PXG Powers Into Its Next Chapter with Strategic Leadership Promotions

Parsons Xtreme Golf (PXG), the high-performance golf equipment and apparel company founded by U.S. Marine Corps Vietnam War Veteran and entrepreneur Bob Parsons, today announced key leadership appointments designed to strengthen operations and drive the company’s next phase of growth. Brad Schweigert has been named Chief Operating Officer, and Jill Davis has been appointed Chief Information Officer. 

A founding team member and golf-industry veteran, Schweigert has helped define PXG’s relentless approach to research and development, supporting the company’s evolution from a bold start-up to a globally recognized brand. In his expanded role, he will oversee Product, Operations, Marketing, and Sales, leading cross-functional efforts to align teams, accelerate innovation, and elevate the golfer experience.

Motocaddy Expands U.S. Presence with Two Collegiate Golf Coaching Associations

Motocaddy, the world’s leading electric caddy brand, has announced new partnerships with two major collegiate golf coaching organizations: the Golf Coaches Association of America (GCAA) representing men’s golf coaches, and the Women’s Golf Coaches Association (WGCA).

Through these partnerships, Motocaddy will share information with collegiate coaches, players, and governing bodies on the significant health and performance benefits of using electric caddies. In turn, the company hopes to learn more about where electric caddies – and the Motocaddy brand, in particular – fit into the collegiate golf landscape now and in the future.

Bettinardi Golf Announces Notre Dame x Bettinardi Collection

Bettinardi Golf is proud to announce the debut of the official Notre Dame x Bettinardi Collection, a premium lineup of putters, headcovers, and accessories that unites Bettinardi’s world-class American craftsmanship with the storied heritage of the University of Notre Dame.

Expertly designed and precision-milled at Bettinardi’s headquarters in Tinley Park, Illinois, the new collection celebrates the beginning of a long-term partnership with one of the most respected institutions in collegiate athletics. Featuring Notre Dame’s iconic blue, gold, and green palette alongside Bettinardi’s signature milling patterns and performance-driven design, the line honors a shared commitment to excellence, discipline, and tradition.

Dustin Lynch to Rock the 2026 PGA Show Winter Jam Concert

Chart-topping country music sensation Dustin Lynch will headline the third annual PGA Show Winter Jam, an exclusive after-hours concert event for registered PGA Show attendees, on Thursday, Jan. 22, 2026, in Orlando, Fla.

Doors to the Retreat concert stage in Hall E of the Orange County Convention Center open at 5:30 p.m., with the concert beginning shortly after 6 p.m.Admission is complimentary for registered PGA Show attendees with event badges and access will be available on a first-come, first-served basis. The concert is not open to the public.

Fujikura Announces New Speeder NX Gold

Fujikura has announced the all new Speeder NX Gold. The Speeder line has been completely redesigned featuring a breakthrough Fujikura proprietary technology – Variable Torque Core (VTC). 

Developed through Fujikura’s enso® motion capture system, Speeder NX is the first Fujikura product line to integrate Variable Torque into its design, utilizing premium materials to refine twisting stiffness in specific regions along the core of the shaft.

Invited and Jordan Spieth Raise $250,000 at Crush It Cup

Invited, the largest owner and operator of membership clubs in North America, and Jordan Spieth, three-time major winner and Invited partner and brand ambassador, hosted the second edition of Crush It! Cup youth golf tournament and fundraiser at Gleneagles Country Club in Plano, TX on November 17, 2025.

Crush It! Cup featured 40 top juniors from Invited Clubs nationwide who earned their spot in the tournament by participating in a summer-long Golf Marathon Fundraiser to raise funds for the Jordan Spieth Family Foundation.

Together with Invited and its partners, Crush It! Cup raised more than $250,000 for the Jordan Spieth Family Foundation. Hundreds of young athletes across all Invited golf clubs participated in the fundraiser.

The Sea Pines Resort Debuts the DL III Burger

The Sea Pines Resort is serving up a new favorite at Fraser’s Tavern: Davis Love III’s go-to menu item, which he proudly dubs the “no salad” burger.

The DL III Burger is a hearty creation that is anything but ordinary. Featuring rich Tillamook pimento cheese, perfectly caramelized Vidalia onions, and smoky black pepper bacon, all layered on a toasted brioche bun, this creation captures Love’s simple yet bold taste.

True Spec Golf Opens Studio at Indian Wells Golf Resort

True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they have partnered with Indian Wells Golf Resort, a world-class public golf, vacation, culinary and events destination. 

Located less than 9 miles from True Spec’s original location in Palm Desert, True Spec Palm Springs-Indian Wells is the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country.

FlightScope Announces Black Friday Savings Up to 50 Percent

FlightScope, a global leader in sports performance technology, announced its biggest Black Friday savings ever, with up to 50% off select launch monitors, rangefinders and software upgrades.

The Black Friday promotion gives golfers the opportunity to experience FlightScope’s cutting-edge technology at unbeatable prices – whether they’re building an indoor simulator, analyzing swing data or looking to improve their performance on the course.

