Announces New Stay and Play Package

The Sea Pines Resort, one of the premier golf destinations in the Southeast, has unveiled a new stay-and-play offering: the Links and Luxury Golf Package, available from November 12, 2025, through February 28, 2026. 

This exclusive package celebrates the reopening of the legendary Harbour Town Golf Links, where world-class golf is paired with elevated accommodations at the award-winning Inn & Club at Harbour Town.

Nicholas James Announces Black Friday Event

Nicholas James, the modern menswear brand known for its elevated essentials and refined performance apparel, today announced the launch of its highly anticipated Black Week and Black Friday sales event, offering customers unprecedented savings on its full collection at www.nicholasjames.shop.

The event begins with Black Week, running from Sunday, November 16 at 7 PM through Thursday, November 27 at 6 PM, followed by Black Friday and Cyber Monday savings from Thursday, November 28 at 12:00 AM through Monday, December 1 at 11:59 PM.

Five Iron Golt Expands to Europe with First UK Location

Five Iron Golf, the global leader in golf and entertainment, announced today it will open its first European location in London at British Land’s Broadgate Campus, in the heart of the city. 

The 6,900-square-foot space at 1 Finsbury Avenue will anchor the ground floor, surrounded by global firms including UBS, Citadel, and top-tier law practices — an ideal setting for both business and leisure. The London flagship marks the first of a multi-unit franchise agreement led by Eric Parker, an early Five Iron Golf investor and longtime member. 

Bushnell Golf Introduces Launch Pro Circle B Editions

Bushnell Golf announces the Launch Pro is back with new “Circle B” Editions, featuring a bold new look, updated subscription tiers and the same Tour trusted technology that made the original one of the most popular launch monitor and simulator units on the market. 

The new models stand out with a vibrant black-and-orange colorway that is unmistakably Bushnell Golf. The Launch Pro model is $2,499, and the LPi version – designed specifically for indoor use – is $1,499. New lower entry point software subscriptions are available, with the Silver package ($199 per year) providing Tour-level club and ball data, performance analysis and a true-to-life golf simulator experience. The Gold package ($499/year) unlocks 20 additional courses and GSPro compatibility. GSPro software is sold separately.

PXG Honors US Marine Corps’ 250th Birthsay

In celebration of the United States Marine Corps’ 250th birthday, PXG proudly unveils a special-edition Veterans Day Collection. This collection pays tribute to PXG’s proud roots as a veteran-owned company and reflects the brand’s ongoing commitment to those who serve. 

Presented in Fairway Camo® Olive Green, a PXG-exclusive pattern designed in-house and inspired by the uniquely contoured fairways of Scottsdale National Golf Club, the collection reimagines military heritage through a performance-driven golf lens.