Bill Price Joins Dunlop Sports Americas as Director of Fitting

Dunlop Sports Americas (DSA) is proud to announce the addition of Bill Price, PGA, as its new Director of Fitting. 

Price will spearhead the fitting strategy and innovation across the company’s family of brands including Srixon, Cleveland Golf, and XXIO. 

Kevin Hammer Nominated as USGA President

The USGA has announced that Kevin Hammer of Florida has been nominated to serve as the Association’s 68th president.

Hammer’s nomination highlights the USGA Nominating Committee’s 2026 Executive Committee slate, joined by Brenda Corrie Kuehn of North Carolina and Suzy Whaley of Florida, who have each been nominated to serve on the USGA Executive Committee, a volunteer group of 15 people that provides strategic and financial oversight as the Association’s policymaking and governance board.

Graphite Design AD XC Wins Charles Schwab Cup Championship

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA TOUR Champions Charles Schwab Cup Championship event held at Phoenix Country Club in Phoenix, AZ was playing a Graphite Design Tour AD XC-6 X-Stiff flex wood shaft in his Ping G440 Max 10.5° driver.  

The champion claimed his third win this season and clinched the season-ending Charles Schwab Cup season points title after finishing the tournament at 20-under par and winning by 2 strokes.  The second-place finisher of the Charles Schwab Cup Championship was also playing a Graphite Design Tour AD GC-6 X-Stiff flex wood shaft in his driver.

Bettinardi Golf Expands Antidote Putter Line

Bettinardi Golf is proud to announce the expansion of its acclaimed Antidote line with the introduction of two new putters: the SB3 and SB5. 

Both models continue Bettinardi’s pursuit of precision-milled performance, engineered around Simply Balanced™ Zero Torque Technology to deliver the purest, most stable stroke possible.

True Spec Golf Offers Black Friday Seals

True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that its Black Friday sale has started early, in order to help golfers get a jump on their holiday shopping.

From now until November 28 th, anyone who uses promo code ‘BFCM25’ will receive a free fitting with any club purchase of $500 or more, ora free Full Bag fitting with any club purchase of $1,000 or more, at all U.S. True Spec locations.  

The Growth of Screen Golf

NGF has been vocal in recent years about the runway for growth in off-course golf… and why it’s important.

In addition to conducting annual verifications of the nearly 16,000 green-grass golf courses in the U.S., our database team diligently works to track everywhere that golf can be played away from the course. 

Trump International Scotland Wins World Golf Award

Trump International Scotland has cemented its place among the world’s greatest golfing destinations after winning three headline honors at the 12th annual World Golf Awards. 

The New Course was named ‘World’s Best Golf Course 2025’ and ‘Europe’s Best New Golf Course 2025’, while Trump International Scotland was awarded ‘World’s Best Contribution to Golf Tourism Hospitality 2025’.

Club Champion Putter Fitting Review (Warrensville Heights, OH): PGAPappas Winner Guest Review

Golf equipment custom fittings are surging in popularity as more and more players are learning that a quality fitting is crucial to game improvement and lowering scores.  And a Club Champion fitting is the gold standard of quality.

At Club Champion there are more than 65,000 hittable combinations of manufacturer equipment.  At Club Champion their knowledge and expertise in club fitting and modern technology is unrivaled.  And at Club Champion your fitter asks questions and listens to your answers to ensure your answers to ensure your fitting satisfaction on every possible level.  A fitting at Club Champion is equal parts science and art.

Bettinardi Golf Congratulates Matt Fitzpatrick on Victory with New DASS BB48 Tour Department Putter

Bettinardi Golf is thrilled to congratulate Matt Fitzpatrick on his outstanding victory at the DP World Tour Championship, where he secured the title using his brand-new DASS BB48 Tour Dept. Putter.

Designed and precision-milled in Bettinardi Golf’s state-of-the-art manufacturing facility just outside Chicago, the BB48, crafted from Double Aged Stainless Steel (DASS), was built specifically to match Fitzpatrick’s preferred feel, balance, and control on the greens. 

Home of Golf App Officially Launched by St Andrews Links

A new Home of Golf app has officially been launched by St Andrews Links Trust, representing a key milestone in the organization’s commitment to enhancing the golfer experience through digital innovation.

Designed as the ultimate companion for anyone playing the world-famous Links courses in St Andrews, the app brings together a suite of features to support golfers before, during and after their round.

Johnnie-O Opens First Standalone Location in West Palm Beach

Johnnie-O, the premium apparel brand renowned for blending East Coast classics with West Coast casual, today announced the launch of a new retail location at CityPlace in West Palm Beach, the 14th branded store for the retailer, coming at the close of a milestone 20th anniversary year. 

Residents of West Palm Beach and the surrounding areas can shop Johnnie-O in-person starting November 14, 2025 at 700 S. Rosemary Avenue, Suite B13A, West Palm Beach, FL 33401.